{"id":6098,"date":"2023-03-10T08:40:29","date_gmt":"2023-03-09T23:40:29","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=6098"},"modified":"2023-08-21T11:41:17","modified_gmt":"2023-08-21T02:41:17","slug":"%e3%80%90nrf2023%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88%e3%83%91%e3%83%bc%e3%83%88%ef%bc%92%e3%80%91-%e5%a4%a7%e6%b3%a8%e7%9b%ae%e3%81%ae%e3%83%aa%e3%83%86%e3%83%bc%e3%83%ab%e3%83%a1%e3%83%87%e3%82%a3","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/6098\/","title":{"rendered":"\u3010NRF2023\u30ec\u30dd\u30fc\u30c8\u30d1\u30fc\u30c8\uff12\u3011 \u5927\u6ce8\u76ee\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u3069\u3046\u306a\u308b\uff1f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u30e4\u30d7\u30ea\u3000\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u306e\u4f34\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u524d\u56de\u306b\u7d9a\u304d\u30a2\u30e1\u30ea\u30ab\u5c0f\u58f2\u306e\u796d\u5178NRF\u306e\u8a71\u984c\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4eca\u56de\u306f\u6ce8\u76ee\u5ea6\u3082\u9ad8\u304b\u3063\u305f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u3064\u3044\u3066\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u3001\u5c0f\u58f2\u4e8b\u696d\u8005\u306e\u5e97\u8217\u30b5\u30a4\u30cd\u30fc\u30b8\u3001EC\u30b5\u30a4\u30c8\u3001\u30a2\u30d7\u30ea\u306a\u3069\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u304c\u9867\u5ba2\u306e\u8cfc\u8cb7\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u304c\u9ad8\u304f\u306a\u308a\u3001\u305d\u3053\u306b\u63b2\u51fa\u3059\u308b\u5e83\u544a\u306e\u4fa1\u5024\u304c\u9ad8\u307e\u3063\u305f\u4e8b\u304b\u3089\u3001\u4eca\u3084\u691c\u7d22\u5e83\u544a\u3001SNS\u5e83\u544a\u306b\u6b21\u3050\u7b2c3\u306e\u30e1\u30c7\u30a3\u30a2\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u898f\u6a21\u306f30\u30d3\u30ea\u30aa\u30f3\u30c9\u30eb\u3092\u8d85\u3048\u3066\u304a\u308a\u3001\u691c\u7d22\u5e83\u544a\u3084SNS\u5e83\u544a\u304c10\u5e74\u4ee5\u4e0a\u304b\u304b\u3063\u305f\u3053\u306e\u898f\u6a21\u306b\u9054\u3059\u308b\u307e\u3067\u306b\u308f\u305a\u304b5\u5e74\u3068\u3044\u3046\u30b9\u30d4\u30fc\u30c9\u3067\u62e1\u5927\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u53c2\u7167\uff11\u3092\u898b\u308b\u3068\u308f\u304b\u308b\u69d8\u306b\u305d\u306e\u307b\u3068\u3093\u3069\u306f\u30a2\u30de\u30be\u30f3\u306b\u3088\u308b\u3082\u306e\u3067\u3001\u305d\u308c\u4ee5\u5916\u306e\u4f01\u696d\u304c\u307e\u3055\u306b\u3053\u308c\u304b\u3089\u898f\u6a21\u306e\u62e1\u5927\u3092\u72d9\u3063\u3066\u3044\u308b\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n<div id=\"attachment_6105\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-6105\" loading=\"lazy\" class=\"wp-image-6105 size-large\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/image5-1024x634.png\" alt=\"\" width=\"880\" height=\"545\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/image5-1024x634.png 1024w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/image5-300x186.png 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/image5-768x476.png 768w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/image5-1536x951.png 1536w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/image5-940x582.png 940w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/image5.png 1999w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><p id=\"caption-attachment-6105\" class=\"wp-caption-text\">\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a4\u30a2\u5e83\u544a\u306e\u898f\u6a21 https:\/\/www.insiderintelligence.com\/content\/retail-media-ad-spending-forecast-2022<\/p><\/div>\n<p><span style=\"font-weight: 