{"id":6092,"date":"2023-03-10T09:58:09","date_gmt":"2023-03-10T00:58:09","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=6092"},"modified":"2025-06-29T13:37:09","modified_gmt":"2025-06-29T04:37:09","slug":"4c%e5%88%86%e6%9e%90%e3%81%a8%e3%81%af-%e3%82%84%e3%82%8a%e6%96%b9%e3%82%843c%e5%88%86%e6%9e%90%e3%80%814p%e5%88%86%e6%9e%90%e3%81%a8%e3%81%ae%e9%81%95%e3%81%84%e3%80%81%e5%88%86%e6%9e%90%e4%be%8b","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/6092\/","title":{"rendered":"4C\u5206\u6790\u3068\u306f? \u3084\u308a\u65b9\u30843C\u5206\u6790\u30014P\u5206\u6790\u3068\u306e\u9055\u3044\u3001\u5206\u6790\u4f8b\u306a\u3069\u3092\u89e3\u8aac"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-8025\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/magazine6092-1024x576.webp\" alt=\"\" width=\"880\" height=\"495\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/magazine6092-1024x576.webp 1024w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/magazine6092-300x169.webp 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/magazine6092-768x432.webp 768w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/magazine6092-940x529.webp 940w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/magazine6092.webp 1280w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u73fe\u4ee3\u306e\u5e02\u5834\u74b0\u5883\u306b\u304a\u3044\u3066\u7af6\u4e89\u7684\u512a\u4f4d\u6027\u3092\u78ba\u4fdd\u3059\u308b\u306b\u306f\u3001\u9867\u5ba2\u8996\u70b9\u3067\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3084\u8ab2\u984c\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u305d\u306e\u969b\u306b\u5f79\u7acb\u3064\u306e\u304c\u30014C\u5206\u6790\u3068\u3044\u3046\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u8a18\u4e8b\u3067\u306f\u30014C\u5206\u6790\u3067\u7740\u76ee\u3059\u308b4\u3064\u306e\u8981\u7d20\u3092\u306f\u3058\u3081\u30014P\u5206\u6790\u306a\u3069\u306e\u4ed6\u306e\u5206\u6790\u624b\u6cd5\u3068\u306e\u95a2\u4fc2\u3084\u6d3b\u7528\u30b7\u30fc\u30f3\u306a\u3069\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u305c\u3072\u3054\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#4C\">4C\u5206\u6790\u3068\u306f<\/a><\/li><li><a href=\"#4C-2\">4C\u5206\u6790\u306e\u8996\u70b9<\/a><ul><li><a href=\"#Customer_value\">Customer value\uff08\u9867\u5ba2\u4fa1\u5024\uff09<\/a><\/li><li><a href=\"#Cost\">Cost\uff08\u9867\u5ba2\u306e\u30b3\u30b9\u30c8\uff09<\/a><\/li><li><a href=\"#Convenieince\">Convenieince\uff08\u9867\u5ba2\u5229\u4fbf\u6027\uff09<\/a><\/li><li><a href=\"#Communication\">Communication\uff08\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#4C-3\">4C\u5206\u6790\u306e\u91cd\u8981\u6027<\/a><\/li><li><a href=\"#4C-4\">4C\u5206\u6790\u306e\u6d3b\u7528\u30b7\u30fc\u30f3<\/a><ul><li><a href=\"#i\">\u65b0\u3057\u3044\u30b5\u30fc\u30d3\u30b9\u30fb\u5546\u54c1\u3092\u4f01\u753b\u3059\u308b\u3068\u304d<\/a><\/li><li><a href=\"#i-2\">\u65e2\u5b58\u30b5\u30fc\u30d3\u30b9\u30fb\u5546\u54c1\u3092\u898b\u76f4\u3059\u3068\u304d<\/a><\/li><li><a href=\"#i-3\">\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3092\u8003\u3048\u308b\u3068\u304d<\/a><\/li><li><a href=\"#i-4\">\u7af6\u5408\u3092\u5206\u6790\u3059\u308b\u3068\u304d<\/a><\/li><li><a href=\"#i-5\">\u63a1\u7528\u6226\u7565\u3092\u7acb\u3066\u308b\u3068\u304d<\/a><\/li><\/ul><\/li><li><a href=\"#4C-5\">4C\u5206\u6790\u3068\u4ed6\u306e\u5206\u6790\u3068\u306e\u9055\u3044<\/a><ul><li><a href=\"#3C\">3C\u5206\u6790<\/a><\/li><li><a href=\"#5C\">5C\u5206\u6790<\/a><\/li><li><a href=\"#4P\">4P\u5206\u6790<\/a><\/li><li><a href=\"#STP\">STP\u5206\u6790<\/a><\/li><li><a href=\"#SWOT\">SWOT\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#4C-6\">4C\u5206\u6790\u306b\u95a2\u9023\u3059\u308b\u6982\u5ff5<\/a><ul><li><a href=\"#i-6\">\u30da\u30eb\u30bd\u30ca<\/a><\/li><li><a href=\"#i-7\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/a><\/li><\/ul><\/li><li><a href=\"#4C-7\">4C\u5206\u6790\u306e\u3084\u308a\u65b9<\/a><ul><li><a href=\"#i-8\">\u74b0\u5883\u306b\u3064\u3044\u3066\u8abf\u3079\u308b<\/a><\/li><li><a href=\"#i-9\">\u9867\u5ba2\u60c5\u5831\u3092\u6398\u308a\u4e0b\u3052\u308b<\/a><\/li><li><a