{"id":6089,"date":"2023-03-10T08:54:43","date_gmt":"2023-03-09T23:54:43","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=6089"},"modified":"2025-03-31T17:09:38","modified_gmt":"2025-03-31T08:09:38","slug":"3c%e5%88%86%e6%9e%90%e3%81%a8%e3%81%af-%e3%82%84%e3%82%8a%e6%96%b9%e3%82%84%e5%85%b7%e4%bd%93%e4%be%8b%e3%82%92%e7%90%86%e8%a7%a3%e3%81%97%e3%81%a6%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/6089\/","title":{"rendered":"3C\u5206\u6790\u3068\u306f? \u3084\u308a\u65b9\u3084\u5177\u4f53\u4f8b\u3092\u7406\u89e3\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u751f\u304b\u3059"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone wp-image-7795 size-large\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/magazine_6089-1024x576.webp\" alt=\"\" width=\"880\" height=\"495\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/magazine_6089-1024x576.webp 1024w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/magazine_6089-300x169.webp 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/magazine_6089-768x432.webp 768w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/magazine_6089-940x529.webp 940w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/03\/magazine_6089.webp 1280w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u300c3C\u5206\u6790\u300d\u3068\u306f\u30013\u3064\u306e\u300cC\u300d\u306e\u89b3\u70b9\u304b\u3089\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3057\u3001\u4e8b\u696d\u306e\u65b9\u5411\u6027\u3092\u5b9a\u3081\u308b\u624b\u6cd5\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u8a18\u4e8b\u3067\u306f\u30013C\u5206\u6790\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u624b\u6cd5\u306a\u306e\u304b\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u3084\u308a\u65b9\u3084\u5206\u6790\u306e\u30b3\u30c4\u3001\u307b\u304b\u306e\u5206\u6790\u624b\u6cd5\u3068\u306e\u9055\u3044\u306a\u3069\u3092\u89e3\u8aac\u3057\u307e\u3059\u30023C\u5206\u6790\u306e\u4f8b\u3082\u4f75\u305b\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#3C\">3C\u5206\u6790\u3068\u306f<\/a><\/li><li><a href=\"#3C-2\">3C\u5206\u6790\u306e\u8996\u70b9<\/a><ul><li><a href=\"#Customer\">Customer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09<\/a><\/li><li><a href=\"#Competitor\">Competitor\uff08\u7af6\u5408\uff09<\/a><\/li><li><a href=\"#Company\">Company\uff08\u81ea\u793e\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#3C-3\">3C\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#3C-4\">3C\u5206\u6790\u306e\u4f8b<\/a><ul><li><a href=\"#i\">\u98f2\u98df\u696d\u754c<\/a><\/li><li><a href=\"#i-2\">\u30a2\u30d1\u30ec\u30eb\u696d\u754c<\/a><\/li><li><a href=\"#i-3\">\u30a4\u30f3\u30c6\u30ea\u30a2\u696d\u754c<\/a><\/li><\/ul><\/li><li><a href=\"#3C-5\">3C\u5206\u6790\u306e\u76ee\u7684<\/a><\/li><li><a href=\"#3C-6\">\u3010\u696d\u754c\u5225\u30113C\u5206\u6790\u306e\u5b9f\u65bd\u4f8b<\/a><ul><li><a href=\"#3C-7\">\u98f2\u98df\u696d\u754c\u306e3C\u5206\u6790<\/a><\/li><li><a href=\"#3C-8\">\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u306e3C\u5206\u6790<\/a><\/li><li><a href=\"#3C-9\">\u30a4\u30f3\u30c6\u30ea\u30a2\u696d\u754c\u306e3C\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#3C-10\">3C\u5206\u6790\u3068\u4ed6\u306e\u5206\u6790\u3068\u306e\u9055\u3044<\/a><ul><li><a href=\"#4C\">4C\u5206\u6790<\/a><\/li><li><a href=\"#4P\">4P\u5206\u6790<\/a><\/li><li><a href=\"#5\">5\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/a><\/li><li><a href=\"#STP\">STP\u5206\u6790<\/a><\/li><li><a href=\"#PEST\">PEST\u5206\u6790<\/a><\/li><li><a href=\"#SWOT\">SWOT\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#3C-11\">3C\u5206\u6790\u306b\u95a2\u9023\u3059\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30c4\u30fc\u30eb<\/a><ul><li><a href=\"#Microsoft_Excel\">Microsoft Excel<\/a><\/li><li><a href=\"#Tableau\">Tableau<\/a><\/li><li><a href=\"#Google_Analytics\">Google Analytics<\/a><\/li><\/ul><\/li><li><a href=\"#3C-12\">3C\u5206\u6790\u306e\u3084\u308a\u65b9<\/a><ul><li><a href=\"#Customer-2\">Customer\u306e\u5206\u6790<\/a><\/li><li><a href=\"#Competitor-2\">Competitor\u306e\u5206\u6790<\/a><\/li><li><a href=\"#Company-2\">Company\u306e\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#3C-13\">3C\u5206\u6790\u306e\u30b3\u30c4<\/a><ul><li><a href=\"#i-4\">\u6642\u9593\u3092\u304b\u3051\u3059\u304e\u306a\u3044<\/a><\/li><li><a href=\"#i-5\">\u5ba2\u89b3\u6027\u3092\u6301\u3064<\/a><\/li><li><a href=\"#i-6\">\u60c5\u5831\u306e\u8cea\u306b\u7559\u610f\u3059\u308b<\/a><\/li><li><a href=\"#i-7\">\u5206\u6790\u306e\u9806\u756a\u3092\u610f\u8b58\u3059\u308b<\/a><\/li><li><a href=\"#i-8\">\u5206\u6790\u7d50\u679c\u3092\u5171\u6709\u3059\u308b<\/a><\/li><li><a href=\"#BtoB\">BtoB\u3067\u306f\u3055\u3089\u306b\u8996\u70b9\u3092\u8ffd\u52a0\u3059\u308b<\/a><\/li><li><a href=\"#i-9\">\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u6d3b\u7528\u3092\u691c\u8a0e\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i-10\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306e\u91cd\u8981\u6027\u3068\u65b9\u6cd5<\/a><ul><li><a href=\"#i-11\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306e\u91cd\u8981\u6027<\/a><\/li><li><a href=\"#i-12\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306e\u65b9\u6cd5<\/a><\/li><\/ul><\/li><li><a href=\"#i-13\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"3C\">3C\u5206\u6790\u3068\u306f<\/span><\/h2>\n<p>\u300c3C\u5206\u6790\u300d\u3068\u306f\u3001\u300cCustomer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u300d\u300cCompetitor\uff08\u7af6\u5408\u4ed6\u793e\uff09\u300d\u300cCompany\uff08\u81ea\u793e\uff09\u300d\u3068\u3044\u30463\u3064\u306e\u300cC\u300d\u3092\u5206\u6790\u3057\u3001\u305d\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u4f01\u696d\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u3053\u308c\u30893\u8981\u7d20\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u30b5\u30fc\u30d3\u30b9\u54c1\u8cea\u306e\u5dee\u306a\u3069\u3092\u628a\u63e1\u3067\u304d\u3001\u9069\u5207\u306a\u6226\u7565\u3092\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2><span