{"id":5681,"date":"2023-01-04T09:51:42","date_gmt":"2023-01-04T00:51:42","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=5681"},"modified":"2023-01-19T11:03:05","modified_gmt":"2023-01-19T02:03:05","slug":"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8bkpi%e3%81%ae%e8%a8%ad%e5%ae%9a%e6%96%b9%e6%b3%95%e3%81%a8%e3%81%af%ef%bc%9f%e6%96%bd%e7%ad%96","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/5681\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3068\u306f\uff1f\u65bd\u7b56\u5225\u306e\u8a2d\u5b9a\u4f8b\u3082\u7d39\u4ecb"},"content":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u306f\u3001KPI\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5b9f\u969b\u306bKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u306a\u308b\u3068\u3001\u5177\u4f53\u7684\u306b\u3069\u3046\u9032\u3081\u308c\u3070\u826f\u3044\u306e\u304b\u8ff7\u3063\u3066\u3057\u307e\u3046\u5834\u5408\u3082\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u306e\u6982\u8981\u3084\u3001\u8a2d\u5b9a\u65b9\u6cd5\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067KPI\u3092\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u3001\u65bd\u7b56\u5225\u306eKPI\u8a2d\u5b9a\u4f8b\u3001\u8a2d\u5b9a\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9\u306b\u3064\u3044\u3066\u3082\u7d39\u4ecb\u3057\u307e\u3059\u3002\u305c\u3072\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308b\u969b\u306b\u5f79\u7acb\u3066\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div style=\"background: #ffffff; padding: 15px; border: 2px solid #7fc5da; border-radius: 10px; word-break: break-all;\">\n<p style=\"text-align: left;\"><strong>\u3010\u672c\u8a18\u4e8b\u3092\u3054\u89a7\u306e\u65b9\u306b\u304a\u3059\u3059\u3081\u3011KPI\u3092\u8a2d\u8a08\u3057\u305f\u5f8c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u63cf\u304f\u65b9\u6cd5\u3092\u89e3\u8aac\uff01<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-4963 aligncenter\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2018\/10\/markedx.gif\" alt=\"\" width=\"300\" height=\"212\" \/><\/p>\n<p>KPI\u3092\u8a2d\u5b9a\u3057\u305f\u5f8c\u5177\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30f3\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u65b9\u5411\u3051\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092DX\u5316\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u305f<strong>\u7121\u6599eBook<\/strong>\u3092\u30d7\u30ec\u30bc\u30f3\u30c8\u3057\u3066\u3044\u307e\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001&#8221;\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8&#8221;\u3068&#8221;\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8&#8221;\u3067\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/go.yapp.li\/document_wp_marketingDX.html\" target=\"_blank\" rel=\"noopener\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0DX\u5165\u9580\u3000\u301c\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\u601d\u8003\u3067\u8ca9\u4fc3\u6d3b\u52d5\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u301c<\/a><\/p>\n<div style=\"text-align: center;\"><a style=\"position: relative; display: inline-block; background: #00a9e0; border-radius: 30px; font-size: 1.1em; font-weight: bold; color: #ffffff; text-decoration: none; padding: 0.7em 1.5em 0.7em 1em;\" href=\"https:\/\/go.yapp.li\/document_wp_marketingDX.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u4eca\u3059\u3050\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><a href=\"https:\/\/go.yapp.li\/document_wp_marketingDX.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"alignnone\" style=\"position: absolute; top: calc(50% - 7.7px); right: 7px; width: 10px;\" src=\"https:\/\/nk-media.org\/wp-content\/uploads\/2020\/09\/arrow-s.png\" alt=\"\" width=\"15\" height=\"23\" \/><\/a><\/div>\n<\/div>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#KPI\">\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u306e\u6307\u6a19\u3068\u306a\u308bKPI<\/a><ul><li><a href=\"#KPI-2\">KPI\u306e\u5b9a\u7fa9<\/a><\/li><li><a href=\"#KGIKSF\">KGI\u30fbKSF\u3068\u306e\u9055\u3044<\/a><\/li><li><a href=\"#KGI\">KGI\uff1a\u6700\u7d42\u76ee\u6a19\u306e\u300c\u7d50\u679c\u300d\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19<\/a><\/li><li><a href=\"#KSF\">KSF\uff1a\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u8981\u56e0\u3092\u8868\u3059\u6307\u6a19<\/a><\/li><li><a href=\"#KPI-3\">\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5<\/a><\/li><\/ul><\/li><li><a href=\"#KPI-4\">KPI\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/a><ul><li><a href=\"#1_KGI\">1. KGI\u3092\u8a2d\u5b9a\u3059\u308b<\/a><\/li><li><a href=\"#2_KGI\">2. KGI\u3068\u73fe\u72b6\u306e\u5dee\u3092\u78ba\u8a8d\u3059\u308b<\/a><\/li><li><a href=\"#3_KGI\">3. KGI\u306b\u81f3\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u7d30\u5206\u5316\u3059\u308b<\/a><\/li><li><a href=\"#4_KPI\">4. KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/a><\/li><li><a href=\"#5_KPI\">5. KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210<\/a><\/li><li><a href=\"#6_KPIPDCA\">6. \u8a2d\u5b9a\u3057\u305fKPI\u3092\u6d3b\u7528\u3057\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059<\/a><\/li><\/ul><\/li><li><a href=\"#KPI-5\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067KPI\u3092\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#i\">\u76ee\u6a19\u3092\u660e\u78ba\u306b\u5b9a\u3081\u3089\u308c\u308b<\/a><\/li><li><a href=\"#i-2\">\u65bd\u7b56\u306b\u6539\u5584\u4f59\u5730\u304c\u3042\u308b\u304b\u5224\u65ad\u3067\u304d\u308b<\/a><\/li><li><a href=\"#i-3\">\u65bd\u7b56\u306e\u6700\u9069\u5316\u3068\u58f2\u4e0a\u306e\u6700\u5927\u5316\u3092\u76ee\u6307\u305b\u308b\u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#KPI-6\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u304a\u3051\u308bKPI\u306e\u8a2d\u5b9a\u4f8b\u00a0<\/a><ul><li><a href=\"#Web\">\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a34\u6c42\u3059\u308bWeb\u30b5\u30a4\u30c8\u306e\u5834\u5408<\/a><\/li><li><a href=\"#i-4\">\u8a8d\u77e5\u62e1\u5927\u3092\u76ee\u7684\u3068\u3057\u305f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u5834\u5408<\/a><\/li><li><a href=\"#CV\">CV\u7372\u5f97\u3092\u76ee\u7684\u3068\u3057\u305f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u5834\u5408<\/a><\/li><li><a href=\"#SNS\">SNS\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6253\u3064\u5834\u5408<\/a><\/li><li><a href=\"#i-5\">\u30a6\u30a7\u30d3\u30ca\u30fc\u3067\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a\u3092\u76ee\u6307\u3059\u5834\u5408<\/a><\/li><li><a href=\"#i-6\">\u30a6\u30a7\u30d3\u30ca\u30fc\u3067\u53d7\u6ce8\u7372\u5f97\u3092\u76ee\u6307\u3059\u5834\u5408<\/a><\/li><li><a href=\"#i-7\">\u30aa\u30f3\u30e9\u30a4\u30f3\u5c55\u793a\u4f1a\u3067\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u76ee\u6307\u3059\u5834\u5408<\/a><\/li><li><a href=\"#EC\">EC\u30b5\u30a4\u30c8\u3067\u5546\u54c1\u8cfc\u5165\u3092\u4fc3\u3059\u5834\u5408<\/a><\/li><li><a href=\"#i-8\">\u30a2\u30d7\u30ea\u3067\u30b5\u30fc\u30d3\u30b9\u8a8d\u77e5\u62e1\u5927\u3092\u76ee\u6307\u3059\u5834\u5408<\/a><\/li><\/ul><\/li><li><a href=\"#KPI-7\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/a><ul><li><a href=\"#i-9\">\u6271\u3046\u5546\u6750\u306b\u3088\u3063\u3066\u6642\u9593\u8ef8\u304c\u7570\u306a\u308b<\/a><\/li><li><a