href=\"#i-10\">\u5dee\u5225\u5316\u3092\u304a\u3053\u306a\u3046<\/a><\/li><\/ul><\/li><li><a href=\"#4C-8\">4C\u5206\u6790\u306b\u304a\u3051\u308b\u6ce8\u610f\u70b9<\/a><ul><li><a href=\"#i-11\">\u9867\u5ba2\u8996\u70b9\u3092\u5fd8\u308c\u306a\u3044<\/a><\/li><li><a href=\"#i-12\">\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u5316\u3059\u308b<\/a><\/li><li><a href=\"#i-13\">\u6574\u5408\u6027\u3092\u3068\u308b<\/a><\/li><li><a href=\"#i-14\">\u512a\u4f4d\u6027\u3092\u78ba\u8a8d\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#4C-9\">4C\u5206\u6790\u306e\u4f8b<\/a><ul><li><a href=\"#i-15\">\u30ab\u30d5\u30a7\u4e8b\u696d<\/a><\/li><li><a href=\"#i-16\">\u30a2\u30d1\u30ec\u30eb\u4e8b\u696d<\/a><\/li><\/ul><\/li><li><a href=\"#i-17\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"4C\">4C\u5206\u6790\u3068\u306f<\/span><\/h2>\n<p>4C\u5206\u6790\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306b\u7528\u3044\u3089\u308c\u308b\u5206\u6790\u624b\u6cd5\u306e\u3072\u3068\u3064\u3067\u3059\u30024C\u5206\u6790\u306e4C\u3068\u306f\u3001\u300cCustomer value\u300d\u3001\u300cCost\u300d\u3001\u300cConvenience\u300d\u3001\u300cCommunication\u300d\u3068\u3044\u30464\u3064\u306e\u5358\u8a9e\u306e\u982d\u6587\u5b57\u306b\u7531\u6765\u3057\u3066\u3044\u307e\u3059\u30024C\u5206\u6790\u306f\u3001\u3053\u306e4\u3064\u306e\u8981\u7d20\u3092\u4e2d\u5fc3\u306b\u636e\u3048\u3001\u9867\u5ba2\u8996\u70b9\u3067\u81ea\u793e\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5206\u6790\u3059\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<h2><span id=\"4C-2\">4C\u5206\u6790\u306e\u8996\u70b9<\/span><\/h2>\n<p>\u524d\u8ff0\u306e\u3088\u3046\u306b\u30014C\u5206\u6790\u3067\u306f\u300c4\u3064\u306eC\u300d\u3092\u5206\u6790\u306e\u57fa\u8ef8\u306b\u636e\u3048\u307e\u3059\u3002\u5404\u8981\u7d20\u306e\u8a73\u3057\u3044\u610f\u5473\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<h3><span id=\"Customer_value\">Customer value\uff08\u9867\u5ba2\u4fa1\u5024\uff09<\/span><\/h3>\n<p>\u6700\u521d\u306eC\u306f\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u6301\u3064\u4fa1\u5024\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u5f93\u6765\u3001\u591a\u304f\u306e\u4f01\u696d\u306f\u6027\u80fd\u3084\u54c1\u8cea\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u5546\u54c1\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u3053\u3068\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u5b9f\u969b\u306b\u306f\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u90e8\u5206\u306b\u4fa1\u5024\u3092\u611f\u3058\u308b\u304b\u306f\u591a\u7a2e\u591a\u69d8\u3067\u3059\u3002 \u300c\u597d\u307f\u306e\u30c7\u30b6\u30a4\u30f3\u304b\u300d\u300c\u6301\u3061\u904b\u3079\u308b\u30b5\u30a4\u30ba\u3084\u8a2d\u8a08\u304b\u300d\u300c\u4eba\u6c17\u306e\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u304b\u300d\u300c\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u306f\u5145\u5b9f\u3057\u3066\u3044\u308b\u304b\u300d\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u304c\u5408\u308f\u3055\u3063\u3066\u3001\u305d\u306e\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u304c\u69cb\u6210\u3055\u308c\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u3001\u54c1\u8cea\u3084\u6027\u80fd\u3082\u91cd\u8981\u306a\u8981\u7d20\u306e\u3072\u3068\u3064\u3067\u3059\u304c\u3001\u591a\u89d2\u7684\u306a\u8996\u70b9\u304b\u3089\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3092\u8003\u5bdf\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4e00\u4eba\u4e00\u4eba\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"Cost\">Cost\uff08\u9867\u5ba2\u306e\u30b3\u30b9\u30c8\uff09<\/span><\/h3>\n<p>\u7b2c\u4e8c\u306eC\u306f\u3001\u5546\u54c1\u306e\u8cfc\u5165\u3084\u5229\u7528\u306b\u969b\u3057\u3066\u9867\u5ba2\u5074\u304c\u5fc5\u8981\u3068\u3059\u308b\u30b3\u30b9\u30c8\u3067\u3059\u3002\u88fd\u54c1\u539f\u4fa1\u306e\u3088\u3046\u306a\u4f01\u696d\u306b\u3068\u3063\u3066\u306e\u30b3\u30b9\u30c8\u3067\u306f\u306a\u3044\u306e\u3067\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002\u30b3\u30b9\u30c8\u3068\u8a00\u3046\u3068\u4fa1\u683c\u9762\u306e\u3053\u3068