id=\"3C-2\">3C\u5206\u6790\u306e\u8996\u70b9<\/span><\/h2>\n<p>\u3053\u3053\u3067\u306f\u30013C\u5206\u6790\u306b\u304a\u3051\u308b3\u3064\u306e\u300cC\u300d\u306e\u8996\u70b9\u306b\u3064\u3044\u3066\u3001\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"Customer\">Customer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09<\/span><\/h3>\n<p>\u81ea\u793e\u304c\u53c2\u52a0\u3057\u3066\u3044\u308b\u5e02\u5834\u3084\u9867\u5ba2\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3084\u3068\u308b\u3079\u304d\u884c\u52d5\u304c\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002\u5e02\u5834\u898f\u6a21\u304c\u7e2e\u5c0f\u50be\u5411\u306b\u3042\u308b\u306e\u304b\u3001\u3055\u3089\u306a\u308b\u6210\u9577\u304c\u898b\u8fbc\u3081\u308b\u306e\u304b\u3002\u81ea\u793e\u306e\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u30cb\u30fc\u30ba\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u5c64\u306e\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3067\u8cfc\u8cb7\u306b\u81f3\u308b\u306e\u304b\u3001\u3068\u3044\u3063\u305f\u300c\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u300d\u306a\u3069\u3092\u5206\u6790\u3057\u307e\u3059\u3002 \u8cfc\u8cb7\u306b\u304a\u3051\u308b\u30d7\u30ed\u30bb\u30b9\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u4e0b\u8a18\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002 \u95a2\u9023\u8a18\u4e8b\uff1a\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3068\u306f\uff1f\u6226\u7565\u69cb\u7bc9\u306e\u30b9\u30c6\u30c3\u30d7\u3084\u6226\u7565\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u3092\u89e3\u8aac URL\uff1ahttps:\/\/yapp.li\/magazine\/5575\/<\/p>\n<h3><span id=\"Competitor\">Competitor\uff08\u7af6\u5408\uff09<\/span><\/h3>\n<p>\u7af6\u5408\u4ed6\u793e\u306b\u3064\u3044\u3066\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u30b7\u30a7\u30a2\u3084\u63d0\u4f9b\u3057\u3066\u3044\u308b\u5546\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3084\u4fa1\u683c\u30fb\u5e83\u544a\u6226\u7565\u30fb\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u306a\u3069\u306b\u3064\u3044\u3066\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u30d5\u30a7\u30fc\u30ba\u3067\u3059\u3002\u307e\u305f\u3001\u7af6\u5408\u4ed6\u793e\u304c\u4eca\u5f8c\u3069\u306e\u3088\u3046\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u53d6\u308b\u304b\u306b\u3064\u3044\u3066\u3082\u4e88\u6e2c\u3057\u3001\u81ea\u793e\u306e\u6226\u7565\u306b\u53cd\u6620\u3057\u307e\u3059\u3002\u7af6\u5408\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u306a\u304c\u3089\u5dee\u5225\u5316\u3092\u56f3\u308c\u308b\u305f\u3081\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u306e\u7acb\u6848\u3078\u3068\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3><span id=\"Company\">Company\uff08\u81ea\u793e\uff09<\/span><\/h3>\n<p>\u81ea\u793e\u306e\u73fe\u72b6\u3092\u5206\u6790\u3057\u3066\u3001\u5f37\u307f\u3084\u5f31\u307f\u3092\u6d17\u3044\u51fa\u3057\u307e\u3059\u3002\u81ea\u793e\u306e\u4eba\u6750\u3084\u5546\u54c1\uff08\u30b5\u30fc\u30d3\u30b9\uff09\u306e\u307b\u304b\u3001\u7d44\u7e54\u6587\u5316\u306b\u3064\u3044\u3066\u3082\u5206\u6790\u3057\u3001\u5e02\u5834\u3084\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u9069\u5408\u3057\u3066\u3044\u308b\u304b\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002\u81ea\u793e\u306e\u30b9\u30c8\u30ed\u30f3\u30b0\u30dd\u30a4\u30f3\u30c8\u3068\u30a6\u30a3\u30fc\u30af\u30dd\u30a4\u30f3\u30c8\u3092\u7684\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3084\u3001\u4eba\u6750\u80b2\u6210\u65b9\u6cd5\u306e\u6539\u5584\u3078\u3068\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h2><span id=\"3C-3\">3C\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n<p>3C\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u306f\u8907\u6570\u306e\u8996\u70b9\u304b\u3089\u4e8b\u696d\u74b0\u5883\u3092\u7dcf\u5408\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u70b9\u304c\u3042\u308a\u307e\u3059\u3002Customer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u3001Competitor\uff08\u7af6\u5408\uff09\u3001Company\uff08\u81ea\u793e\uff09\u306e3\u3064\u306e\u8981\u7d20\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u70b9\u3001\u5916\u90e8\u74b0\u5883\u306e\u6a5f\u4f1a\u3084\u8105\u5a01\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u5305\u62ec\u7684\u306a\u8996\u70b9\u3092\u6301\u3064\u3053\u3068\u3067\u3001\u3088\u308a\u73fe\u5b9f\u7684\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u7af6\u4e89\u529b\u3092\u5f37\u5316\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u306f\u3001\u5206\u6790\u306b\u6642\u9593\u3068\u52b4\u529b\u304c\u304b\u304b\u308b\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u5404\u30ab\u30c6\u30b4\u30ea\u306b\u3064\u3044\u3066\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u7279\u306b\u5927\u898f\u6a21\u306a\u4f01\u696d\u3084\u5e02\u5834\u3067\u306f\u60c5\u5831\u306e\u6574\u7406\u304c\u56f0\u96e3\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u60c5\u5831\u304c\u4e0d\u5341\u5206\u3067\u3042\u3063\u305f\u308a\u504f\u3063\u3066\u3044\u305f\u308a\u3059\u308b\u3068\u3001\u5206\u6790\u7d50\u679c\u304c\u8aa4\u3063\u305f\u3082\u306e\u306b\u306a\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u30013C\u5206\u6790\u306f\u3042\u304f\u307e\u3067\u73fe\u72b6\u5206\u6790\u306e\u624b\u6cd5\u3067\u3042\u308a\u3001\u672a\u6765\u306e\u4e88\u6e2c\u3092\u76f4\u63a5\u884c\u3046\u3082\u306e\u3067\u306f\u306a\u3044\u70b9\u3082\u7559\u610f\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c3C\u5206\u6790\u306e\u6210\u529f\u306e\u30ab\u30ae\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<div style=\"background: #FFFFFF; padding: 15px; border: 2px solid #7FC5DA; border-radius: 10px; word-break: break-all;\">\n<p><strong>\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e\u305f\u3081\u306e<\/strong><br \/>\n<strong>SNS\u3068\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3063\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3069\u3046\u4f7f\u3044\u5206\u3051\u308b\u3093\u3060\u3063\u3051\uff1f \u3068\u601d\u3063\u305f\u6642\u306b\u8aad\u3080\u672c<\/strong><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/go.yapp.li\/document_wp_app_sns_difference.