{"id":4944,"date":"2022-09-29T12:04:15","date_gmt":"2022-09-29T03:04:15","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=4944"},"modified":"2025-06-29T13:26:00","modified_gmt":"2025-06-29T04:26:00","slug":"%e3%82%aa%e3%82%a6%e3%83%b3%e3%83%89%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e3%81%a8%e3%81%af%ef%bc%9f%e9%81%8b%e5%96%b6%e3%81%99%e3%82%8b%e3%83%a1%e3%83%aa%e3%83%83%e3%83%88%e3%82%84%e6%b3%a8%e6%84%8f","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/4944\/","title":{"rendered":"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\uff1f\u904b\u55b6\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u6ce8\u610f\u70b9\u3001\u69cb\u7bc9\u624b\u9806\u3092\u89e3\u8aac"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u4f01\u696d\u304c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3057\u3001\u60c5\u5831\u3092\u767a\u4fe1\u3057\u3066\u3044\u304f\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u73fe\u5728\u3001\u81ea\u793e\u3067\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u69cb\u7bc9\u30fb\u904b\u55b6\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u7d4c\u55b6\u8005\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u4eca\u56de\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u5b9a\u7fa9\u304b\u3089\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u80cc\u666f\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u904b\u55b6\u306e\u6ce8\u610f\u70b9\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u69cb\u7bc9\u30fb\u904b\u55b6\u3059\u308b\u624b\u9806\u3084\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u6210\u529f\u4e8b\u4f8b\u3082\u4f75\u305b\u3066\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<div style=\"background: #FFFFFF; padding: 15px; border: 2px solid #7FC5DA; border-radius: 10px; word-break: break-all;\">\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><strong>\u3053\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u306e\u65b9\u3078\u306e\u304a\u3059\u3059\u3081\u7121\u6599eBook\uff01<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">\u8fd1\u5e74\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u95a2\u5fc3\u3092\u62b1\u3044\u3066\u3044\u308b\u300c\u30d5\u30a1\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3002\u65b0\u898f\u9867\u5ba2\u3092\u30ea\u30d4\u30fc\u30bf\u30fc\u3001\u30d5\u30a1\u30f3\u5316\u306b\u7e4b\u3052\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u304b\u3068\u60a9\u3093\u3067\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u3092\u30d5\u30a1\u30f3\u3078\u3068\u80b2\u3080\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306b\u3064\u3044\u3066\u6df1\u304f\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u305d\u3053\u3067\u6709\u52b9\u6d3b\u7528\u3057\u305f\u3044\u306e\u304c\u300c\u9867\u5ba2\u30c7\u30fc\u30bf\u300d\u3067\u3059\u3002\u305d\u3053\u3067\u3001\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u3069\u306e\u3088\u3046\u306b\u96c6\u5ba2\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u6d3b\u7528\u3057\u3066\u3044\u304f\u304b\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u305f<strong>\u7121\u6599eBook<\/strong>\u3092\u30d7\u30ec\u30bc\u30f3\u30c8\u3057\u307e\u3059\uff01\u3061\u3087\u3063\u3068\u3057\u305f\u30b9\u30ad\u30de\u6642\u9593\u3067\u6c17\u8efd\u306b\u898b\u308c\u308b\u30dc\u30ea\u30e5\u30fc\u30e0\u306a\u306e\u3067\u3001\u305c\u3072\u4e00\u5ea6\u3054\u89a7\u306b\u306a\u3063\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-4695 aligncenter\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/08\/wUIndSX8WnstvY946Vae1659599028-1659599066.gif\" alt=\"\" width=\"485\" height=\"342\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/lp.yapp.li\/document_wp_data_driven_marketing.html?_ga=2.176217125.1073180053.1653647375-966643405.1638326537&amp;_gac=1.53335130.1650616506.Cj0KCQjwpImTBhCmARIsAKr58cw34AaqOEHOpvCN6QrSBpcznKZyMPxD0PRyk1TiPUTdc_TXi_H1XN0aAi6-EALw_wcB\"><span style=\"font-size: 14pt;\"><strong>\u30d5\u30a1\u30f3\u3092\u3064\u304f\u308a\u3001\u9078\u3070\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u306a\u308b\u65b9\u6cd5 \u9867\u5ba2\u4e2d\u5fc3\u306e\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/strong><\/span><\/a><\/p>\n<div style=\"text-align: center;\"><a style=\"position: relative; display: inline-block; background: #00A9E0; border-radius: 30px; font-size: 1.1em; font-weight: bold; color: #ffffff; text-decoration: none; padding: 0.7em 1.5em 0.7em 1em;\" href=\"https:\/\/lp.yapp.li\/document_wp_data_driven_marketing.html?_ga=2.176217125.1073180053.1653647375-966643405.1638326537&amp;_gac=1.53335130.1650616506.Cj0KCQjwpImTBhCmARIsAKr58cw34AaqOEHOpvCN6QrSBpcznKZyMPxD0PRyk1TiPUTdc_TXi_H1XN0aAi6-EALw_wcB\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304a\u304f<img style=\"position: absolute; top: calc(50% - 7.7px); right: 7px; width: 10px;\" src=\"https:\/\/nk-media.org\/wp-content\/uploads\/2020\/09\/arrow-s.png\" alt=\"\" \/><\/a><\/div>\n<\/div>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u3001\u81ea\u793e\u3067\u4fdd\u6709\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u7dcf\u79f0<\/a><ul><li><a href=\"#i-2\">\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u3084\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u9055\u3044<\/a><\/li><li><a href=\"#i-3\">\u30da\u30a4\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u9055\u3044<\/a><\/li><\/ul><\/li><li><a