{"id":7980,"date":"2025-05-30T18:50:20","date_gmt":"2025-05-30T09:50:20","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=7980"},"modified":"2025-05-30T18:50:20","modified_gmt":"2025-05-30T09:50:20","slug":"%e3%83%91%e3%83%bc%e3%82%bd%e3%83%8a%e3%83%a9%e3%82%a4%e3%82%ba%e3%81%a7%e9%a1%a7%e5%ae%a2%e4%bd%93%e9%a8%93%e3%82%92%e9%ab%98%e3%82%81%e3%82%8b%e3%81%ab%e3%81%af%ef%bc%9f%e5%a3%b2%e4%b8%8a%e5%90%91","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/7980\/","title":{"rendered":"\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3067\u9867\u5ba2\u4f53\u9a13\u3092\u9ad8\u3081\u308b\u306b\u306f\uff1f\u58f2\u4e0a\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u5b9f\u8df5\u30c6\u30af\u30cb\u30c3\u30af"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-7982\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2025\/05\/magazine_7980-1024x576.webp\" alt=\"\" width=\"880\" height=\"495\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2025\/05\/magazine_7980-1024x576.webp 1024w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2025\/05\/magazine_7980-300x169.webp 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2025\/05\/magazine_7980-768x432.webp 768w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2025\/05\/magazine_7980-940x529.webp 940w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2025\/05\/magazine_7980.webp 1280w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<p>\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u300d\u3002\u805e\u3044\u305f\u3053\u3068\u306f\u3042\u3063\u3066\u3082\u3001\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306b\u5b9f\u8df5\u3059\u308c\u3070\u826f\u3044\u306e\u304b\u3001\u5206\u304b\u3089\u306a\u3044\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u3069\u306e\u3088\u3046\u306b\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u306e\u304b\u3001\u305d\u306e\u52b9\u679c\u3068\u5b9f\u8df5\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3081\u3070\u3001\u81ea\u793e\u3067\u3082\u3059\u3050\u306b\u53d6\u308a\u5165\u308c\u3089\u308c\u308b\u30d2\u30f3\u30c8\u304c\u5fc5\u305a\u898b\u3064\u304b\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#i-2\">\u306a\u305c\u4eca\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u91cd\u8981\u306a\u306e\uff1f<\/a><ul><li><a href=\"#i-3\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u5f79\u5272<\/a><\/li><li><a href=\"#i-4\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u53ce\u76ca\u5411\u4e0a\u306b\u7e4b\u304c\u308b\u7406\u7531<\/a><\/li><\/ul><\/li><li><a href=\"#i-5\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3068\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u306e\u9055\u3044<\/a><\/li><li><a href=\"#i-6\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u5177\u4f53\u4f8b<\/a><ul><li><a href=\"#EC\">EC\u30b5\u30a4\u30c8\u3067\u306e\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd<\/a><\/li><li><a href=\"#i-7\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/li><li><a href=\"#Web\">Web\u30b5\u30a4\u30c8\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/a><\/li><\/ul><\/li><li><a href=\"#i-8\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#i-9\">\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u5411\u4e0a<\/a><\/li><li><a href=\"#i-10\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5f37\u5316<\/a><\/li><li><a href=\"#i-11\">\u53ce\u76ca\u306e\u5897\u52a0<\/a><\/li><li><a href=\"#i-12\">\u52b9\u679c\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/a><\/li><\/ul><\/li><li><a href=\"#i-13\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u6ce8\u610f\u70b9<\/a><ul><li><a href=\"#i-14\">\u30e6\u30fc\u30b6\u30fc\u306e\u53d6\u5f97\u60c5\u5831\u306e\u504f\u308a<\/a><\/li><li><a href=\"#SEO\">SEO\u3078\u306e\u5f71\u97ff<\/a><\/li><\/ul><\/li><li><a href=\"#i-15\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u6d3b\u7528\u65b9\u6cd5<\/a><ul><li><a href=\"#i-16\">\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3<\/a><\/li><li><a href=\"#MA\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09<\/a><\/li><li><a href=\"#Web-2\">Web\u63a5\u5ba2<\/a><\/li><li><a