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"wp-image-6895 size-medium alignleft\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-300x212.jpeg\" alt=\"\" width=\"300\" height=\"212\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-300x212.jpeg 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-1024x725.jpeg 1024w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-768x543.jpeg 768w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-1536x1087.jpeg 1536w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-940x665.jpeg 940w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns.jpeg 1754w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\u4e3b\u306aSNS\u6d41\u884c\u3063\u3066\u3044\u308b\u3051\u3069\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3068SNS\u3001\u305d\u308c\u305e\u308c\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u306b\u3064\u3044\u3066\u5404\u30e1\u30c7\u30a3\u30a2\u306e\u7279\u5fb4\u3084\u6d3b\u7528\u65b9\u6cd5\u306b\u305d\u3063\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u5e74\u3005\u8907\u96d1\u5316\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7ffb\u5f04\u3055\u308c\u305a\u3001\u3088\u308a\u6709\u610f\u7fa9\u306a\u65bd\u7b56\u3092\u884c\u306a\u3063\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/go.yapp.li\/document_wp_app_sns_difference.html\" target=\"_blank\" rel=\"noopener\">SNS\u3068\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3063\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3069\u3046\u4f7f\u3044\u5206\u3051\u308b\u3093\u3060\u3063\u3051\uff1f\u3068\u601d\u3063\u305f\u6642\u306b\u8aad\u3080BOOK<\/a><\/p>\n<div style=\"text-align: center;\"><a style=\"position: relative; display: inline-block; background: #00A9E0; border-radius: 30px; font-size: 1.1em; font-weight: bold; color: #ffffff; text-decoration: none; padding: 0.7em 1.5em 0.7em 1em;\" href=\"https:\/\/go.yapp.li\/document_wp_fanmarketingyoho.html\" target=\"_blank\" rel=\"noopener\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304a\u304f<img style=\"position: absolute; top: calc(50% - 7.7px); right: 7px; width: 10px;\" src=\"https:\/\/nk-media.org\/wp-content\/uploads\/2020\/09\/arrow-s.png\" alt=\"\" \/><\/a><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2><span id=\"3C-4\">3C\u5206\u6790\u306e\u4f8b<\/span><\/h2>\n<p>3C\u5206\u6790\u306b\u304a\u3051\u308b\u4e0a\u8a183\u8981\u7d20\u306e\u5185\u5bb9\u306f\u3001\u5f53\u7136\u306a\u304c\u3089\u696d\u754c\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u3088\u308a3C\u5206\u6790\u306b\u3064\u3044\u3066\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306b\u3001\u98f2\u98df\u30fb\u30a2\u30d1\u30ec\u30eb\u30fb\u30a4\u30f3\u30c6\u30ea\u30a2\u306e3\u3064\u306e\u696d\u754c\u3092\u4f8b\u306b\u6319\u3052\u3066\u3001\u305d\u308c\u305e\u308c\u5b9f\u969b\u306b3C\u5206\u6790\u3092\u3069\u306e\u3088\u3046\u306b\u884c\u3046\u306e\u304b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"i\">\u98f2\u98df\u696d\u754c<\/span><\/h3>\n<p>\u300cCustomer\uff08\u9867\u5ba2\uff09\u300d \u9867\u5ba2\u5c64\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u6765\u5e97\u8005\u306e\u6027\u5225\u3084\u6765\u5e97\u4eba\u6570\u3001\u307e\u305f\u6765\u5e97\u8005\u306f\u8fd1\u96a3\u4f4f\u6c11\u304c\u591a\u3044\u306e\u304b\u3001\u89b3\u5149\u5ba2\u304c\u591a\u3044\u306e\u304b\u306a\u3069\u3092\u8abf\u67fb\u3057\u307e\u3059\u3002\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3092\u5206\u6790\u3057\u3001\u305d\u308c\u3092\u3082\u3068\u306b\u9069\u5207\u306a\u30e1\u30cb\u30e5\u30fc\u3084\u4fa1\u683c\u8a2d\u5b9a\u3001\u5e97\u5185\u306e\u30a4\u30f3\u30c6\u30ea\u30a2\u306a\u3069\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002 \u300cCompetitor\uff08\u7af6\u5408\uff09\u300d \u540c\u3058\u30a8\u30ea\u30a2\u306b\u3042\u308b\u540c\u3058\u696d\u614b\uff08\u30ab\u30d5\u30a7\u3084\u30cf\u30f3\u30d0\u30fc\u30ac\u30fc\u5e97\u306a\u3069\uff09\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u7af6\u5408\u5e97\u8217\u306f\u3069\u306e\u3088\u3046\u306a\u30e1\u30cb\u30e5\u30fc\u3092\u3044\u304f\u3089\u3067\u8ca9\u58f2\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u63a5\u5ba2\u54c1\u8cea\u306f\u3069\u3046\u306a\u306e\u304b\u3001\u9867\u5ba2\u306b\u306f\u3069\u3046\u3044\u3046\u5c64\u304c\u591a\u3044\u306e\u304b\u306a\u3069\u3092\u8abf\u67fb\u3057\u3001\u4ed6\u5e97\u3068\u306e\u5dee\u5225\u5316\u306b\u3064\u306a\u3052\u3066\u3044\u304d\u307e\u3059\u3002 \u300cCompany\uff08\u81ea\u793e\uff09\u300d 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\u4ed5\u4e8b\u306e\u7a2e\u985e\u3084\u5f79\u7acb\u3064\u30b9\u30ad\u30eb\u3092\u3054\u7d39\u4ecb<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u4ed5\u4e8b\u306f\u4f55? \u4ed5\u4e8b\u306e\u7a2e\u985e\u3084\u5f79\u7acb\u3064\u30b9\u30ad\u30eb\u3092\u3054\u7d39\u4ecb&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | \u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306e\u81ea\u793e\u30a2\u30d7\u30ea\u6d3b\u7528\u30e1\u30c7\u30a3\u30a2\" src=\"https:\/\/yapp.li\/magazine\/6431\/embed\/#?secret=v00o3W2mNC#?secret=tzP5Ou4xgF\" data-secret=\"tzP5Ou4xgF\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span 