href=\"#i-4\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u76ee\u7684<\/a><ul><li><a href=\"#i-5\">\u8a8d\u77e5\u62e1\u5927<\/a><\/li><li><a href=\"#i-6\">\u30ea\u30fc\u30c9\u7372\u5f97<\/a><\/li><li><a href=\"#i-7\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/a><\/li><\/ul><\/li><li><a href=\"#i-8\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u80cc\u666f<\/a><ul><li><a href=\"#i-9\">\u5e83\u544a\u6226\u7565\u306e\u6700\u9069\u5316<\/a><\/li><li><a href=\"#i-10\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u5bfe\u7b56<\/a><\/li><li><a href=\"#i-11\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u65b9\u6cd5<\/a><\/li><li><a href=\"#i-12\">\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u306e\u591a\u69d8\u5316<\/a><\/li><li><a href=\"#i-13\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5fc5\u8981\u6027<\/a><\/li><\/ul><\/li><li><a href=\"#i-14\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#i-15\">\u5e83\u544a\u5ba3\u4f1d\u8cbb\u3092\u524a\u6e1b\u3067\u304d\u308b<\/a><\/li><li><a href=\"#i-16\">\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/a><\/li><li><a href=\"#i-17\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u5316\u3067\u304d\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i-18\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/a><ul><li><a href=\"#i-19\">\u30e1\u30c7\u30a3\u30a2\u306e\u76ee\u7684\u3068\u6c42\u3081\u308b\u6210\u679c\u3092\u660e\u78ba\u306b\u3059\u308b<\/a><\/li><li><a href=\"#PV\">PV\u306a\u3069\u306e\u6570\u5024\u76ee\u6a19\u3092\u8ffd\u3044\u6c42\u3081\u3059\u304e\u306a\u3044<\/a><\/li><li><a href=\"#i-20\">\u904b\u7528\u306b\u5fc5\u8981\u306a\u6642\u9593\u30fb\u52b4\u529b\u3092\u7406\u89e3\u3057\u3066\u304a\u304f<\/a><\/li><\/ul><\/li><li><a href=\"#i-21\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u69cb\u7bc9\u30fb\u904b\u55b6\u3059\u308b\u624b\u9806<\/a><ul><li><a href=\"#1\">1. \u30e1\u30c7\u30a3\u30a2\u306e\u76ee\u7684\u3092\u6c7a\u3081\u308b<\/a><\/li><li><a href=\"#2\">2. \u6c42\u3081\u308b\u6210\u679c\u3092\u6c7a\u3081\u308b<\/a><\/li><li><a href=\"#3\">3. \u6210\u679c\u3092\u9054\u6210\u3059\u308b\u307e\u3067\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u8a2d\u8a08\u3059\u308b<\/a><\/li><li><a href=\"#4\">4. \u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u6c7a\u3081\u308b<\/a><\/li><li><a href=\"#5\">5. \u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u8a2d\u8a08\u3059\u308b<\/a><\/li><li><a href=\"#6\">6. \u904b\u55b6\u65b9\u91dd\u3092\u6c7a\u3081\u308b<\/a><\/li><li><a href=\"#7\">7. \u30b5\u30a4\u30c8\u3092\u69cb\u7bc9\u3059\u308b<\/a><\/li><li><a href=\"#8_KPI\">8. KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/a><\/li><li><a href=\"#9\">9. \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i-22\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u6210\u529f\u4f8b<\/a><ul><li><a href=\"#i-23\">\u8a8d\u77e5\u62e1\u5927\u306e\u6210\u529f\u4e8b\u4f8b\uff1a\u30b5\u30a4\u30dc\u30a6\u30ba\u5f0f<\/a><\/li><li><a href=\"#LIG\">\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u6210\u529f\u4e8b\u4f8b\uff1aLIG\u30d6\u30ed\u30b0<\/a><\/li><li><a href=\"#OnLINE\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b\uff1aOnLINE<\/a><\/li><\/ul><\/li><li><a href=\"#i-24\">\u307e\u3068\u3081\uff1a\u30e6\u30fc\u30b6\u30fc\u306b\u6709\u76ca\u306a\u60c5\u5831\u3092\u767a\u4fe1\u3057\u3066\u3044\u3051\u3070\u3001\u4f01\u696d\u306e\u4fe1\u983c\u6027\u3082\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\"><span style=\"font-weight: 400;\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u3001\u81ea\u793e\u3067\u4fdd\u6709\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u7dcf\u79f0<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\uff08Owned Media 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id=\"i-2\"><span style=\"font-weight: 400;\">\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u3084\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u9055\u3044<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 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href=\"https:\/\/yapp.li\/magazine\/3760\/\">\u30ce\u30fc\u30b3\u30fc\u30c9\u3068\u306f\uff1f\u30ed\u30fc\u30b3\u30fc\u30c9\u3068\u306e\u9055\u3044\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u304a\u3059\u3059\u3081\u7121\u6599\u30a2\u30d7\u30ea\u3082\u89e3\u8aac\u3002<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30ce\u30fc\u30b3\u30fc\u30c9\u3068\u306f\uff1f\u30ed\u30fc\u30b3\u30fc\u30c9\u3068\u306e\u9055\u3044\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u304a\u3059\u3059\u3081\u7121\u6599\u30a2\u30d7\u30ea\u3082\u89e3\u8aac\u3002&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | \u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306e\u81ea\u793e\u30a2\u30d7\u30ea\u6d3b\u7528\u30e1\u30c7\u30a3\u30a2\" src=\"https:\/\/yapp.li\/magazine\/3760\/embed\/#?secret=mjFs0VmbEx#?secret=mod9rY1IZ3\" data-secret=\"mod9rY1IZ3\" width=\"600\" height=\"338\" 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400;\">\u5e83\u544a\u6226\u7565\u306e\u6700\u9069\u5316<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 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style=\"font-weight: 