{"id":5683,"date":"2023-01-04T09:54:31","date_gmt":"2023-01-04T00:54:31","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=5683"},"modified":"2023-01-04T10:16:55","modified_gmt":"2023-01-04T01:16:55","slug":"z%e4%b8%96%e4%bb%a3%e3%81%ab%e6%9c%80%e9%81%a9%e5%8c%96%e3%81%97%e3%81%9f%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%96%bd%e7%ad%96%e3%81%a8%e3%81%af%ef%bc%9f%e3%83%9d%e3%82%a4","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/5683\/","title":{"rendered":"Z\u4e16\u4ee3\u306b\u6700\u9069\u5316\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3068\u306f\uff1f\u30dd\u30a4\u30f3\u30c8\u3068\u4e8b\u4f8b\u3092\u7d39\u4ecb"},"content":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u300c\u81ea\u793e\u5546\u54c1\u304c\u82e5\u3044\u4e16\u4ee3\u306b\u652f\u6301\u3055\u308c\u308b\u304b\u3069\u3046\u304b\u300d\u306f\u91cd\u5927\u8ab2\u984c\u3068\u306a\u308b\u3053\u3068\u304c\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u8fd1\u5e74\u3001\u82e5\u3044\u4e16\u4ee3\u306b\u5411\u3051\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u7279\u306b\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u3001\u300cZ\u4e16\u4ee3\u300d\u306e\u5b58\u5728\u3067\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001Z\u4e16\u4ee3\u306e\u5b9a\u7fa9\u3084\u7279\u5fb4\u3001Z\u4e16\u4ee3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u80cc\u666f\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002Z\u4e16\u4ee3\u5411\u3051\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u30dd\u30a4\u30f3\u30c8\u3084\u3001\u5b9f\u969b\u306bZ\u4e16\u4ee3\u304b\u3089\u652f\u6301\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6210\u529f\u4e8b\u4f8b\u3082\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u81ea\u793e\u306e\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308b\u969b\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div 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src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/08\/wUIndSX8WnstvY946Vae1659599028-1659599066.gif\" alt=\"\" width=\"485\" height=\"342\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/go.yapp.li\/document_wp_data_driven_marketing.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 14pt;\"><strong>\u30d5\u30a1\u30f3\u3092\u3064\u304f\u308a\u3001\u9078\u3070\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u306a\u308b\u65b9\u6cd5 \u9867\u5ba2\u4e2d\u5fc3\u306e\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/strong><\/span><\/a><\/p>\n<div style=\"text-align: center;\"><a style=\"position: relative; display: inline-block; background: #00A9E0; border-radius: 30px; font-size: 1.1em; font-weight: bold; color: #ffffff; text-decoration: none; padding: 0.7em 1.5em 0.7em 1em;\" href=\"https:\/\/go.yapp.li\/document_wp_data_driven_marketing.html\" target=\"_blank\" rel=\"noopener\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304a\u304f<img style=\"position: absolute; top: calc(50% - 7.7px); right: 7px; width: 10px;\" src=\"https:\/\/nk-media.org\/wp-content\/uploads\/2020\/09\/arrow-s.png\" alt=\"\" \/><\/a><\/div>\n<\/div>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#Z\">Z\u4e16\u4ee3\u306e\u7bc4\u56f2\u3068\u547c\u79f0\u306e\u7531\u6765<\/a><ul><li><a href=\"#Z1997\">Z\u4e16\u4ee3\u306f1997\u5e74\u4ee5\u964d\u306b\u751f\u307e\u308c\u305f\u4e16\u4ee3<\/a><\/li><li><a href=\"#Z-2\">Z\u4e16\u4ee3\u3068\u3044\u3046\u547c\u79f0\u306e\u7531\u6765<\/a><\/li><\/ul><\/li><li><a href=\"#Z-3\">Z\u4e16\u4ee3\u306e\u7279\u5fb4<\/a><ul><li><a href=\"#i\">\u30c7\u30b8\u30bf\u30eb\u30cd\u30a4\u30c6\u30a3\u30d6<\/a><\/li><li><a href=\"#i-2\">\u30d6\u30e9\u30f3\u30c9\u306b\u3053\u3060\u308f\u3089\u306a\u3044<\/a><\/li><li><a