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id=\"3C-6\">\u3010\u696d\u754c\u5225\u30113C\u5206\u6790\u306e\u5b9f\u65bd\u4f8b<\/span><\/h2>\n<p>3C\u5206\u6790\u306f\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u304a\u3088\u3073\u4e8b\u696d\u74b0\u5883\u306b\u9069\u7528\u3067\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5177\u4f53\u7684\u306a\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"3C-7\">\u98f2\u98df\u696d\u754c\u306e3C\u5206\u6790<\/span><\/h3>\n<p>\u307e\u305a\u3001\u98f2\u98df\u696d\u754c\u3067\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002Customer\uff08\u9867\u5ba2\uff09\u306e\u8996\u70b9\u304b\u3089\u306f\u3001\u9867\u5ba2\u306e\u597d\u307f\u3084\u8cfc\u8cb7\u884c\u52d5\u306e\u5909\u5316\u3001\u5065\u5eb7\u5fd7\u5411\u306e\u9ad8\u307e\u308a\u306a\u3069\u3092\u5206\u6790\u3057\u307e\u3059\u3002Competitor\uff08\u7af6\u5408\uff09\u306e\u8996\u70b9\u304b\u3089\u306f\u3001\u4ed6\u306e\u98f2\u98df\u5e97\u306e\u30e1\u30cb\u30e5\u30fc\u69cb\u6210\u3084\u4fa1\u683c\u8a2d\u5b9a\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u3092\u8abf\u67fb\u3057\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u628a\u63e1\u3057\u307e\u3059\u3002Company\uff08\u81ea\u793e\uff09\u306e\u8996\u70b9\u304b\u3089\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3067\u3042\u308b\u30e6\u30cb\u30fc\u30af\u306a\u30e1\u30cb\u30e5\u30fc\u3084\u512a\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u518d\u78ba\u8a8d\u3057\u3001\u3069\u306e\u90e8\u5206\u3092\u5f37\u5316\u3059\u3079\u304d\u304b\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n<h3><span id=\"3C-8\">\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u306e3C\u5206\u6790<\/span><\/h3>\n<p>\u6b21\u306b\u3001\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u3067\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002Customer\u306e\u8996\u70b9\u3067\u306f\u3001\u6d41\u884c\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3084\u9867\u5ba2\u306e\u55dc\u597d\u3001\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u3092\u5206\u6790\u3057\u307e\u3059\u3002Competitor\u306e\u8996\u70b9\u3067\u306f\u3001\u540c\u696d\u4ed6\u793e\u306e\u5546\u54c1\u306e\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u3084\u8ca9\u58f2\u30b9\u30bf\u30a4\u30eb\u3001\u9867\u5ba2\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3064\u3044\u3066\u7cbe\u67fb\u3057\u307e\u3059\u3002Company\u306e\u8996\u70b9\u3067\u306f\u3001\u72ec\u81ea\u306e\u30c7\u30b6\u30a4\u30f3\u529b\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u529b\u3092\u6d3b\u304b\u3057\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u9ad8\u3081\u308b\u6226\u7565\u3092\u7acb\u6848\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"3C-9\">\u30a4\u30f3\u30c6\u30ea\u30a2\u696d\u754c\u306e3C\u5206\u6790<\/span><\/h3>\n<p>\u6700\u5f8c\u306b\u3001\u30a4\u30f3\u30c6\u30ea\u30a2\u696d\u754c\u3067\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u4f8b\u3067\u3059\u3002Customer\u306e\u8996\u70b9\u304b\u3089\u3001\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u30c8\u30ec\u30f3\u30c9\u3092\u5206\u6790\u3057\u3001\u5546\u54c1\u63d0\u6848\u3092\u884c\u3044\u307e\u3059\u3002Competitor\u306e\u8996\u70b9\u304b\u3089\u3001\u7af6\u5408\u4ed6\u793e\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u3084\u88fd\u54c1\u306e\u7279\u5fb4\u3092\u628a\u63e1\u3057\u3001\u81ea\u793e\u306e\u7af6\u4e89\u529b\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002Company\u306e\u8996\u70b9\u304b\u3089\u3001\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u529b\u3084\u88fd\u54c1\u54c1\u8cea\u3092\u3069\u306e\u3088\u3046\u306b\u8a34\u6c42\u3059\u308b\u304b\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u5177\u4f53\u7684\u306a\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u4f8b\u3092\u901a\u3058\u3066\u30013C\u5206\u6790\u306f\u3069\u306e\u696d\u7a2e\u3067\u3082\u6709\u52b9\u306b\u6d3b\u7528\u3067\u304d\u308b\u3053\u3068\u304c\u7406\u89e3\u3067\u304d\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<div style=\"background: #ffffff; padding: 15px; border: 2px solid #7fc5da; border-radius: 10px; word-break: break-all;\">\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/go.yapp.li\/document_wp_AppSNSresearch2023.html\"><img loading=\"lazy\" class=\"wp-image-7531 alignleft\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/04\/p1_design_v2-520x300.png\" alt=\"\" width=\"421\" height=\"243\" \/><\/a>\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u304a\u3059\u3059\u3081\u306e\u77e5\u8b58<br \/>\n1200\u4eba\u306b\u805e\u3044\u305f\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b \u30a2\u30d7\u30ea\u30fbSNS\u30fb\u30a6\u30a7\u30d6\u306e\u4f7f\u3044\u5206\u3051\u8abf\u67fb<\/strong><\/p>\n<p style=\"text-align: left;\">\u8a8d\u77e5\u30fb\u691c\u8a0e\u30fb\u8cfc\u8cb7\u306e\u5404\u30d5\u30a7\u30fc\u30ba\u3067\u6700\u9069\u306a\u9867\u5ba2\u63a5\u70b9\u306b\u3064\u3044\u3066\u30011,200\u4eba\u306b\u805e\u3044\u305f\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\u3092\u3082\u3068\u306b\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p style=\"text-align: left;\">DRM\u4ee5\u5916\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u3082\u5177\u4f53\u7684\u306a\u30c7\u30fc\u30bf\u3092\u77e5\u308a\u305f\u3044\u65b9\u306b\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<div style=\"text-align: center;\"><a style=\"position: relative; display: inline-block; background: #00a9e0; border-radius: 30px; font-size: 1.1em; font-weight: bold; color: #ffffff; text-decoration: none; padding: 0.7em 1.5em 0.7em 1em;\" href=\"https:\/\/go.yapp.li\/document_wp_AppSNSresearch2023.