400;\">\u30a2\u30de\u30be\u30f3\u3092\u8ffd\u968f\u3057\u65e9\u671f\u304b\u3089\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u306e\u304c\u3001\u7c73\u56fd\u6700\u5927\u306e\u5c0f\u58f2\u30a6\u30aa\u30eb\u30de\u30fc\u30c8\u3092\u7b46\u982d\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u30af\u30ed\u30fc\u30ac\u30fc\u306a\u3069\u8d85\u5927\u624b\u306e\u5c0f\u58f2\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u591a\u304f\u306e\u9867\u5ba2\u3092\u62b1\u3048EC\u6bd4\u7387\u3082\u9ad8\u3044\u4f01\u696d\u304c\u3001\u30a2\u30d7\u30ea\u3084EC\u30b5\u30a4\u30c8\u3067\u306e\u5e83\u544a\u306b\u4e57\u308a\u51fa\u3057\u81ea\u793e\u306b\u5e83\u544a\u4e8b\u696d\u5c02\u9580\u306e\u90e8\u7f72\u3092\u4f5c\u308a\u81ea\u3089\u304c\u5e83\u544a\u4ee3\u7406\u5e97\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u3088\u308a\u3082\u5c0f\u3055\u3044\u5c0f\u58f2\u306f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3092\u9762\u3068\u3057\u3066\u5e83\u544a\u306e\u51fa\u7a3f\u3092\u53d7\u3051\u5165\u308c\u308b\u305f\u3081\u306b\u81ea\u3089\u3067\u30a2\u30c9\u30b5\u30fc\u30d0\u30fc\uff08\u5e83\u544a\u63b2\u51fa\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u6a5f\u80fd\uff09\u3092\u6301\u3061SSP\uff08\u5e83\u544a\u9762\u5074\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff09\u306b\u958b\u653e\u3057\u3066\u3044\u308b\u306e\u304c\u73fe\u5728\u306e\u72b6\u6cc1\u3067\u3059\u3002<\/span><\/p>\n<div id=\"attachment_6106\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-6106\" loading=\"lazy\" class=\"wp-image-6106 size-large\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/image1-1024x518.png\" alt=\"\" width=\"880\" height=\"445\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/image1-1024x518.png 1024w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/image1-300x152.png 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/image1-768x389.png 768w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/image1-1536x778.png 1536w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/image1-940x476.png 940w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/image1.png 1999w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><p id=\"caption-attachment-6106\" class=\"wp-caption-text\">\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6b74\u53f2\u3000https:\/\/xenoss.io\/blog\/retail-media-advertising<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u306e\u304cEC\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u304c\u30e1\u30c7\u30a3\u30a2\u3068\u3057\u3066\u306e\u4fa1\u5024\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53c2\u7167\uff13\u306e\u69d8\u306b\u30a6\u30aa\u30eb\u30de\u30fc\u30c8\u306f\u5e97\u8217\u30672\u5104\u4ee5\u4e0a\u3001\u30c7\u30b8\u30bf\u30eb\u30671\u5104\u4ee5\u4e0a\u306e\u6708\u9593\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u3042\u308b\u306e\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3067\u3082\u5e97\u8217\u30671\u5104\u3001\u30c7\u30b8\u30bf\u30eb\u3067\uff16\u5343\u4e07\u306e\u6708\u9593\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u3042\u308a\u3001\u5e83\u544a\u3092\u63b2\u51fa\u3059\u308b\u306e\u306b\u5341\u5206\u306e\u898f\u6a21\u304c\u3042\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3057\u3066EC\u3084\u30a2\u30d7\u30ea\u3067\u306f\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u884c\u52d5\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3082\u3057\u3066\u3044\u307e\u3059\u3001WEB\u5e83\u544a\u304c\uff13rdParty\u306e\u898f\u5236\u306a\u3069\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u96e3\u3057\u304f\u306a\u308b\u4e2d\u3001\u3088\u308a\u6df1\u3044\u30c7\u30fc\u30bf\u3082\u6301\u3064\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3060\u304b\u3089\u3053\u305d\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u5e83\u544a\u304c\u53ef\u80fd\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<div id=\"attachment_6107\" style=\"width: 1001px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-6107\" loading=\"lazy\" class=\"wp-image-6107 size-full\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/image8.png\" alt=\"\" width=\"991\" height=\"651\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/image8.png 991w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/image8-300x197.png 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/image8-768x505.png 768w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/image8-940x617.png 940w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/><p