{"id":4826,"date":"2022-08-26T10:39:32","date_gmt":"2022-08-26T01:39:32","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=4826"},"modified":"2025-03-26T07:28:12","modified_gmt":"2025-03-25T22:28:12","slug":"kpi%e3%81%af%e3%81%a9%e3%81%86%e8%a8%ad%e5%ae%9a%e3%81%99%e3%82%8b%ef%bc%9f%e5%85%b7%e4%bd%93%e7%9a%84%e3%81%aa%e8%a8%ad%e5%ae%9a%e3%81%ae%e6%96%b9%e6%b3%95%e3%82%92%e8%a9%b3%e3%81%97%e3%81%8f","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/4826\/","title":{"rendered":"\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u76ee\u6307\u3059\u3079\u304dKPI\u3068\u306f\uff1fDAU\u30fbMAU\u306a\u3069\u306b\u3064\u3044\u3066\u4e00\u6319\u89e3\u8aac"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone wp-image-7515 size-large\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/08\/magazine4826-1-1024x680.png\" alt=\"\" width=\"880\" height=\"584\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/08\/magazine4826-1-1024x680.png 1024w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/08\/magazine4826-1-300x199.png 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/08\/magazine4826-1-768x510.png 768w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/08\/magazine4826-1-1536x1021.png 1536w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/08\/magazine4826-1-940x625.png 940w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/08\/magazine4826-1.png 1615w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30a2\u30d7\u30ea\u306e\u904b\u7528\u3092\u958b\u59cb\u3059\u308b\u3068\u3001\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3068\u540c\u3058\u3088\u3046\u306b\u52b9\u679c\u691c\u8a3c\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u304c\u3001\u3069\u306e\u3088\u3046\u306a\u6570\u5b57\u3092KPI\u306b\u3057\u3066\u52b9\u679c\u3092\u898b\u3066\u3044\u3051\u3070\u3044\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u3001\u3068\u3044\u3046\u3088\u3046\u306a\u304a\u60a9\u307f\u3092\u304a\u6301\u3061\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30a2\u30d7\u30ea\u306b\u95a2\u3059\u308b\u6307\u6a19\u306b\u3064\u3044\u3066\u5fb9\u5e95\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#KPI\">\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u8981KPI<\/a><ul><li><a href=\"#i\">\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570<\/a><\/li><li><a href=\"#CPI\">CPI<\/a><\/li><li><a href=\"#i-2\">\u30a2\u30f3\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570<\/a><\/li><li><a href=\"#i-3\">\u30a4\u30d9\u30f3\u30c8\u6570<\/a><\/li><li><a href=\"#i-4\">\u8ab2\u91d1\u7387<\/a><\/li><li><a href=\"#DAUMAU\">DAU\/MAU<\/a><\/li><li><a href=\"#i-5\">\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387<\/a><\/li><li><a href=\"#ARPU\">ARPU<\/a><\/li><li><a href=\"#ARPPU\">ARPPU<\/a><\/li><li><a href=\"#ARPDAU\">ARPDAU<\/a><\/li><li><a href=\"#ROAS\">ROAS<\/a><\/li><li><a href=\"#ROI\">ROI<\/a><\/li><li><a href=\"#LTV\">LTV<\/a><\/li><\/ul><\/li><li><a href=\"#KPI-2\">\u307e\u3068\u3081\uff1a\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3082\u3001KPI\u306e\u8a2d\u5b9a\u3067\u6307\u6a19\u304c\u6d17\u3044\u51fa\u3057\u3084\u3059\u304f\u306a\u308b<\/a><\/li><\/ul><\/div>\n<h2><span id=\"KPI\"><strong>\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u8981KPI<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u7528\u3044\u3089\u308c\u308b\u4e3b\u8981\u306aKPI\u3068\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u6307\u6a19\u3068\u306a\u308b\u6570\u5024\u304c\u591a\u6570\u5b58\u5728\u3059\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u76ee\u7684\u306b\u5408\u3063\u305f\u6307\u6a19\u3092KPI\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001KPI\u306b\u8a2d\u5b9a\u3067\u304d\u308b\u6307\u6a19\u3092\u5177\u4f53\u7684\u306b\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u00a0<\/span><\/p>\n<h3><span id=\"i\"><span style=\"font-weight: 