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u307f\u308b<br \/>\n<img style=\"position: absolute; top: calc(50% - 7.7px); right: 7px; width: 10px;\" src=\"https:\/\/nk-media.org\/wp-content\/uploads\/2020\/09\/arrow-s.png\" alt=\"\" \/><\/a><\/div>\n<\/div>\n<h2><\/h2>\n<h2><span id=\"3C-10\">3C\u5206\u6790\u3068\u4ed6\u306e\u5206\u6790\u3068\u306e\u9055\u3044<\/span><\/h2>\n<p>\u5206\u6790\u7528\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306f\u30013C\u5206\u6790\u306e\u307b\u304b\u306b\u3082\u3044\u304f\u3064\u304b\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u30013C\u5206\u6790\u3068\u307b\u304b\u306e\u5206\u6790\u624b\u6cd5\u3068\u306e\u9055\u3044\u3084\u5171\u901a\u70b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"4C\">4C\u5206\u6790<\/span><\/h3>\n<p>\u300c4C\u5206\u6790\u300d\u3068\u306f\u3001\u9867\u5ba2\u76ee\u7dda\u304b\u3089\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u4ee5\u4e0b\u306e4\u8981\u7d20\u3092\u5206\u6790\u3057\u307e\u3059\u3002 \u30fb\u9867\u5ba2\u4fa1\u5024\uff08Customer value\uff09\uff1a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u3001\u9867\u5ba2\u304c\u62b1\u304f\u4fa1\u5024\u3084\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u5206\u6790\u3057\u307e\u3059\u3002 \u30fb\u8cbb\u7528\uff08Cost\uff09\uff1a\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u969b\u306b\u304b\u3051\u308b\u8cbb\u7528\u306e\u3053\u3068\u3067\u3059\u3002\u4f01\u696d\u304c\u63d0\u4f9b\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u3001\u3044\u304f\u3089\u652f\u6255\u3046\u304b\u306a\u3069\u3092\u5206\u6790\u3057\u307e\u3059\u3002 \u30fb\u5229\u4fbf\u6027\uff08Convenience\uff09\uff1a\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u5229\u4fbf\u6027\u3092\u6307\u3057\u307e\u3059\u3002\u9867\u5ba2\u304c\u5e97\u8217\u3078\u5230\u9054\u3059\u308b\u307e\u3067\u306e\u30a2\u30af\u30bb\u30b9\u6027\u3084EC\u30b5\u30a4\u30c8\u306e\u4f7f\u3044\u3084\u3059\u3055\u3001\u5546\u54c1\u306e\u4f7f\u3044\u3084\u3059\u3055\u306a\u3069\u3092\u9867\u5ba2\u76ee\u7dda\u3067\u691c\u8a0e\u3057\u307e\u3059\u3002 \u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff08Communication\uff09\uff1a\u81ea\u793e\u3068\u9867\u5ba2\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u624b\u6bb5\u306b\u3064\u3044\u3066\u5206\u6790\u3057\u307e\u3059\u3002SNS\u3084Web\u30b5\u30a4\u30c8\u3001\u5b9f\u5e97\u8217\u306a\u3069\u3001\u9867\u5ba2\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u624b\u6bb5\u3084\u5feb\u9069\u6027\u306a\u3069\u3092\u628a\u63e1\u3057\u307e\u3059\u3002 \u9867\u5ba2\u76ee\u7dda\u304b\u3089\u30b3\u30b9\u30c8\u3084\u5229\u4fbf\u6027\u306b\u3064\u3044\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30cb\u30fc\u30ba\u3084\u8981\u671b\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c4C\u5206\u6790\u306e\u76ee\u7684\u3067\u3059\u3002 3C\u5206\u6790\u304c\u9867\u5ba2\u30fb\u7af6\u5408\u30fb\u81ea\u793e\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3059\u308b\u306e\u306b\u5bfe\u3057\u30014C\u5206\u6790\u3067\u306f\u9867\u5ba2\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u5206\u6790\u3059\u308b\u70b9\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u3068\u306f\u3044\u3048\u5b9f\u969b\u306e\u73fe\u5834\u3067\u306f\u3001\u3069\u3061\u3089\u306e\u5206\u6790\u624b\u6cd5\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u305f\u3081\u3001\u4e21\u65b9\u306e\u5206\u6790\u624b\u6cd5\u3092\u6d3b\u7528\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3><span id=\"4P\">4P\u5206\u6790<\/span><\/h3>\n<p>\u300c4P\u5206\u6790\u300d\u3068\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3092\u884c\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e4\u8981\u7d20\u304b\u3089\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002 \u30fb\u5546\u54c1\uff08Product\uff09\uff1a\u81ea\u793e\u304c\u63d0\u4f9b\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3084\u54c1\u8cea\u306e\u307b\u304b\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3084\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306a\u3069\u3092\u5206\u6790\u3057\u3001\u5546\u54c1\u6226\u7565\u3092\u7acb\u3066\u307e\u3059\u3002 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id=\"5\">5\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/span><\/h3>\n<p>\u300c5\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u300d\u3068\u306f\u3001\u5e02\u5834\u306e\u7af6\u4e89\u74b0\u5883\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u304c\u5e02\u5834\u3067\u751f\u304d\u6b8b\u308b\u305f\u3081\u306e\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e5\u3064\u306e\u8981\u56e0\u306b\u7740\u76ee\u3057\u3066\u5206\u6790\u3057\u307e\u3059\u3002 \u30fb\u7af6\u5408\uff1a\u7af6\u5408\u3059\u308b\u4f01\u696d\u306e\u6570\u3084\u898f\u6a21\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u5360\u6709\u7387\u306a\u3069\u306e\u307b\u304b\u3001\u5e02\u5834\u81ea\u4f53\u306e\u898f\u6a21\u3084\u6210\u9577\u7387\u306a\u3069\u3092\u5206\u6790\u3057\u3001\u7af6\u5408\u74b0\u5883\u3092\u628a\u63e1\u3057\u307e\u3059\u3002 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id=\"STP\">STP\u5206\u6790<\/span><\/h3>\n<p>\u300cSTP\u5206\u6790\u300d\u3068\u306f\u3001\u300cSegmentation\u300d\u300cTargeting\u300d\u300cPositioning\u300d\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u540d\u79f0\u3067\u3001\u5177\u4f53\u7684\u306b\u4ee5\u4e0b\u306e\u8981\u7d20\u306b\u3064\u3044\u3066\u5206\u6790\u3057\u307e\u3059\u3002 \u30fbSegmentation\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\uff1a\u5e02\u5834\u3092\u4f3c\u305f\u3088\u3046\u306a\u30cb\u30fc\u30ba\u3084\u6027\u5225\u3001\u5e74\u9f62\u306a\u3069\u3067\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3066\u5206\u6790\u3057\u307e\u3059\u3002 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id=\"PEST\">PEST\u5206\u6790<\/span><\/h3>\n<p>\u300cPEST\u5206\u6790\u300d\u3068\u306f\u300cPolitics\u300d\u300cEconomy\u300d\u300cSociety\u300d\u300cTechnology\u300d\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u3082\u306e\u3067\u3001\u653f\u6cbb\u30fb\u7d4c\u6e08\u30fb\u793e\u4f1a\u30fb\u6280\u8853\u306b\u3064\u3044\u3066\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u5206\u6790\u3057\u307e\u3059\u3002 \u30fb\u653f\u6cbb\uff08Political\uff09\uff1a\u653f\u6cbb\u7684\u72b6\u6cc1\u3084\u653f\u7b56\u3001\u898f\u5236\u306a\u3069\u306e\u8981\u56e0\u3092\u5206\u6790\u3057\u307e\u3059\u3002 \u30fb\u7d4c\u6e08\uff08Economic\uff09\uff1a\u666f\u6c17\u30fb\u682a\u4fa1\u30fb\u91d1\u878d\u653f\u7b56\u30fb\u8ca1\u653f\u653f\u7b56\u306a\u3069\u306e\u8981\u56e0\u3092\u5206\u6790\u3057\u307e\u3059\u3002 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id=\"SWOT\">SWOT\u5206\u6790<\/span><\/h3>\n<p>\u300cSWOT\u5206\u6790\u300d\u3068\u306f\u3001\u300cStrengths\u300d\u300cWeaknesses\u300d\u300cOpportunities\u300d\u300cThreats\u300d\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u5177\u4f53\u7684\u306b\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u5206\u6790\u3057\u307e\u3059\u3002 \u30fbStrengths\uff08\u81ea\u793e\u306e\u5f37\u307f\uff09\uff1a\u81ea\u793e\u304a\u3088\u3073\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u512a\u308c\u3066\u3044\u308b\u70b9\u3084\u5f37\u307f\u3092\u6d17\u3044\u51fa\u3057\u307e\u3059\u3002 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SWOT\u5206\u6790\u3067\u306f\u81ea\u793e\u306e\u5185\u90e8\u30fb\u5916\u90e8\u8981\u56e0\u3084\u5f37\u307f\u30fb\u5f31\u307f\u3001\u6a5f\u4f1a\u3084\u8105\u5a01\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u9032\u3081\u65b9\u3084\u8ab2\u984c\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u624b\u6cd5\u3067\u3059\u3002\u4e00\u65b9\u306e3C\u5206\u6790\u306f\u3001\u81ea\u793e\u30fb\u7af6\u5408\u30fb\u9867\u5ba2\u306e\u8996\u70b9\u304b\u3089\u5e02\u5834\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3068\u3044\u3046\u70b9\u3067\u7570\u306a\u308a\u307e\u3059\u3002 \u3069\u3061\u3089\u3082\u81ea\u793e\u306e\u5185\u90e8\u30fb\u5916\u90e8\u8981\u56e0\u3092\u5206\u6790\u3059\u308b\u70b9\u3067\u306f\u5171\u901a\u3057\u3066\u3044\u308b\u306e\u3067\u30013C\u5206\u6790\u3068\u3082\u4f75\u305b\u3066\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002\u306a\u304a\u30013C\u5206\u6790\u5185\u3067SWOT\u5206\u6790\u3092\u884c\u3046\u624b\u9806\u306b\u3064\u3044\u3066\u306f\u3001\u300c\u3084\u308a\u65b9\u300d\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u306b\u3066\u5225\u9014\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h2><span id=\"3C-11\">3C\u5206\u6790\u306b\u95a2\u9023\u3059\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30c4\u30fc\u30eb<\/span><\/h2>\n<p>3C\u5206\u6790\u3092\u884c\u3046\u969b\u306b\u5f79\u7acb\u3064\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5206\u6790\u306e\u7cbe\u5ea6\u3068\u52b9\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u4ee3\u8868\u7684\u306a\u30c4\u30fc\u30eb\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"Microsoft_Excel\">Microsoft Excel<\/span><\/h3>\n<p>\u307e\u305a\u3001\u8868\u8a08\u7b97\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u4ee3\u8868\u683c\u3067\u3042\u308b\u300cMicrosoft Excel\u300d\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002Excel\u306f\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u3084\u5206\u6790\u3001\u30b0\u30e9\u30d5\u306e\u4f5c\u6210\u306a\u3069\u5e45\u5e83\u3044\u6a5f\u80fd\u3092\u6301\u3063\u3066\u304a\u308a\u30013C\u5206\u6790\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u6574\u7406\u3059\u308b\u306e\u306b\u975e\u5e38\u306b\u4fbf\u5229\u3067\u3059\u3002<\/p>\n<h3><span id=\"Tableau\">Tableau<\/span><\/h3>\n<p>\u6b21\u306b\u3001\u30c7\u30fc\u30bf\u5206\u6790\u30c4\u30fc\u30eb\u300cTableau\u300d\u3067\u3059\u3002Tableau\u306f\u8996\u899a\u7684\u306b\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u6a5f\u80fd\u3092\u6301\u3061\u3001\u8907\u96d1\u306a\u30c7\u30fc\u30bf\u3092\u7c21\u5358\u306b\u7406\u89e3\u3057\u3084\u3059\u3044\u5f62\u5f0f\u306b\u5909\u63db\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5e02\u5834\u3084\u7af6\u5408\u306e\u30c7\u30fc\u30bf\u3092\u8996\u899a\u5316\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u5206\u6790\u306e\u6d1e\u5bdf\u3092\u5f97\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"Google_Analytics\">Google Analytics<\/span><\/h3>\n<p>\u3055\u3089\u306b\u3001\u300cGoogle Analytics\u300d\u3082\u6709\u7528\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u7279\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u306e\u306b\u9069\u3057\u3066\u304a\u308a\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u628a\u63e1\u3059\u308b\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u8996\u70b9\u3067\u306e\u5206\u6790\u304c\u3088\u308a\u5177\u4f53\u7684\u304b\u3064\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u884c\u3048\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u9069\u5207\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u30013C\u5206\u6790\u306e\u52b9\u679c\u3092\u5927\u3044\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<div style=\"background: #FFFFFF; padding: 15px; border: 2px solid #7FC5DA; border-radius: 10px;\">\n<p><strong><a href=\"https:\/\/go.yapp.li\/document_wp_marketingDX.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignleft wp-image-6435\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/06\/27e08e05e8e7bb347d34344c03bf3b49.gif\" alt=\"\" width=\"548\" height=\"308\" \/><\/a>\u3053\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u306e\u65b9\u306b\u304a\u3059\u3059\u3081\u306e\u7121\u6599 eBook\uff01<br \/>\n<\/strong><\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306b\u5f93\u4e8b\u3059\u308b\u3082\u3057\u304f\u306f\u8208\u5473\u3092\u6301\u305f\u308c\u3066\u3044\u308b\u65b9\u3078\u3002<br \/>\n\u4eca\u56de\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092DX\u3059\u308b\u3053\u3068\u3067\u52b9\u7387\u5316\u3092\u76ee\u6307\u3059\u65b9\u6cd5\u304c\u308f\u304b\u308b\u7121\u6599 eBook\u3092\u30d7\u30ec\u30bc\u30f3\u30c8\u3057\u307e\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u306b\u8a18\u8f09\u306e\u901a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306f\u591a\u5c90\u306b\u6e21\u308a\u307e\u3059\u3002<br \/>\n\u8ca9\u4fc3\u6d3b\u52d5\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u305d\u308c\u3089\u306e\u305f\u3081\u306e\u5206\u6790\u306a\u3069\u696d\u52d9\u304c\u591a\u3044\u305f\u3081\u30b9\u30d4\u30fc\u30c7\u30a3\u30fc\u306bPDCA\u3092\u56de\u3057\u7d9a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u3055\u307e\u3056\u307e\u306a\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u4e00\u6c17\u306b\u696d\u52d9\u304c\u52b9\u7387\u5316\u3059\u308b\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\u3067\u59cb\u3081\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<br \/>\n\u8a73\u7d30\u306f\u4ee5\u4e0b\u3088\u308a\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3044\u305f\u3060\u3051\u308b\u3068\u5e78\u3044\u3067\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/go.yapp.li\/document_wp_marketingDX.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 14pt;\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0DX\u5165\u9580<\/strong><\/span><\/a><\/p>\n<div style=\"text-align: center;\"><a style=\"background: #00A9E0; border-radius: 30px; font-size: 1.1em; font-weight: bold; color: #ffffff; text-decoration: none; padding: 0.7em 1.5em 0.7em 1em;\" href=\"https:\/\/go.yapp.li\/document_wp_marketingDX.html?utm_source=mkmail&amp;utm_medium=mail&amp;utm_campaign=mkml_egm&amp;sfcp=marketingDX1\" target=\"_blank\" rel=\"noopener\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304a\u304f<img style=\"width: 10px;\" src=\"https:\/\/nk-media.org\/wp-content\/uploads\/2020\/09\/arrow-s.png\" alt=\"\" \/><\/a><\/div>\n<\/div>\n<h2><span id=\"3C-12\">3C\u5206\u6790\u306e\u3084\u308a\u65b9<\/span><\/h2>\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u5b9f\u969b\u306b3C\u5206\u6790\u306e\u3084\u308a\u65b9\u306b\u3064\u3044\u3066\u3001\u300cCustomer\u300d\u300cCompetitor\u300d\u300cCompany\u300d\u305d\u308c\u305e\u308c\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"Customer-2\">Customer\u306e\u5206\u6790<\/span><\/h3>\n<p>\u307e\u305a\u306f\u300cCustomer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u300d\u306e\u5206\u6790\u304b\u3089\u884c\u3044\u307e\u3059\u3002\u9867\u5ba2\u304a\u3088\u3073\u5e02\u5834\u306e\u5206\u6790\u3092\u3059\u308b\u969b\u306b\u306f\u3001\u5e02\u5834\u3092\u30de\u30af\u30ed\u3068\u30df\u30af\u30ed\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3057\u305f\u3046\u3048\u3067\u3001\u6700\u5f8c\u306b\u9867\u5ba2\u5206\u6790\u3092\u3059\u308b\u3068\u3044\u3046\u624b\u9806\u3092\u8e0f\u307f\u307e\u3059\u3002<\/p>\n<h4>\u30de\u30af\u30ed\u5206\u6790\u3092\u304a\u3053\u306a\u3046<\/h4>\n<p>\u6d88\u8cbb\u3084\u666f\u6c17\u306e\u52d5\u5411\u3001\u6d41\u884c\u306a\u3069\u306e\u793e\u4f1a\u7684\u5909\u5316\u3092\u6349\u3048\u308b\u305f\u3081\u306b\u3001\u30de\u30af\u30ed\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002\u5206\u6790\u624b\u6cd5\u3068\u3057\u3066\u306f\u4e3b\u306bPEST\u5206\u6790\u304c\u7528\u3044\u3089\u308c\u3001\u653f\u6cbb\u3084\u7d4c\u6e08\u3001\u65b0\u6280\u8853\u306e\u53f0\u982d\u3068\u3044\u3063\u305f\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u5916\u90e8\u8981\u56e0\u3092\u6d17\u3044\u51fa\u3057\u307e\u3059\u3002<\/p>\n<h4>\u30df\u30af\u30ed\u5206\u6790\u3092\u304a\u3053\u306a\u3046<\/h4>\n<p>\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u5e02\u5834\u74b0\u5883\u3084\u3001\u81ea\u793e\u304c\u5f71\u97ff\u3092\u53d7\u3051\u308b\u7af6\u4e89\u8981\u56e0\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u3001\u30df\u30af\u30ed\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u306f5\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u304c\u7528\u3044\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u65b0\u898f\u53c2\u5165\u4f01\u696d\u3084\u4ee3\u66ff\u54c1\u3001\u8cb7\u3044\u624b\u30fb\u58f2\u308a\u624b\u306a\u3069\u306e\u81ea\u793e\u306e\u7af6\u4e89\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u5229\u76ca\u3092\u62e1\u5927\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u3092\u7b56\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>\u9867\u5ba2\u5206\u6790\u3092\u304a\u3053\u306a\u3046<\/h4>\n<p>\u30de\u30af\u30ed\u5206\u6790\u30fb\u30df\u30af\u30ed\u5206\u6790\u306e\u7d50\u679c\u3092\u8e0f\u307e\u3048\u3066\u3001\u6700\u5f8c\u306b\u884c\u3046\u306e\u304c\u9867\u5ba2\u5206\u6790\u3067\u3059\u3002\u81ea\u793e\u306e\u9867\u5ba2\u306e\u4fa1\u5024\u89b3\u3084\u30cb\u30fc\u30ba\u3001\u6d88\u8cbb\u884c\u52d5\u3084\u30d7\u30ed\u30bb\u30b9\u306a\u3069\u306b\u3064\u3044\u3066\u5206\u6790\u3057\u307e\u3059\u3002\u5206\u6790\u624b\u6cd5\u3068\u3057\u3066\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u8abf\u67fb\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u306e\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<h3><span id=\"Competitor-2\">Competitor\u306e\u5206\u6790<\/span><\/h3>\n<p>\u9867\u5ba2\u5206\u6790\u306e\u6b21\u306f\u3001\u300cCompetitor\uff08\u7af6\u5408\uff09\u300d\u306e\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002\u7af6\u5408\u5206\u6790\u306f\u300c\u5e02\u5834\u306e\u5909\u5316\u306b\u5bfe\u3057\u3066\u3001\u7af6\u5408\u4ed6\u793e\u304c\u3069\u306e\u3088\u3046\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u304b\u300d\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002\u5206\u6790\u306e\u969b\u306f\u3001\u7af6\u5408\u304c\u30d3\u30b8\u30cd\u30b9\u3067\u6210\u529f\u3057\u3066\u3044\u308b\u300c\u7d50\u679c\u300d\u3068\u300c\u8981\u56e0\u300d\u306e2\u70b9\u306b\u7740\u76ee\u3057\u307e\u3059\u3002<\/p>\n<h4>\u7d50\u679c\u5206\u6790\u3092\u304a\u3053\u306a\u3046<\/h4>\n<p>\u7af6\u5408\u4ed6\u793e\u304c\u30d3\u30b8\u30cd\u30b9\u3067\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u7d50\u679c\u306b\u3064\u3044\u3066\u5206\u6790\u3057\u307e\u3059\u3002\u6b63\u78ba\u306a\u5206\u6790\u3092\u9032\u3081\u308b\u305f\u3081\u306b\u3082