{"id":7340,"date":"2024-08-27T07:50:04","date_gmt":"2024-08-26T22:50:04","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=7340"},"modified":"2024-08-28T17:31:45","modified_gmt":"2024-08-28T08:31:45","slug":"%e3%83%ad%e3%82%a4%e3%83%a4%e3%83%ab%e3%83%86%e3%82%a3%e3%83%97%e3%83%ad%e3%82%b0%e3%83%a9%e3%83%a0%e3%81%ae%e5%86%8d%e8%80%83%e3%80%82-%e3%80%8c%e3%82%af%e3%83%bc%e3%83%9d%e3%83%b3%e3%81%a0%e3%81%91","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/7340\/","title":{"rendered":"\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u518d\u8003\u3002 \u300c\u30af\u30fc\u30dd\u30f3\u3060\u3051\u3067\u9867\u5ba2\u3068\u7e4b\u304c\u308b\u300d\u306f\u3082\u3046\u5352\u696d"},"content":{"rendered":"

\u30e4\u30d7\u30ea\u3000\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u306e\u4f34\u3067\u3059\u3002<\/span><\/p>\n

\u4eca\u56de\u306f6\u67083\u301c5\u65e5\u306b\u30b9\u30da\u30a4\u30f3\u306e\u30d0\u30eb\u30bb\u30ed\u30ca\u3067\u958b\u50ac\u3055\u308c\u305fSHOPTALK Europe\u306e\u30ea\u30dd\u30fc\u30c8\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002
\n<\/span>SHOPTALK\u3067\u306f\u8272\u3005\u306a\u30c6\u30fc\u30de\u306b\u305d\u3063\u3066\u30c8\u30fc\u30af\u304c\u7e70\u308a\u5e83\u3052\u3089\u308c\u307e\u3059\u304c\u3001\u4eca\u56de\u306f\u300e\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u300f\u306b\u3064\u3044\u3066\u3067\u3059\u3002<\/span><\/p>\n

\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u306f\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3092\u524d\u63d0\u306b\u3001\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u53d6\u5f97\u3059\u308b\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001
\n\u9867\u5ba2\u4e00\u4eba\u4e00\u4eba\u306e\u4f53\u9a13\u3092\u5145\u5b9f\u3055\u305b\u308b\u4e8b\u306b\u91cd\u304d\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

\u305d\u306e\u4e0a\u3067\u3001\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u3067\u76ee\u6307\u3059\u3082\u306e\u306f\u3001\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3078\u306e\u5b8c\u5168\u79fb\u884c\u3067\u3059\u3002<\/span><\/p>\n

SHOPTALK\u3067\u5c0f\u58f2\u696d\u8005\u304c\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u306b\u671f\u5f85\u3059\u308b\u3082\u306e\u3057\u3066\u6319\u3052\u308b\u306e\u306f\u3001
\n\u5e73\u5747\u6ce8\u6587\u984d\u306e\u5897\u52a0\u3001\u8ca9\u58f2\u640d\u5931\u306e\u524a\u6e1b\u3001\u904b\u7528\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u3001\u3088\u308a\u78ba\u5b9f\u306a\u5728\u5eab\u7ba1\u7406\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u3001\u5f93\u696d\u54e1\u4f53\u9a13\u306e\u5411\u4e0a\u3001\u30e9\u30b9\u30c8\u30de\u30a4\u30eb\u30de\u30fc\u30b8\u30f3\u306e\u5411\u4e0a\u3001\u9867\u5ba2\u7372\u5f97\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u5897\u52a0\u3001\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u306a\u3069\u3001
\n\u5177\u4f53\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u6539\u5584\u9805\u76ee\u3067\u3001\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u304c\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u3092\u8ef8\u306b\u3057\u305f\u5f37\u56fa\u306a\u5229\u76ca\u4f53\u8cea\u306e\u69cb\u7bc9\u3068\u3044\u3046\u4e8b\u304c\u660e\u78ba\u306b\u5b9a\u7fa9\u5316\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

