{"id":7598,"date":"2025-02-21T11:48:30","date_gmt":"2025-02-21T02:48:30","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=7598"},"modified":"2025-02-21T17:46:55","modified_gmt":"2025-02-21T08:46:55","slug":"%e3%80%90%e4%b8%96%e7%95%8c%e6%9c%80%e5%85%88%e7%ab%af%e3%82%92%e5%ad%a6%e3%81%b6%e3%80%91%e5%b0%8f%e5%a3%b2%e3%81%ae%e5%b7%a8%e4%ba%ba%e3%82%a6%e3%82%a9%e3%83%ab%e3%83%9e%e3%83%bc%e3%83%88%e3%81%8c","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/7598\/","title":{"rendered":"\u3010\u4e16\u754c\u6700\u5148\u7aef\u3092\u5b66\u3076\u3011\u5c0f\u58f2\u306e\u5de8\u4eba\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u304c\u53d6\u308a\u7d44\u3080\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u306e\u89e3\u653e\u3002"},"content":{"rendered":"

\u30e4\u30d7\u30ea\u3000\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u306e\u4f34\u3067\u3059\u3002
\n<\/span>\u4eca\u56de\u3082NRF2025\u306e\u8a71\u984c\u304b\u3089\u3001\u5c0f\u58f2\u306e\u5de8\u4eba\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002
\n<\/span>\u30aa\u30fc\u30d7\u30cb\u30f3\u30b0\u30ad\u30fc\u30ce\u30fc\u30c8\u3067CEO\u306e\u30b8\u30e7\u30f3\u30d5\u30a1\u30fc\u30ca\u30fc\u6c0f\u304cAI\u306b\u3064\u3044\u3066NVIDIA\u3068\u8a9e\u308b\u306a\u3069NRF\u3067\u3082\u5b58\u5728\u611f\u629c\u7fa4\u3067\u3057\u305f\u3002<\/span><\/p>\n

\"\"<\/p>\n

\u5c0f\u58f2\u306e\u9032\u5316\u306e\u4e2d\u3067\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u306e\u53d6\u308a\u7d44\u307f\u306f\u6b20\u304b\u305b\u305a\u3001\u8fd1\u5e74\u3067\u306f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6210\u529f\uff08\u30a2\u30de\u30be\u30f3\u3001\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u4ee5\u5916\u306f\u82e6\u52b4\u3057\u3066\u307e\u3059\u306d\uff09\u3001\u751f\u6210AI\u306b\u3088\u308b\u691c\u7d22\u306a\u3069CX\u5909\u9769\u3001\u5f93\u696d\u54e1\u30a2\u30d7\u30ea\u306b\u3088\u308bEX\u6539\u5584\uff08\u96e2\u8077\u7387\u4f4e\u6e1b\u3001\u5373\u6226\u529b\u5316\uff09\u306a\u3069\u591a\u304f\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u6295\u8cc7\u3092\u6210\u529f\u306b\u5c0e\u3044\u3066\u307e\u3059\u3002
\n2025\u5e74\u306e\u76ee\u7389\u306f\u30c7\u30fc\u30bf\u5206\u6790\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cWalmart Luminate\u300d\u304b\u3089\u6539\u540d\u3057\u305f\u201dScintilla\uff08\u30b7\u30f3\u30c6\u30a3\u30e9\uff09\u201d\u3058\u3083\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/span><\/p>\n

\"\"<\/p>\n

\u30b7\u30f3\u30c6\u30a3\u30e9\u306f\u30e9\u30c6\u30f3\u8a9e\u3067\u300c\u706b\u82b1\u300d\u3092\u610f\u5473\u3057\u3001\u30c7\u30fc\u30bf\u304b\u3089\u5f97\u3089\u308c\u308b\u6d1e\u5bdf\u304c\u65b0\u305f\u306a\u30a2\u30a4\u30c7\u30a2\u3084\u6226\u7565\u306e\u300c\u706b\u82b1\u300d\u3068\u306a\u308b\u3053\u3068\u3092\u8c61\u5fb4\u3057\u3066\u3044\u307e\u3059\u3002
\n<\/span>\u305d\u306e\u6a5f\u80fd\u3092\u7c21\u5358\u306b\u8aac\u660e\u3059\u308b\u3068<\/span><\/p>\n