400;\">\u81ea\u7136\u691c\u7d22\u306b\u3088\u308b\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u3092\u5897\u3084\u3059\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u60c5\u5831\u3092\u5c4a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u80cc\u666f\u304b\u3089\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u91cd\u304d\u3092\u7f6e\u3044\u305f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-10\"><span style=\"font-weight: 400;\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u5bfe\u7b56<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u5e74\u3005\u9032\u6b69\u3057\u3066\u3044\u307e\u3059\u3002\u304b\u3064\u3066\u306f\u3001Web\u30b5\u30a4\u30c8\u5185\u306e\u30c6\u30ad\u30b9\u30c8\u306b\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u591a\u7528\u3057\u305f\u308a\u3001\u88ab\u30ea\u30f3\u30af\u3092\u5897\u3084\u3057\u305f\u308a\u3057\u3066\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u3092\u72d9\u3046\u5bfe\u7b56\u3082\u6709\u52b9\u3067\u3057\u305f\u304c\u3001\u8fd1\u5e74\u3067\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3084\u60c5\u5831\u306e\u6709\u76ca\u6027\u304c\u91cd\u8996\u3055\u308c\u3064\u3064\u3042\u308b\u306e\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u8cea\u304c\u9ad8\u304f\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u5fc5\u8981\u306a\u60c5\u5831\u3092\u63b2\u8f09\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u70b9\u306b\u7acb\u3063\u305f\u60c5\u5831\u3092\u7d99\u7d9a\u7684\u306b\u767a\u4fe1\u3057\u3066\u3044\u304f\u306b\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3057\u3066\u3044\u304f\u307b\u3046\u304c\u7406\u306b\u304b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-11\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u65b9\u6cd5<\/span><\/h3>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u52b9\u679c\u7684\u306b\u904b\u55b6\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u306e\u591a\u69d8\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u306f\u3001\u5358\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u305f\u3081\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u9867\u5ba2\u304c\u8208\u5473\u3092\u6301\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5411\u4e0a\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001SEO\u5bfe\u7b56\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u4e0a\u4f4d\u8868\u793a\u3092\u76ee\u6307\u3059\u305f\u3081\u306b\u306f\u3001\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d99\u7d9a\u7684\u306b\u4f5c\u6210\u3057\u3001\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u610f\u8b58\u3057\u3066\u30bf\u30a4\u30c8\u30eb\u3084\u672c\u6587\u306b\u542b\u3081\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u6280\u8853\u7684\u306aSEO\u5bfe\u7b56\u3082\u4f75\u305b\u3066\u884c\u3046\u3053\u3068\u3067\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u53cd\u5fdc\u3092\u5206\u6790\u3057\u3001\u305d\u306e\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3><span id=\"i-12\"><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u306e\u591a\u69d8\u5316<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8fd1\u5e74\u3067\u306f\u7279\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u62b1\u3048\u308b\u30cb\u30fc\u30ba\u304c\u591a\u7a2e\u591a\u69d8\u306b\u306a\u3063\u3066\u304d\u3066\u304a\u308a\u3001\u4f01\u696d\u304b\u3089\u306e\u30de\u30b9\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u5168\u3066\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u7d30\u304b\u306a\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u3089\u308c\u308b\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u683c\u7d0d\u3057\u3066\u304a\u304f\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u305d\u306e\u30cb\u30fc\u30ba\u304c\u767a\u751f\u3057\u305f\u969b\u306b\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u60c5\u5831\u3092\u53d6\u5f97\u3057\u306b\u304f\u308b\u3088\u3046\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8a2d\u8a08\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-13\"><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5fc5\u8981\u6027<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u3055\u307e\u3056\u307e\u306a\u5546\u54c1\u304c\u5e02\u5834\u306b\u884c\u304d\u6e21\u308a\u3001\u6d88\u8cbb\u8005\u304c\u300c\u5fc5\u8981\u306b\u8feb\u3089\u308c\u3066\u8cfc\u5165\u3059\u308b\u300d\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u6c17\u306b\u5165\u3063\u305f\u3082\u306e\u3084\u81ea\u8eab\u306e\u611f\u6027\u306b\u5408\u3046\u3082\u306e\u3092\u9078\u3076\u300d\u50be\u5411\u304c\u5f37\u307e\u3063\u3066\u3044\u308b\u6628\u4eca\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u306f\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u5897\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3092\u767a\u4fe1\u3057\u3001\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u306f\u7d99\u7d9a\u7684\u306a\u58f2\u4e0a\u4f38\u9577\u3084LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u6539\u5584\u3078\u3068\u3064\u306a\u304c\u3063\u3066\u3044\u304f\u306f\u305a\u3067\u3059\u3002LTV\u306fLife Time