href=\"#i-10\">\u30ea\u30fc\u30c9\u306e\u8cea\u3068\u91cf\u3092\u610f\u8b58\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#KPI-8\">\u307e\u3068\u3081\uff1a\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u304fKPI\u306e\u8a2d\u5b9a\u3084\u5206\u6790\u3092\u76ee\u6307\u3059\u306a\u3089\u3001\u30a2\u30d7\u30ea\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528\u3092<\/a><\/li><\/ul><\/div>\n<h2><span id=\"KPI\"><strong>\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u306e\u6307\u6a19\u3068\u306a\u308bKPI<\/strong><\/span><\/h2>\n<p>\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3001KPI\u306e\u5b9a\u7fa9\u3084KGI\u3001KSF\u3068\u3044\u3063\u305f\u95a2\u9023\u7528\u8a9e\u3082\u6b63\u78ba\u306b\u7406\u89e3\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u306f\u3001KPI\u306e\u57fa\u672c\u304b\u3089\u6574\u7406\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"KPI-2\"><strong>KPI\u306e\u5b9a\u7fa9<\/strong><\/span><\/h3>\n<p>KPI\u306fKey Performance Indicator\u306e\u7565\u3067\u3001\u300c\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u300d\u3084\u300c\u91cd\u8981\u7d4c\u55b6\u6307\u6a19\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002\u7d44\u7e54\u3084\u30c1\u30fc\u30e0\u306e\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u3066\u91cd\u8981\u5ea6\u306e\u9ad8\u3044\u6307\u6a19\u3068\u6349\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066KPI\u306f\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3084\u6210\u679c\u3092\u8a55\u4fa1\u3057\u3001\u9054\u6210\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3068\u3044\u3046\u610f\u5473\u3067\u7528\u3044\u3089\u308c\u307e\u3059\u3002\u5b9f\u52d9\u3067\u306fKPI\u306e\u9054\u6210\u72b6\u6cc1\u3092\u78ba\u8a8d\u3057\u306a\u304c\u3089\u3001\u6539\u5584\u70b9\u3084\u65bd\u7b56\u306e\u8ecc\u9053\u4fee\u6b63\u3092\u884c\u3063\u3066\u3044\u304f\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002KPI\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u3059\u3079\u3066\u5b8c\u4e86\u3057\u305f\u5f8c\u306e\u6700\u7d42\u7d50\u679c\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u8a2d\u5b9a\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9032\u6357\u72b6\u6cc1\u3092\u628a\u63e1\u3057\u3066\u9069\u5207\u306a\u624b\u3092\u6253\u3063\u3066\u3044\u304f\u305f\u3081\u306b\u8a2d\u5b9a\u3055\u308c\u308b\u300c\u4e2d\u9593\u76ee\u6a19\u300d\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001KPI\u306e\u8a2d\u5b9a\u3092\u8aa4\u308c\u3070\u3001\u65bd\u7b56\u5168\u4f53\u3092\u9069\u5207\u306a\u65b9\u5411\u306b\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u4e0a\u3067\u3001\u9069\u5207\u306aKPI\u306e\u8a2d\u5b9a\u304c\u6210\u529f\u306e\u30ab\u30ae\u3092\u63e1\u3063\u3066\u3044\u308b\u3068\u3044\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3><span id=\"KGIKSF\"><strong>KGI\u30fbKSF\u3068\u306e\u9055\u3044<\/strong><\/span><\/h3>\n<p><strong>\u00a0<\/strong>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3001KGI\u3068KSF\u306b\u3064\u3044\u3066\u3082\u7406\u89e3\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u610f\u5473\u306f\u4e0b\u8a18\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<h3><span id=\"KGI\"><span style=\"font-weight: 400;\">KGI\uff1a\u6700\u7d42\u76ee\u6a19\u306e\u300c\u7d50\u679c\u300d\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">KGI\u3068\u306fKey Goal Indicator\u306e\u7565\u3067\u3001\u300c\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6570\u300d\u306e\u3053\u3068\u3067\u3059\u3002KPI\u304c\u5404\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u9054\u6210\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u306e\u306b\u5bfe\u3057\u3066\u3001KGI\u306f\u6700\u7d42\u76ee\u6a19\u306b\u3069\u306e\u7a0b\u5ea6\u307e\u3067\u5230\u9054\u3067\u304d\u305f\u306e\u304b\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002KPI\u306f\u300c\u904e\u7a0b\u300d\u3001KGI\u306f\u300c\u7d50\u679c\u300d\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3068\u8003\u3048\u3066\u3044\u3044\u3067\u3057\u3087\u3046\u3002<br \/>\nKPI\u304c\u65bd\u7b56\u3054\u3068\u306e\u9054\u6210\u5ea6\u5408\u3044\u3092\u5224\u65ad\u3059\u308b\u6307\u6a19\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3066\u3001KGI\u306f\u5168\u4f53\u306e\u5927\u304d\u306a\u76ee\u6a19\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u4f7f\u3046\u5834\u5408\u306f\u300c\u58f2\u4e0a\u25ef\uff05\u4f38\u9577\u300d\u3068\u3044\u3063\u305f\u6700\u7d42\u76ee\u6a19\u3092\u8868\u3059\u3082\u306e\u3068\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n<\/span><\/p>\n<p>\u307e\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6307\u6a19\u3068\u3057\u3066\u3001KPI\u3068\u5408\u308f\u305b\u3066\u8a2d\u5b9a\u3055\u308c\u308b\u3053\u3068\u306e\u591a\u3044\u300cROAS\u300d\u304c\u3042\u308a\u307e\u3059\u304c\u3053\u3061\u3089\u306b\u3064\u3044\u3066\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3053\u3061\u3089\u3082\u5408\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"blogcardfu\" style=\"width: auto; max-width: 9999px; border: 1px solid #E0E0E0; border-radius: 3px; margin: 10px 0; padding: 15px; line-height: 1.4; text-align: left; background: #FFFFFF;\"><a style=\"display: block; text-decoration: none;\" href=\"https:\/\/yapp.li\/magazine\/2388\/\" target=\"_blank\" rel=\"noopener\"><span class=\"blogcardfu-image\" style=\"float: right; width: 100px; padding: 0 0 0 10px; margin: 0 0 5px 5px;\"><img style=\"width: 100%; height: auto; max-height: 100px; min-width: 0; border: 0 none; margin: 0;\" src=\"https:\/\/images.weserv.nl\/?w=100&amp;url=ssl:yapp.li\/magazine\/wp-content\/uploads\/2018\/12\/6-1024x683.jpg\" width=\"100\" \/><\/span><br style=\"display: none;\" \/><span class=\"blogcardfu-title\" style=\"font-size: 112.5%; font-weight: bold; color: #00a9e0; margin: 0px 0px 5px;\">ROAS\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u30fb\u4ed6\u6307\u6a19\u3068\u306e\u9055\u3044\u30fb\u6539\u5584\u7b56\u3092\u4e00\u6319\u89e3\u8aac\u3002<\/span><br \/>\n<span class=\"blogcardfu-content\" style=\"font-size: 87.5%; font-weight: 400; color: #666666;\">ROAS\uff08\u30ed\u30a2\u30b9\uff09\u3068\u306f\u3001\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8868\u3059\u6570\u5024\u3067\u300cReturn On Advertising Spend\u300d\u306e\u7565\u79f0\u3067\u3059\u3002\u5e83\u544a\u8cbb\u304c\u3069\u308c\u3060\u3051\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u3092\u898b\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3042\u308a\u3001\u300c\u5e83\u544a\u8cbb\u306e\u56de\u53ce\u7387\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<\/span><br \/>\n<span style=\"clear: both; display: block; overflow: hidden; height: 0;\">\u00a0<\/span><\/a><\/div>\n<h3><span id=\"KSF\"><span style=\"font-weight: 400;\">KSF\uff1a\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u8981\u56e0\u3092\u8868\u3059\u6307\u6a19<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">KSF\u306fKey Success Factor \u306e\u7565\u3067\u3001\u300c\u91cd\u8981\u6210\u529f\u8981\u56e0\u300d\u3092\u8868\u3057\u307e\u3059\u3002KPI\u3084KGI\u304c\u8a55\u4fa1\u306e\u305f\u3081\u306e\u300c\u6307\u6a19\u300d\u3092\u8868\u3059\u306e\u306b\u5bfe\u3057\u3066\u3001KSF\u306f\u300c\u8981\u56e0\u300d\u3092\u8868\u3057\u3066\u3044\u308b\u70b9\u304c\u5927\u304d\u306a\u9055\u3044\u3067\u3059\u3002KSF\u3092\u62bd\u51fa\u3059\u308b\u904e\u7a0b\u3067\u306f\u3001\u4f01\u696d\u306e\u73fe\u72b6\u3084\u5b9f\u529b\u3001\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u76ee\u6a19\u9054\u6210\u307e\u3067\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3084\u73fe\u5b9f\u7684\u306a\u65bd\u7b56\u304c\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5316\u7ca7\u54c1\u30e1\u30fc\u30ab\u30fc\u3067\u3042\u308c\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u529b\u3084\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304cKSF\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\u30b9\u30c8\u30a2\u306e\u5834\u5408\u306f\u3001\u54c1\u63c3\u3048\u3082KFS\u3068\u3044\u3048\u307e\u3059\u3002KSF\u3092\u62bd\u51fa\u3057\u3066\u76ee\u6a19\u5316\u3057\u3001\u3055\u3089\u306b\u5177\u4f53\u7684\u306a\u6307\u6a19\u306b\u843d\u3068\u3057\u8fbc\u3093\u3060\u3082\u306e\u304cKPI\u3068\u6349\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p>KSF\u306fKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u6761\u4ef6\u3092\u8868\u3057\u307e\u3059\u3002\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u6761\u4ef6\u306f1\u3064\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u7af6\u5408\u5546\u54c1\u306e\u72b6\u6cc1\u3084\u4e88\u7b97\u3001\u5b9f\u969b\u306b\u6295\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30ea\u30bd\u30fc\u30b9\u3068\u3044\u3063\u305f\u8981\u56e0\u304c\u7d61\u307f\u5408\u3063\u3066\u6210\u5426\u3092\u5de6\u53f3\u3059\u308b\u304b\u3089\u3067\u3059\u3002KGI\u3092\u5b9f\u73fe\u53ef\u80fd\u306a\u76ee\u6a19\u306b\u3059\u308b\u306b\u306f\u3001KSF\u3092\u5341\u5206\u306b\u5206\u6790\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<h3><span id=\"KPI-3\"><strong>\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5<\/strong><\/span><\/h3>\n<p><strong>\u00a0<\/strong>\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3001KGI\u3068KSF\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u4f55\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u306e\u304b\u3001\u305d\u306e\u305f\u3081\u306b\u306f\u4f55\u304c\u5fc5\u8981\u306a\u306e\u304b\u304c\u66d6\u6627\u3067\u306f\u3001\u65bd\u7b56\u3054\u3068\u306e\u8a55\u4fa1\u6307\u6a19\u3082\u8a2d\u5b9a\u3067\u304d\u307e\u305b\u3093\u3002\u3088\u3063\u3066\u3001KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u624b\u9806\u3067\u9032\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\uff1cKPI\u3092\u8a2d\u5b9a\u3059\u308b\u624b\u9806\uff1e<\/strong><\/p>\n<ol>\n<li>KGI\u3092\u8a2d\u5b9a\u3059\u308b\uff08\u6700\u7d42\u7684\u306b\u4f55\u3092\u9054\u6210\u3057\u305f\u3044\u306e\u304b\uff09<\/li>\n<li>KSF\u3092\u5206\u6790\u3059\u308b\uff08KGI\u9054\u6210\u306b\u5411\u3051\u3066\u3084\u308b\u3079\u304d\u3053\u3068\u3084\u3001\u8ab2\u984c\u3092\u62bd\u51fa\u3059\u308b\uff09<\/li>\n<li>KPI\u3092\u8a2d\u5b9a\u3059\u308b\uff08KSF\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u4e2d\u9593\u76ee\u6a19\u3092\u7acb\u3066\u308b\uff09<\/li>\n<\/ol>\n<p>\u901a\u5e38\u306fKGI\u306b\u5bfe\u3057\u3066\u3044\u304f\u3064\u304b\u306eKSF\u304c\u5b9a\u3081\u3089\u308c\u3001\u3055\u3089\u306b\u5404KSF\u306b\u5bfe\u3057\u3066\u8907\u6570\u306eKPI\u304c\u8a2d\u5b9a\u3055\u308c\u307e\u3059\u3002\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u3059\u3079\u3066\u306eKPI\u304c\u5177\u4f53\u7684\u306a\u6570\u5024\u76ee\u6a19\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002KPI\u3092\u7740\u5b9f\u306b\u5b9f\u73fe\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u6700\u7d42\u7684\u306bKGI\u306e\u9054\u6210\u304c\u898b\u3048\u3066\u304f\u308b\u3088\u3046\u306b\u65bd\u7b56\u3092\u8a2d\u8a08\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"KPI-4\"><span style=\"font-weight: 400;\">KPI\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">KPI\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u9806\u3092\u8ffd\u3063\u3066\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002KPI\u306e\u8a2d\u5b9a\u306b\u306f\u3001\u524d\u8ff0\u3057\u305fKGI\u304c\u5bc6\u63a5\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u70b9\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"1_KGI\"><span style=\"font-weight: 400;\">1. KGI\u3092\u8a2d\u5b9a\u3059\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">KPI\u306f\u3042\u304f\u307e\u3067\u3082\u4e2d\u9593\u76ee\u6a19\u306b\u5bfe\u3059\u308b\u9054\u6210\u5ea6\u3092\u8868\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u307e\u305a\u306f\u6700\u7d42\u76ee\u6a19\u3067\u3042\u308bKGI\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Web\u30b5\u30a4\u30c8\u3092\u7d4c\u7531\u3057\u305f\u53d7\u6ce8\u309215\u4ef6\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u6700\u7d42\u76ee\u6a19\u3067\u3042\u308c\u3070\u3001\u53d7\u6ce8\u657015\u4ef6\u304cKGI\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"2_KGI\"><span style=\"font-weight: 400;\">2. KGI\u3068\u73fe\u72b6\u306e\u5dee\u3092\u78ba\u8a8d\u3059\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6b21\u306b\u3001\u8a2d\u5b9a\u3057\u305fKGI\u3068\u73fe\u72b6\u3068\u306e\u5dee\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u5148\u7a0b\u306e\u4f8b\u3067\u3044\u3046\u3068\u3001\u73fe\u72b6\u306f5\u4ef6\u306e\u53d7\u6ce8\u3057\u304b\u7372\u5f97\u3067\u304d\u3066\u3044\u306a\u3044\u5834\u5408\u3001KGI\u3068\u306e\u5dee\u7570\u306f10\u4ef6\u3067\u3059\u3002\u53d7\u6ce8\u6570\uff0b10\u4ef6\u3092\u9054\u6210\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u826f\u3044\u304b\u3092\u8003\u3048\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"3_KGI\"><span style=\"font-weight: 400;\">3. KGI\u306b\u81f3\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u7d30\u5206\u5316\u3059\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7d9a\u3044\u3066\u3001KGI\u306b\u81f3\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u7d30\u5206\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Web\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u304b\u3089\u30a2\u30dd\u30a4\u30f3\u30c8\u3078\u3001\u30a2\u30dd\u30a4\u30f3\u30c8\u304b\u3089\u5546\u8ac7\u30fb\u6210\u7d04\u3078\u3068\u3064\u306a\u304c\u308b\u30d7\u30ed\u30bb\u30b9\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3001\u7d30\u5206\u5316\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"4_KPI\"><span style=\"font-weight: 400;\">4. KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">KGI\u306b\u81f3\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u7d30\u5206\u5316\u3057\u305f\u3089\u3001KPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u524d\u8ff0\u306e\u3088\u3046\u306b\u3001KGI\u3068\u306e\u5dee\u7570\u304c\u300c\u65b0\u898f\u53d7\u6ce8\u657010\u4ef6\u300d\u3067\u3042\u3063\u305f\u5834\u5408\u3001\u305d\u306eKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5b9a\u3081\u3089\u308c\u308bKPI\u306e\u4f8b\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><span style=\"font-weight: 400;\">\u65b0\u898f\u53d7\u6ce8\u4ef6\u6570<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u65b0\u898f\u5546\u8ac7\u4ef6\u6570<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u65b0\u898f\u30a2\u30dd\u30a4\u30f3\u30c8\u4ef6\u6570<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Web\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306eKPI\u306e\u6570\u5024\u3092\u3069\u306e\u3088\u3046\u306b\u6c7a\u3081\u3066\u3044\u304f\u304b\u3068\u3044\u3046\u3068\u3001\u5546\u8ac7\u5f8c\u306e\u5e73\u5747\u53d7\u6ce8\u7387\u3084\u30a2\u30dd\u30a4\u30f3\u30c8\u306e\u5e73\u5747\u6848\u4ef6\u5316\u7387\u3001Web\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u306e\u30a2\u30dd\u30a4\u30f3\u30c8\u53d6\u5f97\u7387\u306a\u3069\u304c\u95a2\u4fc2\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><b>\uff1c\u65b0\u898f\u53d7\u6ce8\u4ef6\u657010\u4ef6\u306eKGI\u9054\u6210\u306b\u5fc5\u8981\u306aKPI\uff1e<\/b><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><span