\u200b\u200b\uff11\uff09Shopper Behavior<\/span><\/p>\n

\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306b\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u5168\u4f53\u306e\u5e02\u5834\u52d5\u5411\u3084\u7af6\u5408\u88fd\u54c1\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5206\u6790\u3092\u89e3\u653e\u3002
\n\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u3084\u30d6\u30e9\u30f3\u30c9\u9593\u306e\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u52d5\u5411\u3092\u7406\u89e3\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u53ef\u80fd\u3002<\/span><\/p>\n

\uff12\uff09Digital Landscapes<\/span><\/p>\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u30b9\u30b3\u30a2\u6a5f\u80fd\u306f\u88fd\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u306e\u5b8c\u6210\u5ea6\u3092\u8a55\u4fa1\u3057\u3066\u753b\u50cf\u3084\u8aac\u660e\u6587\u306a\u3069\u306e\u8981\u7d20\u3092\u7dcf\u5408\u7684\u306b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/span><\/p>\n

\u307e\u305f\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u306f\u7279\u5b9a\u30ab\u30c6\u30b4\u30ea\u5185\u3067\u306e\u9867\u5ba2\u306e\u6d3b\u52d5\u30924\u6642\u9593\u5358\u4f4d\u3067\u8996\u899a\u5316\u3059\u308b\u3053\u3068\u3067\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306f\u9867\u5ba2\u304c\u300c\u88fd\u54c1\u95b2\u89a7\u300d\u3001\u300c\u30ab\u30fc\u30c8\u306b\u8ffd\u52a0\u300d\u3001\u300c\u8cfc\u5165\u300d\u3057\u3066\u3044\u308b\u6642\u9593\u3092\u628a\u63e1\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316\u306b\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u306a\u3069\u3001\u300c\u8cfc\u8cb7\u884c\u52d5\u30c7\u30fc\u30bf\u300d\u3092\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

\uff13\uff09Customer Perception<\/span><\/p>\n

\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u304cWalmart\u306e\u9867\u5ba2\u304b\u3089\u76f4\u63a5\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n

Walmart\u306e\u62db\u5f85\u5236\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u300cCustomer Spark Community\u300d\u306e\u30e1\u30f3\u30d0\u30fc\u304b\u3089\u306e\u9ad8\u3044\u5fdc\u7b54\u7387\uff08\u5e73\u574730\uff5e40%\uff09\u3092\u6d3b\u7528\u3057\u3001\u8fc5\u901f\u304b\u3064\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30ea\u30b5\u30fc\u30c1\u6a5f\u80fd\u306e\u63d0\u4f9b\u306b\u52a0\u3048\u3066\u3001\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u304c\u88fd\u54c1\u3092\u5b9f\u969b\u306e\u9867\u5ba2\u306e\u5bb6\u5ead\u306b\u9001\u308a\u3001\u65e5\u5e38\u751f\u6d3b\u306e\u4e2d\u3067\u4f7f\u7528\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u30ea\u30a2\u30eb\u306a\u4f7f\u7528\u611f\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u6a5f\u80fd\u304c\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002<\/span><\/p>\n

\u3053\u308c\u3067\u3001\u88fd\u54c1\u958b\u767a\uff08\u5e02\u5834\u6295\u5165\u524d\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\uff09\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u9078\u5b9a\uff08\u88fd\u54c1\u306e\u6a5f\u80fd\u6027\u3001\u4fa1\u683c\u8a2d\u5b9a\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u306a\u3069\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\uff09\u306b\u3082\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u306e\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u304c\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n

\u3055\u3089\u306b\u3053\u308c\u3089\uff13\u3064\u306e\u6a5f\u80fd\u304b\u3089\u5f97\u305f\u60c5\u5831\u3082\u5143\u306b
\n<\/span>\uff14\uff09Insights Activation\u6a5f\u80fd\u3067\u76f4\u63a5\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u5165\u7a3f\u3067\u304d\u3001\u305d\u306e\u7d50\u679c\u3082\u542b\u3081\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306f\u3001
\n\uff15\uff09Channel Performance\u6a5f\u80fd\u3067\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3067\u306e\u8ca9\u58f2\u72b6\u6cc1\u306e\u8a73\u7d30\u307e\u3067\u628a\u63e1\u3059\u308b\u4e8b\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n