\u304c\u6700\u521d\u306b\u9023\u60f3\u3055\u308c\u307e\u3059\u304c\u3001\u3053\u3053\u306b\u306f\u304a\u91d1\u4ee5\u5916\u306e\u30b3\u30b9\u30c8\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u8cfc\u5165\u3059\u308b\u305f\u3081\u306b\u9060\u65b9\u306e\u304a\u5e97\u306b\u884c\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3068\u3057\u305f\u3089\u3001\u4ea4\u901a\u8cbb\u306b\u52a0\u3048\u3066\u3001\u6642\u9593\u3084\u52b4\u529b\u3068\u3044\u3063\u305f\u30b3\u30b9\u30c8\u3082\u5fc5\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u300c\u4f7f\u3044\u3053\u306a\u3059\u306e\u304c\u96e3\u3057\u305d\u3046\u300d\u3068\u3044\u3046\u8a8d\u8b58\u304c\u9867\u5ba2\u306b\u3042\u308c\u3070\u3001\u5b66\u7fd2\u306e\u30b3\u30b9\u30c8\u306a\u3069\u3082\u52a0\u308f\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u4fa1\u683c\u9762\u306b\u3057\u3066\u3082\u305d\u306e\u4ed6\u306e\u30b3\u30b9\u30c8\u306b\u3057\u3066\u3082\u3001\u4f4e\u3051\u308c\u3070\u4f4e\u3044\u307b\u3069\u3044\u3044\u3068\u3044\u3046\u307b\u3069\u5358\u7d14\u306a\u3082\u306e\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u305f\u3068\u3048\u3070\u9ad8\u4fa1\u306a\u5546\u54c1\u306f\u54c1\u8cea\u306e\u9ad8\u3055\u306e\u8868\u308c\u3067\u3042\u308b\u3068\u6349\u3048\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3057\u3001\u884c\u5217\u306b\u4e26\u3070\u306a\u3044\u3068\u5165\u308c\u306a\u3044\u306e\u306f\u305d\u306e\u304a\u5e97\u304c\u4eba\u6c17\u306e\u8a3c\u62e0\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30b3\u30b9\u30c8\u3092\u3084\u307f\u304f\u3082\u306b\u6291\u3048\u3088\u3046\u3068\u3059\u308b\u3088\u308a\u3082\u3001\u300c\u9867\u5ba2\u304c\u6e80\u8db3\u30fb\u7d0d\u5f97\u3067\u304d\u308b\u30b3\u30b9\u30c8\u611f\u306f\u3069\u3053\u304b\u300d\u3092\u7dcf\u5408\u7684\u306b\u5206\u6790\u3059\u308b\u3068\u3053\u308d\u304b\u3089\u59cb\u3081\u308b\u306e\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<h3><span id=\"Convenieince\">Convenieince\uff08\u9867\u5ba2\u5229\u4fbf\u6027\uff09<\/span><\/h3>\n<p>\u7b2c\u4e09\u306eC\u306f\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3084\u5229\u7528\u306e\u3057\u3084\u3059\u3055\u3067\u3059\u3002\u9867\u5ba2\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u308a\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u3092\u7d99\u7d9a\u3057\u7d9a\u3051\u305f\u308a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5229\u4fbf\u6027\u304c\u5927\u304d\u306a\u8981\u56e0\u306b\u306a\u308a\u307e\u3059\u3002\u5e97\u8217\u306e\u55b6\u696d\u6642\u9593\u3084\u30a2\u30af\u30bb\u30b9\u306e\u3057\u3084\u3059\u3055\u3001\u4f01\u696d\u3084\u5e97\u54e1\u3078\u306e\u30b3\u30f3\u30bf\u30af\u30c8\u306e\u53d6\u308a\u3084\u3059\u3055\u3001\u30b5\u30a4\u30c8\u8a2d\u8a08\u306e\u5206\u304b\u308a\u3084\u3059\u3055\u3001\u591a\u69d8\u306a\u6c7a\u6e08\u65b9\u6cd5\u3078\u306e\u5bfe\u5fdc\u306a\u3069\u304c\u5229\u4fbf\u6027\u306b\u304b\u304b\u308f\u308b\u5177\u4f53\u4f8b\u3067\u3059\u3002 EC\u30de\u30fc\u30b1\u30c3\u30c8\u304c\u3053\u308c\u307b\u3069\u5de8\u5927\u306a\u5e02\u5834\u306b\u306a\u3063\u305f\u306e\u3082\u3001\u3053\u306e\u5229\u4fbf\u6027\u306b\u3088\u308b\u3068\u3053\u308d\u304c\u5927\u304d\u3044\u3067\u3057\u3087\u3046\u3002\u5bb6\u306b\u3044\u306a\u304c\u3089\u3044\u3064\u3067\u3082\u81a8\u5927\u306a\u5546\u54c1\u60c5\u5831\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u597d\u304d\u306a\u7269\u3092\u8cfc\u5165\u3067\u304d\u308b\u3068\u3044\u3046\u306e\u306f\u3001\u5b9f\u5e97\u8217\u3067\u306e\u8cb7\u3044\u7269\u306b\u306f\u306a\u3044\u4fbf\u5229\u3055\u3067\u3059\u3002\u9867\u5ba2\u304c\u30b9\u30c8\u30ec\u30b9\u306a\u304f\u8cfc\u5165\u30fb\u5229\u7528\u3067\u304d\u308b\u74b0\u5883\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u3001\u9867\u5ba2\u3092\u7372\u5f97\u30fb\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u9375\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"Communication\">Communication\uff08\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09<\/span><\/h3>\n<p>\u6700\u5f8c\u306eC\u306f\u3001\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u9867\u5ba2\u63a5\u70b9\u3068\u8a00\u3063\u305f\u307b\u3046\u304