style=\"font-weight: 400;\">\u5546\u8ac7\u5f8c\u306e\u5e73\u5747\u53d7\u6ce8\u738750\uff05\uff1a20\u4ef6\u306e\u5546\u8ac7\u304c\u5fc5\u8981<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30a2\u30dd\u30a4\u30f3\u30c8\u306e\u5e73\u5747\u6848\u4ef6\u5316\u738750\uff05\uff1a40\u4ef6\u306e\u30a2\u30dd\u30a4\u30f3\u30c8\u304c\u5fc5\u8981<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Web\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u306e\u30a2\u30dd\u30a4\u30f3\u30c8\u53d6\u5f97\u738725\uff05\uff1a160\u4ef6\u306eWeb\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u304c\u5fc5\u8981<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u4e0a\u8a18\u306e\u4f8b\u3067\u306f\u3001\u65b0\u898f\u53d7\u6ce8\u4ef6\u657010\u4ef6\u3092\u9054\u6210\u3059\u308b\u306b\u306f\u3001KPI\u3068\u3057\u3066Web\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b160\u4ef6\u306e\u9054\u6210\u304c\u5fc5\u8981\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"5_KPI\"><span style=\"font-weight: 400;\">5. KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6700\u7d42\u76ee\u6a19\u9054\u6210\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3068\u3001\u5404\u30d7\u30ed\u30bb\u30b9\u306eKPI\u306f\u30c4\u30ea\u30fc\u5f62\u5f0f\u3067\u307e\u3068\u3081\u307e\u3057\u3087\u3046\u3002\u30c4\u30ea\u30fc\u5f62\u5f0f\u306b\u3059\u308b\u3053\u3068\u3067\u5168\u4f53\u306e\u6d41\u308c\u304c\u660e\u78ba\u306b\u306a\u308b\u3068\u540c\u6642\u306b\u3001\u30d7\u30ed\u30bb\u30b9\u3054\u3068\u306b\u9054\u6210\u3059\u308b\u3079\u304d\u6570\u5024\u76ee\u6a19\u304c\u308f\u304b\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"6_KPIPDCA\"><span style=\"font-weight: 400;\">6. \u8a2d\u5b9a\u3057\u305fKPI\u3092\u6d3b\u7528\u3057\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8a2d\u5b9a\u3057\u305fKPI\u3092\u968f\u6642\u78ba\u8a8d\u3057\u306a\u304c\u3089\u3001\u73fe\u72b6\u9054\u6210\u3057\u3066\u3044\u308b\u3079\u304d\u76ee\u6a19\u3068\u5b9f\u7e3e\u3068\u306e\u5dee\u7570\u3092\u628a\u63e1\u3057\u307e\u3059\u3002KPI\u306b\u5bfe\u3057\u3066\u672a\u9054\u3068\u306a\u308a\u305d\u3046\u306a\u5146\u5019\u304c\u898b\u3089\u308c\u308b\u5834\u5408\u306b\u306f\u3001\u539f\u56e0\u3092\u5206\u6790\u3057\u3066\u6539\u5584\u3092\u56f3\u308a\u307e\u3057\u3087\u3046\u3002PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3066\u4e2d\u9593\u76ee\u6a19\u306e\u9054\u6210\u3092\u76ee\u6307\u3059\u3053\u3068\u306b\u3088\u308a\u3001\u6700\u7d42\u76ee\u6a19\u306e\u9054\u6210\u3082\u7740\u5b9f\u306b\u53f6\u3046\u306f\u305a\u3067\u3059\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"KPI-5\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067KPI\u3092\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/strong><\/span><\/h2>\n<p><strong>\u00a0<\/strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067KPI\u3092\u8a2d\u5b9a\u3059\u308b\u4e3b\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u30923\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"i\"><strong>\u76ee\u6a19\u3092\u660e\u78ba\u306b\u5b9a\u3081\u3089\u308c\u308b<\/strong><\/span><\/h3>\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u76f4\u8fd1\u3067\u884c\u3046\u3079\u304d\u3053\u3068\u3084\u76ee\u6307\u3059\u3079\u304d\u6570\u5024\u304c\u53ef\u8996\u5316\u3055\u308c\u3001\u76ee\u6a19\u304c\u660e\u78ba\u306b\u5b9a\u307e\u308a\u307e\u3059\u3002\u6700\u7d42\u76ee\u6a19\u3067\u3042\u308bKGI\u306f\u73fe\u72b6\u3068\u306e\u30ae\u30e3\u30c3\u30d7\u304c\u5927\u304d\u304f\u3001\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u4f55\u304b\u3089\u7740\u624b\u3059\u308b\u3079\u304d\u306a\u306e\u304b\u304c\u5224\u65ad\u3057\u306b\u304f\u3044\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u3002\u305d\u3053\u3067\u3001\u5177\u4f53\u7684\u306b\u4f55\u3092\u884c\u3046\u3079\u304d\u304b\u3092KSF\u306b\u3088\u3063\u3066\u6574\u7406\u3057\u3001\u3055\u3089\u306b\u5b9f\u52d9\u30ec\u30d9\u30eb\u3067\u4f55\u3092\u9054\u6210\u3059\u308c\u3070\u826f\u3044\u306e\u304b\u3092KPI\u3067\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u73fe\u5834\u306e\u30e1\u30f3\u30d0\u30fc\u306f\u5404\u81ea\u306e\u62c5\u5f53\u696d\u52d9\u3067\u9054\u6210\u3059\u3079\u304d\u6210\u679c\u304c\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u3066\u884c\u52d5\u3082\u3057\u3084\u3059\u304f\u306a\u308b\u306e\u3067\u3059\u3002\u76ee\u6a19\u3092\u660e\u78ba\u306b\u5b9a\u3081\u3089\u308c\u308b\u3053\u3068\u306f\u3001KPI\u3092\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-2\"><strong>\u65bd\u7b56\u306b\u6539\u5584\u4f59\u5730\u304c\u3042\u308b\u304b\u5224\u65ad\u3067\u304d\u308b<\/strong><\/span><\/h3>\n<p><strong>\u00a0<\/strong>\u65bd\u7b56\u306b\u6539\u5584\u4f59\u5730\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u304c\u5224\u65ad\u3057\u3084\u3059\u304f\u306a\u308b\u3053\u3068\u3082\u3001KPI\u3092\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002KPI\u306b\u3088\u3063\u3066\u76ee\u6a19\u3068\u3059\u308b\u57fa\u6e96\u5024\u304c\u8a2d\u5b9a\u3055\u308c\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u73fe\u72b6\u306e\u6210\u679c\u304c\u76ee\u6a19\u306b\u5bfe\u3057\u3066\u5341\u5206\u306a\u30ec\u30d9\u30eb\u306b\u9054\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3042\u308b\u3044\u306f\u4e0d\u8db3\u3057\u3066\u3044\u308b\u306e\u304b\u304c\u53ef\u8996\u5316\u3055\u308c\u307e\u3059\u3002\u3082\u3057\u3001\u76ee\u6a19\u57fa\u6e96\u5024\u306b\u5bfe\u3057\u3066\u4e0d\u8db3\u304c\u898b\u3089\u308c\u308c\u3070\u3001\u65bd\u7b56\u306b\u6539\u5584\u306e\u4f59\u5730\u304c\u3042\u308b\u3068\u5224\u65ad\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5b9f\u52d9\u306b\u304a\u3044\u3066\u306f\u3001\u3057\u3070\u3057\u3070\u300cPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u300d\u3068\u3044\u3046\u8868\u73fe\u304c\u4f7f\u308f\u308c\u307e\u3059\u304c\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u306b\u306f\u57fa\u6e96\u3068\u306a\u308b\u6307\u6a19\u304c\u5fc5\u8981\u3067\u3059\u3002KPI\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u5b9a\u91cf\u7684\u306b\u65bd\u7b56\u3092\u3088\u308a\u9069\u5207\u306a\u65b9\u5411\u3078\u3068\u5c0e\u3051\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3><span