href=\"#LPO\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\uff08LPO\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#i-17\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u6210\u529f\u4e8b\u4f8b<\/a><ul><li><a href=\"#Amazon\">Amazon\uff1a\u30ec\u30b3\u30e1\u30f3\u30c9\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u305f\u8cfc\u5165\u4fc3\u9032<\/a><\/li><li><a href=\"#JR\">JR\u6771\u65e5\u672c\uff1a\u500b\u5225\u5bfe\u5fdc\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/li><li><a href=\"#SpotifyWeb\">Spotify\uff1aWeb\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306e\u60c5\u5831\u306b\u3088\u308b\u5e83\u544a\u8868\u793a<\/a><\/li><li><a href=\"#i-18\">\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3078\u306e\u914d\u616e\u306f\u5fc5\u9808<\/a><\/li><li><a href=\"#i-19\">\u30e6\u30fc\u30b6\u30fc\u60c5\u5831\u306e\u504f\u308a\u306b\u6ce8\u610f<\/a><\/li><li><a href=\"#SEO-2\">SEO\u3078\u306e\u5f71\u97ff\u3082\u8003\u616e<\/a><\/li><\/ul><\/li><li><a href=\"#i-20\">\u307e\u3068\u3081\uff1a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3067\u9867\u5ba2\u4f53\u9a13\u3092\u6700\u5927\u5316\u3057\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3068\u306f\uff1f<\/span><\/h2>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3068\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u30cb\u30fc\u30ba\u3084\u597d\u307f\u306b\u5408\u308f\u305b\u3066\u7279\u5b9a\u306e\u4f53\u9a13\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u904e\u53bb\u306e\u8cfc\u5165\u5c65\u6b74\u3001\u95b2\u89a7\u5c65\u6b74\u3001\u4f4d\u7f6e\u60c5\u5831\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u305d\u306e\u4eba\u3060\u3051\u306e\u4f53\u9a13\u3092\u4f5c\u308a\u51fa\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001Amazon\u3067\u672c\u3092\u8cb7\u3046\u3068\u300c\u3053\u306e\u5546\u54c1\u3092\u8cb7\u3063\u305f\u4eba\u306f\u3053\u3093\u306a\u5546\u54c1\u3082\u8cb7\u3063\u3066\u3044\u307e\u3059\u300d\u3068\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306f\u5358\u306a\u308b\u304a\u3059\u3059\u3081\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u8868\u793a\u3055\u308c\u308b\u3001\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u305f\u63d0\u6848\u306a\u306e\u3067\u3059\u3002<\/p>\n<div style=\"background: #FFFFFF; padding: 15px; border: 2px solid #7FC5DA; border-radius: 10px; word-break: break-all;\">\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u5b9f\u8df5\u306b\u5f79\u7acb\u3064\u7121\u6599\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u3054\u6848\u5185<br \/>\n<\/strong><\/span><\/p>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u52b9\u679c\u7684\u306b\u5b9f\u65bd\u3059\u308b\u306b\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308bCRM\uff08Customer Relationship Management\/\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30b7\u30b9\u30c6\u30e0\u306e\u6d3b\u7528\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002CRM\u3068\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u7684\u306b\u7ba1\u7406\u3057\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306e\u30b7\u30b9\u30c6\u30e0\u3084\u6226\u7565\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u591a\u304f\u306e\u4f01\u696d\u3067\u306fCRM\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u671f\u5f85\u3057\u305f\u6210\u679c\u304c\u51fa\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u7121\u6599\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u3054\u7528\u610f\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" class=\"wp-image-4888  alignleft\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/09\/44c23b6b15d70994d766716b66bcaf1c.gif\" alt=\"\" width=\"259\" height=\"182\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/go.yapp.li\/document_wp_crm.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 14pt;\"><strong>CRM\u304c\u4e0a\u624b\u304f\u884c\u304b\u306a\u3044\u7406\u7531\u3068\u305d\u306e\u89e3\u6c7a\u7b56\u3000\u9867\u5ba2\u4e2d\u5fc3\u306eCRM\u3092\u8a2d\u8a08\u3059\u308b<\/strong><\/span><\/a><\/p>\n<div style=\"text-align: center;\"><a style=\"position: relative; display: inline-block; background: #00A9E0; border-radius: 30px; font-size: 1.1em; font-weight: bold; color: #ffffff; text-decoration: none; padding: 0.7em 1.5em 0.7em 1em;\" href=\"https:\/\/go.yapp.li\/document_wp_crm.