c\u3088\u308a\u6b63\u78ba\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u9867\u5ba2\u306f\u3001\u5bfe\u8a71\u3084\u63a5\u89e6\u306e\u6a5f\u4f1a\u304c\u591a\u3044\u4f01\u696d\u3084\u5546\u54c1\u306b\u5bfe\u3057\u3066\u3001\u611b\u7740\u3084\u4fe1\u983c\u611f\u3084\u5f37\u304f\u611f\u3058\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u3068\u63a5\u89e6\u3059\u308b\u30c1\u30e3\u30cd\u30eb\u3084\u65b9\u6cd5\u3001\u6a5f\u4f1a\u3092\u591a\u69d8\u306b\u305d\u308d\u3048\u3001\u8cea\u306e\u9ad8\u3044\u5bfe\u5fdc\u3092\u3059\u308b\u3053\u3068\u304c\u9867\u5ba2\u3092\u60f9\u304d\u3064\u3051\u308b\u305f\u3081\u306b\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002 \u9867\u5ba2\u63a5\u70b9\u306e\u5177\u4f53\u4f8b\u3068\u3057\u3066\u306f\u3001EC\u30b5\u30a4\u30c8\u3001\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u3001\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3001\u30e1\u30fc\u30eb\u3001\u52d5\u753b\u30b5\u30a4\u30c8\u3001SNS\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u5b9f\u5e97\u8217\u3084\u96fb\u8a71\u306a\u3069\u306e\u30a2\u30ca\u30ed\u30b0\u306a\u9867\u5ba2\u63a5\u70b9\u3082\u672a\u3060\u91cd\u8981\u3067\u3059\u3002\u7279\u306b\u9ad8\u9f62\u8005\u306a\u3069\u306f\u3001\u4f55\u304b\u3042\u3063\u305f\u3068\u304d\u306b\u30c7\u30b8\u30bf\u30eb\u3067\u3084\u308a\u3068\u308a\u3059\u308b\u3088\u308a\u3082\u5bfe\u9762\u306e\u65b9\u304c\u3044\u3044\u3068\u3044\u3046\u4eba\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u9867\u5ba2\u63a5\u70b9\u306b\u3057\u3066\u3082\u3001\u4eca\u5f8c\u307e\u305f\u65b0\u305f\u306a\u3082\u306e\u304c\u767b\u5834\u3057\u3066\u304f\u308b\u3053\u3068\u306f\u5341\u5206\u306b\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u624b\u6bb5\u306f\u3001\u81ea\u793e\u306e\u696d\u614b\u3084\u9867\u5ba2\u5c5e\u6027\u3092\u8003\u3048\u306a\u304c\u3089\u3001\u6642\u4ee3\u306b\u3042\u308f\u305b\u3066\u5de5\u592b\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h2><span id=\"4C-3\">4C\u5206\u6790\u306e\u91cd\u8981\u6027<\/span><\/h2>\n<p>4C\u5206\u6790\u304c\u91cd\u8981\u306a\u306e\u306f\u3001\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u6210\u529f\u3092\u53ce\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u8996\u70b9\u3092\u6301\u3064\u3053\u3068\u304c\u5927\u304d\u306a\u9375\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002 \u73fe\u5728\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u306b\u306f\u591a\u7a2e\u591a\u69d8\u306a\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u3042\u308a\u3001\u6d88\u8cbb\u8005\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u901a\u3057\u3066\u3044\u3064\u3067\u3082\u597d\u304d\u306a\u3082\u306e\u3092\u8cb7\u3048\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u8003\u616e\u305b\u305a\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3068\u3001\u7af6\u5408\u306b\u57cb\u3082\u308c\u3066\u898b\u5411\u304d\u3082\u3055\u308c\u306a\u3044\u6050\u308c\u304c\u3042\u308b\u306e\u3067\u3059\u3002 \u305d\u306e\u305f\u3081\u3001\u73fe\u5728\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u9867\u5ba2\u306b\u767a\u4fe1\u3059\u308b\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u3001\u9867\u5ba2\u4e00\u4eba\u4e00\u4eba\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u767a\u4fe1\u3092\u884c\u3046One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u91cd\u8996\u3059\u308b\u6d41\u308c\u3078\u3068\u79fb\u884c\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u9867\u5ba2\u306b\u6df1\u304f\u523a\u3055\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u767a\u3057\u305f\u308a\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3063\u305f\u308a\u3059\u308b\u306b\u306f\u3001\u524d\u63d0\u3068\u3057\u3066\u6df1\u3044\u9867\u5ba2\u7406\u89e3\u3092\u5099\u3048\u3066\u3044\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002 \u305d\u3053\u3067\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u306e\u304c4C\u5206\u6790\u3067\u3059\u30024C\u5206\u6790\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u9867\u5ba2\u304c\u6c42\u3081\u308b\u3082\u306e\u306b\u3064\u3044\u30664\u3064\u306e\u7570\u306a\u308b\u8996\u70b9\u304b\u3089\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u30024C\u5206\u6790\u3082\u4e07\u80fd\u306e\u30c4\u30fc\u30eb\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u4ed6\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u4f75\u7528\u3057\u305f\u307b\u3046\u304c\u3088\u308a\u52b9\u679c\u7684\u3067\u3059\u304c\u3001\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u4e0a\u30674C\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u5927\u304d\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n<h2><span id=\"4C-4\">4C\u5206\u6790\u306e\u6d3b\u7528\u30b7\u30fc\u30f3<\/span><\/h2>\n<p>\u9867\u5ba2\u7406\u89e3\u306e\u6df1\u5316\u306b\u5f79\u7acb\u30644C\u5206\u6790\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30d3\u30b8\u30cd\u30b9\u306e\u3055\u307e\u3056\u307e\u306a\u30b7\u30fc\u30f3\u3067\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"i\">\u65b0\u3057\u3044\u30b5\u30fc\u30d3\u30b9\u30fb\u5546\u54c1\u3092\u4f01\u753b\u3059\u308b\u3068\u304d<\/span><\/h3>\n<p>4C\u5206\u6790\u306b\u3088\u3063\u3066\u9867\u5ba2\u304c\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u65b0\u305f\u306a\u30b5\u30fc\u30d3\u30b9\u30fb\u5546\u54c1\u3092\u958b\u767a\u3059\u308b\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u88fd\u9020\u306e\u3057\u3084\u3059\u3055\u3084\u751f\u7523\u30b3\u30b9\u30c8\u306e\u4f4e\u3055\u306a\u3069\u3001\u81ea\u793e\u306e\u90fd\u5408\u3070\u304b\u308a\u3092\u6c17\u306b\u3057\u3066\u5546\u54c1\u3092\u958b\u767a\u3059\u308b\u3068\u3001\u809d\u5fc3\u306e\u9867\u5ba2\u3092\u7f6e\u304d\u53bb\u308a\u306b\u3057\u305f\u5546\u54c1\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u304b\u306d\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u30014C\u5206\u6790\u3092\u53d6\u308a\u5165\u308c\u3066\u3001\u9867\u5ba2\u8996\u70b9\u3067\u9b45\u529b\u306e\u3042\u308b\u5546\u54c1\u3068\u306f\u4f55\u304b\u3092\u5ba2\u89b3\u7684\u306b\u5206\u6790\u3057\u3066\u307f\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3092\u5f37\u304f\u60f9\u304d\u3064\u3051\u308b\u5546\u54c1\u3092\u958b\u767a\u3057\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span 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\u6b74\u53f2\u7684\u306b\u8a00\u3048\u3070\u30014C\u5206\u6790\u3088\u308a4P\u5206\u6790\u306e\u65b9\u304c\u65e9\u304f\u304b\u3089\u5b58\u5728\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002\u3057\u304b\u3057\u5148\u8ff0\u306e\u3088\u3046\u306b\u3001\u73fe\u4ee3\u306e\u5e02\u5834\u74b0\u5883\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u81ea\u793e\u306e\u8996\u70b9\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u306e\u8996\u70b9\u306b\u7acb\u3063\u3066\u7269\u4e8b\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u30014P\u5206\u6790\u306e\u8db3\u308a\u306a\u3044\u3068\u3053\u308d\u3092\u88dc\u5b8c\u3059\u308b\u624b\u6bb5\u3068\u3057\u30664C\u5206\u6790\u304c\u767b\u5834\u3057\u307e\u3057\u305f\u3002\u3068\u306f\u3044\u3048\u3001\u81ea\u793e\u306e\u5185\u90e8\u8981\u56e0\u3092\u5ea6\u5916\u8996\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u3082\u3067\u304d\u306a\u3044\u306e\u3067\u30014P\u5206\u6790\u30684C\u5206\u6790\u306f\u76f8\u4e92\u88dc\u5b8c\u7684\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"STP\">STP\u5206\u6790<\/span><\/h3>\n<p>STP\u5206\u6790\u3068\u306f\u3001\u300cSegmentation\uff08\u5e02\u5834\u306e\u7d30\u5206\u5316\uff09\u300d\u3001\u300cTargeting\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\uff09\u300d\u3001\u300cPositioning\uff08\u81ea\u793e\u306e\u4f4d\u7f6e\u3065\u3051\uff09\u300d\u306e3\u8981\u7d20\u3092\u5206\u6790\u3059\u308b\u3082\u306e\u3067\u3059\u3002STP\u5206\u6790\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30cb\u30fc\u30ba\u304c\u3042\u308b\u5e02\u5834\u3084\u9867\u5ba2\u5c64\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u4e2d\u3067\u81ea\u793e\u306e\u5f37\u307f\u3092\u3069\u306e\u3088\u3046\u306b\u30a2\u30d4\u30fc\u30eb\u3057\u3066\u3044\u304f\u3079\u304d\u304b\u6574\u7406\u3059\u308b\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h3><span