id=\"i-3\"><strong>\u65bd\u7b56\u306e\u6700\u9069\u5316\u3068\u58f2\u4e0a\u306e\u6700\u5927\u5316\u3092\u76ee\u6307\u305b\u308b<\/strong><strong>\u00a0<\/strong><\/span><\/h3>\n<p>\u65bd\u7b56\u306e\u6700\u9069\u5316\u3092\u56f3\u308b\u3053\u3068\u3067\u3001\u7d50\u679c\u3068\u3057\u3066\u58f2\u4e0a\u306e\u6700\u5927\u5316\u3092\u76ee\u6307\u305b\u308b\u3053\u3068\u3082KPI\u3092\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u3044\u3048\u307e\u3059\u3002\u65bd\u7b56\u3092\u8b1b\u3058\u305f\u6bb5\u968e\u3067\u306f\u3001\u5404\u65bd\u7b56\u306f\u3042\u304f\u307e\u3067\u3082\u4eee\u8aac\u306e\u6bb5\u968e\u3067\u3059\u3002\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u72d9\u3044\u3069\u304a\u308a\u306e\u7d50\u679c\u304c\u5f97\u3089\u308c\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u5404\u65bd\u7b56\u306b\u8a2d\u5b9a\u3057\u305fKPI\u3068\u3001\u5b9f\u969b\u306e\u7d50\u679c\u3068\u306e\u5dee\u7570\u3092\u57cb\u3081\u308b\u306b\u306f\u3001\u5206\u6790\u30fb\u691c\u8a3c\u3068\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u521d\u3081\u306f\u72d9\u3044\u304c\u5916\u308c\u305f\u3068\u3057\u3066\u3082\u3001\u65bd\u7b56\u306e\u6700\u9069\u5316\u3092\u7a4d\u307f\u91cd\u306d\u3066\u3044\u304f\u3068\u3001\u6b21\u7b2c\u306b\u58f2\u4e0a\u306e\u6700\u5927\u5316\u3092\u76ee\u6307\u305b\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u304f\u306e\u3067\u3059\u3002<\/p>\n<p>\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3068\u3001KPI\u3092\u3082\u3068\u306b\u65bd\u7b56\u306e\u6700\u9069\u5316\u3092\u56f3\u308b\u3053\u3068\u306f\u3001\u3069\u3061\u3089\u3082KGI\u3092\u9054\u6210\u3059\u308b\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3068\u3044\u3048\u307e\u3059\u3002KPI\u3092\u8ef8\u3068\u3057\u3066\u65bd\u7b56\u306e\u6700\u9069\u5316\u3092\u56f3\u3063\u3066\u3044\u304f\u3053\u3068\u304c\u3001\u58f2\u4e0a\u306e\u6700\u5927\u5316\u3092\u76ee\u6307\u3059\u305f\u3081\u306e\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3068\u306a\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<h2><span id=\"KPI-6\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u304a\u3051\u308bKPI\u306e\u8a2d\u5b9a\u4f8b<\/strong><strong>\u00a0<\/strong><\/span><\/h2>\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u304a\u3051\u308bKPI\u306e\u8a2d\u5b9a\u4f8b\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u6271\u3046\u5546\u6750\u3084\u30b5\u30fc\u30d3\u30b9\u5f62\u614b\u306b\u3088\u3063\u3066\u8a2d\u5b9a\u3059\u3079\u304dKPI\u306f\u7570\u306a\u308a\u307e\u3059\u306e\u3067\u3001\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u308a\u8fd1\u3044\u4f8b\u3092\u53c2\u8003\u306b\u3057\u3066KPI\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3><span id=\"Web\"><strong>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a34\u6c42\u3059\u308bWeb\u30b5\u30a4\u30c8\u306e\u5834\u5408<\/strong><\/span><\/h3>\n<p><strong>\u00a0<\/strong>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8a34\u6c42\u3092\u4e3b\u306a\u76ee\u7684\u3068\u3059\u308bWeb\u30b5\u30a4\u30c8\u306e\u5834\u5408\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u30df\u30c3\u30b7\u30e7\u30f3\u3068\u3044\u3048\u307e\u3059\u3002\u554f\u3044\u5408\u308f\u305b\u3084\u8cc7\u6599\u8acb\u6c42\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3067\u5546\u8ac7\u4ef6\u6570\u3084\u6210\u7d04\u6570\uff08KSF\uff09\u304c\u4f38\u3073\u3001\u3055\u3089\u306b\u306f\u58f2\u4e0a\u4f38\u9577\uff08KGI\uff09\u306b\u3082\u5bc4\u4e0e\u3059\u308b\u304b\u3089\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001Web\u30b5\u30a4\u30c8\u7d4c\u7531\u3067\u306eCVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u3092\u8ef8\u306bKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306aKPI\u8a2d\u5b9a\u304c\u60f3\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\uff1cKPI\u306e\u8a2d\u5b9a\u4f8b\uff1e<\/strong><\/p>\n<p>\u30fb\u8cc7\u6599\u8acb\u6c42\u306eCVR<\/p>\n<p>\u30fb\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570<\/p>\n<p>\u30fb\u898b\u7a4d\u4f9d\u983c\u6570<\/p>\n<p>\u30fb\u5546\u8ac7\u7387<\/p>\n<h3><span id=\"i-4\"><strong>\u8a8d\u77e5\u62e1\u5927\u3092\u76ee\u7684\u3068\u3057\u305f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u5834\u5408<\/strong><\/span><\/h3>\n<p><strong>\u00a0<\/strong>\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u62e1\u5927\u3092\u76ee\u7684\u3068\u3057\u305f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u5834\u5408\u3001\u300c\u3044\u304b\u306b\u591a\u304f\u306e\u4eba\u306b\u898b\u3066\u3082\u3089\u3048\u305f\u304b\u300d\u304c\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002\u540c\u6642\u306b\u3001\u540c\u3058\u4eba\u304c\u5b9a\u671f\u7684\u306b\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3059\u308b\u3053\u3068\u3082\u4fe1\u983c\u306e\u91b8\u6210\u3084PV\u306e\u4f38\u9577\uff08KSF\uff09\u3001UU\uff08\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\uff1a\u8a2a\u554f\u8005\u6570\uff09\u306e\u5897\u52a0\uff08KGI\uff09\u3078\u3068\u3064\u306a\u304c\u3063\u3066\u3044\u304f\u306f\u305a\u3067\u3059\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u5834\u5408\u3001\u524d\u8ff0\u306e\u3088\u3046\u306a\u898b\u8fbc\u307f\u9867\u5ba2\u7372\u5f97\u3092\u76ee\u7684\u3068\u3057\u305f\u30b5\u30a4\u30c8\u4ee5\u4e0a\u306b\u3001\u30b5\u30a4\u30c8\u5185\u3067\u306e\u6ede\u5728\u6642\u9593\u3084\u56de\u904a\u7387\u3001\u76f4\u5e30\u7387\u3068\u3044\u3063\u305f\u6307\u6a19\u304c\u91cd\u8981\u306a\u610f\u5473\u3092\u6301\u3064\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306aKPI\u8a2d\u5b9a\u304c\u60f3\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\uff1cKPI\u306e\u8a2d\u5b9a\u4f8b\uff1e<\/strong><\/p>\n<p>\u30fb\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff08\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u56de\u6570\uff09<\/p>\n<p>\u30fb\u5e73\u5747\u6ede\u5728\u6642\u9593<\/p>\n<p>\u30fb\u56de\u904a\u7387<\/p>\n<p>\u30fb\u76f4\u5e30\u7387<\/p>\n<p>\u30fb\u96e2\u8131\u7387<\/p>\n<p>\u30fb\u691c\u7d22\u7d50\u679c\u306e\u8868\u793a\u9806\u4f4d<\/p>\n<p>\u30fbSNS\u3067\u306e\u30b7\u30a7\u30a2\u6570<\/p>\n<h3><span id=\"CV\"><strong>CV\u7372\u5f97\u3092\u76ee\u7684\u3068\u3057\u305f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u5834\u5408<\/strong><\/span><\/h3>\n<p><strong>\u00a0<\/strong>\u4e00\u53e3\u306b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u3044\u3063\u3066\u3082\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7372\u5f97\u304c\u4e3b\u306a\u76ee\u7684\u306e\u5834\u5408\u306f\u3001\u524d\u8ff0\u306e\u300c\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a34\u6c42\u3059\u308bWeb\u30b5\u30a4\u30c8\u300d\u306b\u8fd1\u3044KPI\u8a2d\u5b9a\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u6700\u7d42\u7684\u306a\u76ee\u6a19\u306f\u58f2\u4e0a\u4f38\u9577\uff08KGI\uff09\u306b\u3042\u308b\u305f\u3081\u3001\u8cc7\u6599\u8acb\u6c42\u3084\u554f\u3044\u5408\u308f\u305b\u3001\u8cfc\u5165\u30fb\u7533\u8fbc\u307f\u3068\u3044\u3063\u305fCV\u7372\u5f97\uff08KSF\uff09\u3092\u4f38\u3070\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u6295\u5165\u3059\u308b\u306a\u3069\u3001CV\u306b\u3064\u306a\u304c\u308b\u65bd\u7b56\u3092\u8a2d\u8a08\u3057\u307e\u3057\u3087\u3046\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306aKPI\u8a2d\u5b9a\u304c\u60f3\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\uff1cKPI\u306e\u8a2d\u5b9a\u4f8b\uff1e<\/strong><\/p>\n<p>\u30fbPV\uff08\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u304c\u958b\u304b\u308c\u305f\u56de\u6570\uff09<\/p>\n<p>\u30fb\u76f4\u5e30\u7387<\/p>\n<p>\u30fb\u96e2\u8131\u7387<\/p>\n<p>\u30fbLP\u3078\u306e\u9077\u79fb\u7387<\/p>\n<p>\u30fb\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff08\u5e83\u544a\u8cbb\u7528\u3092\u304b\u3051\u305f\u5834\u5408\u306a\u3069\uff09<\/p>\n<h3><span