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304a\u304f<img style=\"position: absolute; top: calc(50% - 7.7px); right: 7px; width: 10px;\" src=\"https:\/\/nk-media.org\/wp-content\/uploads\/2020\/09\/arrow-s.png\" alt=\"\" \/><\/a><\/div>\n<\/div>\n<h2><span id=\"i-2\">\u306a\u305c\u4eca\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u91cd\u8981\u306a\u306e\uff1f<\/span><\/h2>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u3001\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30b5\u30fc\u30d3\u30b9\u696d\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u53ce\u76ca\u306e\u5411\u4e0a\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5f37\u5316\u304c\u898b\u8fbc\u307e\u308c\u307e\u3059\u3002<\/p>\n<h3><span 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id=\"i-6\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u5177\u4f53\u4f8b<\/span><\/h2>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u5177\u4f53\u7684\u306a\u5b9f\u8df5\u65b9\u6cd5\u3092\u77e5\u308b\u3053\u3068\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5177\u4f53\u7684\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u3044\u304f\u3064\u304b\u306e\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"EC\">EC\u30b5\u30a4\u30c8\u3067\u306e\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd<\/span><\/h3>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u306a\u3089\u3001\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u306f\u5fc5\u9808\u3067\u3059\u3002\u300c\u3053\u306e\u5546\u54c1\u3092\u898b\u305f\u4eba\u306f\u3053\u3093\u306a\u5546\u54c1\u3082\u898b\u3066\u3044\u307e\u3059\u300d\u300c\u3042\u306a\u305f\u306b\u304a\u3059\u3059\u3081\u306e\u5546\u54c1\u300d\u3068\u3044\u3063\u305f\u8868\u793a\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306e\u30b1\u30fc\u30b9\u3067\u306f\u3001\u3042\u308b\u30a2\u30d1\u30ec\u30ebEC\u30b5\u30a4\u30c8\u304c\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u3092\u5c0e\u5165\u3057\u305f\u7d50\u679c\u3001\u4e00\u4eba\u5f53\u305f\u308a\u306e\u8cfc\u5165\u70b9\u6570\u304c1.3\u70b9\u304b\u30891.8\u70b9\u306b\u5897\u52a0\u3057\u3001\u5ba2\u5358\u4fa1\u304c\u7d0430%\u30a2\u30c3\u30d7\u3057\u305f\u3068\u3044\u3046\u5831\u544a\u304c\u3042\u308a\u307e\u3059\u3002\u300c\u3053\u306e\u670d\u306b\u5408\u3046\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u300d\u306e\u63d0\u6848\u304c\u52b9\u679c\u7684\u3060\u3063\u305f\u3088\u3046\u3067\u3059\u3002<\/p>\n<h3><span id=\"i-7\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span><\/h3>\n<p>\u300c\u25ef\u25ef\u69d8\u3001\u304a\u8a95\u751f\u65e5\u304a\u3081\u3067\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u300d\u3068\u3044\u3046\u30e1\u30fc\u30eb\u3088\u308a\u3001\u300c\u25ef\u25ef\u69d8\u3001\u524d\u56de\u3054\u8cfc\u5165\u3044\u305f\u3060\u3044\u305f\u30ab\u30e1\u30e9\u306e\u65b0\u3057\u3044\u30ec\u30f3\u30ba\u304c\u767a\u58f2\u3055\u308c\u307e\u3057\u305f\u300d\u3068\u3044\u3046\u30e1\u30fc\u30eb\u306e\u65b9\u304c\u958b\u5c01\u7387\u306f\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\u304c\u52b9\u679c\u7684\u3067\u3059\uff1a<\/p>\n<ul>\n<li>\u8cfc\u5165\u5c65\u6b74\u306b\u57fa\u3065\u304f\u304a\u3059\u3059\u3081\u5546\u54c1<\/li>\n<li>\u95b2\u89a7\u3057\u305f\u3051\u3069\u8cfc\u5165\u3057\u306a\u304b\u3063\u305f\u5546\u54c1\u306e\u30ea\u30de\u30a4\u30f3\u30c9<\/li>\n<li>\u5b63\u7bc0\u3084\u5929\u5019\u306b\u5408\u308f\u305b\u305f\u63d0\u6848\uff08\u4f8b\uff1a\u96e8\u306e\u65e5\u306b\u5098\u306e\u7279\u96c6\uff09<\/li>\n<li>\u904e\u53bb\u306e\u8cfc\u5165\u30b5\u30a4\u30af\u30eb\u306b\u5408\u308f\u305b\u305f\u30ea\u30d4\u30fc\u30c8\u4fc3\u9032<\/li>\n<\/ul>\n<p>\u3042\u308b\u5316\u7ca7\u54c1\u30d6\u30e9\u30f3\u30c9\u3067\u306f\u3001\u524d\u56de\u306e\u8cfc\u5165\u304b\u3089\u7d042\u30f6\u6708\u5f8c\uff08\u88fd\u54c1\u304c\u307b\u307c\u4f7f\u3044\u5207\u308c\u308b\u6642\u671f\uff09\u306b\u300c\u305d\u308d\u305d\u308d\u88dc\u5145\u6642\u671f\u3067\u3059\u300d\u3068\u3044\u3046\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3053\u3068\u3067\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