400;\">\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b9\u30c8\u30a2\u304b\u3089\u30a2\u30d7\u30ea\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3001\u81ea\u8eab\u306e\u7aef\u672b\u306b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u4ef6\u6570\u3067\u3059\u3002\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u6570\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3068\u3057\u3066\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p>\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u304a\u3059\u3059\u3081\u306a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u305c\u3072\u5408\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Vpd3gN65l2\"><p><a href=\"https:\/\/yapp.li\/magazine\/3046\/\">\u30a2\u30d7\u30ea\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u4fc3\u9032\u306b\u304a\u3059\u3059\u3081\u306a\u65b9\u6cd58\u9078\uff01ASO\u5bfe\u7b56\u30fb\u30c4\u30a4\u30c3\u30bf\u30fc\u3092\u6d3b\u7528\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5\u3068\u306f\uff1f<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30a2\u30d7\u30ea\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u4fc3\u9032\u306b\u304a\u3059\u3059\u3081\u306a\u65b9\u6cd58\u9078\uff01ASO\u5bfe\u7b56\u30fb\u30c4\u30a4\u30c3\u30bf\u30fc\u3092\u6d3b\u7528\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5\u3068\u306f\uff1f&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | \u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306e\u81ea\u793e\u30a2\u30d7\u30ea\u6d3b\u7528\u30e1\u30c7\u30a3\u30a2\" src=\"https:\/\/yapp.li\/magazine\/3046\/embed\/#?secret=BXwNt7TOyH#?secret=Vpd3gN65l2\" data-secret=\"Vpd3gN65l2\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><span id=\"CPI\"><span style=\"font-weight: 400;\">CPI<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CPI\u306fCost per Install\u306e\u7565\u3067\u3001\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb1\u4ef6\u3042\u305f\u308a\u306b\u304b\u304b\u3063\u305f\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u6307\u3057\u307e\u3059\u3002CPI\u304c\u4f4e\u3044\u307b\u3069\u3001\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30a2\u30d7\u30ea\u306ePR\u306b1,000\u4e07\u5186\u306e\u5e83\u544a\u8cbb\u3092\u6295\u3058\u300110\u4e07\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u7372\u5f97\u3057\u305f\u5834\u5408\u3001CPI\u306f100\u5186\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-2\"><span style=\"font-weight: 400;\">\u30a2\u30f3\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30a2\u30f3\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u306f\u3001\u30a2\u30d7\u30ea\u3092\u4e00\u5ea6\u306f\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u3082\u306e\u306e\u3001\u305d\u306e\u5f8c\u30a2\u30f3\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u8868\u3057\u307e\u3059\u3002\u30a2\u30f3\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u304c\u591a\u3044\u5834\u5408\u3001\u30a2\u30d7\u30ea\u306e\u5229\u7528\u983b\u5ea6\u304c\u4f4e\u304f\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u304c\u8584\u308c\u305f\u30b1\u30fc\u30b9\u3068\u3001\u30a2\u30d7\u30ea\u306b\u4e0d\u6e80\u304c\u3042\u308b\u306a\u3069\u306e\u7406\u7531\u3067\u524a\u9664\u3055\u308c\u305f\u30b1\u30fc\u30b9\u304c\u60f3\u5b9a\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u30a2\u30f3\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u3092KPI\u3068\u3059\u308b\u5834\u5408\u3001\u4ef6\u6570\u3060\u3051\u3067\u306a\u304f\u30a2\u30f3\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u305f\u7406\u7531\u3082\u4f75\u305b\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<div style=\"background: #FFFFFF; padding: 15px; border: 2px solid #7FC5DA; border-radius: 10px; word-break: break-all;\">\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><strong>\u30a2\u30d7\u30ea\u306e\u52b9\u679c\u3092\u9ad8\u3081\u305f\u3044\u65b9\u306b\u304a\u3059\u3059\u3081\u7121\u6599eBook\uff01<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">\u30a2\u30d7\u30ea\u3092\u6d3b\u7528\u3057\u3066\u307f\u305f\u3082\u306e\u306e\u3001\u3044\u307e\u3044\u3061\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u3068\u304a\u60a9\u307f\u306e\u65b9\u5fc5\u898b\uff01\u30a2\u30d7\u30ea\u306e\u52b9\u679c\u304c\u30a4\u30de\u30a4\u30c1\u306a\u3068\u304d\u306e\u201d\u3042\u308b\u3042\u308b\u201d\u3068\u305d\u308c\u306b\u5bfe\u3059\u308b\u5bfe\u7b56\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002KPI\u3092\u8a2d\u5b9a\u3057\u3066\u52b9\u679c\u691c\u8a3c\u3092\u3046\u307e\u304f\u9032\u3081\u308b\u305f\u3081\u306b\u3082\u3001\u305c\u3072\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n<p><a