Value\u306e\u7565\u3067\u3042\u308a\u30011\u4eba\u3001\u3082\u3057\u304f\u306f1\u793e\u306e\u9867\u5ba2\u304c\u3001\u7279\u5b9a\u306e\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u3068\u53d6\u5f15\u3092\u59cb\u3081\u3066\u304b\u3089\u7d42\u4e86\u3059\u308b\u307e\u3067\u306e\u671f\u9593\u5185\u306b\u3001\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u306e\u304b\u3092\u7b97\u51fa\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u76f4\u63a5\u7684\u306b\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u305f\u308a\u3001\u5e83\u544a\u53ce\u76ca\u3092\u4e0a\u3052\u305f\u308a\u3059\u308b\u3053\u3068\u3092\u4e3b\u305f\u308b\u76ee\u7684\u3068\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3084\u6f5c\u5728\u5c64\u3082\u542b\u3081\u3066\u5e45\u5e83\u304f\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u529b\u3092\u5411\u4e0a\u3055\u305b\u308b\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u304f\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span id=\"i-14\"><span style=\"font-weight: 400;\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3059\u308b\u3068\u3001\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u3089\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u30023\u3064\u306e\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/span><\/p>\n<h3><span id=\"i-15\"><span style=\"font-weight: 400;\">\u5e83\u544a\u5ba3\u4f1d\u8cbb\u3092\u524a\u6e1b\u3067\u304d\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5e83\u544a\u8cbb\u306e\u6295\u5165\u3092\u30b9\u30c8\u30c3\u30d7\u3059\u308c\u3070\u8868\u793a\u305d\u306e\u3082\u306e\u3084\u52b9\u679c\u304c\u6d88\u3048\u3066\u3057\u307e\u3046\u5e83\u544a\u3068\u306f\u7570\u306a\u308a\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u84c4\u7a4d\u3055\u308c\u3066\u3044\u304d\u307e\u3059\u3002\u84c4\u7a4d\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u8cc7\u7523\u3068\u306a\u308a\u3001\u81ea\u7136\u691c\u7d22\u306b\u3088\u308b\u6d41\u5165\u5897\u306b\u5bc4\u4e0e\u3059\u308b\u306f\u305a\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5145\u5b9f\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u81ea\u4f53\u306e\u5e83\u544a\u52b9\u679c\u304c\u9ad8\u307e\u308a\u3001\u5e83\u544a\u5ba3\u4f1d\u8cbb\u3092\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u81ea\u7136\u691c\u7d22\u6d41\u5165\u304c\u6301\u7d9a\u3059\u308b\u72b6\u6cc1\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u65b0\u305f\u306b\u6295\u3058\u308b\u5e83\u544a\u8cbb\u3092\u5fc5\u8981\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u3082\u53ef\u80fd\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"i-16\"><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u300c\u7121\u511f\u3067\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u3057\u3066\u6620\u308a\u307e\u3059\u3002\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u3053\u3068\u81ea\u4f53\u304c\u3001\u4f01\u696d\u306b\u5bfe\u3057\u3066\u597d\u5370\u8c61\u3092\u62b1\u304f\u8981\u56e0\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u95b2\u89a7\u3057\u3066\u300c\u5f79\u7acb\u3063\u305f\u300d\u300c\u6709\u76ca\u306a\u60c5\u5831\u3092\u5f97\u3089\u308c\u305f\u300d\u3068\u611f\u3058\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306b\u611f\u8b1d\u306e\u5ff5\u3092\u62b1\u304f\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u5b58\u5728\u305d\u306e\u3082\u306e\u304c\u3001\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u5411\u4e0a\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u304f\u306e\u306f\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-17\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u5316\u3067\u304d\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u524d\u8ff0\u306e\u3088\u3046\u306b\u3001\u81ea\u8eab\u304c\u6c42\u3081\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u5bfe\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u597d\u611f\u3092\u62b1\u304f\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u55b6\u4f01\u696d\u306b\u5bfe\u3057\u3066\u3082\u3001\u300c\u30e6\u30fc\u30b6\u30fc\u601d\u3044\u306e\u4f1a\u793e\u3060\u300d\u300c\u826f\u3044\u4f1a\u793e\u306b\u9055\u3044\u306a\u3044\u300d\u3068\u611f\u3058\u308b\u3088\u3046\u306b\u306a\u308b\u306a\u3069\u3001\u611b\u7740\u3084\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3082\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u793e\u3068\u7af6\u5408\u4ed6\u793e\u306e\u5546\u54c1\u3068\u3092\u6bd4\u8f03\u691c\u8a0e\u3059\u308b\u30b7\u30fc\u30f3\u306b\u906d\u9047\u3057\u305f\u3068\u3059\u308c\u3070\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u8a8d\u77e5\u5ea6\u304c\u9ad8\u307e\u3063\u305f\u4f01\u696d\u306e\u5546\u54c1\u3092\u9078\u3093\u3067\u304f\u308c\u308b\u53ef\u80fd\u6027\u306f\u9ad8\u307e\u3063\u3066\u3044\u304f\u306f\u305a\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f37\u5316\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3059\u308b\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u3044\u3048\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span id=\"i-18\"><span style=\"font-weight: 400;\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u3044\u304f\u3064\u304b\u6ce8\u610f\u3057\u3066\u304a\u304f\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3082\u3042\u308a\u307e\u3059\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u3059\u305f\u3081\u306b\u3082\u3001\u4e0b\u8a18\u306b\u6319\u3052\u308b\u6ce8\u610f\u70b9\u306f\u5fc5\u305a\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"i-19\"><span style=\"font-weight: 