u304c30%\u7a0b\u5ea6\u5411\u4e0a\u3057\u305f\u3068\u3044\u3046\u30c7\u30fc\u30bf\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"Web\">Web\u30b5\u30a4\u30c8\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/span><\/h3>\n<p>\u8a2a\u554f\u8005\u304c\u3069\u3053\u304b\u3089\u6765\u305f\u304b\u3001\u904e\u53bb\u306b\u3069\u3093\u306a\u30da\u30fc\u30b8\u3092\u898b\u305f\u304b\u306b\u3088\u3063\u3066\u3001\u8868\u793a\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5909\u3048\u308b\u306e\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001<\/p>\n<ul>\n<li>\u521d\u56de\u8a2a\u554f\u8005\u306b\u306f\u300c\u521d\u3081\u3066\u306e\u304a\u8cb7\u3044\u7269\u306710%\u30aa\u30d5\u300d<\/li>\n<li>\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u306f\u300c\u3044\u3064\u3082\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u300d\u3068\u3044\u3046\u30e1\u30c3\u30bb\u30fc\u30b8<\/li>\n<li>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u8a2a\u308c\u305f\u4eba\u306b\u306f\u3001\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u95a2\u9023\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u524d\u9762\u306b<\/li>\n<\/ul>\n<p>\u91d1\u878d\u7cfb\u306e\u4e8b\u4f8b\u3067\u306f\u3001\u4f4f\u5b85\u30ed\u30fc\u30f3\u8a08\u7b97\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u305f\u8a2a\u554f\u8005\u306b\u5bfe\u3057\u3066\u3001\u6b21\u56de\u8a2a\u554f\u6642\u306b\u4f4f\u5b85\u95a2\u9023\u60c5\u5831\u3092\u512a\u5148\u8868\u793a\u3059\u308b\u3088\u3046\u306b\u3057\u305f\u3068\u3053\u308d\u3001\u8cc7\u6599\u8acb\u6c42\u7387\u304c\u7d042\u500d\u306b\u306a\u3063\u305f\u3068\u3044\u3046\u5831\u544a\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-8\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u624b\u6cd5\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5bfe\u3057\u3066\u500b\u5225\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u63d0\u6848\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6700\u9069\u5316\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span 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id=\"i-11\">\u53ce\u76ca\u306e\u5897\u52a0<\/span><\/h3>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u53ce\u76ca\u306e\u5897\u52a0\u306b\u3082\u5927\u304d\u304f\u5bc4\u4e0e\u3057\u307e\u3059\u3002\u500b\u5225\u5bfe\u5fdc\u306b\u3088\u308b\u63d0\u6848\u3084\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u6a5f\u4f1a\u304c\u5897\u3048\u3001\u4e00\u3064\u306e\u9867\u5ba2\u304b\u3089\u5f97\u3089\u308c\u308b\u53ce\u76ca\u304c\u6700\u5927\u5316\u3055\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u304c\u7279\u5b9a\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u969b\u306b\u3001\u305d\u308c\u306b\u95a2\u9023\u3059\u308b\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u3084\u8ffd\u52a0\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u52b9\u679c\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u7387\u304c\u683c\u6bb5\u306b\u4e0a\u304c\u308a\u307e\u3059\u3002\u3053\u306e\u7d50\u679c\u3001\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROI\uff09\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u9069\u5207\u306a\u9867\u5ba2\u306b\u6b63\u78ba\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3082\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306a\u6210\u529f\u4e8b\u4f8b\u3068\u3057\u3066\u3001EC\u30b5\u30a4\u30c8\u304c\u904e\u53bb\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u5143\u306b\u3001\u5b63\u7bc0\u306b\u5408\u308f\u305b\u305f\u5546\u54c1\u3092\u9867\u5ba2\u306b\u63d0\u6848\u3059\u308b\u3053\u3068\u3067\u3001\u5728\u5eab\u306e\u6d41\u52d5\u6027\u3092\u9ad8\u3081\u308b\u3068\u540c\u6642\u306b\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u4e0a\u3052\u3001\u7d50\u679c\u7684\u306b\u53ce\u76ca\u3092\u5927\u5e45\u306b\u5897\u52a0\u3055\u305b\u305f\u30b1\u30fc\u30b9\u304c\u3042\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u9069\u5207\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u53ce\u76ca\u6a5f\u4f1a\u306e\u62e1\u5927\u306b\u7e4b\u304c\u308b\u91cd\u8981\u306a\u6226\u7565\u3067\u3059\u3002<\/p>\n<h3><span 