href=\"https:\/\/go.yapp.li\/document_wp_appli_effect_improvement.html\"><img loading=\"lazy\" class=\"aligncenter wp-image-5989 size-medium\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/08\/wp_shohosen_ol-300x214.png\" alt=\"\" width=\"300\" height=\"214\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/08\/wp_shohosen_ol-300x214.png 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/08\/wp_shohosen_ol-1024x730.png 1024w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/08\/wp_shohosen_ol-768x548.png 768w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/08\/wp_shohosen_ol-1536x1095.png 1536w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/08\/wp_shohosen_ol-2048x1460.png 2048w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/08\/wp_shohosen_ol-940x670.png 940w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/go.yapp.li\/document_wp_appli_effect_improvement.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 12pt;\">\u81ea\u793e\u30a2\u30d7\u30ea\u306e\u52b9\u679c\u304c\u3044\u307e\u3044\u3061\u306a\u6642\u3042\u308b\u3042\u308b\u3068\u305d\u306e\u51e6\u65b9\u305b\u3093 ~\u30a2\u30d7\u30ea\u306e\u77e5\u8b58\u3092\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u30de\u30fc\u30b1\u30bf\u30fc\u3082\u8981\u30c1\u30a7\u30c3\u30af~<\/span><\/a><\/p>\n<div style=\"text-align: center;\"><a style=\"position: relative; display: inline-block; background: #00A9E0; border-radius: 30px; font-size: 1.1em; font-weight: bold; color: #ffffff; text-decoration: none; padding: 0.7em 1.5em 0.7em 1em;\" href=\"https:\/\/go.yapp.li\/document_wp_appli_effect_improvement.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ffffff;\"><span style=\"position: relative; display: inline-block; background: #00a9e0; border-radius: 30px; font-size: 1.1em; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; padding: 0.7em 1.5em 0.7em 1em;\"><b>\u00a0\u3000\u3000\u3000\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304a\u304f<\/b><\/span><\/span><span style=\"color: #ffffff;\"><span style=\"display: inline-block; background: #00a9e0; border-radius: 30px; font-size: 1.1em; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; padding: 0.7em 1.5em 0.7em 1em; top: calc(50% - 7.7px);\"><b><img style=\"position: absolute; top: calc(50% - 7.7px); right: 7px; width: 10px;\" src=\"https:\/\/nk-media.org\/wp-content\/uploads\/2020\/09\/arrow-s.png\" alt=\"\" \/><\/b><\/span><\/span><\/a><\/div>\n<\/div>\n<h3><span id=\"i-3\"><span style=\"font-weight: 400;\">\u30a4\u30d9\u30f3\u30c8\u6570<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30a2\u30d7\u30ea\u5185\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u547c\u3073\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u4ef6\u6570\u3092\u8868\u3059\u6307\u6a19\u304c\u30a4\u30d9\u30f3\u30c8\u6570\u3067\u3059\u3002\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u3067\u3042\u308c\u3070\u300c\u30ec\u30d9\u30eb\u30a2\u30c3\u30d7\u300d\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a2\u30d7\u30ea\u3067\u3042\u308c\u3070\u300c\u6ce8\u6587\u300d\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5177\u4f53\u7684\u306a\u884c\u52d5\u3092\u4fc3\u305b\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b\u969b\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-4\"><span style=\"font-weight: 400;\">\u8ab2\u91d1\u7387<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3092\u5b9f\u884c\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3092\u793a\u3059\u6570\u5024\u304c\u8ab2\u91d1\u7387\u3067\u3059\u3002\u30a2\u30d7\u30ea\u306e\u6709\u7528\u6027\u3084\u5229\u4fbf\u6027\u3092\u5b9f\u611f\u3057\u306a\u3051\u308c\u3070\u30e6\u30fc\u30b6\u30fc\u306f\u8ab2\u91d1\u3057\u306a\u3044\u305f\u3081\u3001\u8ab2\u91d1\u7387\u304c\u4f4e\u3044\u5834\u5408\u306f\u5358\u306b\u8ab2\u91d1\u3092\u4fc3\u3059\u3060\u3051\u3067\u306a\u304f\u3001UX\uff08\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u3084UI\uff08\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\uff09\u306a\u3069\u3092\u7dcf\u5408\u7684\u306b\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u5408\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"rFXqfWeaI6\"><p><a