\u30b7\u30f3\u30c6\u30a3\u30e9\u304c\u5b9f\u73fe\u3059\u308b\u306e\u306f\u3001\u5546\u54c1\u3001\u9867\u5ba2\u3001\u8cfc\u8cb7\u306e\u30c7\u30fc\u30bf\u306b\u9867\u5ba2\u884c\u52d5\u3001\u9867\u5ba2\u4f53\u9a13\u60c5\u5831\u3092\u7d10\u4ed8\u3051\u305f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u306e\u89e3\u653e\u3067\u3059\u3002
\n<\/span>\u307e\u305f\u30012024\u5e7412\u6708\u306b\u8cb7\u53ce\u5b8c\u4e86\u3057\u305f\u30b9\u30de\u30fc\u30c8\u30c6\u30ec\u30d3\u306eVIZIO\u306b\u3088\u308a\u5bb6\u5ead\u5185\u3067\u306e\u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u3068TV\u3078\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u67a0\u62e1\u5927\u307e\u3067\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/span><\/p>\n

\u6700\u5f8c\u306b\u3001\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u306e\u89e3\u653e\u306f\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3060\u3051\u3067\u306f\u306a\u304f\u5f93\u696d\u54e1\u306b\u3082\u5411\u3044\u3066\u3044\u307e\u3059\u3002
\n\u5f93\u696d\u54e1\u5411\u3051\u30a2\u30d7\u30ea\u300cMe\uff20Walmart\u300d\u3067\u30b7\u30d5\u30c8\u7ba1\u7406\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30bf\u30b9\u30af\u7ba1\u7406\u3092\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u3053\u306bAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3092\u6295\u5165\u3057\u5728\u5eab\u3084\u58f2\u308c\u884c\u304d\u304b\u3089\u306e\u30bf\u30b9\u30af\u306e\u512a\u5148\u4ed8\u3051\u3084\u696d\u52d9\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u3059\u308b\u69d8\u306b\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

\u591a\u304f\u306e\u5c0f\u58f2\u4f01\u696d\u306f\u3001\u3044\u307e\u3060\u306b\u300cPOS\u30c7\u30fc\u30bf\uff0bID\u4ed8\u304d\u9867\u5ba2\u30c7\u30fc\u30bf\u300d\u306e\u6d3b\u7528\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u306f\u3055\u3089\u306b\u4e00\u6b69\u5148\u3078\u9032\u307f\u3001\u5546\u54c1\u30c7\u30fc\u30bf\u30fb\u884c\u52d5\u30c7\u30fc\u30bf\u30fb\u4f53\u9a13\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

\u3053\u306e\u9032\u5316\u306e\u30b9\u30d4\u30fc\u30c9\u306b\u306f\u9a5a\u304b\u3055\u308c\u307e\u3059\u306d\u3002
\n\u4eca\u5f8c\u3001\u4ed6\u306e\u5c0f\u58f2\u4f01\u696d\u304c\u3069\u306e\u3088\u3046\u306b\u3053\u306e\u30e2\u30c7\u30eb\u3092\u8ffd\u968f\u3059\u308b\u306e\u304b\u697d\u3057\u307f\u3067\u3059\u3002<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"

\u30e4\u30d7\u30ea\u3000\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u306e\u4f34\u3067\u3059\u3002 \u4eca\u56de\u3082NRF2025\u306e\u8a71\u984c\u304b\u3089\u3001\u5c0f\u58f2\u306e\u5de8\u4eba\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002 \u30aa\u30fc\u30d7\u30cb\u30f3\u30b0\u30ad\u30fc\u30ce\u30fc\u30c8\u3067CEO\u306e\u30b8\u30e7\u30f3\u30d5\u30a1\u30fc\u30ca\u30fc\u6c0f\u304cAI\u306b\u3064\u3044\u3066NVIDIA\u3068\u8a9e\u308b\u306a\u3069NRF … <\/p>\n","protected":false},"author":34,"featured_media":7600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[100,113],"tags":[],"_links":{"self":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/7598"}],"collection":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/comments?post=7598"}],"version-history":[{"count":4,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/7598\/revisions"}],"predecessor-version":[{"id":7604,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/7598\/revisions\/7604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media\/7600"}],"wp:attachment":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media?parent=7598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/categories?post=7598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/tags?post=7598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}