400;\">\u30e1\u30c7\u30a3\u30a2\u306e\u76ee\u7684\u3068\u6c42\u3081\u308b\u6210\u679c\u3092\u660e\u78ba\u306b\u3059\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u55b6\u3092\u901a\u3057\u3066\u3001\u8907\u6570\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u3089\u308c\u308b\u306e\u306f\u524d\u8ff0\u306e\u3068\u304a\u308a\u3067\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u4e00\u65b9\u3067\u3001\u81ea\u793e\u304c\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u306b\u6c42\u3081\u3066\u3044\u308b\u6210\u679c\u306f\u3001\u4f55\u3067\u3042\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u300c\u306a\u3093\u3068\u306a\u304f\u59cb\u3081\u3066\u307f\u308b\u300d\u3068\u3044\u3063\u305f\u66d6\u6627\u306a\u52d5\u6a5f\u3067\u59cb\u3081\u308b\u3053\u3068\u306e\u306a\u3044\u3088\u3046\u306b\u3001\u76ee\u7684\u3084\u6c42\u3081\u308b\u6210\u679c\u306f\u660e\u78ba\u306b\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u306e\u76ee\u7684\u304c\u3001\u300c\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u5f37\u5316\u300d\u306e\u5834\u5408\u3068\u300c\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5f37\u5316\u300d\u306e\u5834\u5408\u3067\u306f\u3001\u767a\u4fe1\u3059\u308b\u3079\u304d\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u65b9\u5411\u6027\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u4f55\u3092\u3082\u3063\u3066\u300c\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u306b\u6210\u529f\u3057\u305f\u300d\u3068\u3044\u3048\u308b\u306e\u304b\u3001\u3042\u3089\u304b\u3058\u3081\u76ee\u6307\u3059\u3079\u304d\u59ff\u3092\u6c7a\u3081\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"PV\"><span style=\"font-weight: 400;\">PV\u306a\u3069\u306e\u6570\u5024\u76ee\u6a19\u3092\u8ffd\u3044\u6c42\u3081\u3059\u304e\u306a\u3044<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">PV\u3084\u30bb\u30c3\u30b7\u30e7\u30f3\u3068\u3044\u3063\u305f\u6570\u5024\u76ee\u6a19\u3092\u904e\u5ea6\u306b\u8ffd\u3044\u6c42\u3081\u3066\u3057\u307e\u3046\u3068\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3059\u308b\u672c\u6765\u306e\u76ee\u7684\u3092\u898b\u5931\u3063\u3066\u3057\u307e\u3046\u539f\u56e0\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002\u6570\u5024\u76ee\u6a19\u306f\u3001\u3042\u304f\u307e\u3067\u3082\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u8a55\u4fa1\u6307\u6a19\u306e\u3072\u3068\u3064\u3067\u3059\u3002PV\u306a\u3069\u306e\u6570\u5024\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u81ea\u4f53\u304c\u76ee\u7684\u3067\u306f\u306a\u3044\u70b9\u306b\u306f\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9665\u308a\u304c\u3061\u306a\u5931\u6557\u3068\u3057\u3066\u306f\u3001PV\u3092\u77ed\u671f\u9593\u3067\u4f38\u3070\u305d\u3046\u3068\u5185\u5bb9\u306e\u8584\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u91cf\u7523\u3057\u3066\u3057\u307e\u3063\u305f\u308a\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u91cd\u8996\u3059\u308b\u3042\u307e\u308a\u306b\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u55b6\u65b9\u91dd\u304b\u3089\u5916\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63b2\u8f09\u3057\u3066\u3057\u307e\u3063\u305f\u308a\u3059\u308b\u30d1\u30bf\u30fc\u30f3\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6570\u5024\u76ee\u6a19\u3092\u904e\u5ea6\u306b\u8ffd\u3044\u6c42\u3081\u305f\u7d50\u679c\u3001\u30e1\u30c7\u30a3\u30a2\u305d\u306e\u3082\u306e\u306e\u4fe1\u983c\u6027\u304c\u4f4e\u4e0b\u3059\u308b\u3088\u3046\u3067\u306f\u672c\u672b\u8ee2\u5012\u3067\u3059\u3002\u6570\u5024\u76ee\u6a19\u306f\u3042\u304f\u307e\u3067\u3082\u8a55\u4fa1\u6307\u6a19\u306e\u3072\u3068\u3064\u306b\u904e\u304e\u306a\u3044\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-20\"><span style=\"font-weight: 400;\">\u904b\u7528\u306b\u5fc5\u8981\u306a\u6642\u9593\u30fb\u52b4\u529b\u3092\u7406\u89e3\u3057\u3066\u304a\u304f<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u9577\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u7d99\u7d9a\u7684\u306b\u904b\u55b6\u3057\u3066\u3044\u304f\u3053\u3068\u306b\u610f\u5473\u304c\u3042\u308a\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u8cea\u306e\u9ad8\u3044\u60c5\u5831\u3092\u767a\u4fe1\u3057\u7d9a\u3051\u3066\u3044\u304f\u306e\u306f\u3001\u6c7a\u3057\u3066\u7c21\u5358\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u904b\u7528\u3092\u7d9a\u3051\u3066\u3044\u304f\u305f\u3081\u306b\u5fc5\u8981\u306a\u6642\u9593\u3084\u52b4\u529b\u306e\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u3057\u3001\u3042\u3089\u304b\u3058\u3081\u7406\u89e3\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u5b9f\u52d9\u306b\u304a\u3044\u3066\u306f\u3001\u307b\u304b\u306e\u696d\u52d9\u3092\u517c\u52d9\u3057\u306a\u304c\u3089\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u55b6\u306b\u643a\u308f\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3057\u3087\u3046\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u55b6\u304c\u8ca0\u62c5\u306b\u306a\u308a\u3001\u672c\u6765\u306e\u62c5\u5f53\u696d\u52d9\u3092\u5727\u8feb\u3059\u308b\u3053\u3068\u306e\u306a\u3044\u3088\u3046\u914d\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u540c\u69d8\u306b\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u55b6\u3092\uff0b\u03b1\u306e\u696d\u52d9\u3068\u6349\u3048\u308b\u306e\u3082\u7981\u7269\u3067\u3059\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u5fc5\u8981\u306a\u696d\u52d9\u306e\u4e00\u74b0\u3068\u3057\u3066\u3001\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u306b\u7d44\u307f\u8fbc\u3093\u3067\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span