href=\"https:\/\/yapp.li\/magazine\/3772\/\">\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3068\u306f\uff1f\u30b2\u30fc\u30e0\u4ee5\u5916\u306e\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u306e\u57fa\u790e\u77e5\u8b58\u30fb\u30c8\u30ec\u30f3\u30c9\u3092\u7d39\u4ecb<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3068\u306f\uff1f\u30b2\u30fc\u30e0\u4ee5\u5916\u306e\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u306e\u57fa\u790e\u77e5\u8b58\u30fb\u30c8\u30ec\u30f3\u30c9\u3092\u7d39\u4ecb&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | \u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306e\u81ea\u793e\u30a2\u30d7\u30ea\u6d3b\u7528\u30e1\u30c7\u30a3\u30a2\" src=\"https:\/\/yapp.li\/magazine\/3772\/embed\/#?secret=Sp1IBsZq39#?secret=rFXqfWeaI6\" data-secret=\"rFXqfWeaI6\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><span id=\"DAUMAU\"><span style=\"font-weight: 400;\">DAU\/MAU<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">DAU\u3068MAU\u306f\u3001\u305d\u308c\u305e\u308cDaily Active User\u3001Monthly Active User\u306e\u7565\u3067\u3001\u65e5\u3054\u3068\u30fb\u6708\u3054\u3068\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u8868\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u3001\u30a2\u30d7\u30ea\u3092\u5b9f\u969b\u306b\u8d77\u52d5\u3057\u3066\u5229\u7528\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3092\u77e5\u308b\u4e0a\u3067\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u4e0b\u8a18\u306b\u6319\u3052\u308b\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3068\u4f75\u305b\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u306e\u30a2\u30d7\u30ea\u306e\u6709\u7528\u6027\u30fb\u5229\u4fbf\u6027\u3092\u77e5\u308b\u305f\u3081\u306e\u6750\u6599\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\nDAU\u30fbMAU\u306b\u3064\u3044\u3066\u306f\u4ee5\u4e0b\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"4w6Op8kRnc\"><p><a href=\"https:\/\/yapp.li\/magazine\/1774\/\">DAU\u30fbMAU\u3068\u306f\uff1f\u30a2\u30d7\u30ea\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u6307\u6a19\u3068\u3001\u6210\u679c\u3092\u4e0a\u3052\u308b\u65bd\u7b56\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;DAU\u30fbMAU\u3068\u306f\uff1f\u30a2\u30d7\u30ea\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u6307\u6a19\u3068\u3001\u6210\u679c\u3092\u4e0a\u3052\u308b\u65bd\u7b56\u3092\u8a73\u3057\u304f\u89e3\u8aac&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | \u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306e\u81ea\u793e\u30a2\u30d7\u30ea\u6d3b\u7528\u30e1\u30c7\u30a3\u30a2\" src=\"https:\/\/yapp.li\/magazine\/1774\/embed\/#?secret=MKm9usaHCm#?secret=4w6Op8kRnc\" data-secret=\"4w6Op8kRnc\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><span id=\"i-5\"><span style=\"font-weight: 400;\">\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u7d99\u7d9a\u7387\u3084\u5b9a\u7740\u7387\u3092\u6570\u5024\u3067\u8868\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5834\u5408\u3001\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u7d99\u7d9a\u3057\u3066\u5229\u7528\u3057\u3066\u3044\u308b\u5272\u5408\u3092\u793a\u3057\u307e\u3059\u3002\u7fcc\u65e5\u306e\u7d99\u7d9a\u7387\u30017\u65e5\u76ee\u7d99\u7d9a\u7387\u300130\u65e5\u76ee\u7d99\u7d9a\u7387\u306e3\u3064\u306e\u6307\u6a19\u304c\u3088\u304f\u7528\u3044\u3089\u308c\u3066\u304a\u308a\u3001\u30a2\u30d7\u30ea\u306e\u5229\u7528\u3092\u3084\u3081\u308b\u6642\u671f\u3084\u5229\u7528\u983b\u5ea6\u304c\u9ad8\u307e\u308b\u6642\u671f\u3092\u628a\u63e1\u3059\u308b\u4e0a\u3067\u5f79\u7acb\u3064\u6570\u5024\u3067\u3059\u3002<br \/>\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"bqmjuLkGi0\"><p><a