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id=\"SEO\">SEO\u3078\u306e\u5f71\u97ff<\/span><\/h3>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304cSEO\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306b\u3064\u3044\u3066\u3082\u614e\u91cd\u306b\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u7570\u306a\u308b\u305f\u3081\u3001\u30b5\u30fc\u30c1\u30a8\u30f3\u30b8\u30f3\u304c\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u5185\u5bb9\u3092\u9069\u5207\u306b\u8a55\u4fa1\u3067\u304d\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u304cSEO\u306e\u4e00\u8cab\u6027\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u52d5\u7684\u306b\u751f\u6210\u3055\u308c\u305f\u30da\u30fc\u30b8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30af\u30ed\u30fc\u30e9\u30fc\u306b\u6b63\u3057\u304f\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u7d50\u679c\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u8a55\u4fa1\u304c\u4f4e\u4e0b\u3057\u3001\u691c\u7d22\u9806\u4f4d\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3059\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3064\u3064\u3001SEO\u5bfe\u7b56\u3082\u6020\u3089\u306a\u3044\u30d0\u30e9\u30f3\u30b9\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9759\u7684\u90e8\u5206\u3068\u52d5\u7684\u90e8\u5206\u3092\u660e\u78ba\u306b\u5206\u3051\u308b\u3053\u3068\u3084\u3001\u30af\u30ed\u30fc\u30e9\u30fc\u304c\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u3044\u30b5\u30a4\u30c8\u69cb\u9020\u3092\u4fdd\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u6a19\u6e96\u7684\u306a\u30e1\u30bf\u30c7\u30fc\u30bf\u3084\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u306e\u5229\u7528\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30b5\u30a4\u30c8\u306e\u5185\u5bb9\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-15\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u6d3b\u7528\u65b9\u6cd5<\/span><\/h2>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-16\">\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3<\/span><\/h3>\n<p>\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u904e\u53bb\u306e\u884c\u52d5\u3084\u8cfc\u5165\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u3001\u6700\u9069\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u6848\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u3067\u4e00\u5ea6\u8cfc\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u3001\u540c\u3058\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u5546\u54c1\u3092\u30ec\u30b3\u30e1\u30f3\u30c9\u3059\u308b\u3053\u3068\u3067\u3001\u4e8c\u5ea6\u76ee\u306e\u8cfc\u5165\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u81ea\u5206\u306e\u8208\u5473\u306b\u5408\u3063\u305f\u30a2\u30a4\u30c6\u30e0\u3092\u898b\u3064\u3051\u3084\u3059\u304f\u306a\u308b\u4e00\u65b9\u3001\u4f01\u696d\u306f\u8ca9\u4fc3\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u306f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3082\u76f8\u6027\u304c\u826f\u3044\u3067\u3059\u3002\u8cfc\u5165\u5c65\u6b74\u3092\u57fa\u306b\u3057\u305f\u7279\u5225\u306a\u30aa\u30d5\u30a1\u30fc\u3084\u5272\u5f15\u60c5\u5831\u3092\u500b\u5225\u306b\u9001\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Netflix\u3084Amazon\u306a\u3069\u3082\u3001\u3053\u306e\u624b\u6cd5\u3092\u53d6\u308a\u5165\u308c\u3066\u6210\u529f\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u4e00\u4f8b\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001AI\u6280\u8853\u3092\u7528\u3044\u3066\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u304c\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002AI\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u89e3\u6790\u3057\u3001\u6700\u9069\u306a\u63d0\u6848\u3092\u751f\u6210\u3059\u308b\u305f\u3081\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u304c\u63d0\u4f9b\u3055\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3><span