\u3001\u58f2\u4e0a\u3084\u5229\u76ca\u7387\u3092\u306f\u3058\u3081\u3068\u3057\u305f\u6570\u5b57\u7684\u306a\u90e8\u5206\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3068\u3001\u8ca9\u58f2\u7ba1\u7406\u8cbb\u30fb\u5e83\u544a\u8cbb\u306a\u3069\u306e\u7d30\u304b\u3044\u30b3\u30b9\u30c8\u306b\u3064\u3044\u3066\u3082\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u793e\u54e11\u4eba\u5f53\u305f\u308a\u306e\u58f2\u4e0a\u30fb\u5229\u76ca\u3084\u3001\u9867\u5ba2\u5358\u4fa1\u306b\u3082\u7740\u76ee\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u5206\u6790\u7d50\u679c\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<h4>\u8981\u56e0\u5206\u6790\u3092\u304a\u3053\u306a\u3046<\/h4>\n<p>\u7d50\u679c\u5206\u6790\u306e\u7d50\u679c\u3092\u8e0f\u307e\u3048\u3066\u3001\u7af6\u5408\u4ed6\u793e\u304c\u30d3\u30b8\u30cd\u30b9\u3067\u6210\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u8981\u56e0\u306b\u3064\u3044\u3066\u5206\u6790\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u7406\u7531\u30fb\u80cc\u666f\u30fb\u56e0\u679c\u95a2\u4fc2\u304c\u3042\u3063\u3066\u6210\u529f\u3078\u3068\u7d50\u3073\u3064\u3044\u305f\u306e\u304b\u3092\u8abf\u67fb\u3057\u307e\u3057\u3087\u3046\u3002\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9805\u76ee\u3092\u8abf\u67fb\u3057\u307e\u3059\u3002 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id=\"Company-2\">Company\u306e\u5206\u6790<\/span><\/h3>\n<p>3C\u5206\u6790\u306e\u6700\u5f8c\u306f\u3001\u300cCompany\uff08\u81ea\u793e\uff09\u300d\u306e\u5206\u6790\u3067\u3059\u3002\u300cCustomer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u300d\u300cCompetitor\uff08\u7af6\u5408\uff09\u300d\u306e\u5206\u6790\u3092\u3082\u3068\u306b\u3001\u81ea\u793e\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u8981\u56e0\u306e\u628a\u63e1\u3084\u3001\u5229\u76ca\u62e1\u5927\u306b\u5411\u3051\u305f\u6226\u7565\u306e\u7b56\u5b9a\u306b\u3064\u306a\u3052\u308b\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002\u5206\u6790\u306b\u306f\u3001\u5148\u8ff0\u3057\u305fSWOT\u5206\u6790\u3084\u30af\u30ed\u30b9SWOT\u5206\u6790\u3001VRIO\u5206\u6790\u3092\u7528\u3044\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/yapp.li\/magazine\/5822\/\"><span style=\"color: #ed5b6f;\">\u25b7\u25b7\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u306e\u5fc5\u9808\u77e5\u8b58\u3068\u306f<\/span><\/a><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"K44pRfjJcu\"><p><a href=\"https:\/\/yapp.li\/magazine\/5822\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u3068\u306f? \u624b\u6cd5\u3084\u6d41\u308c\u3092\u7406\u89e3\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306b\u6d3b\u304b\u305d\u3046<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u3068\u306f? \u624b\u6cd5\u3084\u6d41\u308c\u3092\u7406\u89e3\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306b\u6d3b\u304b\u305d\u3046&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | \u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306e\u81ea\u793e\u30a2\u30d7\u30ea\u6d3b\u7528\u30e1\u30c7\u30a3\u30a2\" src=\"https:\/\/yapp.li\/magazine\/5822\/embed\/#?secret=btum2etkNm#?secret=K44pRfjJcu\" data-secret=\"K44pRfjJcu\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span id=\"3C-13\">3C\u5206\u6790\u306e\u30b3\u30c4<\/span><\/h2>\n<p>\u6700\u5f8c\u306b\u30013C\u5206\u6790\u306b\u304a\u3051\u308b\u30b3\u30c4\u3084\u6ce8\u610f\u70b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u30023C\u5206\u6790\u306e\u7d50\u679c\u3092\u81ea\u793e\u306e\u5229\u76ca\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306b\u3082\u3001\u5206\u6790\u306e\u30b3\u30c4\u3092\u3057\u3063\u304b\u308a\u3068\u63b4\u3093\u3067\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-4\">\u6642\u9593\u3092\u304b\u3051\u3059\u304e\u306a\u3044<\/span><\/h3>\n<p>\u81ea\u793e\u30fb\u7af6\u5408\u30fb\u9867\u5ba2\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b3C\u5206\u6790\u3067\u3059\u304c\u3001\u5206\u6790\u306b\u3042\u305f\u3063\u3066\u306f\u6642\u9593\u3092\u304b\u3051\u3059\u304e\u306a\u3044\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3058\u3063\u304f\u308a\u3068\u8170\u3092\u636e\u3048\u3066\u5206\u6790\u3057\u305f\u304f\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u3042\u307e\u308a\u9577\u3044\u6642\u9593\u3092\u304b\u3051\u3066\u3057\u307e\u3046\u3068\u5e02\u5834\u3084\u9867\u5ba2\u306e\u4e8b\u60c5\u304c\u5909\u5316\u3057\u3066\u3001\u73fe\u5728\u5206\u6790\u3057\u3066\u3044\u308b\u60c5\u5831\u306e\u9bae\u5ea6\u304c\u5931\u308f\u308c\u305f\u308a\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u652f\u969c\u3092\u304d\u305f\u3057\u305f\u308a\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002\u91cd\u8981\u306a\u60c5\u5831\u3092\u6574\u7406\u3057\u3001\u30b9\u30d4\u30fc\u30c9\u611f\u3092\u6301\u3063\u3066\u9032\u3081\u308b\u3053\u3068\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span 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center;\"><a style=\"position: relative; display: inline-block; background: #00A9E0; border-radius: 30px; font-size: 1.1em; font-weight: bold; color: #ffffff; text-decoration: none; padding: 0.7em 1.5em 0.7em 1em;\" href=\"https:\/\/go.yapp.li\/document_wp_data_driven_marketing.html\" target=\"_blank\" rel=\"noopener\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304a\u304f<img style=\"position: absolute; top: calc(50% - 7.7px); right: 7px; width: 10px;\" src=\"https:\/\/nk-media.org\/wp-content\/uploads\/2020\/09\/arrow-s.png\" alt=\"\" \/><\/a><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u300c3C\u5206\u6790\u300d\u3068\u306f\u30013\u3064\u306e\u300cC\u300d\u306e\u89b3\u70b9\u304b\u3089\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3057\u3001\u4e8b\u696d\u306e\u65b9\u5411\u6027\u3092\u5b9a\u3081\u308b\u624b\u6cd5\u3067\u3059\u3002 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