Engage with your fans, directly and frequently

Yappli for Media &
Entertainment

Yappli for Media & Entertainment
 increases engagement with fans via smartphone apps.
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The solution enables content distribution for a wide range of purposes, serving artists, influencers, sports teams, corporate/regional owned media, paid-for media, etc. 
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Mobile apps 
for more personalized media
One-tap access to information. Media that users will always want to check, with push notifications and a smooth browsing experience.
Straightforward registration of a variety of app content
Maximize the asset value 
of media
Deliver web articles as they are or write articles from scratch.
Deliver content in a variety of formats such as videos, podcasts, e-books, etc.
  • Easy in-app delivery 
    of articles
    Web articles are displayed in the app using RSS. Minimize additional workload.
  • Convert magazines and comics  
    to e-books
    PDF content such as magazines, comics and books can be converted into e-books without hassle.
  • Videos and podcasts are
    also deliverable in-app
    Easily deliver videos by simply inserting a Youtube link. Increase reader engagement with multiple content formats.
  • Charge for content
    with in-app purchases
    Distribute exclusive content on the app by charging to display premium content.
Send updates via push notifications
Achieve high user activity rate
Push notifications, which boast a higher open rate than e-mail newsletters, encourage readers to revisit the app.
Content personalization based on data is also possible.
  • Ensure that content is seen 
    with push notifications
    Push notifications for article updates and breaking news. Prevents content from being overlooked.
  • Get to know your readers
    with in-app surveys
    From the reader's age and region of residence to topics of interest, understand who is browsing app content.
  • Deliver only "articles of interest" 
    with segmented push notifications
    Specific push notifications based on attributes and interests are also possible. Users can selectively receive notifications for articles that are of interest to them.
  • Data analysis to support 
    media management PDCA
    Analyze content browsing data on the dashboard. Identify user trends to optimize media management.
Smooth browsing experience
Increase media page views per visit
A crisp and easy-to-use app UI sparks the users' interests and leads them to other articles.
There are also personalization features such as content sorting and favorite content registration.
  • Freedom in design 
    to optimally display media
    Freely customize the design. Recreate media experience in the app.
  • Increase reader convenience 
    with content sorting
    Display a personalized screen for each reader. Create apps that users want to keep using.
  • Quick access to desired information 
    with a sophisticated UI
    Readers can quickly access articles of preference with the search function and easy-to-read layout.
  • Create a reading list 
    by registering favorite content
    Readers can also save information to read later or as favorite articles.