{"id":7117,"date":"2024-03-25T17:10:44","date_gmt":"2024-03-25T08:10:44","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=7117"},"modified":"2024-04-30T10:25:28","modified_gmt":"2024-04-30T01:25:28","slug":"%e3%80%90%e7%8f%be%e5%9c%b0%e3%81%8b%e3%82%89%e8%b6%85%e9%80%9f%e5%a0%b1%e3%80%91shoptalk2024%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88%e3%80%9c%e8%aa%9e%e3%82%89%e3%82%8c%e3%81%9f5%e3%81%a4%e3%81%ae","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/7117\/","title":{"rendered":"\u3010\u73fe\u5730\u304b\u3089\u8d85\u901f\u5831\u3011SHOPTALK2024\u30ec\u30dd\u30fc\u30c8\u301c\u8a9e\u3089\u308c\u305f5\u3064\u306e\u9867\u5ba2\u63a5\u70b9\u306e\u5909\u5316\u3068\u306f\uff1f\u301c"},"content":{"rendered":"

\u30e4\u30d7\u30ea\u3000\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u306e\u4f34\u3067\u3059\u3002
\n<\/span>2024\u5e743\u670817\u65e5\u304b\u308920\u65e5\u307e\u3067\u30e9\u30b9\u30d9\u30ac\u30b9\u3067\u958b\u50ac\u3055\u308c\u305fSHOPTALK2024\u306b\u53c2\u52a0\u3057\u3001\u5148\u307b\u3069\u7d42\u4e86\u3057\u305f\u6240\u3067\u3059\u3002<\/span><\/p>\n

\"\"<\/p>\n

SHOPTALK\u306f\u4eca\u5e74\u3082\u3001\u4eca\u6700\u3082\u91cd\u8981\u3068\u8003\u3048\u3089\u308c\u308b\uff15\u3064\u30c6\u30fc\u30de\u3067\u30bb\u30c3\u30b7\u30e7\u30f3\u3084\u30df\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u7d44\u307e\u308c\u307e\u3057\u305f\u306e\u3067\u3001\u4eca\u56de\u306f\u307e\u305a\u305d\u308c\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n

1,Employing AI to transform your business\uff08AI\u3092\u63a1\u7528\u3057\u30d3\u30b8\u30cd\u30b9\u3092\u5909\u9769\u3059\u308b\uff09<\/strong><\/p>\n

AI\u3084\u751f\u6210\u578bAI\u306e\u63a1\u7528\u3067\u9867\u5ba2\u4f53\u9a13\u3084\u5f93\u696d\u54e1\u4f53\u9a13\u3092\u4e0a\u3052\u308b\u8a71\u3067\u3059\u3001\u7279\u306b\u97f3\u58f0\u3067\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30c7\u30fc\u30bf\u53d6\u5f97\u304c\u591a\u304b\u3063\u305f\u3067\u3059\u3002<\/span><\/p>\n

\u307e\u305f\u5f93\u696d\u54e1\u30a2\u30d7\u30ea\u306e\u8a71\u306f\u6628\u5e74\u304b\u3089\u7206\u767a\u7684\u306b\u5897\u3048\u3001\u5f93\u696d\u54e1\u30a2\u30d7\u30ea\u3068\u751f\u6210\u578bAI\u306e\u76f8\u6027\u306e\u826f\u3055\u3082\u8a71\u984c\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u9867\u5ba2\u3068AI\u3092\u4f1a\u8a71\u3055\u305b\u308b\u306e\u306f\u30ea\u30b9\u30af\u306a\u306e\u3067\u3001\u5f93\u696d\u54e1\u304b\u3089\u59cb\u3081\u308b\u30d1\u30bf\u30fc\u30f3\u3067\u3059\u306d\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6559\u80b2\u306e\u77ed\u671f\u5316\u3001\u5e97\u8217\u3092\u307e\u305f\u3044\u3067\u306e\u60a9\u307f\u89e3\u6c7a\u3001\u30f4\u30a3\u30b8\u30e7\u30f3\u3084\u30d1\u30fc\u30d1\u30b9\u306e\u6d78\u900f\u306a\u3069\u591a\u304f\u306e\u4e8b\u304c\u306a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

 <\/p>\n

2.Harnessing brand power and building brand trust(\u30d6\u30e9\u30f3\u30c9\u30d1\u30ef\u30fc\u3092\u6d3b\u7528\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u3092\u7bc9\u304f)<\/strong><\/p>\n