id=\"MA\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09<\/span><\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3057\u3001\u81ea\u52d5\u5316\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3084\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u3053\u308c\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u52b9\u7387\u7684\u304b\u3064\u4e00\u8cab\u6027\u306e\u3042\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3057\u3066\u3001\u5f7c\u3089\u304c\u8208\u5473\u3092\u6301\u3064\u5185\u5bb9\u306e\u30e1\u30fc\u30eb\u3092\u81ea\u52d5\u9001\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u56f3\u308c\u307e\u3059\u3002<\/p>\n<p>MA\u30c4\u30fc\u30eb\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff08CRM\uff09\u3068\u3082\u9023\u643a\u3057\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u53cd\u6620\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u307e\u3063\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>HubSpot\u3084Salesforce\u306a\u3069\u3001\u4eba\u6c17\u306eMA\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u304c\u3001\u81ea\u793e\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u6700\u9069\u306a\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u6700\u9069\u5316\u304c\u56f3\u308c\u3001ROI\uff08\u6295\u4e0b\u8cc7\u672c\u5229\u76ca\u7387\uff09\u306e\u5411\u4e0a\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"Web-2\">Web\u63a5\u5ba2<\/span><\/h3>\n<p>Web\u63a5\u5ba2\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u8a2a\u554f\u8005\u306b\u5bfe\u3057\u3066\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u6700\u9069\u306a\u6848\u5185\u3084\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3084\u30e9\u30a4\u30d6\u30c1\u30e3\u30c3\u30c8\u304c\u4ee3\u8868\u7684\u306a\u30c4\u30fc\u30eb\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u4e0a\u3067\u56f0\u3063\u305f\u3068\u304d\u306b\u5373\u5ea7\u306b\u30b5\u30dd\u30fc\u30c8\u3092\u53d7\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u6539\u5584\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u3067\u5546\u54c1\u3092\u8ff7\u3063\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3001\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u304c\u5546\u54c1\u60c5\u5831\u3084\u30ec\u30d3\u30e5\u30fc\u3001\u3055\u3089\u306b\u306f\u5728\u5eab\u72b6\u6cc1\u306a\u3069\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4e0d\u5b89\u3092\u89e3\u6d88\u3057\u3001\u8cfc\u5165\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u904e\u53bb\u306e\u8a2a\u554f\u5c65\u6b74\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3057\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3082\u56f3\u308c\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306a\u5bfe\u5fdc\u306f\u3001\u7279\u306b\u7af6\u4e89\u304c\u6fc0\u3057\u3044\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>Web\u63a5\u5ba2\u30c4\u30fc\u30eb\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u9078\u629e\u80a2\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u4e00\u5c64\u6df1\u307e\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"LPO\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\uff08LPO\uff09<\/span><\/h3>\n<p>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\uff08LPO\uff09\u306f\u3001\u8a2a\u554f\u8005\u304c\u6700\u521d\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u30da\u30fc\u30b8\u3092\u6700\u9069\u5316\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8a2a\u554f\u8005\u304c\u76ee\u7684\u306e\u884c\u52d5\u3092\u8d77\u3053\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3084\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30da\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3001CTA\uff08\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff09\u306e\u914d\u7f6e\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u306e\u5546\u54c1\u30da\u30fc\u30b8\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3001\u305d\u306e\u5546\u54c1\u306b\u95a2\u9023\u3059\u308b\u30ec\u30d3\u30e5\u30fc\u3084FAQ\u3092\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u8cfc\u5165\u306e\u969c\u58c1\u3092\u4f4e\u304f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30bb\u30fc\u30eb\u3084\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u306a\u3069\u306e\u60c5\u5831\u3092\u76ee\u7acb\u3064\u4f4d\u7f6e\u306b\u914d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3001\u7dca\u6025\u6027\u3092\u611f\u3058\u3055\u305b\u3001\u5373\u6642\u8cfc\u5165\u3092\u4fc3\u3059\u52b9\u679c\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>A\/B\u30c6\u30b9\u30c8\u3092\u7528\u3044\u3066\u3001\u7570\u306a\u308b\u30c7\u30b6\u30a4\u30f3\u3084\u5185\u5bb9\u306e\u30da\u30fc\u30b8\u3092\u6bd4\u8f03\u3057\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002Google