id=\"SWOT\">SWOT\u5206\u6790<\/span><\/h3>\n<p>SWOT\u5206\u6790\u306f\u81ea\u793e\u306e\u300cStrength\uff08\u5f37\u307f\uff09\u300d\u3001\u300cWeakness\uff08\u5f31\u307f\uff09\u3001\u300cOpportunity\uff08\u6a5f\u4f1a\uff09\u300d\u3001\u300cThreat\uff08\u8105\u5a01\uff09\u300d\u306e4\u3064\u306e\u8981\u7d20\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u81ea\u793e\u306e\u73fe\u72b6\u3092\u6574\u7406\u3057\u3066\u3001\u4eca\u5f8c\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u9032\u3081\u65b9\u3092\u691c\u8a0e\u3057\u305f\u308a\u8ab2\u984c\u628a\u63e1\u3057\u305f\u308a\u3059\u308b\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306b\u5229\u7528\u3055\u308c\u308b4C\u5206\u6790\u306b\u5bfe\u3057\u3001SWOT\u5206\u6790\u306f\u81ea\u793e\u305d\u306e\u3082\u306e\u3078\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306e\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"JzjPGcQm3e\"><p><a href=\"https:\/\/yapp.li\/magazine\/6096\/\">PEST\u5206\u6790\u3068\u306f? \u3084\u308a\u65b9\u3084\u76ee\u7684\u3001\u4e8b\u4f8b\u306a\u3069\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;PEST\u5206\u6790\u3068\u306f? \u3084\u308a\u65b9\u3084\u76ee\u7684\u3001\u4e8b\u4f8b\u306a\u3069\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | \u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306e\u81ea\u793e\u30a2\u30d7\u30ea\u6d3b\u7528\u30e1\u30c7\u30a3\u30a2\" src=\"https:\/\/yapp.li\/magazine\/6096\/embed\/#?secret=VO9IxJUt7y#?secret=JzjPGcQm3e\" data-secret=\"JzjPGcQm3e\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" 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id=\"i-7\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/span><\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\u3001\u9867\u5ba2\u304c\u81ea\u793e\u3084\u305d\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3001\u95a2\u5fc3\u3092\u6df1\u3081\u3001\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u65c5\u306b\u306a\u305e\u3089\u3048\u305f\u6982\u5ff5\u3067\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u56f3\u793a\u30fb\u53ef\u8996\u5316\u3057\u305f\u3082\u306e\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3068\u547c\u3070\u308c\u307e\u3059\u3002\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3069\u308c\u3060\u3051\u77e5\u8b58\u3084\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u306b\u3088\u3063\u3066\u9069\u5207\u306a\u65b9\u6cd5\u304c\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u6bb5\u968e\u306b\u5fdc\u3058\u3066\u3001\u3069\u306e\u4eba\u306b\u3069\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3057\u3066\u3044\u304f\u306e\u304c\u6700\u9069\u304b\u5206\u6790\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u3002 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id=\"4C-9\">4C\u5206\u6790\u306e\u4f8b<\/span><\/h2>\n<p>\u6700\u5f8c\u306b\u30014C\u5206\u6790\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3059\u308c\u3070\u3088\u3044\u306e\u304b\u53c2\u8003\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-15\">\u30ab\u30d5\u30a7\u4e8b\u696d<\/span><\/h3>\n<p>\u307e\u305a\u306f\u3001\u30ab\u30d5\u30a7\u4e8b\u696d\u306b\u304a\u3051\u308b4C\u5206\u6790\u306e\u6d3b\u7528\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u3064\u307e\u308a\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u9b45\u529b\u3092\u611f\u3058\u308b\u30ab\u30d5\u30a7\u306e\u8981\u7d20\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\u5206\u6790\u3057\u3066\u307f\u308b\u306e\u3067\u3059\u3002\u30ab\u30d5\u30a7\u306e\u5834\u5408\u3001Customer value\u306f\u3001\u300c\u304f\u3064\u308d\u304e\u3084\u3059\u3044\u5e97\u8217\u3084\u304a\u3044\u3057\u3044\u30b3\u30fc\u30d2\u30fc\u300d\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002\u6700\u8fd1\u3067\u306fSNS\u306e\u6d41\u884c\u306a\u3069\u3082\u3042\u308a\u3001\u300c\u30a4\u30f3\u30b9\u30bf\u6620\u3048\u3059\u308b\u30e9\u30c6\u30a2\u30fc\u30c8\u300d\u306a\u3069\u3082\u9ad8\u304f\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002 