id=\"i-21\"><span style=\"font-weight: 400;\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u69cb\u7bc9\u30fb\u904b\u55b6\u3059\u308b\u624b\u9806<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u7d9a\u3044\u3066\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u69cb\u7bc9\u30fb\u904b\u55b6\u3059\u308b\u305f\u3081\u306e\u624b\u9806\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u30e1\u30c7\u30a3\u30a2\u306e\u4f01\u753b\u6bb5\u968e\u304b\u3089\u9806\u3092\u8ffd\u3063\u3066\u89e3\u8aac\u3057\u3066\u3044\u304f\u306e\u3067\u3001\u3053\u308c\u304b\u3089\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u69cb\u7bc9\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u65b9\u306f\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<h3><span id=\"1\"><span style=\"font-weight: 400;\">1. \u30e1\u30c7\u30a3\u30a2\u306e\u76ee\u7684\u3092\u6c7a\u3081\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u81ea\u793e\u306b\u3068\u3063\u3066\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3059\u308b\u76ee\u7684\u306f\u4f55\u3067\u3042\u308b\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u305f\u3044\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\u76ee\u7684\u304c\u66d6\u6627\u306a\u307e\u307e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u69cb\u7bc9\u306b\u7740\u624b\u3057\u3066\u3057\u307e\u3046\u3068\u63b2\u8f09\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8ef8\u304c\u306a\u3044\u30e1\u30c7\u30a3\u30a2\u3068\u306a\u308a\u3001\u904b\u55b6\u305d\u306e\u3082\u306e\u304c\u76ee\u7684\u5316\u3057\u3066\u3057\u307e\u3046\u304b\u3089\u3067\u3059\u3002\u30e1\u30c7\u30a3\u30a2\u306e\u76ee\u7684\u306f\u3067\u304d\u308b\u3060\u3051\u3072\u3068\u3064\u306b\u7d5e\u308b\u304b\u3001\u8907\u6570\u306e\u76ee\u7684\u3092\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u306b\u306f\u6700\u512a\u5148\u4e8b\u9805\u3092\u6c7a\u3081\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"2\"><span style=\"font-weight: 400;\">2. \u6c42\u3081\u308b\u6210\u679c\u3092\u6c7a\u3081\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e1\u30c7\u30a3\u30a2\u306e\u76ee\u7684\u3092\u8a2d\u5b9a\u3057\u305f\u3089\u3001\u6b21\u306b\u305d\u306e\u76ee\u7684\u306b\u95a2\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u6210\u679c\u3092\u6c42\u3081\u308b\u306e\u304b\u3092\u6c7a\u3081\u3066\u3044\u304d\u307e\u3059\u3002\u30ea\u30fc\u30c9\u7372\u5f97\u304c\u76ee\u7684\u3067\u3042\u308c\u3070\u3001\u5177\u4f53\u7684\u306b\u4f55\u4ef6\u306e\u554f\u3044\u5408\u308f\u305b\u3084\u8cc7\u6599\u8acb\u6c42\u3092\u7372\u5f97\u3057\u305f\u3044\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\u6c42\u3081\u308b\u6210\u679c\u306f\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u306e\u5230\u9054\u76ee\u6a19\u3068\u306a\u308b\u305f\u3081\u3001PV\u3068\u3044\u3063\u305f\u76ee\u5148\u306e\u6570\u5024\u306b\u60d1\u308f\u3055\u308c\u306b\u304f\u304f\u306a\u308b\u306f\u305a\u3067\u3059\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u55b6\u306f\u77ed\u671f\u7684\u30fb\u76f4\u63a5\u7684\u306a\u6210\u679c\u304c\u898b\u3048\u306b\u304f\u3044\u65bd\u7b56\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u6210\u679c\u3092\u3057\u3063\u304b\u308a\u3068\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u3044\u3048\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"3\"><span style=\"font-weight: 400;\">3. \u6210\u679c\u3092\u9054\u6210\u3059\u308b\u307e\u3067\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u8a2d\u8a08\u3059\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6c42\u3081\u308b\u6210\u679c\u3092\u5f97\u308b\u305f\u3081\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u8a2d\u8a08\u3057\u3066\u304a\u304f\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002\u30ea\u30fc\u30c9\u7372\u5f97\u304c\u30e1\u30c7\u30a3\u30a2\u306e\u76ee\u7684\u3067\u3042\u308c\u3070\u3001\u691c\u7d22\u6d41\u5165\u6570\u3084LP\u3078\u306e\u9077\u79fb\u7387\u3001\u8cc7\u6599\u8acb\u6c42\u3078\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3068\u3044\u3063\u305f\u6307\u6a19\u3092\u3001\u3067\u304d\u308b\u3060\u3051\u8a73\u3057\u304f\u8a2d\u5b9a\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\u3053\u3053\u3067\u8a2d\u8a08\u3057\u305f\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u306e\u6307\u91dd\u3068\u306a\u308a\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3066\u3044\u304f\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"4\"><span style=\"font-weight: 400;\">4. \u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u6c7a\u3081\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e1\u30c7\u30a3\u30a2\u306e\u6226\u7565\u9762\u304c\u56fa\u307e\u3063\u305f\u3089\u3001\u3044\u3088\u3044\u3088\u30e1\u30c7\u30a3\u30a2\u69cb\u7bc9\u306b\u5411\u3051\u305f\u691c\u8a0e\u6bb5\u968e\u306b\u5165\u308a\u307e\u3059\u3002\u6700\u521d\u306b\u6c7a\u3081\u3066\u304a\u304f\u3079\u304d\u3053\u3068\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u5168\u4f53\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3067\u3059\u3002\u30b3\u30f3\u30bb\u30d7\u30c8\u304c\u5341\u5206\u306b\u691c\u8a0e\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u65b9\u5411\u6027\u304c\u63fa\u3089\u3044\u3067\u3057\u307e\u3044\u304b\u306d\u307e\u305b\u3093\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3057\u3001\u30da\u30eb\u30bd\u30ca\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u3066\u3044\u304f\u30e1\u30c7\u30a3\u30a2\u3067\u3042\u308b\u306e\u304b\u3092\u6c7a\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u30e1\u30c7\u30a3\u30a2\u306e\u65b9\u5411\u6027\u306b\u8ff7\u3044\u304c\u751f\u3058\u305f\u5834\u5408\u306b\u306f\u3001\u5e38\u306b\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u7acb\u3061\u8fd4\u3063\u3066\u518d\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"5\"><span