href=\"#i-3\">\u793e\u4f1a\u554f\u984c\u3084\u74b0\u5883\u554f\u984c\u3078\u306e\u95a2\u5fc3\u304c\u9ad8\u3044<\/a><\/li><li><a href=\"#i-4\">\u5b89\u5b9a\u5fd7\u5411<\/a><\/li><li><a href=\"#i-5\">\u591a\u69d8\u6027\u3078\u306e\u7406\u89e3\u5ea6\u304c\u9ad8\u3044<\/a><\/li><li><a href=\"#i-6\">\u4f53\u9a13\u3092\u5927\u5207\u306b\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#Z-4\">Z\u4e16\u4ee3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u80cc\u666f\u00a0<\/a><ul><li><a href=\"#i-7\">\u65b0\u305f\u306a\u4fa1\u5024\u89b3\u3078\u306e\u5bfe\u5fdc<\/a><\/li><li><a href=\"#i-8\">\u6d88\u8cbb\u8005\u306e\u4e2d\u5fc3\u3068\u306a\u308b\u4e16\u4ee3\u3078\u306e\u5bfe\u5fdc<\/a><\/li><li><a href=\"#i-9\">\u60c5\u5831\u767a\u4fe1\u306e\u6700\u9069\u5316<\/a><\/li><\/ul><\/li><li><a href=\"#Z-5\">Z\u4e16\u4ee3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30dd\u30a4\u30f3\u30c8<\/a><ul><li><a href=\"#i-10\">\u89aa\u8fd1\u611f\u30fb\u4eba\u9593\u5473\u304c\u611f\u3058\u3089\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5c55\u958b\u3059\u308b<\/a><\/li><li><a href=\"#SNS\">SNS\u5bfe\u7b56\u3092\u5f37\u5316\u3059\u308b<\/a><\/li><li><a href=\"#i-11\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c0e\u5165\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#Z-6\">Z\u4e16\u4ee3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e8b\u4f8b<\/a><ul><li><a href=\"#Z-7\">\u300c\u30c1\u30a7\u30ad\u300d\uff08\u5bcc\u58eb\u30d5\u30a4\u30eb\u30e0\uff09\u306e\u4e8b\u4f8b\uff1a\u30a2\u30ca\u30ed\u30b0\u4f53\u9a13\u3060\u304b\u3089\u3053\u305dZ\u4e16\u4ee3\u306e\u8a71\u984c\u3068\u306a\u3063\u305f<\/a><\/li><li><a href=\"#i-12\">\u30b5\u30a4\u30d0\u30fc\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306e\u4e8b\u4f8b\uff1a\u5236\u4f5c\u904e\u7a0b\u3092\u516c\u958b\u3057\u305f\u300c\u4eca\u65e5\u597d\u304d\u30c0\u30f3\u30b9\u300d<\/a><\/li><li><a href=\"#Z-8\">\u300c\u30de\u30ed\u30c3\u30b7\u30e5\u300d\uff08\u30ab\u30f3\u30ed\uff09\u306e\u4e8b\u4f8b\uff1a\u30c0\u30f3\u30b9\u52d5\u753b\u304cZ\u4e16\u4ee3\u306b\u30b7\u30a7\u30a2\u3055\u308c\u3001\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30ea\u30fc\u30c1\u306b\u6210\u529f<\/a><\/li><\/ul><\/li><li><a href=\"#Z-9\">\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3089\u3001Z\u4e16\u4ee3\u306e\u4fa1\u5024\u89b3\u3084\u5fc3\u3092\u3064\u304b\u3080\u3053\u3068\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059<\/a><\/li><\/ul><\/div>\n<h2><span id=\"Z\"><strong>Z\u4e16\u4ee3\u306e\u7bc4\u56f2\u3068\u547c\u79f0\u306e\u7531\u6765<\/strong><\/span><\/h2>\n<p>\u8fd1\u5e74\u3001\u30e1\u30c7\u30a3\u30a2\u7b49\u3067\u983b\u7e41\u306b\u898b\u304b\u3051\u308b\u3088\u3046\u306b\u306a\u3063\u305fZ\u4e16\u4ee3\u3068\u3044\u3046\u547c\u79f0\u3002\u5b9f\u969b\u306b\u306f\u3069\u306e\u5e74\u4ee3\u3092\u6307\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u6b63\u78ba\u306b\u628a\u63e1\u3055\u308c\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u304b\uff1f\u307e\u305a\u306f\u3001Z\u4e16\u4ee3\u3068\u3055\u308c\u308b\u4e16\u4ee3\u306e\u7bc4\u56f2\u3084\u547c\u79f0\u306e\u7531\u6765\u306b\u3064\u3044\u3066\u6574\u7406\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3><span 