Cost\u306b\u95a2\u3057\u3066\u306f\u3001\u4e00\u822c\u7684\u306a\u30c1\u30a7\u30fc\u30f3\u5e97\u3067\u3042\u308c\u3070\u300c\u624b\u9803\u306a\u4fa1\u683c\u300d\u306a\u3069\u304c\u3084\u306f\u308a\u4ee3\u8868\u4f8b\u3067\u3059\u3002Convenience\u306f\u3001\u99c5\u524d\u3084\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u5185\u306b\u3042\u308b\u306a\u3069\u300c\u8a2a\u308c\u3084\u3059\u3044\u5834\u6240\u306b\u3042\u308b\u3053\u3068\u300d\u306a\u3069\u304c\u91cd\u8981\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u300c\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3084\u30b9\u30de\u30db\u6c7a\u6e08\u3092\u4f7f\u3048\u308b\u3053\u3068\u300d\u3084\u3001\u30b3\u30ed\u30ca\u798d\u3092\u304d\u3063\u304b\u3051\u306b\u5e83\u304c\u3063\u305f\u300c\u30e2\u30d0\u30a4\u30eb\u30aa\u30fc\u30c0\u30fc\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u3053\u3068\u300d\u306a\u3069\u3082\u3053\u3053\u306b\u52a0\u3048\u3089\u308c\u307e\u3059\u3002 Communication\u306b\u3064\u3044\u3066\u306f\u3001\u63a5\u5ba2\u696d\u3067\u3042\u308b\u4ee5\u4e0a\u3001\u300c\u8cea\u306e\u9ad8\u3044\u63a5\u5ba2\u300d\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u4ee5\u5916\u306b\u3082\u300cSNS\u3067\u7a4d\u6975\u7684\u306b\u60c5\u5831\u767a\u4fe1\u3092\u3057\u3066\u3044\u308b\u3053\u3068\u300d\u306a\u3069\u3082\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u30aa\u30fc\u30d7\u30f3\u306a\u5370\u8c61\u3092\u4e0e\u3048\u3001\u597d\u610f\u7684\u306b\u6349\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-16\">\u30a2\u30d1\u30ec\u30eb\u4e8b\u696d<\/span><\/h3>\n<p>\u7d9a\u3044\u3066\u306f\u3001\u30a2\u30d1\u30ec\u30eb\u4e8b\u696d\u3092\u4f8b\u306b\u5206\u6790\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u30a2\u30d1\u30ec\u30eb\u4e8b\u696d\u306f\u5b89\u4fa1\u306a\u30d5\u30a1\u30b9\u30c8\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u304b\u3089\u30aa\u30fc\u30c0\u30fc\u30e1\u30a4\u30c9\u306b\u3082\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u9ad8\u7d1a\u5e97\u307e\u3067\u5e45\u5e83\u3044\u3067\u3059\u304c\u3001\u3053\u3053\u3067\u306f\u30d5\u30a1\u30b9\u30c8\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u9867\u5ba2\u5c64\u3092\u60f3\u5b9a\u3057\u3066\u307f\u307e\u3059\u3002 \u30a2\u30d1\u30ec\u30eb\u306e\u300cCustomer value\u300d\u306f\u3001\u9867\u5ba2\u306e\u8da3\u5473\u55dc\u597d\u3084\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u3066\u975e\u5e38\u306b\u591a\u7a2e\u591a\u69d8\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u30b7\u30f3\u30d7\u30eb\u3060\u3051\u3069\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u6027\u3082\u3042\u308b\u300d\u300c\u30ab\u30e9\u30fc\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u8c4a\u5bcc\u300d\u300c\u5927\u304d\u3044\u30b5\u30a4\u30ba\u3082\u305d\u308d\u3048\u3066\u3042\u308b\u300d\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002 \u30d5\u30a1\u30b9\u30c8\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3067\u3042\u308c\u3070\u3001Cost\u306f\u300c\u4f4e\u4fa1\u683c\u300d\u3067\u3042\u308b\u3053\u3068\u304c\u512a\u5148\u7684\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n<p>\u3068\u306f\u3044\u3048\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u91cd\u8996\u3059\u308b\u9867\u5ba2\u3067\u3042\u308c\u3070\u3001\u3042\u308b\u7a0b\u5ea6\u306f\u300c\u9577\u6301\u3061\u3059\u308b\u3053\u3068\u300d\u306a\u3069\u3082\u8003\u616e\u306b\u5165\u308c\u308b\u3067\u3057\u3087\u3046\u3002 Convenience\u306f\u30ab\u30d5\u30a7\u3068\u540c\u69d8\u306b\u300c\u4f1a\u8a08\u306b\u5229\u4fbf\u6027\u304c\u3042\u308b\u3053\u3068\u300d\u306e\u307b\u304b\u3001\u300c\u6c17\u8efd\u306b\u8a66\u7740\u3067\u304d\u308b\u3053\u3068\u300d\u306a\u3069\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002Communication\u306f\u30c6\u30ec\u30d3\u3084\u96d1\u8a8c\u3001SNS\u306a\u3069\u306b\u3088\u308b\u300c\u591a\u69d8\u306a\u624b\u6bb5\u3067\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u300d\u306a\u3069\u304c\u91cd\u8981\u3067\u3059\u3002\u6700\u8fd1\u3067\u306f\u3001\u5e97\u54e1\u304c\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30c8\u4f8b\u306a\u3069\u3092\u767a\u4fe1\u3057\u3066\u3044\u308b\u5834\u5408\u3082\u3042\u308a\u3001\u9867\u5ba2\u3092\u60f9\u304d\u3064\u3051\u308b\u306e\u306b\u5f79\u7acb\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-17\">\u307e\u3068\u3081<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">4C\