Optimize\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5bb9\u6613\u306b\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6700\u9069\u5316\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306eROI\u3092\u5411\u4e0a\u3055\u305b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5229\u4fbf\u6027\u3082\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-17\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u6210\u529f\u4e8b\u4f8b<\/span><\/h2>\n<p>\u3053\u3053\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u5b9f\u8df5\u3057\u3066\u6210\u529f\u3057\u305f\u5177\u4f53\u4f8b\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"Amazon\">Amazon\uff1a\u30ec\u30b3\u30e1\u30f3\u30c9\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u305f\u8cfc\u5165\u4fc3\u9032<\/span><\/h3>\n<p>Amazon\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3068\u8a00\u3048\u3070\u3001\u305d\u306e\u4ee3\u8868\u4f8b\u3068\u3082\u8a00\u3048\u308b\u4f01\u696d\u3067\u3059\u3002\u7279\u306b\u30ec\u30b3\u30e1\u30f3\u30c9\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u305f\u8cfc\u5165\u4fc3\u9032\u306f\u975e\u5e38\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u7279\u306b\u512a\u308c\u3066\u3044\u308b\u306e\u306f\u3001\u5358\u306b\u300c\u4f3c\u305f\u5546\u54c1\u300d\u3092\u52e7\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u8cfc\u5165\u30b5\u30a4\u30af\u30eb\u3084\u95b2\u89a7\u884c\u52d5\u3001\u985e\u4f3c\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u306a\u3069\u3001\u8907\u6570\u306e\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3044\u308b\u70b9\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30d9\u30d3\u30fc\u7528\u54c1\u3092\u8cb7\u3063\u305f\u4eba\u306b\u306f\u6570\u30f6\u6708\u5f8c\u306b\u6210\u9577\u306b\u5408\u308f\u305b\u305f\u304a\u3082\u3061\u3083\u3092\u63d0\u6848\u3059\u308b\u306a\u3069\u3001\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b9\u30c6\u30fc\u30b8\u3092\u4e88\u6e2c\u3057\u305f\u63d0\u6848\u304c\u7279\u5fb4\u7684\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u304b\u3089\u5b66\u3079\u308b\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u300c\u5358\u4e00\u306e\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u3001\u8907\u6570\u306e\u89d2\u5ea6\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u3092\u7406\u89e3\u3059\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u5b9f\u52d9\u7d4c\u9a13\u304b\u3089\u3082\u3001\u8cfc\u5165\u5c65\u6b74\u3060\u3051\u3067\u306a\u304f\u3001\u95b2\u89a7\u884c\u52d5\u3084\u30e1\u30fc\u30eb\u958b\u5c01\u5c65\u6b74\u306a\u3069\u3082\u7d44\u307f\u5408\u308f\u305b\u3066\u5206\u6790\u3057\u305f\u4f01\u696d\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u52b9\u679c\u304c\u975e\u5e38\u306b\u9ad8\u3044\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span id=\"JR\">JR\u6771\u65e5\u672c\uff1a\u500b\u5225\u5bfe\u5fdc\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span><\/h3>\n<p>JR\u6771\u65e5\u672c\u306fSuica\u306e\u5229\u7528\u30c7\u30fc\u30bf\u3068\u9023\u643a\u3057\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u306e\u99c5\u3092\u3088\u304f\u5229\u7528\u3059\u308b\u4eba\u306b\u306f\u3001\u305d\u306e\u99c5\u5468\u8fba\u306e\u5e97\u8217\u60c5\u5831\u3084\u7279\u5178\u3092\u9001\u308b\u3068\u3044\u3063\u305f\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u7279\u306b\u52b9\u679c\u7684\u3060\u3063\u305f\u306e\u306f\u3001\u300c\u3044\u3064\u3082\u3068\u9055\u3046\u884c\u52d5\u300d\u306b\u6ce8\u76ee\u3057\u305f\u65bd\u7b56\u3067\u3059\u3002\u666e\u6bb5\u306f\u901a\u52e4\u3067\u3057\u304b\u4f7f\u308f\u306a\u3044\u4eba\u304c\u4f11\u65e5\u306b\u9060\u51fa\u3057\u305f\u3068\u304d\u306b\u3001\u300c\u6b21\u56de\u3082\u540c\u3058\u76ee\u7684\u5730\u3078\u304a\u51fa\u304b\u3051\u306e\u969b\u306b\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u300d\u3068\u3044\u3046\u7279\u5178\u3092\u9001\u308b\u3053\u3068\u3067\u3001\u884c\u52d5\u306e\u5b9a\u7740\u5316\u3092\u56f3\