style=\"font-weight: 400;\">5. \u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u8a2d\u8a08\u3059\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306e\u8a2d\u8a08\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u6d41\u5165\u7d4c\u8def\u306e\u8a2d\u8a08\u306e\u3053\u3068\u3067\u3059\u3002\u81ea\u7136\u691c\u7d22\u306b\u3088\u308b\u6d41\u5165\u3092\u76ee\u6307\u3059\u306e\u306f\u6700\u3082\u30aa\u30fc\u30bd\u30c9\u30c3\u30af\u30b9\u306a\u624b\u6cd5\u3067\u3059\u304c\u3001\u691c\u7d22\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u307e\u3067\u306b\u306f\u77ed\u304f\u3068\u3082\u534a\u5e74\u4ee5\u4e0a\u306f\u304b\u304b\u308b\u3067\u3057\u3087\u3046\u3002\u305f\u3060\u3057\u3001\u81ea\u7136\u691c\u7d22\u3067\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5897\u3048\u3066\u3044\u3051\u3070\u3001\u9577\u671f\u7684\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u898b\u8fbc\u3081\u308b\u30e1\u30c7\u30a3\u30a2\u3078\u3068\u6210\u9577\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002SNS\u3092\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u6301\u7d9a\u7684\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u96c6\u3081\u308b\u306b\u306fSNS\u904b\u7528\u306b\u95a2\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30ad\u30eb\u304c\u5fc5\u8981\u3067\u3059\u3002\u793e\u5185\u306e\u30ea\u30bd\u30fc\u30b9\u3084\u30ce\u30a6\u30cf\u30a6\u3092\u5341\u5206\u306b\u691c\u8a0e\u3057\u305f\u4e0a\u3067\u3001\u6301\u7d9a\u7684\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5b9f\u73fe\u3057\u3084\u3059\u3044\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u8a2d\u8a08\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u30a2\u30d7\u30ea\u3067\u904b\u7528\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3001\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"U1cE7TGF5W\"><p><a href=\"https:\/\/yapp.li\/magazine\/2039\/\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u30a2\u30d7\u30ea\u5316\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u306f<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u30a2\u30d7\u30ea\u5316\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u306f&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | \u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306e\u81ea\u793e\u30a2\u30d7\u30ea\u6d3b\u7528\u30e1\u30c7\u30a3\u30a2\" src=\"https:\/\/yapp.li\/magazine\/2039\/embed\/#?secret=LowAf1IbOa#?secret=U1cE7TGF5W\" data-secret=\"U1cE7TGF5W\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><span id=\"6\"><span style=\"font-weight: 400;\">6. \u904b\u55b6\u65b9\u91dd\u3092\u6c7a\u3081\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u3069\u306e\u3088\u3046\u306b\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3057\u3066\u3044\u304f\u304b\u3001\u904b\u55b6\u306e\u5168\u4f53\u65b9\u91dd\u3082\u6c7a\u3081\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u793e\u5185\u3067\u5236\u4f5c\u3059\u308b\u306e\u304b\u3001\u5916\u90e8\u306b\u59d4\u8a17\u3059\u308b\u306e\u304b\u306b\u3088\u3063\u3066\u4e88\u7b97\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u55b6\u306b\u643a\u308f\u308b\u30e1\u30f3\u30d0\u30fc\u3092\u9078\u51fa\u3057\u3001\u793e\u5185\u3067\u3053\u306a\u305b\u308b\u696d\u52d9\u3068\u793e\u5916\u306b\u59d4\u8a17\u3059\u308b\u5fc5\u8981\u306e\u3042\u308b\u696d\u52d9\u3092\u6d17\u3044\u51fa\u3057\u3066\u3044\u3063\u3066\u304f\u3060\u3055\u3044\u3002\u73fe\u5b9f\u7684\u306b\u30ea\u30bd\u30fc\u30b9\u304c\u8db3\u308a\u306a\u3044\u5834\u5408\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30b8\u30e3\u30f3\u30eb\u3092\u7d5e\u308a\u8fbc\u3093\u3067\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u6295\u4e0b\u3059\u308b\u306e\u3082\u3072\u3068\u3064\u306e\u65b9\u6cd5\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"7\"><span style=\"font-weight: 400;\">7. \u30b5\u30a4\u30c8\u3092\u69cb\u7bc9\u3059\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6e96\u5099\u304c\u6574\u3063\u305f\u3089\u3001\u5b9f\u969b\u306b\u30b5\u30a4\u30c8\u3092\u69cb\u7bc9\u3057\u3066\u3044\u304f\u4f5c\u696d\u306b\u5165\u308a\u307e\u3059\u3002\u30c7\u30b6\u30a4\u30f3\u306b\u95a2\u3057\u3066\u306f\u3001\u521d\u671f\u6bb5\u968e\u3067\u306f\u5fc5\u8981\u6700\u4f4e\u9650\u306e\u8981\u4ef6\u3067\u69cb\u7bc9\u3057\u3066\u304a\u304d\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5145\u5b9f\u5ea6\u306b\u5408\u308f\u305b\u3066\u6539\u5584\u3057\u3066\u3044\u304f\u306e\u3082\u3072\u3068\u3064\u306e\u8003\u3048\u65b9\u3067\u3059\u3002\u30e1\u30c7\u30a3\u30a2\u306e\u7acb\u3061\u4e0a\u3052\u5f53\u521d\u304b\u3089\u30b5\u30a4\u30c8\u30c7\u30b6\u30a4\u30f3\u306b\u51dd\u308a\u3059\u304e\u3066\u3057\u307e\u3046\u3068\u3001\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u3059\u304e\u305f\u308a\u30ea\u30ea\u30fc\u30b9\u304c\u9045\u308c\u305f\u308a\u3059\u308b\u539f\u56e0\u306b\u3082\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u7279\u306b\u521d\u671f\u306e\u30ab\u30c6\u30b4\u30ea\u8a2d\u5b9a\u306b\u306f\u6ce8\u610f\u3092\u6255\u3044\u307e\u3057\u3087\u3046\u3002\u5fc5\u8981\u4ee5\u4e0a\u306b\u30ab\u30c6\u30b4\u30ea\u3092\u5897\u3084\u3055\u305a\u3001\u73fe\u5b9f\u7684\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6295\u5165\u3067\u304d\u308b\u30ab\u30c6\u30b4\u30ea\u6570\u306b\u7d5e\u3063\u3066\u3044\u304f\u307b\u3046\u304c\u7121\u96e3\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"8_KPI\"><span