{"id":8092,"date":"2025-10-09T15:55:19","date_gmt":"2025-10-09T06:55:19","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=8092"},"modified":"2025-10-09T15:55:19","modified_gmt":"2025-10-09T06:55:19","slug":"%e6%a4%9c%e7%b4%a2%e3%81%ae%e7%b5%82%e3%82%8f%e3%82%8a%ef%bc%9aai%e3%81%8c%e5%b0%8e%e3%81%8f%e7%9b%ae%e7%9a%84%e3%83%99%e3%83%bc%e3%82%b9%e3%81%ae%e8%b3%bc%e8%b2%b7%e4%bd%93%e9%a8%93","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/8092\/","title":{"rendered":"\u691c\u7d22\u306e\u7d42\u308f\u308a\uff1aAI\u304c\u5c0e\u304f\u201c\u76ee\u7684\u30d9\u30fc\u30b9\u306e\u8cfc\u8cb7\u4f53\u9a13\u201d"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u30e4\u30d7\u30ea \u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u306e\u4f34\u3067\u3059\u3002<br \/>\n<\/span><span style=\"font-weight: 400;\">\u524d\u56de\u306b\u5f15\u304d\u7d9a\u304d\u3001Shoptalk Fall 2025\uff08\u30b7\u30ab\u30b4\uff09\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-8093 size-full\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2025\/10\/unnamed.jpg\" alt=\"\" width=\"512\" height=\"384\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2025\/10\/unnamed.jpg 512w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2025\/10\/unnamed-300x225.jpg 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2025\/10\/unnamed-320x240.jpg 320w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4eca\u56de\u306e\u30c6\u30fc\u30de\u306f\u300c\u691c\u7d22\u306e\u7d42\u308f\u308a\u300d\u3002<br \/>\n<\/span><span style=\"font-weight: 400;\">AI\u306b\u3088\u3063\u3066\u300c\u691c\u7d22\u300d\u306f\u201c\u63a2\u3059\u884c\u70ba\u201d\u304b\u3089\u3001\u201c\u610f\u56f3\u3092\u7406\u89e3\u3057\u3001\u63d0\u6848\u3092\u53d7\u3051\u308b\u4f53\u9a13\u201d\u3078\u3068\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30bb\u30c3\u30b7\u30e7\u30f3 \u201cLeveling Up on Search in the AI Era\u201d \u3067\u306f\u3001Athleta\u3001Target\u3001Edible Brands\u306e3\u793e\u304c\u3001AI\u3068\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306b\u3088\u3063\u3066\u8cfc\u8cb7\u4f53\u9a13\u305d\u306e\u3082\u306e\u3092\u518d\u8a2d\u8a08\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u8a9e\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Athleta\u306eChief Digital Officer\u3001Michelle Goad\u6c0f\u306f\u3001\u9867\u5ba2\u304c\u691c\u7d22\u7a93\u306b\u5165\u529b\u3059\u308b\u77ac\u9593\u3001\u305d\u308c\u306f\u300c\u4f55\u3092\u63a2\u3059\u304b\u300d\u3067\u306f\u306a\u304f\u300c\u3069\u3093\u306a\u6c17\u5206\u3084\u76ee\u7684\u3067\u52d5\u3044\u3066\u3044\u308b\u304b\u300d\u3092\u8a00\u8a9e\u5316\u3059\u308b\u884c\u70ba\u306b\u306a\u3063\u3066\u3044\u308b\u3002<br \/>\n<\/span><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u306f\u3053\u306e\u201c\u691c\u7d22\u610f\u56f3\u201d\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u5206\u6790\u3057\u3001\u30a2\u30d7\u30ea\u5185\u3067\u5546\u54c1\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u52d5\u7684\u306b\u5909\u5316\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u30b9\u30fc\u30d1\u30fc\u30dc\u30fc\u30eb\u3067\u30b1\u30f3\u30c9\u30ea\u30c3\u30af\u30e9\u30de\u30fc\u304c\u30d5\u30ec\u30a2\u30d1\u30f3\u30c4\u3092\u7740\u7528\u3057\u305f\u7fcc\u65e5\u3001AI\u304c\u305d\u306e\u691c\u7d22\u30c8\u30ec\u30f3\u30c9\u3092\u691c\u77e5\u3002\u30a2\u30d7\u30ea\u306e\u30c8\u30c3\u30d7\u753b\u9762\u306b\u95a2\u9023\u30b9\u30bf\u30a4\u30eb\u3092\u5373\u6642\u306b\u53cd\u6620\u3057\u3001SNS\u30fbEC\u30fb\u5e97\u8217\u3092\u6a2a\u65ad\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5c55\u958b\u3057\u307e\u3057\u305f\u3002<\/span><span style=\"font-weight: 400;\">AI\u3068\u30a2\u30d7\u30ea\u304c\u9023\u52d5\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u300c\u6587\u5316\u306e\u30b9\u30d4\u30fc\u30c9\u300d\u3067\u9867\u5ba2\u4f53\u9a13\u3092\u52d5\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Target\u306f\u300cSearch-to-Solve\uff08\u691c\u7d22\u304b\u3089\u89e3\u6c7a\u3078\uff09\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u4f7f\u3044\u307e\u3059\u3002<br \/>\n<\/span><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u9867\u5ba2\u304c\u30a2\u30d7\u30ea\u306b\u300c\u5b50\u3069\u3082\u306e\u90e8\u5c4b\u3092\u6625\u3089\u3057\u304f\u3057\u305f\u3044\u300d\u3068\u5165\u529b\u3059\u308b\u3068\u3001AI\u304c\u30c6\u30fc\u30de\u63d0\u6848\u30fb\u95a2\u9023\u5546\u54c1\u30fb\u30b9\u30bf\u30c3\u30d5\u304a\u3059\u3059\u3081\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u63d0\u793a\u3002<br \/>\n<\/span><span style=\"font-weight: 400;\">Edible Brands\u306f\u30ae\u30d5\u30c8\u9700\u8981\u3092AI\u3067\u4e88\u6e2c\u3057\u3001\u300c\u8ab0\u306b\u300d\u300c\u3069\u3093\u306a\u30b7\u30fc\u30f3\u3067\u300d\u8d08\u308b\u306e\u304b\u3092\u7406\u89e3\u3057\u3066\u63d0\u6848\u3092\u8fd4\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3044\u305a\u308c\u3082\u201c\u691c\u7d22\u201d\u3067\u306f\u306a\u304f\u3001\u201c\u76ee\u7684\u3092\u5171\u306b\u89e3\u6c7a\u3059\u308b\u201d\u4f53\u9a13\u3067\u3059\u3002<br \/>\n<\/span><\/p>\n<p><strong>\u300c\u9867\u5ba2\u306e\u76ee\u7684\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u300d\u306e\u91cd\u8981\u6027<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">AI\u6642\u4ee3\u306e\u8cfc\u8cb7\u4f53\u9a13\u3067\u306f\u3001PDP\uff08Product Detail Page\uff09\u3088\u308a\u3082PIP\uff08Purpose Information Page\uff09\u76ee\u7684\u3092\u4e2d\u5fc3\u306b\u3057\u305f\u4f53\u9a13\u8a2d\u8a08\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n<\/span><span style=\"font-weight: 400;\">\u5546\u54c1\u60c5\u5831\u3067\u306f\u306a\u304f\u3001\u300c\u3053\u306e\u5546\u54c1\u3067\u3069\u3093\u306a\u76ee\u7684\u304c\u53f6\u3046\u304b\u300d\u3092\u793a\u3059\u3092\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30a2\u30d7\u30ea\u306f\u305d\u306e\u6700\u524d\u7dda\u3067\u3001\u8cfc\u8cb7\u5c65\u6b74\u3067\u306f\u306a\u304f\u201c\u610f\u56f3\u5c65\u6b74\uff08Intent History\uff09\u201d\u3092\u84c4\u7a4d\u3057\u3001AI\u3068\u306e\u9023\u643a\u3067\u4e00\u4eba\u3072\u3068\u308a\u306b\u6700\u9069\u306a\u767a\u898b\u3092\u5c4a\u3051\u308b\u30cf\u30d6\u306b\u306a\u3063\u3066\u3044\u304f\u306e\u3067\u3059\u3002<\/span><\/p>\n<fieldset style=\"padding: 10px; border-radius: 5px; border: 2px dotted #00a9e0;\"><span style=\"font-size: 14pt;\"><strong>\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8 \u4f34 \u5927\u4e8c\u90ce<\/strong><\/span><br \/>\n\u5c0f\u58f2\u696d\u754c\u306b\u304a\u3044\u3066CRM\u306e\u91cd\u8981\u6027\u306b\u7740\u76ee\u3002\u4e00\u8cab\u3057\u3066\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u6226\u7565\u7acb\u6848\u3084\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u306b\u5f93\u4e8b\u3057\u305f\u5f8c\u30012011\u5e74\u306b\u30aa\u30d7\u30c8\u5165\u793e\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3092\u7d4c\u3066\u30012015\u5e74\u3088\u308a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u696d\u90e8\u90e8\u9577\u3068\u3057\u3066\u4e8b\u696d\u62e1\u5927\u306b\u5411\u3051\u305f\u7d44\u7e54\u4f5c\u308a\u306b\u7740\u624b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u90e8\u3084OMO\u95a2\u9023\u90e8\u9580\u7b49\u3005\u3092\u7acb\u3061\u4e0a\u3052\u3001\u7d71\u62ec\u3057\u306a\u304c\u3089\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u3068\u3044\u3046\u7acb\u5834\u304b\u3089\u793e\u5185\u5916\u3078\u306e\u767a\u4fe1\u6d3b\u52d5\u3092\u884c\u3046\u30022021\u5e746\u6708\u3001\u30e4\u30d7\u30ea\u306b\u53c2\u753b\u3002<\/fieldset>\n\n","protected":false},"excerpt":{"rendered":"<p>\u30e4\u30d7\u30ea \u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u306e\u4f34\u3067\u3059\u3002 \u524d\u56de\u306b\u5f15\u304d\u7d9a\u304d\u3001Shoptalk Fall 2025\uff08\u30b7\u30ab\u30b4\uff09\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002 \u4eca\u56de\u306e\u30c6\u30fc\u30de\u306f\u300c\u691c\u7d22\u306e\u7d42\u308f\u308a\u300d\u3002 AI\u306b\u3088\u3063\u3066\u300c\u691c\u7d22\u300d\u306f\u201c\u63a2\u3059\u884c\u70ba\u201d\u304b\u3089\u3001\u201c\u610f\u56f3 &#8230; <\/p>\n","protected":false},"author":34,"featured_media":8093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[99,100,101,113],"tags":[],"_links":{"self":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/8092"}],"collection":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/comments?post=8092"}],"version-history":[{"count":1,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/8092\/revisions"}],"predecessor-version":[{"id":8094,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/8092\/revisions\/8094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media\/8093"}],"wp:attachment":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media?parent=8092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/categories?post=8092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/tags?post=8092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}