{"id":6319,"date":"2023-05-22T12:36:13","date_gmt":"2023-05-22T03:36:13","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=6319"},"modified":"2023-08-21T11:40:57","modified_gmt":"2023-08-21T02:40:57","slug":"shoptalk%e3%80%80europe%e3%80%802023%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88%e3%80%80%e9%80%9f%e5%a0%b1","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/6319\/","title":{"rendered":"SHOPTALK\u3000EUROPE\u30002023\u30ec\u30dd\u30fc\u30c8\u3000\u901f\u5831"},"content":{"rendered":"

\u30e4\u30d7\u30ea\u3000\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u306e\u4f34\u3067\u3059\u3002<\/span><\/p>\n

\u4eca\u56de\u306f5\u67089\u65e5\u301c11\u65e5\u307e\u3067\u30b9\u30da\u30a4\u30f3\u30d0\u30eb\u30bb\u30ed\u30ca\u3067\u958b\u50ac\u3055\u308c\u305fSHOPTALK EUROPE\u30002023\u306e\u8a71\u984c\u3092\u304a\u5c4a\u3051\u3059\u308b\u305f\u3081\u30d1\u30ea\u306eCDG\u7a7a\u6e2f\u3067\u3053\u306e\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3092\u66f8\u3044\u3066\u3044\u307e\u3059\u3002
\n<\/span>SHOPTALK\u3000EUROPE\u30002023\u306f3\u6708\u306b\u30e9\u30b9\u30d9\u30ac\u30b9\u3067\u884c\u308f\u308c\u305fSHOPTALK\u306e\u6d41\u308c\u3092\u7d44\u3093\u3067\u304a\u308a\u30e1\u30a4\u30f3\u30c6\u30fc\u30de\u3082\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u540c\u3058\u3082\u306e\u3067\u3059\u3002
\n\"\"<\/span><\/p>\n

\uff11\u3001Best in class Shopper engagement\u3000\uff08\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff09
\n<\/span>\uff12\u3001Emerging Channels\uff08\u30c1\u30e3\u30cd\u30eb\u306e\u6700\u9069\u5316\u3068\u62e1\u5927\uff09
\n<\/span>\uff13\u3001Outstanding stores experiences<\/span>\uff08\u5353\u8d8a\u3057\u305f\u5e97\u8217\u7d4c\u9a13\uff09
\n<\/span>\uff14\u3001Tech investments for efficiency\uff08\u52b9\u7387\u5316\u306e\u305f\u3081\u306e\u6280\u8853\u6295\u8cc7\uff09
\n<\/span>\uff15\u3001 Evolving Organization\uff08\u7d44\u7e54\u306e\u9032\u5316\uff09<\/span><\/p>\n

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\u540c\u69d8\u306b\u30a2\u30c7\u30a3\u30c0\u30b9\u306e\u30c7\u30b8\u30bf\u30eb\u6210\u9577\u62c5\u5f53\u526f\u793e\u9577\u3067\u3042\u308b\u30b8\u30a7\u30a4\u30bd\u30f3\u30fb\u30af\u30ed\u30d5\u30a9\u30fc\u30c9\u3082\u3001\u900f\u660e\u6027\u3068\u4fe1\u983c\u6027\u306f\u3001\u6d88\u8cbb\u8005\u304c\u30d6\u30e9\u30f3\u30c9\u3084\u5c0f\u58f2\u696d\u8005\u306b\u671b\u3080\u6700\u3082\u91cd\u8981\u306a\u4fa1\u5024\u3067\u3042\u308b\u3068\u8ff0\u3079\u3001\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u4e2d\u5fc3\u306b\u300c\u5730\u7403\u306b\u826f\u3044\u3053\u3068\u3092\u3059\u308b\u3053\u3068\u300d\u3092\u7f6e\u3044\u305f\u4e0a\u3067\u3001\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u306b\u305d\u306e\u539f\u56e0\u3078\u306e\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3092\u793a\u3057\u884c\u52d5\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