id=\"caption-attachment-6107\" class=\"wp-caption-text\">\u7c73\u56fd\u5927\u624b\u306e\u6708\u9593\u30c8\u30e9\u30d5\u30a3\u30c3\u30afhttps:\/\/www.insiderintelligence.com\/content\/retail-media-ad-spending-forecast-2022<\/p><\/div>\n<p><span style=\"font-weight: 400;\">\u65e5\u672c\u3067\u3082\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u71b1\u3092\u6d74\u3073\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u307e\u305a\u30e1\u30c7\u30a3\u30a2\u3068\u3057\u3066\u306e\u4fa1\u5024\u3092\u3057\u3063\u304b\u308a\u3068\u898b\u6975\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002EC\u5316\u7387\u304c\u7c73\u56fd\u307b\u3068\u9ad8\u304f\u306a\u3044\u65e5\u672c\u3067\u306f\u3001\u30a2\u30d7\u30ea\u306a\u3069\u3067\u5e97\u8217\u306e\u9867\u5ba2\u3068\u7e4b\u304c\u308a\u30c7\u30b8\u30bf\u30eb\u63a5\u70b9\u3092\u62e1\u5927\u3057\u3001\u9ad8\u3044MAU\u3092\u7dad\u6301\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u66f4\u65b0\u304c\u3088\u308a\u91cd\u8981\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3046\u3044\u3063\u305f\u610f\u5473\u3067\u3082\u4eca\u4e00\u5ea6\u30a2\u30d7\u30ea\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u66f4\u65b0\u983b\u5ea6\u3092\u898b\u76f4\u3057\u3066\u307f\u3066\u3082\u826f\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<fieldset style=\"padding: 10px; border-radius: 5px; border: 2px dotted #00a9e0;\"><span style=\"font-size: 14pt;\"><strong>\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8 \u4f34 \u5927\u4e8c\u90ce<\/strong><\/span><\/p>\n<p>\u5c0f\u58f2\u696d\u754c\u306b\u304a\u3044\u3066CRM\u306e\u91cd\u8981\u6027\u306b\u7740\u76ee\u3002\u4e00\u8cab\u3057\u3066\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u6226\u7565\u7acb\u6848\u3084\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u306b\u5f93\u4e8b\u3057\u305f\u5f8c\u30012011\u5e74\u306b\u30aa\u30d7\u30c8\u5165\u793e\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3092\u7d4c\u3066\u30012015\u5e74\u3088\u308a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u696d\u90e8\u90e8\u9577\u3068\u3057\u3066\u4e8b\u696d\u62e1\u5927\u306b\u5411\u3051\u305f\u7d44\u7e54\u4f5c\u308a\u306b\u7740\u624b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u90e8\u3084OMO\u95a2\u9023\u90e8\u9580\u7b49\u3005\u3092\u7acb\u3061\u4e0a\u3052\u3001\u7d71\u62ec\u3057\u306a\u304c\u3089\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u3068\u3044\u3046\u7acb\u5834\u304b\u3089\u793e\u5185\u5916\u3078\u306e\u767a\u4fe1\u6d3b\u52d5\u3092\u884c\u3046\u30022021\u5e746\u6708\u3001\u30e4\u30d7\u30ea\u306b\u53c2\u753b\u3002<\/fieldset>\n\n","protected":false},"excerpt":{"rendered":"<p>\u30e4\u30d7\u30ea\u3000\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u306e\u4f34\u3067\u3059\u3002 \u524d\u56de\u306b\u7d9a\u304d\u30a2\u30e1\u30ea\u30ab\u5c0f\u58f2\u306e\u796d\u5178NRF\u306e\u8a71\u984c\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002 \u4eca\u56de\u306f\u6ce8\u76ee\u5ea6\u3082\u9ad8\u304b\u3063\u305f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u3064\u3044\u3066\u3067\u3059\u3002 \u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u3001\u5c0f\u58f2\u4e8b\u696d\u8005\u306e\u5e97\u8217\u30b5\u30a4\u30cd\u30fc\u30b8\u3001EC\u30b5\u30a4 &#8230; <\/p>\n","protected":false},"author":31,"featured_media":6111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[101,113],"tags":[],"_links":{"self":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/6098"}],"collection":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/comments?post=6098"}],"version-history":[{"count":5,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/6098\/revisions"}],"predecessor-version":[{"id":6112,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/6098\/revisions\/6112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media\/6111"}],"wp:attachment":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media?parent=6098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/categories?post=6098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/tags?post=6098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}