\u30c1\u30e3\u30cd\u30eb\u3092\u7528\u610f\u3057\u304f\u3063\u3064\u3051\u308b\u300c\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u300d\u3068\u306e\u9055\u3044\u304c\u3053\u3053\u3067\u3059\u306d\u3002<\/span><\/p>\n

\"\"<\/span>\u203b\u5c0f\u58f2\u696d\u8005\u304c\u6319\u3052\u305f\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u304b\u3089\u671f\u5f85\u3055\u308c\u308b\u30e1\u30ea\u30c3\u30c8<\/span><\/p>\n

\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u306e\u5b8c\u6210\u3092\u76ee\u6307\u3059\u305f\u3081\u306b\u6700\u3082\u91cd\u8981\u3068\u3055\u308c\u308b\u306e\u304c\u3001\u9867\u5ba2\u63a5\u70b9\u3068\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u3067\u3042\u308a\u3001\u305d\u308c\u3092\u5b9f\u884c\u3059\u308b\u4ed5\u7d44\u307f\u3068\u3057\u3066\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3059\u3002<\/span><\/p>\n

\u307b\u3068\u3093\u3069\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u518d\u69cb\u7bc9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

\u4e0b\u8a18\u30b9\u30e9\u30a4\u30c9\u304c\u793a\u3059\u3088\u3046\u306b\u3001\u6a5f\u80fd\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u3057\u3066\u306e\u300c\u30dd\u30a4\u30f3\u30c8\u300d\u3084\u3001\u300c\u30b5\u30d6\u30b9\u30af\u5316\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30b8\u30bf\u30eb\u63a5\u70b9\u3092\u6709\u52b9\u6d3b\u7528\u3057\u305f\u3001\u300c\u4f1a\u54e1\u4fa1\u683c\u300d\u3001\u300c\u30d1\u30fc\u30bd\u30ca\u30eb\u30aa\u30d5\u30a1\u30fc\u300d\u3001\u300c\u30e1\u30f3\u30d0\u30fc\u7279\u5178\u300d\u306a\u3069\u3092\u6709\u52b9\u6d3b\u7528\u3057\u306a\u304c\u3089\u3001\u300c\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30b5\u30d7\u30e9\u30a4\u30ba\u300d\u3084\u300c\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fc\u300d\u3001\u300cVIP\u30a4\u30d9\u30f3\u30c8\u300d\u9867\u5ba2\u3068\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u306b\u7e4b\u304c\u308b\u4ed5\u7d44\u307f\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u884c\u304f\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n

\u30db\u30c6\u30eb\u30b0\u30eb\u30fc\u30d7\u306e\u30cf\u30a4\u30a2\u30c3\u30c8\u3084\u30b3\u30fc\u30d2\u30fc\u30c1\u30a7\u30fc\u30f3\u306e\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3001\u30b3\u30b9\u30e1\u30c1\u30a7\u30fc\u30f3\u306e\u30bb\u30d5\u30a9\u30e9\u306a\u3069\u306f\u3053\u308c\u3089\u3092\u6df7\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3057\u3066\u3044\u308b\u4e8b\u4f8b\u3068\u3057\u3066\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

\"\"<\/p>\n

\u5f53\u7136\u3001\u3053\u308c\u3089\u5168\u3066\u3092\u6a21\u5023\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u3068\u81ea\u793e\u306e\u9867\u5ba2\u306b\u3068\u3063\u3066\u4f55\u304c\u5fc5\u8981\u306a\u306e\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002
\n\u305d\u3057\u3066\u5229\u76ca\u306b\u7e4b\u304c\u308b\u4e8b\u3082\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3001\u9867\u5ba2\u3092LTV\u3092\u9ad8\u3081\u308b\u4ed5\u7d44\u307f\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u306f\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n