id=\"SNS\"><strong>SNS\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6253\u3064\u5834\u5408<\/strong><\/span><\/h3>\n<p><strong>\u00a0<\/strong>SNS\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6253\u3064\u5834\u5408\u306f\u3001\u4e00\u5b9a\u4ee5\u4e0a\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u6295\u7a3f\u3059\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u8cea\u3092\u3069\u308c\u3060\u3051\u9ad8\u3081\u3066\u3082\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308c\u3070\u8a8d\u77e5\u304c\u62e1\u5927\u3057\u306a\u3044\u304b\u3089\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u4e00\u5b9a\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3092KGI\u3068\u3057\u3001\u305d\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u4f01\u753b\u5185\u5bb9\uff08KSF\uff09\u3092\u8a70\u3081\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u4f01\u753b\u306b\u5bfe\u3059\u308b\u53cd\u97ff\u306e\u5927\u304d\u3055\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u52b9\u679c\u306e\u5927\u304d\u3055\u3084\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306e\u5897\u52a0\u3068\u76f4\u63a5\u7684\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u3068\u6349\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306aKPI\u8a2d\u5b9a\u304c\u60f3\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\uff1cKPI\u306e\u8a2d\u5b9a\u4f8b\uff1e<\/strong><\/p>\n<p>\u30fb\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\uff08\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\uff09<\/p>\n<p>\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6570\uff08\u30e6\u30fc\u30b6\u30fc\u304c\u6295\u7a3f\u306b\u53cd\u5fdc\u3057\u305f\u56de\u6570\uff09<\/p>\n<p>\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\uff08\u6295\u7a3f\u306b\u53cd\u5fdc\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\uff09<\/p>\n<h3><span id=\"i-5\"><strong>\u30a6\u30a7\u30d3\u30ca\u30fc\u3067\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a\u3092\u76ee\u6307\u3059\u5834\u5408<\/strong><\/span><\/h3>\n<p><strong>\u00a0<\/strong>Web\u30bb\u30df\u30ca\u30fc\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u3068\u3044\u3063\u305f\u30a6\u30a7\u30d3\u30ca\u30fc\u958b\u50ac\u306e\u76ee\u7684\u304c\u3001\u4e3b\u306b\u65e2\u5b58\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a\u306e\u5834\u5408\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u5185\u5bb9\u306b\u5bfe\u3059\u308b\u6e80\u8db3\u5ea6\u306e\u9ad8\u3055\u304c\u6210\u5426\u3092\u898b\u5206\u3051\u308b\u5224\u65ad\u8ef8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u4e00\u5b9a\u4ee5\u4e0a\u306e\u53c2\u52a0\u8005\u3092\u96c6\u3081\u308b\u3053\u3068\u304c\u5fc5\u9808\u3068\u306a\u308b\u3082\u306e\u306e\u3001\u53c2\u52a0\u8005\u306e\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3089\u308c\u306a\u3051\u308c\u3070\u304b\u3048\u3063\u3066\u4fe1\u983c\u3092\u640d\u306a\u3046\u7d50\u679c\u3092\u62db\u304d\u304b\u306d\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u53c2\u52a0\u5f8c\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u6e80\u8db3\u5ea6\uff08KGI\uff09\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u4e3b\u773c\u306b\u7f6e\u304d\u3001\u305d\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u30bb\u30df\u30ca\u30fc\u4f01\u753b\uff08KSF\uff09\u3092\u5b9f\u73fe\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u7533\u8fbc\u6570\u3084\u7533\u8fbc\u7387\u306f\u81ea\u793e\u306b\u5bfe\u3059\u308b\u65e2\u5b58\u9867\u5ba2\u306e\u4fe1\u983c\u5ea6\u3084\u671f\u5f85\u5ea6\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u30d0\u30ed\u30e1\u30fc\u30bf\u30fc\u306b\u3082\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u30a6\u30a7\u30d3\u30ca\u30fc\u6848\u5185\u306e\u5185\u5bb9\u3084\u9001\u4ed8\u3059\u308b\u624b\u6bb5\u306b\u3064\u3044\u3066\u691c\u8a3c\u3068\u6539\u5584\u3092\u91cd\u306d\u308b\u3053\u3068\u306f\u5927\u5207\u3067\u3059\u304c\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u304c\u6df1\u307e\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3082\u898b\u843d\u3068\u3055\u306a\u3044\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u6848\u5185\u3092\u898b\u3066\u5b9f\u969b\u306b\u53c2\u52a0\u3059\u308b\u9867\u5ba2\u306f\u3001\u305d\u3082\u305d\u3082\u81ea\u793e\u306b\u5bfe\u3057\u3066\u597d\u610f\u7684\u306a\u5c64\u3067\u3042\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u305f\u3081\u3001\u305d\u306e\u524d\u63d0\u6761\u4ef6\u3092\u8e0f\u307e\u3048\u305f\u4e0a\u3067KPI\u3092\u8a2d\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306aKPI\u8a2d\u5b9a\u304c\u60f3\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\uff1cKPI\u306e\u8a2d\u5b9a\u4f8b\uff1e<\/strong><\/p>\n<p>\u30fb\u7533\u8fbc\u6570<\/p>\n<p>\u30fb\u7533\u8fbc\u7387<\/p>\n<p>\u30fb\u53c2\u52a0\u8005\u6570<\/p>\n<p>\u30fb\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u6570<\/p>\n<p>\u30fb\u30a2\u30f3\u30b1\u30fc\u30c8\u6e80\u8db3\u5ea6<\/p>\n<h3><span id=\"i-6\"><strong>\u30a6\u30a7\u30d3\u30ca\u30fc\u3067\u53d7\u6ce8\u7372\u5f97\u3092\u76ee\u6307\u3059\u5834\u5408<\/strong><\/span><\/h3>\n<p><strong>\u00a0<\/strong>\u540c\u3058\u30a6\u30a7\u30d3\u30ca\u30fc\u3067\u3082\u3001\u53d7\u6ce8\u7372\u5f97\u3092KGI\u306b\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u306f\u3001KPI\u3092\u305d\u306e\u76ee\u6a19\u306b\u5408\u308f\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7740\u624b\u304b\u3089\u53d7\u6ce8\u7372\u5f97\u307e\u3067\u306b\u304b\u304b\u308b\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u306b\u3088\u3063\u3066\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u306f\u5909\u308f\u308a\u307e\u3059\u304c\u3001\u3053\u3053\u3067\u306f\u30a6\u30a7\u30d3\u30ca\u30fc\u7d42\u4e86\u5f8c\u306e\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u3092\u76ee\u6307\u3059\u30b1\u30fc\u30b9\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30a6\u30a7\u30d3\u30ca\u30fc\u53c2\u52a0\u8005\u306b\u300c\u3082\u3063\u3068\u8a73\u3057\u304f\u8a71\u3092\u805e\u304d\u305f\u3044\u300d\u300c\u305c\u3072\u5c0e\u5165\u3057\u3066\u307f\u305f\u3044\u300d\u3068\u611f\u3058\u3066\u3082\u3089\u3046\u306b\u306f\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u5185\u5bb9\u3078\u306e\u6e80\u8db3\u5ea6\u304c\u3072\u3068\u3064\u306e\u624b\u639b\u304b\u308a\u3068\u306a\u308b\u306f\u305a\u3067\u3059\u3002\u30a2\u30dd\u30a4\u30f3\u30c8\u7387\u306e\u3088\u3046\u306b\u9855\u5728\u5316\u3057\u3084\u3059\u3044\u7d50\u679c\u3060\u3051\u3067\u306a\u304f\u3001\u53c2\u52a0\u8005\u306e\u53cd\u5fdc\u3092\u78ba\u8a8d\u3057\u3066\u6b21\u56de\u4ee5\u964d\u306e\u65bd\u7b56\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306aKPI\u8a2d\u5b9a\u304c\u60f3\u5b9a\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><strong>\uff1cKPI\u306e\u8a2d\u5b9a\u4f8b\uff1e<\/strong><\/p>\n<p>\u30fb\u7533\u8fbc\u6570<\/p>\n<p>\u30fb\u53c2\u52a0\u8005\u6570<\/p>\n<p>\u30fb\u53c2\u52a0\u7387<\/p>\n<p>\u30fb\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u6570<\/p>\n<p>\u30fb\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u7387<\/p>\n<p>\u30fb\u30a2\u30f3\u30b1\u30fc\u30c8\u6e80\u8db3\u5ea6<\/p>\n<p>\u30fb\u30a2\u30dd\u30a4\u30f3\u30c8\u7387<\/p>\n<h3><span