\u30d6\u30e9\u30f3\u30c9\u3084\u30e1\u30fc\u30ab\u30fc\u304c\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u3068\u76f4\u63a5\u3064\u306a\u304c\u308b\u4e8b\u306e\u91cd\u8981\u6027\u304c\u8a9e\u3089\u308c\u307e\u3057\u305f\u3002<\/span><\/p>\n

D2C\u306f\u3082\u306f\u3084\u76f4\u8ca9\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u3068\u76f4\u63a5\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u72b6\u614b\u306b\u5b9a\u7fa9\u3055\u308c\u3066\u304a\u308a\u3001\u5c0f\u58f2\u3084AMAZON\u306a\u3069\u306eEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3055\u306a\u3044D2C\u304c\u82e6\u6226\u3059\u308b\u4e00\u65b9\u3067\u5c0f\u58f2\u3078\u306e\u8ca9\u58f2\u7db2\u62e1\u5927\u3092\u9032\u3081\u308b\u30c7\u30b8\u30bf\u30eb\u30cd\u30a4\u30c6\u30a3\u30d6\u4f01\u696d\u306f\u8e8d\u9032\u3057\u3066\u3044\u307e\u3059<\/span><\/p>\n

 <\/p>\n

3.Building loyalty via seamless customer journeys(\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u901a\u3058\u3066\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b)<\/strong><\/p>\n

\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u8ad6\u70b9\u304c\u9867\u5ba2\u7372\u5f97\u304b\u3089LTV\u306b\u3069\u3093\u3069\u3093\u3068\u30b7\u30d5\u30c8\u3057\u3066\u3044\u307e\u3059\u3002
\n<\/span><\/p>\n

\u6700\u8fd1\u5897\u3048\u3066\u3044\u308b\u30e2\u30c0\u30f3\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8a71\u3082\u591a\u304f\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u5f93\u6765\u306e\u30dd\u30a4\u30f3\u30c8\u3060\u3051\u3067\u306a\u304f\u3001LTV\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u3092\u9ad8\u3081\u308b\u884c\u52d5\u306b\u30dd\u30a4\u30f3\u30c8\u3092\u4ed8\u3051\u3001\u305d\u308c\u3092\u63a8\u9032\u3059\u308b\u30ea\u30ef\u30fc\u30c9\u3092\u3064\u3051\u308b\u3082\u306e\u3067\u3059\u3002
\n\u3053\u306e\u305f\u3081\u306b\u306f\u9867\u5ba2\u3092\u7406\u89e3\u3057\u305f\u6226\u7565\u306e\u4e0a\u3067\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u3084\u30b5\u30fc\u30d9\u30a4\u30c7\u30fc\u30bf\u3068\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n

 <\/p>\n

4.Creating unified retail experiences(\u7d71\u4e00\u3055\u308c\u305f\u5c0f\u58f2\u4f53\u9a13\u306e\u5275\u9020)<\/strong><\/p>\n

\u3053\u308c\u3082\u6700\u8fd1\u3088\u304f\u805e\u304f\u300c\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u300d\u304b\u3089\u300c\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u300d\u3078\u306e\u8ee2\u63db\u306e\u8a71\u3067\u3059\u306d\u3002<\/span><\/p>\n

\u30c1\u30e3\u30cd\u30eb\u3092\u6e96\u5099\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5404\u30c1\u30e3\u30cd\u30eb\u3067\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u7d71\u5408\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u8b70\u8ad6\u3082\u5229\u4fbf\u6027\u306e\u8ffd\u6c42\u304b\u3089\u3088\u308a\u826f\u3044\u8cfc\u8cb7\u4f53\u9a13\u3078\u3068\u5909\u5316\u3057\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

 <\/p>\n

5.Navigating changing industry relationships(\u5909\u5316\u3059\u308b\u696d\u754c\u95a2\u4fc2\u306e\u30ca\u30d3\u30b2\u30fc\u30c8)<\/strong><\/p>\n

\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u30e1\u30fc\u30ab\u30fc\u306eD2C\u5316\u3001\u30c7\u30fc\u30bf\u53ce\u76ca\u5316\u3001\u4f01\u696d\u9593\uff08B2B\uff09\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u5f93\u6765\u3068\u9055\u3046\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u306e\u53ce\u76ca\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u3002<\/span><\/p>\n