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u3053\u304b\u3089\u5b66\u3079\u308b\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u300c\u5e73\u5747\u7684\u306a\u884c\u52d5\u3067\u306f\u306a\u304f\u3001\u5909\u5316\u306b\u6ce8\u76ee\u3059\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u4eba\u306f\u7fd2\u6163\u304c\u5909\u308f\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u65b0\u3057\u3044\u9078\u629e\u3092\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u500b\u5225\u5bfe\u5fdc\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4f01\u696d\u3068\u3057\u3066\u306e\u4fe1\u983c\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u8981\u56e0\u3068\u3082\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"SpotifyWeb\">Spotify\uff1aWeb\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306e\u60c5\u5831\u306b\u3088\u308b\u5e83\u544a\u8868\u793a<\/span><\/h3>\n<p>Spotify\u306f\u97f3\u697d\u306e\u597d\u307f\u306b\u57fa\u3065\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3067\u9ad8\u3044\u8a55\u4fa1\u3092\u5f97\u3066\u3044\u307e\u3059\u3002\u300cDiscover Weekly\u300d\u3068\u3044\u3046\u6a5f\u80fd\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u597d\u307f\u306b\u5408\u308f\u305b\u305f\u65b0\u3057\u3044\u697d\u66f2\u3092\u6bce\u9031\u63d0\u6848\u3002\u3053\u308c\u306b\u3088\u308a\u5e73\u5747\u30ea\u30b9\u30cb\u30f3\u30b0\u6642\u9593\u304c\u5927\u5e45\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001\u5e74\u672b\u306b\u63d0\u4f9b\u3055\u308c\u308b\u300cWrapped\u300d\u3068\u3044\u3046\u4e00\u5e74\u306e\u8074\u53d6\u50be\u5411\u307e\u3068\u3081\u306f\u3001\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304cSNS\u3067\u30b7\u30a7\u30a2\u3059\u308b\u305f\u3081\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306b\u3082\u4e00\u5f79\u8cb7\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u304b\u3089\u5b66\u3079\u308b\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u30b7\u30a7\u30a2\u3057\u305f\u304f\u306a\u308b\u4f53\u9a13\u306b\u3059\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u500b\u4eba\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u306a\u304c\u3089\u3082\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u3067\u5171\u6709\u3057\u305f\u304f\u306a\u308b\u5f62\u3067\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u53e3\u30b3\u30df\u52b9\u679c\u3082\u751f\u307f\u51fa\u305b\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3><span id=\"i-18\">\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3078\u306e\u914d\u616e\u306f\u5fc5\u9808<\/span><\/h3>\n<p>\u300c\u3042\u306a\u305f\u306e\u884c\u52d5\u3092\u898b\u3066\u3044\u307e\u3059\u300d\u3068\u9732\u9aa8\u306b\u611f\u3058\u3055\u305b\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u3001\u9867\u5ba2\u306b\u4e0d\u5feb\u611f\u3092\u4e0e\u3048\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5b9f\u5e97\u8217\u3067\u898b\u305f\u3060\u3051\u306e\u5546\u54c1\u304c\u3059\u3050\u306bSNS\u5e83\u544a\u306b\u51fa\u3066\u304f\u308b\u3068\u300c\u76e3\u8996\u3055\u308c\u3066\u3044\u308b\u300d\u3068\u611f\u3058\u308b\u4eba\u3082\u591a\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306e\u4e8b\u4f8b\u3067\u306f\u3001\u300c\u5148\u65e5\u304a\u8cb7\u3044\u4e0a\u3052\u3044\u305f\u3060\u3044\u305f\u30b7\u30e3\u30f3\u30d7\u30fc\u306e\u8a70\u3081\u66ff\u3048\u6642\u671f\u3067\u3059\u300d\u3068\u3044\u3046\u30e1\u30fc\u30eb\u306f\u597d\u8a55\u3067\u3057\u305f\u304c\u3001\u300c\u5148\u65e5\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f\u3051\u3069\u8cfc\u5165\u3057\u306a\u304b\u3063\u305f\u5546\u54c1\u306f\u3044\u304b\u304c\u3067\u3059\u304b\uff1f\u300d\u3068\u3044\u3046\u30e1\u30fc\u30eb\u306f\u300c\u898b\u3089\u308c\u3066\u3044\u308b\u611f\u3058\u304c\u3059\u308b\u300d\u3068\u4e0d\u8a55\u3060\u3063\u305f\u3068\u3044\u3046\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u53ce\u96c6\u3059\u308b\u30c7\u30fc\u30bf\u3068\u6d3b\u7528\u65b9\u6cd5\u3092\u660e\u78ba\u306b\u8aac\u660e\u3057\u3001\u9867\u5ba2\u304c\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u9078\u629e\u80a2\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<h3><span 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