id=\"i-7\"><strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u5c55\u793a\u4f1a\u3067\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u76ee\u6307\u3059\u5834\u5408<\/strong><\/span><\/h3>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u5c55\u793a\u4f1a\u3067\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u3092KGI\u3068\u3059\u308b\u5834\u5408\u306f\u3001\u5b9f\u969b\u306b\u7372\u5f97\u3067\u304d\u305f\u30ea\u30fc\u30c9\u6570\u306b\u6ce8\u76ee\u304c\u96c6\u307e\u308a\u304c\u3061\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u672c\u6765\u306e\u76ee\u7684\u306f\u30ea\u30fc\u30c9\u304b\u3089\u5546\u8ac7\u3001\u3055\u3089\u306b\u306f\u53d7\u6ce8\u3078\u3068\u3064\u306a\u3052\u308b\u3053\u3068\u306b\u3042\u308b\u305f\u3081\u3001\u30ea\u30fc\u30c9\u306e\u91cf\u3060\u3051\u3067\u306a\u304f\u8cea\u306b\u3082\u7740\u76ee\u3057\u305fKPI\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u5c55\u793a\u4f1a\u306f\u6c17\u8efd\u306b\u53c2\u52a0\u3067\u304d\u308b\u3068\u3044\u3046\u7279\u6027\u3082\u3042\u308b\u305f\u3081\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5c55\u793a\u4f1a\u4ee5\u4e0a\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u304b\u3089\u5916\u308c\u305f\u5c64\u306e\u30ea\u30fc\u30c9\u3082\u7d1b\u308c\u8fbc\u307f\u3084\u3059\u3044\u70b9\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u7121\u95c7\u306b\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u76ee\u6307\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u306b\u3082\u7559\u610f\u3059\u308b\u3053\u3068\u3067\u30a2\u30dd\u30a4\u30f3\u30c8\u3078\u3068\u3064\u306a\u304c\u308b\u826f\u8cea\u306a\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306aKPI\u8a2d\u5b9a\u304c\u60f3\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\uff1cKPI\u306e\u8a2d\u5b9a\u4f8b\uff1e<\/strong><\/p>\n<p>\u30fb\u6765\u8a2a\u8005\u6570<\/p>\n<p>\u30fb\u30ea\u30fc\u30c9\u7372\u5f97\u6570<\/p>\n<p>\u30fb\u30ea\u30fc\u30c9\u304b\u3089\u306e\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u7387<\/p>\n<h3><span id=\"EC\"><strong>EC\u30b5\u30a4\u30c8\u3067\u5546\u54c1\u8cfc\u5165\u3092\u4fc3\u3059\u5834\u5408<\/strong><\/span><\/h3>\n<p>EC\u30b5\u30a4\u30c8\u3067\u5546\u54c1\u8cfc\u5165\u3092\u4fc3\u3059\u5834\u5408\u3001KGI\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u3079\u304d\u6570\u5024\u306f\u6c7a\u6e08\u5b8c\u4e86\u4ef6\u6570\uff08\u8cfc\u5165\u6570\uff09\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u8cfc\u5165\u306b\u81f3\u3089\u306a\u304b\u3063\u305f\u539f\u56e0\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u4e3b\u306a\u76ee\u7684\u3068\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u6c7a\u6e08\u753b\u9762\u3067\u8cfc\u5165\u3092\u53d6\u308a\u3084\u3081\u308b\u300c\u30ab\u30b4\u843d\u3061\u300d\u3084\u3001\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u3078\u9077\u79fb\u3057\u305f\u3082\u306e\u306e\u8cfc\u5165\u306b\u81f3\u3089\u306a\u304b\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5b9f\u614b\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001KPI\u304b\u3089\u898b\u3048\u3066\u304d\u305f\u6539\u5584\u70b9\u3092\u3001\u3067\u304d\u308b\u3060\u3051\u30b9\u30d4\u30fc\u30c7\u30a3\u30fc\u306b\u65bd\u7b56\u3078\u3068\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u30ab\u30b4\u843d\u3061\u304c\u591a\u3044\u3053\u3068\u304c\u5224\u660e\u3057\u305f\u5834\u5408\u306f\u3001\u6c7a\u6e08\u307e\u3067\u306e\u5c0e\u7dda\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u3057\u305f\u308a\u3001\u6c7a\u6e08\u624b\u6bb5\u3092\u5897\u3084\u3057\u305f\u308a\u3068\u3044\u3063\u305f\u6539\u5584\u7b56\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306aKPI\u8a2d\u5b9a\u304c\u60f3\u5b9a\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><strong>\uff1cKPI\u306e\u8a2d\u5b9a\u4f8b\uff1e<\/strong><\/p>\n<p>\u30fb\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u6570<\/p>\n<p>\u30fb\u304a\u6c17\u306b\u5165\u308a\u306b\u5165\u3063\u305f\u4ef6\u6570<\/p>\n<p>\u30fb\u30ec\u30d3\u30e5\u30fc\u4ef6\u6570<\/p>\n<p>\u30fb\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f\u4ef6\u6570<\/p>\n<h3><span id=\"i-8\"><strong>\u30a2\u30d7\u30ea\u3067\u30b5\u30fc\u30d3\u30b9\u8a8d\u77e5\u62e1\u5927\u3092\u76ee\u6307\u3059\u5834\u5408<\/strong><\/span><\/h3>\n<p><strong>\u00a0<\/strong>\u30a2\u30d7\u30ea\u3067\u30b5\u30fc\u30d3\u30b9\u8a8d\u77e5\u62e1\u5927\u3092\u76ee\u6307\u3059\u5834\u5408\u3001\u307e\u305a\u306f\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ea\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3082\u3089\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30a2\u30d7\u30ea\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u5b9f\u969b\u306b\u30a2\u30d7\u30ea\u3092\u6d3b\u7528\u3057\u306a\u3051\u308c\u3070\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002\u8a8d\u77e5\u62e1\u5927\u3092\u76ee\u6307\u3059\u306e\u3067\u3042\u308c\u3070\u3001\u307e\u305a\u306f\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3084\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u306b\u6ce8\u529b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u78ba\u4fdd\u3067\u304d\u3066\u3082\u30a2\u30d7\u30ea\u304c\u5229\u7528\u3055\u308c\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u8a8d\u77e5\u62e1\u5927\u306b\u306f\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002\u30a2\u30d7\u30ea\u81ea\u4f53\u306e\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u3053\u3068\u3068\u3001\u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066\u5c4a\u3051\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u3053\u3068\u306e2\u3064\u306e\u5074\u9762\u3092\u610f\u8b58\u3057\u3066KPI\u3092\u8a2d\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306aKPI\u8a2d\u5b9a\u304c\u60f3\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\uff1cKPI\u306e\u8a2d\u5b9a\u4f8b\uff1e<\/strong><\/p>\n<p>\u30fb\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570<\/p>\n<p>\u30fbCPI\uff08\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb1\u4ef6\u3042\u305f\u308a\u306e\u7372\u5f97\u30b3\u30b9\u30c8\uff09<\/p>\n<p>\u30fbDAU\uff08\u30c7\u30a4\u30ea\u30fc\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\uff09<\/p>\n<p>\u30fbMAU\uff08\u30de\u30f3\u30b9\u30ea\u30fc\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\uff09<\/p>\n<p>\u30fb\u30a4\u30d9\u30f3\u30c8\u6570<\/p>\n<p>\u30fb\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\uff08\u65e2\u5b58\u9867\u5ba2\u7dad\u6301\u7387\uff09<\/p>\n<p>\u30fb\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306e\u30ec\u30d3\u30e5\u30fc\u4ef6\u6570\u30fb\u8a55\u4fa1<\/p>\n<h2><span id=\"KPI-7\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/strong><\/span><\/h2>\n<p><strong>\u00a0<\/strong>\u3053\u3053\u307e\u3067\u898b\u3066\u304d\u305f\u3068\u304a\u308a\u3001\u6271\u3046\u5546\u6750\u3084\u30b5\u30fc\u30d3\u30b9\u5f62\u614b\u306b\u3088\u3063\u3066\u8a2d\u5b9a\u3059\u3079\u304dKPI\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u62bc\u3055\u3048\u3066\u304a\u304f\u3079\u304d\u5171\u901a\u306e\u6ce8\u610f\u70b9\u3082\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u4e0b\u8a18\u3067\u7d39\u4ecb\u3059\u308b2\u3064\u306e\u6ce8\u610f\u70b9\u3092\u610f\u8b58\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-9\"><strong>\u6271\u3046\u5546\u6750\u306b\u3088\u3063\u3066\u6642\u9593\u8ef8\u304c\u7570\u306a\u308b<\/strong><\/span><\/h3>\n<p><strong>\u00a0<\/strong>\u6271\u3046\u5546\u6750\u306b\u3088\u3063\u3066\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u3053\u3068\u304b\u3089\u3001KGI\u30fbKPI\u3082\u6642\u9593\u8ef8\u3092\u610f\u8b58\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u306f\u8cfc\u5165\u30fb\u5951\u7d04\u6642\u306e\u91d1\u984d\u304c\u5927\u304d\u304f\u306a\u308b\u307b\u3069\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u3082\u9577\u304f\u306a\u308a\u3084\u3059\u3044\u3053\u3068\u304b\u3089\u3001\u77ed\u671f\u7684\u306a\u6210\u679c\u3092\u6c42\u3081\u306a\u3044\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u6210\u679c\u306e\u6307\u6a19\u3068\u306a\u308bKPI\u304c\u9577\u671f\u7684\u306a\u3082\u306e\u3060\u3051\u3067\u306f\u3001\u4e2d\u9593\u76ee\u6a19\u3068\u3057\u3066\u3042\u307e\u308a\u5f79\u7acb\u3061\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u3001KGI\u3068KPI\u306f\u3001\u305d\u308c\u305e\u308c\u77ed\u671f\u30fb\u9577