\u5229\u76ca\u306e\u8a71\u3068\u540c\u6642\u306b\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3084\u9867\u5ba2\u4f53\u9a13\u306e\u5909\u5316\u306a\u3069\u3082\u7126\u70b9\u3068\u306a\u308a\u3001
\n\u5404\u793e\u304c\u81ea\u793e\u3068\u7e4b\u304c\u308b\u3053\u3068\u3067\u9867\u5ba2\u4f53\u9a13\u3092\u4e0a\u3052\u308b\u4e8b\u3092\u6700\u512a\u5148\u3057\u305f\u6226\u7565\u306e\u4e2d\u3067\u8003\u3048\u3066\u3044\u308b\u6700\u4e2d\u306e\u69d8\u3067\u3059\u3002<\/span><\/p>\n

\u8a73\u3057\u3044\u4e8b\u4f8b\u306f\u6b21\u56de\u4ee5\u964d\uff06\u30bb\u30df\u30ca\u30fc\u3067\u304a\u8a71\u3057\u3057\u307e\u3059\u304c\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u306e\u4e2d\u3067\u30c7\u30fc\u30bf\u3092\u7a4d\u307f\u4e0a\u3052\u3001\u4f53\u9a13\u3068\u3057\u3066\u8fd4\u3057\u3066\u3044\u304f\u304b\u306e\u308f\u304b\u308a\u3084\u3059\u3044\u6982\u5ff5\u56f3\u3092LOWE’S\u306eVP\u30a2\u30de\u30f3\u30c0\u3055\u3093\u304c\u8a71\u3057\u3066\u304f\u308c\u305f\u306e\u3067\u305d\u306e\u56f3\u3092\u306f\u3063\u3066\u304a\u304d\u307e\u3059\u3002<\/span><\/p>\n

\"\"<\/p>\n

\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8 \u4f34 \u5927\u4e8c\u90ce<\/strong><\/span>
\n\u5c0f\u58f2\u696d\u754c\u306b\u304a\u3044\u3066CRM\u306e\u91cd\u8981\u6027\u306b\u7740\u76ee\u3002\u4e00\u8cab\u3057\u3066\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u6226\u7565\u7acb\u6848\u3084\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u306b\u5f93\u4e8b\u3057\u305f\u5f8c\u30012011\u5e74\u306b\u30aa\u30d7\u30c8\u5165\u793e\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3092\u7d4c\u3066\u30012015\u5e74\u3088\u308a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u696d\u90e8\u90e8\u9577\u3068\u3057\u3066\u4e8b\u696d\u62e1\u5927\u306b\u5411\u3051\u305f\u7d44\u7e54\u4f5c\u308a\u306b\u7740\u624b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u90e8\u3084OMO\u95a2\u9023\u90e8\u9580\u7b49\u3005\u3092\u7acb\u3061\u4e0a\u3052\u3001\u7d71\u62ec\u3057\u306a\u304c\u3089\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u3068\u3044\u3046\u7acb\u5834\u304b\u3089\u793e\u5185\u5916\u3078\u306e\u767a\u4fe1\u6d3b\u52d5\u3092\u884c\u3046\u30022021\u5e746\u6708\u3001\u30e4\u30d7\u30ea\u306b\u53c2\u753b\u3002<\/fieldset>\n\n","protected":false},"excerpt":{"rendered":"

\u30e4\u30d7\u30ea\u3000\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u306e\u4f34\u3067\u3059\u3002 2024\u5e743\u670817\u65e5\u304b\u308920\u65e5\u307e\u3067\u30e9\u30b9\u30d9\u30ac\u30b9\u3067\u958b\u50ac\u3055\u308c\u305fSHOPTALK2024\u306b\u53c2\u52a0\u3057\u3001\u5148\u307b\u3069\u7d42\u4e86\u3057\u305f\u6240\u3067\u3059\u3002 SHOPTALK\u306f\u4eca\u5e74\u3082\u3001\u4eca\u6700\u3082\u91cd\u8981\u3068\u8003\u3048\u3089\u308c\u308b\uff15\u3064\u30c6\u30fc … <\/p>\n","protected":false},"author":34,"featured_media":7121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[99,101,113],"tags":[],"_links":{"self":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/7117"}],"collection":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/comments?post=7117"}],"version-history":[{"count":6,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/7117\/revisions"}],"predecessor-version":[{"id":7172,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/7117\/revisions\/7172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media\/7121"}],"wp:attachment":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media?parent=7117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/categories?post=7117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/tags?post=7117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}