style=\"font-weight: 400;\">8. KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e1\u30c7\u30a3\u30a2\u304c\u76ee\u6307\u3059\u3079\u304d\u6210\u679c\u304c\u3069\u306e\u7a0b\u5ea6\u307e\u3067\u5b9f\u73fe\u3067\u304d\u3066\u3044\u308b\u306e\u304b\u3092\u77e5\u308b\u306b\u306f\u3001KPI\u306e\u8a2d\u5b9a\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u7acb\u3061\u4e0a\u3052\u76f4\u5f8c\u306e\u30e1\u30c7\u30a3\u30a2\u306f\u30a2\u30af\u30bb\u30b9\u304c\u5c11\u306a\u304f\u3001PV\u3084UU\u3068\u3044\u3063\u305f\u6570\u5024\u304c\u6709\u52b9\u306a\u6307\u6a19\u306b\u306a\u3089\u306a\u3044\u3053\u3068\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u306e\u305f\u3081\u3001\u521d\u671f\u6bb5\u968e\u306b\u304a\u3044\u3066\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5236\u4f5c\u4ef6\u6570\u3084\u516c\u958b\u4ef6\u6570\u3068\u3044\u3063\u305f\u5b9f\u7e3e\u306b\u91cd\u304d\u3092\u7f6e\u3044\u3066KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u30a2\u30af\u30bb\u30b9\u304c\u5897\u3048\u59cb\u3081\u305f\u3089\u3001PV\u3084UU\u3001\u30da\u30fc\u30b8\u6ede\u5728\u6642\u9593\u3001\u56de\u904a\u7387\u306a\u3069\u306e\u6307\u6a19\u3092\u6d3b\u7528\u3059\u308b\u306e\u304c\u6709\u52b9\u3067\u3059\u3002KPI\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u6210\u9577\u6bb5\u968e\u306b\u5408\u3063\u305f\u8a2d\u5b9a\u3092\u3057\u3066\u3044\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span class=\"keiko_blue\"><strong>\uff1e\uff1eKPI\u306b\u3064\u3044\u3066\u3088\u308a\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/strong><\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"njFIuWE371\"><p><a href=\"https:\/\/yapp.li\/magazine\/4826\/\">\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u76ee\u6307\u3059\u3079\u304dKPI\u3068\u306f\uff1fDAU\u30fbMAU\u306a\u3069\u306b\u3064\u3044\u3066\u4e00\u6319\u89e3\u8aac<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u76ee\u6307\u3059\u3079\u304dKPI\u3068\u306f\uff1fDAU\u30fbMAU\u306a\u3069\u306b\u3064\u3044\u3066\u4e00\u6319\u89e3\u8aac&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | \u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306e\u81ea\u793e\u30a2\u30d7\u30ea\u6d3b\u7528\u30e1\u30c7\u30a3\u30a2\" src=\"https:\/\/yapp.li\/magazine\/4826\/embed\/#?secret=XLgpFjBaYY#?secret=njFIuWE371\" data-secret=\"njFIuWE371\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><span id=\"9\"><span style=\"font-weight: 400;\">9. \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3059\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6700\u7d42\u6bb5\u968e\u3068\u3057\u3066\u3001\u30e1\u30c7\u30a3\u30a2\u306b\u63b2\u8f09\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u5916\u90e8\u306b\u5236\u4f5c\u3092\u59d4\u8a17\u3059\u308b\u5834\u5408\u3082\u5916\u90e8\u30b9\u30bf\u30c3\u30d5\u306b\u3059\u3079\u3066\u3092\u4efb\u305b\u305a\u3001\u30ec\u30ae\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3084\u8a18\u4e8b\u69cb\u6210\u306a\u3069\u3092\u793e\u5185\u3067\u541f\u5473\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u521d\u671f\u6bb5\u968e\u3067\u5236\u4f5c\u3059\u308b\u3079\u304d\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30c6\u30fc\u30de\u3092\u7d5e\u308a\u3001\u5236\u4f5c\u672c\u6570\u3068\u5236\u4f5c\u671f\u9593\u3092\u5148\u306b\u6c7a\u3081\u3066\u304a\u304f\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002\u516c\u958b\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3044\u3001\u9069\u5b9c\u8abf\u6574\u3084\u4fee\u6b63\u3092\u304b\u3051\u308b\u3053\u3068\u3067\u30e1\u30c7\u30a3\u30a2\u306e\u8cea\u3092\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span id=\"i-22\"><span style=\"font-weight: 400;\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u6210\u529f\u4f8b<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u306b\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u6210\u529f\u4f8b\u3068\u3057\u3066\u30013\u793e\u306e\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u3053\u307e\u3067\u306b\u89e3\u8aac\u3057\u3066\u304d\u305f\u30dd\u30a4\u30f3\u30c8\u3068\u5185\u5bb9\u3092\u7167\u3089\u3057\u5408\u308f\u305b\u308b\u3068\u3001\u5404\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u55b6\u76ee\u7684\u3084\u5f97\u3089\u308c\u305f\u52b9\u679c\u304c\u3088\u308a\u7406\u89e3\u3067\u304d\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/span><\/p>\n<h3><span id=\"i-23\"><span style=\"font-weight: 400;\">\u8a8d\u77e5\u62e1\u5927\u306e\u6210\u529f\u4e8b\u4f8b\uff1a<\/span><a href=\"https:\/\/cybozushiki.cybozu.co.jp\/\"><span style=\"font-weight: 400;\">\u30b5\u30a4\u30dc\u30a6\u30ba\u5f0f<\/span><\/a><\/span><\/h3>\n<p><span style=\"font-weight: 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