Connect with customers using the app

Yappli for Marketing

Yappli for Marketing is a service that enhances customer experience for stores and e-commerce with mobile apps.
Build strong marketing channels that keep you connected with your customers, both online and offline.
Mobile apps break the barrier between digital and physical
It is the Mobile First Era. Smartphones are always the starting point for users' shopping experience.
Integrate all channels in the app to provide a seamless customer experience.
Use mobile apps for in-store and EC customer attraction
For a more convenient and pleasant shopping experience
A powerful series of features
including point cards, coupons, stamps, etc. in a single app.
  • Display point cards
    Points can be used online (EC) and in-store, with registered membership. Free customers from the hassle of storing cards.
  • A swift EC interface for a pleasant shopping experience
    Link product information to EC cart using API. Loading speed far superior to web view prevents purchase withdrawal.
  • Scan barcodes/QR codes to access additional information of in-store items
    Use the camera to display detailed product information, and enable smooth direction to the EC site.
  • Coupons, an effective sales promotion tool
    Attract customers to stores with app-exclusive coupons. Measure the effect of use to run PDCA cycles.
  • Promote store revisits with stamp cards
    Stamps that offer rewards when collected motivate users to visit stores, and reduce stamp card printing costs.
  • Provide directions to nearby stores with the Shop feature
    Display nearby stores on the map. Include information such as business hours and holidays, and install action buttons, such as calling the store.
1 to 1 communication using push notifications
Connect directly with customers
Deliver personalized information directly to the customer's app. Timing is freely adjustable.
  • Deliver notifications to select users
    (segmented push notifications)
    Use data attained from in-app surveys, to deliver segmented push notifications such as "Birthday Rewards".
  • Use personalization features to create user-specific pages
    Sort content for each user. Users are more likely to purchase when products and topics of their interests are selectively displayed.
  • Automatic delivery at optimal "sales timing"
    Push notifications can be delivered in accordance with certain scenarios, such as "reminder of expiry date of points", using market automation and registered memberships.
  • Get to know your customers with surveys
    Display a survey when the app is first opened. Collect and utilize data such as birthday and commonly visited stores to improve marketing.
  • Consolidate each user's information on "My Page"
    User-specific information such as membership rank, purchase history, etc. are displayed on "My Page."
  • Target nearby users with GeoPush
    Automatically detect and send push notifications to nearby users. Attract users who are close to stores and event venues.
A brand experience exclusive to the app
Increase fans with exciting features
Use mobile apps to recreate the in-store customer experience. Offer an exciting user experience with digital customer service and AR features.
  • Recreate the brand experience with a mobile app
    Strengthen brand appeal to users with an adjustable free layout.
  • Photo frames to create special memories of the brand
    Users can take photos with original photo frames, and one-tap upload to SNS with #tags.
  • Videos to strengthen product appeals
    To include YouTube videos, simply input the link. App-exclusive live videos can also be delivered.
  • A cutting-edge experience with AR
    Scan a product with the camera to play a special video. The range of strategies and measures can expand depending on your ideas.
  • Propose professionally-selected outfits with "digital customer service"
    Provide the same customer service for EC as in-store. Use professionally-selected outfits to promote purchases.
    * A service contract for "STAFF START" is required.
  • Distribute smartphone wallpapers to deepen brand familiarization
    Offer brand-original smartphone wallpapers. They can also be used as a photo gallery.
Solutions
Yappli for Marketing
Yappli for Business
Yappli for Company
Yappli for School
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Media & Entertainment
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