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u8996\u70b9\u3067\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3084\u5f37\u307f\u306a\u3069\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306b\u5f79\u7acb\u3064\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002\u4ed6\u306e\u5206\u6790\u624b\u6cd5\u3068\u5171\u306b4C\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6df1\u3044\u9867\u5ba2\u7406\u89e3\u306b\u57fa\u3065\u3044\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c55\u958b\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u8996\u70b9\u3092\u4e2d\u5fc3\u306b\u636e\u3048\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65b9\u6cd5\u306b\u3064\u3044\u3066\u95a2\u5fc3\u306e\u3042\u308b\u65b9\u306f\u3001\u4ee5\u4e0b\u306eURL\u306e\u8cc7\u6599\u3082\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<div style=\"background: #FFFFFF; padding: 15px; border: 2px solid #7FC5DA; border-radius: 10px; word-break: break-all;\">\n<p style=\"text-align: left;\"><strong>\u3053\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u306e\u65b9\u306b\u305c\u3063\u305f\u3044\u898b\u3066\u6b32\u3057\u3044\u7121\u6599eBook\uff01<br \/>\n<\/strong><br \/>\n\u5206\u6790\u3092\u884c\u3044\u3001\u9867\u5ba2\u306b\u3064\u3044\u3066\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u6709\u52b9\u6d3b\u7528\u3057\u305f\u3044\u306e\u304c\u300c\u9867\u5ba2\u30c7\u30fc\u30bf\u300d\u3067\u3059\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u5206\u6790\u3092\u3057\u3066\u3044\u3051\u3070\u826f\u3044\u306e\u304b\u77e5\u8b58\u304c\u66d6\u6627\u30fb\u30fb\u3068\u3044\u3046\u65b9\u5fc5\u898b\u3002\u305d\u3053\u3067\u3001\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u3069\u306e\u3088\u3046\u306b\u96c6\u5ba2\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u6d3b\u7528\u3057\u3066\u3044\u304f\u304b\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u305f<strong>\u7121\u6599eBook<\/strong>\u3092\u30d7\u30ec\u30bc\u30f3\u30c8\u3057\u307e\u3059\u3002<br \/>\n\u3061\u3087\u3063\u3068\u3057\u305f\u30b9\u30ad\u30de\u6642\u9593\u3067\u6c17\u8efd\u306b\u898b\u308c\u308b\u30dc\u30ea\u30e5\u30fc\u30e0\u306a\u306e\u3067\u3001\u305c\u3072\u4e00\u5ea6\u3054\u89a7\u306b\u306a\u3063\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-4695 aligncenter\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/08\/wUIndSX8WnstvY946Vae1659599028-1659599066.gif\" alt=\"\" width=\"485\" height=\"342\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/go.yapp.li\/document_wp_data_driven_marketing.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 14pt;\"><strong>\u30d5\u30a1\u30f3\u3092\u3064\u304f\u308a\u3001\u9078\u3070\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u306a\u308b\u65b9\u6cd5 \u9867\u5ba2\u4e2d\u5fc3\u306e\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/strong><\/span><\/a><\/p>\n<div style=\"text-align: center;\"><a style=\"position: relative; display: inline-block; background: #00A9E0; border-radius: 30px; font-size: 1.1em; font-weight: bold; color: #ffffff; text-decoration: none; padding: 0.7em 1.5em 0.7em 1em;\" href=\"https:\/\/go.yapp.li\/document_wp_data_driven_marketing.html\" target=\"_blank\" rel=\"noopener\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304a\u304f<img style=\"position: absolute; top: calc(50% - 7.7px); right: 7px; width: 10px;\" src=\"https:\/\/nk-media.org\/wp-content\/uploads\/2020\/09\/arrow-s.png\" alt=\"\" \/><\/a><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u73fe\u4ee3\u306e\u5e02\u5834\u74b0\u5883\u306b\u304a\u3044\u3066\u7af6\u4e89\u7684\u512a\u4f4d\u6027\u3092\u78ba\u4fdd\u3059\u308b\u306b\u306f\u3001\u9867\u5ba2\u8996\u70b9\u3067\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3084\u8ab2\u984c\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u305d\u306e\u969b\u306b\u5f79\u7acb\u3064\u306e\u304c\u30014C\u5206\u6790\u3068\u3044\u3046\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002 \u672c\u8a18\u4e8b\u3067\u306f\u30014C\u5206\u6790\u3067\u7740\u76ee\u3059\u308b4\u3064\u306e\u8981\u7d20\u3092\u306f\u3058\u3081 &#8230; 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