href=\"https:\/\/yapp.li\/magazine\/2212\/\">\u4f11\u7720\u30e6\u30fc\u30b6\u30fc\u3092\u547c\u3073\u623b\u3059\uff01\u30a2\u30d7\u30ea\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3068\u3044\u3046\u6307\u6a19\u3068\u306f\u3002<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u4f11\u7720\u30e6\u30fc\u30b6\u30fc\u3092\u547c\u3073\u623b\u3059\uff01\u30a2\u30d7\u30ea\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3068\u3044\u3046\u6307\u6a19\u3068\u306f\u3002&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | \u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306e\u81ea\u793e\u30a2\u30d7\u30ea\u6d3b\u7528\u30e1\u30c7\u30a3\u30a2\" src=\"https:\/\/yapp.li\/magazine\/2212\/embed\/#?secret=6HUw6CmVfZ#?secret=bqmjuLkGi0\" data-secret=\"bqmjuLkGi0\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><span id=\"ARPU\"><span style=\"font-weight: 400;\">ARPU<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ARPU\u306fAverage Revenue per User\u306e\u7565\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u3092\u8868\u3057\u307e\u3059\u30021\u30f5\u6708\u5358\u4f4d\u3067\u8a08\u7b97\u3055\u308c\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3082\u306e\u306e\u3001\u660e\u78ba\u306a\u30eb\u30fc\u30eb\u306f\u5b58\u5728\u3057\u306a\u3044\u305f\u3081\u81ea\u793e\u306b\u3068\u3063\u3066\u77e5\u308a\u305f\u3044\u671f\u9593\u3084\u5229\u4fbf\u6027\u306e\u9ad8\u3044\u671f\u9593\u3067\u7b97\u51fa\u3057\u3066\u69cb\u3044\u307e\u305b\u3093\u3002ARPU\u304c\u9ad8\u3044\u30a2\u30d7\u30ea\u306f\u3001\u30de\u30cd\u30bf\u30a4\u30ba\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"ARPPU\"><span style=\"font-weight: 400;\">ARPPU<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ARPPU\u306fAverage Revenue per Paid User\u306e\u7565\u3067\u3001\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u5e73\u5747\u8ab2\u91d1\u984d\u3092\u8868\u3057\u307e\u3059\u3002APRU\u306f\u8ab2\u91d1\u30fb\u975e\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u3092\u533a\u5225\u3057\u306a\u3044\u306e\u306b\u5bfe\u3057\u3066\u3001\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u306e\u307f\u306b\u7126\u70b9\u3092\u3042\u3066\u3066\u3044\u308b\u3053\u3068\u304cARPPU\u3068APRU\u3068\u306e\u5927\u304d\u306a\u9055\u3044\u3067\u3059\u3002\u7279\u306b\u3001\u7121\u6599\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u6709\u6599\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30a2\u30d7\u30ea\u306b\u304a\u3044\u3066\u306f\u3001ARPPU\u304c\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"ARPDAU\"><span style=\"font-weight: 400;\">ARPDAU<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ARPDAU\u306fAverage Revenue per Daily Active User\u306e\u7565\u3067\u3001\u30c7\u30a4\u30ea\u30fc\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306e\u5e73\u5747\u58f2\u4e0a\u3092\u6307\u3057\u307e\u3059\u3002\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u6226\u7565\u304c\u3069\u306e\u7a0b\u5ea6\u52b9\u679c\u3092\u767a\u63ee\u3057\u3066\u3044\u308b\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u969b\u306b\u7528\u3044\u3089\u308c\u308b\u6307\u6a19\u3067\u3001\u65e5\u3054\u3068\u306b\u8ab2\u91d1\u984d\u304c\u5909\u52d5\u3059\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30b2\u30fc\u30e0\u306a\u3069\u3067KPI\u3068\u3057\u3066\u3088\u304f\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"ROAS\"><span style=\"font-weight: 400;\">ROAS<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ROAS\u306fReturn On Advertising Spend\u306e\u7565\u3067\u3001\u5e83\u544a\u306b\u6295\u3058\u305f\u8cbb\u7528\u304c\u5e83\u544a\u7d4c\u7531\u3067\u58f2\u4e0a\u306b\u7d50\u3073\u3064\u3044\u305f\u5ea6\u5408\u3044\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002\u30a2\u30d7\u30ea\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u969b\u306b\u7528\u3044\u3089\u308c\u3001ROAS\u304c\u9ad8\u3051\u308c\u3070\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"zgyfirWw0p\"><p><a