\u671f\u306e\u4e21\u9762\u304b\u3089\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u5411\u3051\u306e\u30b7\u30b9\u30c6\u30e0\u3092\u8a34\u6c42\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u5951\u7d04\u30fb\u5c0e\u5165\u6c7a\u5b9a\u3068\u3044\u3046\u9577\u671f\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b\u4e00\u65b9\u3067\u3001\u5c55\u793a\u4f1a\u306a\u3069\u306e\u30a4\u30d9\u30f3\u30c8\u3054\u3068\u306b\u77ed\u671f\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u60f3\u5b9a\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u4f4e\u4fa1\u683c\u5e2f\u306e\u5546\u54c1\u3067\u3042\u308c\u3070\u3001\u77ed\u671f\u306eKGI\u30fbKPI\u3092\u4e2d\u5fc3\u306b\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u307b\u3046\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u5546\u6750\u306e\u7279\u6027\u3084\u4fa1\u683c\u5e2f\u306b\u3088\u3063\u3066\u5fc5\u8981\u3068\u306a\u308b\u6642\u9593\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u3053\u3068\u306f\u3001\u6c7a\u3057\u3066\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u81ea\u793e\u5546\u54c1\u306e\u6a19\u6e96\u7684\u306a\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u3092\u8e0f\u307e\u3048\u3066\u3001KGI\u30fbKSF\u30fbKPI\u3092\u305d\u308c\u305e\u308c\u8a2d\u5b9a\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3><span id=\"i-10\"><strong>\u30ea\u30fc\u30c9\u306e\u8cea\u3068\u91cf\u3092\u610f\u8b58\u3059\u308b<\/strong><\/span><\/h3>\n<p><strong>\u00a0<\/strong>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u3068\u91cf\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u3092\u8ffd\u6c42\u3059\u308b\u3042\u307e\u308a\u8cea\u3092\u8efd\u8996\u3057\u3066\u3057\u307e\u3063\u305f\u308a\u3001\u8cea\u3092\u91cd\u8996\u3059\u308b\u3042\u307e\u308a\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u304c\u4e0d\u8db3\u3057\u3066\u3057\u307e\u3063\u305f\u308a\u3068\u3044\u3063\u305f\u72b6\u6cc1\u306b\u9665\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u8cea\u3068\u91cf\u306e\u3069\u3061\u3089\u304b\u306b\u504f\u308b\u3053\u3068\u306a\u304f\u3001\u4e21\u65b9\u306e\u89b3\u70b9\u304b\u3089\u30d0\u30e9\u30f3\u30b9\u826f\u304fKPI\u306f\u8a2d\u5b9a\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4f8b\u3068\u3057\u3066\u3001\u5c55\u793a\u4f1a\u3067\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u76ee\u6a19\u6570\u30921,000\u4ef6\u306b\u8a2d\u5b9a\u3057\u305f\u30b1\u30fc\u30b9\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u5b9f\u969b\u306b\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u304c1,200\u4ef6\u306a\u3089\u3001\u76ee\u6a19\u306b\u5bfe\u3057\u3066120\uff05\u306e\u305f\u3081\u6210\u529f\u3057\u305f\u304b\u306e\u3088\u3046\u306b\u6620\u308a\u307e\u3059\u3002\u3068\u3053\u308d\u304c\u3001\u84cb\u3092\u958b\u3051\u3066\u307f\u308b\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u5bfe\u8c61\u5916\u306e\u30ea\u30fc\u30c9\u304c\u5927\u534a\u3067\u3001\u5546\u8ac7\u306b\u3064\u306a\u304c\u3063\u305f\u306e\u306f\u308f\u305a\u304b\u6570\u4ef6\u3068\u3044\u3046\u3053\u3068\u3082\u3042\u308a\u3046\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u30b1\u30fc\u30b9\u3067\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u3060\u3051\u3067\u306a\u304f\u5546\u8ac7\u5316\u7387\u3084\u6210\u7d04\u7387\u3082\u542b\u3081\u3066KPI\u3092\u8a2d\u5b9a\u3057\u305f\u307b\u3046\u304c\u5f97\u7b56\u3067\u3059\u3002\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u306f\u8cea\u3068\u91cf\u306e\u4e21\u9762\u3092\u610f\u8b58\u3057\u3001\u672c\u6765\u306e\u76ee\u7684\u3084\u76ee\u6a19\u3092\u898b\u5931\u308f\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8b1b\u3058\u3066\u3044\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2><span id=\"KPI-8\"><strong>\u307e\u3068\u3081\uff1a\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u304fKPI\u306e\u8a2d\u5b9a\u3084\u5206\u6790\u3092\u76ee\u6307\u3059\u306a\u3089\u3001\u30a2\u30d7\u30ea\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528\u3092<\/strong><\/span><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3001\u305d\u306e\u524d\u63d0\u3068\u306a\u308bKGI\u30fbKSF\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304f\u30d7\u30ed\u30bb\u30b9\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u4eca\u56de\u7d39\u4ecb\u3057\u3066\u304d\u305f\u30dd\u30a4\u30f3\u30c8\u3092\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u3044\u305f\u3060\u304d\u3001\u81ea\u793e\u306b\u9069\u3057\u305fKPI\u306e\u8a2d\u5b9a\u3092\u691c\u8a0e\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u306e\u969b\u306b\u306f\u3001\u5546\u6750\u306e\u7279\u6027\u3084\u81ea\u793e\u72ec\u81ea\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u3082\u8e0f\u307e\u3048\u305f\u4e0a\u3067KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u304fKPI\u306e\u8a2d\u5b9a\u3084\u5206\u6790\u3092\u884c\u3044\u305f\u3044\u5834\u5408\u306f\u3001\u30a2\u30d7\u30ea\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u30a2\u30d7\u30ea\u3067\u3042\u308c\u3070\u3001\u30a2\u30d7\u30ea\u5185\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u6210\u679c\u30dd\u30a4\u30f3\u30c8\u304c\u53ef\u8996\u5316\u3055\u308c\u3001\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306bPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3084\u3059\u3044\u304b\u3089\u3067\u3059\u3002\u300c<a href=\"https:\/\/yapp.li\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=brandonly&amp;utm_content=brandonly&amp;utm_term=G0004377&amp;gclid=CjwKCAiAyfybBhBKEiwAgtB7fl3N25IWT-KGCbPCLbwmegvl-eaNXr2VUstwlT7WAyysZk2DC-wrsBoCkgoQAvD_BwE\">Yappli<\/a>\u300d\u3067\u306f\u3001\u30a2\u30d7\u30ea\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u898b\u636e\u3048\u305f\u958b\u767a\u30fb\u5c0e\u5165\u652f\u63f4\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u30a2\u30d7\u30ea\u306e\u6d3b\u7528\u3092\u691c\u8a0e\u3055\u308c\u3066\u3044\u308b\u969b\u306f\u3001\u30a2\u30d7\u30ea\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0Yappli\u3082\u305c\u3072\u9078\u629e\u80a2\u306b\u5165\u308c\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&nbsp;<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u306f\u3001KPI\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5b9f\u969b\u306bKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u306a\u308b\u3068\u3001\u5177\u4f53\u7684\u306b\u3069\u3046\u9032\u3081\u308c\u3070\u826f\u3044\u306e\u304b\u8ff7\u3063\u3066\u3057\u307e\u3046\u5834\u5408\u3082\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 \u4eca\u56de\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bK &#8230; <\/p>\n","protected":false},"author":33,"featured_media":5691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[100],"tags":[],"_links":{"self":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/5681"}],"collection":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/comments?post=5681"}],"version-history":[{"count":11,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/5681\/revisions"}],"predecessor-version":[{"id":5920,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/5681\/revisions\/5920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media\/5691"}],"wp:attachment":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media?parent=5681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/categories?post=5681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/tags?post=5681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}