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\u30a4\u30d9\u30f3\u30c8\u6700\u7d42\u65e5\u306b\u306f<\/span>SHOPTALK\u6052\u4f8b<\/span>\u306e\u53c2\u52a0\u8005\u30a2\u30f3\u30b1\u30fc\u30c8\u578b\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u884c\u308f\u308c\u307e\u3057\u305f\u304c\u30013\u65e5\u9593\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u7d42\u3048\u3066\u53c2\u52a0\u8005\u304c\u6700\u3082\u91cd\u8981\u3060\u3068\u53d7\u3051\u53d6\u3063\u305f\u306e\u306f\u3001\u30b8\u30a7\u30cd\u30ec\u30a4\u30c6\u30a3\u30d6AI\u306e\u6d3b\u7528\u306b\u3064\u3044\u3066\u3067\u3059\u3002\u3057\u304b\u3057\u3053\u308c\u3082\u30a2\u30e1\u30ea\u30ab\u3088\u308a\u3082\u614e\u91cd\u306a\u610f\u898b\u304c\u591a\u304f\u3001\u8457\u4f5c\u6a29\u3084\u4eba\u6a29\u3001\u305d\u3057\u3066\u4f01\u696d\u3068\u3057\u3066\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u3057\u305f\u3082\u306e\u3078\u306e\u8cac\u4efb\u306a\u3069\u3001\u6280\u8853\u306e\u9032\u5316\u3088\u308a\u3082\u6d3b\u7528\u30eb\u30fc\u30eb\u306e\u672a\u6574\u5099\u306b\u3064\u3044\u3066\u8a9e\u3089\u308c\u305f\u306e\u306f\u3001\u3044\u304b\u306b\u3082\u30d6\u30e9\u30f3\u30c9\u3092\u5927\u4e8b\u306b\u3059\u308b\u30e8\u30fc\u30ed\u30c3\u30d1\u307d\u3055\u304c\u51fa\u3066\u3044\u307e\u3057\u305f\u3002<\/span><\/p>\n

\"\"<\/span><\/p>\n

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\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8 \u4f34 \u5927\u4e8c\u90ce<\/strong><\/span><\/p>\n

\u5c0f\u58f2\u696d\u754c\u306b\u304a\u3044\u3066CRM\u306e\u91cd\u8981\u6027\u306b\u7740\u76ee\u3002\u4e00\u8cab\u3057\u3066\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u6226\u7565\u7acb\u6848\u3084\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u306b\u5f93\u4e8b\u3057\u305f\u5f8c\u30012011\u5e74\u306b\u30aa\u30d7\u30c8\u5165\u793e\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3092\u7d4c\u3066\u30012015\u5e74\u3088\u308a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u696d\u90e8\u90e8\u9577\u3068\u3057\u3066\u4e8b\u696d\u62e1\u5927\u306b\u5411\u3051\u305f\u7d44\u7e54\u4f5c\u308a\u306b\u7740\u624b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u90e8\u3084OMO\u95a2\u9023\u90e8\u9580\u7b49\u3005\u3092\u7acb\u3061\u4e0a\u3052\u3001\u7d71\u62ec\u3057\u306a\u304c\u3089\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u3068\u3044\u3046\u7acb\u5834\u304b\u3089\u793e\u5185\u5916\u3078\u306e\u767a\u4fe1\u6d3b\u52d5\u3092\u884c\u3046\u30022021\u5e746\u6708\u3001\u30e4\u30d7\u30ea\u306b\u53c2\u753b\u3002<\/fieldset>\n\n","protected":false},"excerpt":{"rendered":"

\u30e4\u30d7\u30ea\u3000\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u306e\u4f34\u3067\u3059\u3002 \u4eca\u56de\u306f5\u67089\u65e5\u301c11\u65e5\u307e\u3067\u30b9\u30da\u30a4\u30f3\u30d0\u30eb\u30bb\u30ed\u30ca\u3067\u958b\u50ac\u3055\u308c\u305fSHOPTALK EUROPE\u30002023\u306e\u8a71\u984c\u3092\u304a\u5c4a\u3051\u3059\u308b\u305f\u3081\u30d1\u30ea\u306eCDG\u7a7a\u6e2f\u3067\u3053\u306e\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3092\u66f8\u3044\u3066\u3044\u307e\u3059\u3002 … <\/p>\n","protected":false},"author":34,"featured_media":6320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[101,113],"tags":[],"_links":{"self":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/6319"}],"collection":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/comments?post=6319"}],"version-history":[{"count":3,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/6319\/revisions"}],"predecessor-version":[{"id":6324,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/6319\/revisions\/6324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media\/6320"}],"wp:attachment":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media?parent=6319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/categories?post=6319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/tags?post=6319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}