href=\"https:\/\/yapp.li\/magazine\/2388\/\">ROAS\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u30fb\u4ed6\u6307\u6a19\u3068\u306e\u9055\u3044\u30fb\u6539\u5584\u7b56\u3092\u4e00\u6319\u89e3\u8aac\u3002<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;ROAS\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u30fb\u4ed6\u6307\u6a19\u3068\u306e\u9055\u3044\u30fb\u6539\u5584\u7b56\u3092\u4e00\u6319\u89e3\u8aac\u3002&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | \u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306e\u81ea\u793e\u30a2\u30d7\u30ea\u6d3b\u7528\u30e1\u30c7\u30a3\u30a2\" src=\"https:\/\/yapp.li\/magazine\/2388\/embed\/#?secret=v6eff3s4Ja#?secret=zgyfirWw0p\" data-secret=\"zgyfirWw0p\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><span id=\"ROI\"><span style=\"font-weight: 400;\">ROI<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ROI\u306fReturn On 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id=\"KPI-2\"><strong>\u307e\u3068\u3081\uff1a\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3082\u3001KPI\u306e\u8a2d\u5b9a\u3067\u6307\u6a19\u304c\u6d17\u3044\u51fa\u3057\u3084\u3059\u304f\u306a\u308b<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">KPI\u306fKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u8a2d\u3051\u308b\u4e2d\u9593\u76ee\u6a19\u306e\u3053\u3068\u3067\u3042\u308a\u3001\u76ee\u6a19\u9054\u6210\u307e\u3067\u306e\u904e\u7a0b\u3092\u53ef\u8996\u5316\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3082\u3001KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u58f2\u4e0a\u306b\u95a2\u3059\u308b\u6307\u6a19\u3092\u6d17\u3044\u51fa\u3057\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u4eca\u56de\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3001\u305c\u3072\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u3057\u3066\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3078\u3068\u5c0e\u3044\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u306a\u304a\u3001\u300c\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u300d\u306b\u95a2\u5fc3\u3092\u6301\u305f\u308c\u305f\u65b9\u3067\u3001\u307e\u3060\u30a2\u30d7\u30ea\u3092\u4f5c\u3063\u3066\u3044\u306a\u3044\u3001\u3082\u3057\u304f\u306f\u30a2\u30d7\u30ea\u3092\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3057\u3088\u3046\u3068\u601d\u3063\u3066\u3044\u308b\u65b9\u306f\u305c\u3072\u3001\u30a2\u30d7\u30ea\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300c<\/span><a href=\"https:\/\/yapp.li\/\"><span style=\"font-weight: 400;\">Yappli<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u30a2\u30d7\u30ea\u306e\u958b\u767a\u30fb\u904b\u7528\u30fb\u5206\u6790\u307e\u3067\u3059\u3079\u3066\u30ce\u30fc\u30b3\u30fc\u30c9\u3067\u884c\u3048\u3001\u6700\u77ed1\u30f5\u6708\u306e\u30b9\u30d4\u30fc\u30c9\u3067\u3059\u3050\u306b\u81ea\u793e\u30a2\u30d7\u30ea\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30a2\u30d7\u30ea\u904b\u55b6\u306e\u30ce\u30a6\u30cf\u30a6\u3082\u8c4a\u5bcc\u306a\u306e\u3067\u3001\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>\u30a2\u30d7\u30ea\u306e\u904b\u7528\u3092\u958b\u59cb\u3059\u308b\u3068\u3001\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3068\u540c\u3058\u3088\u3046\u306b\u52b9\u679c\u691c\u8a3c\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u304c\u3001\u3069\u306e\u3088\u3046\u306a\u6570\u5b57\u3092KPI\u306b\u3057\u3066\u52b9\u679c\u3092\u898b\u3066\u3044\u3051\u3070\u3044\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u3001\u3068\u3044\u3046\u3088\u3046\u306a\u304a\u60a9\u307f\u3092\u304a\u6301\u3061\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30a2\u30d7\u30ea\u306b &#8230; <\/p>\n","protected":false},"author":30,"featured_media":7515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[100],"tags":[],"_links":{"self":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/4826"}],"collection":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/comments?post=4826"}],"version-history":[{"count":22,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/4826\/revisions"}],"predecessor-version":[{"id":7681,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/4826\/revisions\/7681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media\/7515"}],"wp:attachment":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media?parent=4826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/categories?post=4826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/tags?post=4826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}