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id=\"Z-3\"><strong>Z\u4e16\u4ee3\u306e\u7279\u5fb4<\/strong><\/span><\/h2>\n<p><strong>\u00a0<\/strong>Z\u4e16\u4ee3\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u306b\u306f\u3001\u3053\u306e\u4e16\u4ee3\u306e\u7279\u5fb4\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002Z\u4e16\u4ee3\u306b\u591a\u304f\u898b\u3089\u308c\u308b\u7279\u5fb4\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u306e\u3067\u3001\u78ba\u8a8d\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i\"><strong>\u30c7\u30b8\u30bf\u30eb\u30cd\u30a4\u30c6\u30a3\u30d6<\/strong><\/span><\/h3>\n<p>Z\u4e16\u4ee3\u306f\u3001\u751f\u307e\u308c\u305f\u3068\u304d\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u6a5f\u5668\u304c\u5b58\u5728\u3057\u3066\u3044\u305f\u3068\u3044\u3046\u610f\u5473\u3067\u3001\u300c\u30c7\u30b8\u30bf\u30eb\u30cd\u30a4\u30c6\u30a3\u30d6\u300d\u3068\u547c\u3070\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u65e5\u672c\u3067iPhone 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id=\"i-2\"><strong>\u30d6\u30e9\u30f3\u30c9\u306b\u3053\u3060\u308f\u3089\u306a\u3044<\/strong><\/span><\/h3>\n<p><strong>\u00a0<\/strong>\u7279\u5b9a\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u30b9\u30c6\u30fc\u30bf\u30b9\u306b\u5f37\u304f\u3053\u3060\u308f\u3089\u306a\u3044\u306e\u3082\u3001Z\u4e16\u4ee3\u306b\u591a\u304f\u898b\u3089\u308c\u308b\u7279\u5fb4\u3067\u3059\u3002\u30d0\u30d6\u30eb\u671f\u306b\u4ee3\u8868\u3055\u308c\u308b\u3088\u3046\u306a\u597d\u666f\u6c17\u3092\u7d4c\u9a13\u3059\u308b\u3053\u3068\u306a\u304f\u6210\u9577\u3057\u3066\u304d\u305f\u305f\u3081\u3001\u300c\u8ab0\u3082\u304c\u61a7\u308c\u308b\u3082\u306e\u300d\u3084\u300c\u9ad8\u4fa1\u306a\u3082\u306e\u300d\u306b\u4fa1\u5024\u3092\u611f\u3058\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u5206\u81ea\u8eab\u304c\u5fc3\u5730\u826f\u3044\u3068\u611f\u3058\u308b\u304b\u3069\u3046\u304b\u3092\u91cd\u8996\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u3088\u3046\u3067\u3059\u3002\u30c6\u30ec\u30d3\u306a\u3069\u306e\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u304c\u767a\u4fe1\u3059\u308b\u6d41\u884c\u3084\u30d6\u30fc\u30e0\u306b\u5f71\u97ff\u3055\u308c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u500b\u6027\u3084\u81ea\u5206\u3089\u3057\u3055\u3092\u5927\u5207\u306b\u3059\u308b\u4e16\u4ee3\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-3\"><strong>\u793e\u4f1a\u554f\u984c\u3084\u74b0\u5883\u554f\u984c\u3078\u306e\u95a2\u5fc3\u304c\u9ad8\u3044<\/strong><\/span><\/h3>\n<p><strong>\u00a0<\/strong>Z\u4e16\u4ee3\u306f\u30b5\u30b9\u30c6\u30a3\u30ca\u30d3\u30ea\u30c6\u30a3\u3084SDGs\u306e\u6982\u5ff5\u306b\u65e9\u3044\u6bb5\u968e\u3067\u3075\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u793e\u4f1a\u554f\u984c\u30fb\u74b0\u5883\u554f\u984c\u306b\u9ad8\u3044\u95a2\u5fc3\u3092\u5bc4\u305b\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u4eba\u7a2e\u5dee\u5225\u554f\u984c\u3084\u30b8\u30a7\u30f3\u30c0\u30fc\u4e0d\u5e73\u7b49\u554f\u984c\u3001LGBTQ\u306a\u3069\u306e\u30de\u30a4\u30ce\u30ea\u30c6\u30a3\u306b\u5bfe\u3059\u308b\u5dee\u5225\u3068\u3044\u3063\u305f\u554f\u984c\u306b\u654f\u611f\u3067\u3001\u3088\u308a\u826f\u3044\u793e\u4f1a\u306b\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u3044\u3046\u601d\u3044\u304c\u5f37\u3044\u4eba\u304c\u591a\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u3001\u4e16\u754c\u7684\u306a\u6709\u540d\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9\u304c\u4f59\u5270\u5728\u5eab\u3092\u713c\u5374\u51e6\u5206\u3057\u3066\u3044\u305f\u3053\u3068\u306b\u53cd\u767a\u3057\u3001\u4e0d\u8cb7\u904b\u52d5\u306b\u767a\u5c55\u3057\u305f\u4e8b\u4f8b\u3082\u3042\u308a\u307e\u3059\u3002SNS\u3092\u901a\u3058\u3066\u5e38\u306b\u60c5\u5831\u3092\u5171\u6709\u3057\u3066\u3044\u308bZ\u4e16\u4ee3\u306b\u3068\u3063\u3066\u3001\u793e\u4f1a\u554f\u984c\u3084\u74b0\u5883\u554f\u984c\u306f\u6c7a\u3057\u3066\u4ed6\u4eba\u4e8b\u3067\u306f\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n<h3><span 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