\u305b\u3063\u304b\u304f\u30a2\u30d7\u30ea\u5316\u3057\u305f\u4f1a\u54e1\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3001\u30dd\u30a4\u30f3\u30c8\u3084\u30af\u30fc\u30dd\u30f3\u3092\u9001\u308a\u3064\u3051\u308b\u60c5\u5831\u914d\u4fe1\u30ea\u30b9\u30c8\u3068\u3057\u3066\u306e\u7e4b\u304c\u308a\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u3066\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002
\n\u30a8\u30f3\u30b2\u30fc\u30b8\u3068LTV\u304c\u4e0a\u304c\u308b\u4ed5\u7d44\u307f\u306b\u3001\u9032\u5316\u3055\u305b\u308b\u4e8b\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u306d\u3002<\/span><\/p>\n

\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8 \u4f34 \u5927\u4e8c\u90ce<\/strong><\/span>
\n\u5c0f\u58f2\u696d\u754c\u306b\u304a\u3044\u3066CRM\u306e\u91cd\u8981\u6027\u306b\u7740\u76ee\u3002\u4e00\u8cab\u3057\u3066\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u6226\u7565\u7acb\u6848\u3084\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u306b\u5f93\u4e8b\u3057\u305f\u5f8c\u30012011\u5e74\u306b\u30aa\u30d7\u30c8\u5165\u793e\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3092\u7d4c\u3066\u30012015\u5e74\u3088\u308a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u696d\u90e8\u90e8\u9577\u3068\u3057\u3066\u4e8b\u696d\u62e1\u5927\u306b\u5411\u3051\u305f\u7d44\u7e54\u4f5c\u308a\u306b\u7740\u624b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u90e8\u3084OMO\u95a2\u9023\u90e8\u9580\u7b49\u3005\u3092\u7acb\u3061\u4e0a\u3052\u3001\u7d71\u62ec\u3057\u306a\u304c\u3089\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u3068\u3044\u3046\u7acb\u5834\u304b\u3089\u793e\u5185\u5916\u3078\u306e\u767a\u4fe1\u6d3b\u52d5\u3092\u884c\u3046\u30022021\u5e746\u6708\u3001\u30e4\u30d7\u30ea\u306b\u53c2\u753b\u3002<\/fieldset>\n

 <\/p>\n

\u25c6\u81ea\u793e\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u3067\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\uff01\u25c6<\/b><\/p>\n

\"\"<\/p>\n

\u95a2\u897f\u767a\u30e9\u30fc\u30e1\u30f3\u5e97\u795e\u5ea7
\n\u4f1a\u54e1\u30e9\u30f3\u30af\u306b\u5fdc\u3058\u305f CRM\u65bd\u7b56\u3092\u30a2\u30d7\u30ea\u3067<\/a><\/strong><\/p>\n

\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304a\u304f\"\"<\/a><\/div>\n<\/fieldset>\n\n","protected":false},"excerpt":{"rendered":"

\u30e4\u30d7\u30ea\u3000\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u306e\u4f34\u3067\u3059\u3002 \u4eca\u56de\u306f6\u67083\u301c5\u65e5\u306b\u30b9\u30da\u30a4\u30f3\u306e\u30d0\u30eb\u30bb\u30ed\u30ca\u3067\u958b\u50ac\u3055\u308c\u305fSHOPTALK Europe\u306e\u30ea\u30dd\u30fc\u30c8\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002 SHOPTALK\u3067\u306f\u8272\u3005\u306a\u30c6\u30fc\u30de\u306b\u305d\u3063\u3066\u30c8\u30fc\u30af\u304c\u7e70\u308a\u5e83\u3052\u3089\u308c … <\/p>\n","protected":false},"author":34,"featured_media":7345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[100,101,113],"tags":[],"_links":{"self":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/7340"}],"collection":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/comments?post=7340"}],"version-history":[{"count":3,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/7340\/revisions"}],"predecessor-version":[{"id":7348,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/7340\/revisions\/7348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media\/7345"}],"wp:attachment":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media?parent=7340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/categories?post=7340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/tags?post=7340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}