{"id":4420,"date":"2022-06-03T19:10:00","date_gmt":"2022-06-03T10:10:00","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=4420"},"modified":"2023-01-18T22:34:51","modified_gmt":"2023-01-18T13:34:51","slug":"crm%e3%82%92%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e6%b4%bb%e7%94%a8%e3%81%99%e3%82%8b%e3%83%a1%e3%83%aa%e3%83%83%e3%83%88%e3%81%a8%e3%81%af%ef%bc%9f%e5%85%b7","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/4420\/","title":{"rendered":"CRM\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u89e3\u8aac"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u308f\u308a\u65b9\u3092\u4e01\u5be7\u306b\u30b1\u30a2\u3057\u3066\u3044\u304f\u3053\u3068\u306f\u4f01\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u8ab2\u984c\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u80cc\u666f\u3082\u3042\u308a\u3001CRM\uff08\u9867\u5ba2\u7ba1\u7406\uff09\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u304b\u3057\u3066\u3044\u304fCRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u8df5\u3059\u308b\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<br \/>\n<\/span><span style=\"font-weight: 400;\">\u4e00\u65b9\u3067\u3001CRM\u3092\u3069\u306e\u3088\u3046\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u3001\u6d3b\u7528\u3059\u308b\u3068\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u5f97\u3089\u308c\u308b\u306e\u304b\u306a\u3069\u3092\u77e5\u308a\u305f\u3044\u3068\u611f\u3058\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002<br \/>\n\u3053\u3053\u3067\u306f\u3001CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6982\u8981\u3084\u30e1\u30ea\u30c3\u30c8\u306e\u307b\u304b\u3001\u5177\u4f53\u7684\u306a\u65bd\u7b56\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p>\u25b7\u25b7<a href=\"https:\/\/yapp.li\/magazine\/4048\/\" target=\"_blank\" rel=\"noopener\">\u9867\u5ba2\u7ba1\u7406\uff08CRM \uff09\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306b\u304a\u3059\u3059\u3081\u306e\u8a18\u4e8b\u306f\u3053\u3061\u3089\u300c<strong>\u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306eCRM\u5165\u9580\u3002\u9867\u5ba2\u7ba1\u7406\u306f\u30a2\u30d7\u30ea\u304b\u3089\u59cb\u3081\u308b\u306e\u306f\u6b63\u89e3\uff1f<\/strong>\u300d<\/a><\/p>\n<div style=\"background: #FFFFFF; padding: 15px; border: 2px solid #7FC5DA; border-radius: 10px; word-break: break-all;\">\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><strong>CRM\u306b\u3064\u3044\u3066\u6df1\u304f\u77e5\u308a\u305f\u3044\u65b9\u3078\u306e\u30d7\u30ec\u30bc\u30f3\u30c8\uff01<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">\u5b9f\u969b\u306bCRM\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u3082\u306e\u306e\u3001\u601d\u3046\u3088\u3046\u306a\u7d50\u679c\u304c\u306a\u304b\u306a\u304b\u51fa\u306a\u3044\u3068\u3044\u3046\u30b1\u30fc\u30b9\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u3001\u4e3b\u306a\u539f\u56e0\u3068\u89e3\u6c7a\u7b56\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u3044\u65b9\u306e\u305f\u3081\u306e<strong>\u7121\u6599eBook<\/strong>\u3092\u30d7\u30ec\u30bc\u30f3\u30c8\u4e2d\uff01<br \/>\n\u3061\u3087\u3063\u3068\u3057\u305f\u30b9\u30ad\u30de\u6642\u9593\u3067\u6c17\u8efd\u306b\u898b\u308c\u308b\u30dc\u30ea\u30e5\u30fc\u30e0\u306a\u306e\u3067\u3001\u305c\u3072\u4e00\u5ea6\u3054\u89a7\u306b\u306a\u3063\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" class=\"size-medium wp-image-5252 aligncenter\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/11\/cover_crm_wp-300x222.png\" alt=\"\" width=\"300\" height=\"222\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/11\/cover_crm_wp-300x222.png 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/11\/cover_crm_wp.png 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/go.yapp.li\/document_wp_crm.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 14pt;\"><strong>CRM\u304c\u4e0a\u624b\u304f\u884c\u304b\u306a\u3044\u7406\u7531\u3068\u305d\u306e\u89e3\u6c7a\u7b56\u3000\u9867\u5ba2\u4e2d\u5fc3\u306eCRM\u3092\u8a2d\u8a08\u3059\u308b<\/strong><\/span><\/a><\/p>\n<div style=\"text-align: center;\"><a style=\"position: relative; display: inline-block; background: #00A9E0; border-radius: 30px; font-size: 1.1em; font-weight: bold; color: #ffffff; text-decoration: none; padding: 0.7em 1.5em 0.7em 1em;\" href=\"https:\/\/go.yapp.li\/document_wp_crm.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304a\u304f<img style=\"position: absolute; top: calc(50% - 7.7px); right: 7px; width: 10px;\" src=\"https:\/\/nk-media.org\/wp-content\/uploads\/2020\/09\/arrow-s.png\" alt=\"\" \/><\/a><\/div>\n<\/div>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#CRM\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6982\u8981<\/a><\/li><li><a href=\"#CRM-2\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u8981\u7d20<\/a><ul><li><a href=\"#i\">\u9867\u5ba2\u60c5\u5831\u306e\u84c4\u7a4d<\/a><\/li><li><a href=\"#i-2\">\u9867\u5ba2\u60c5\u5831\u306e\u5206\u6790<\/a><\/li><li><a href=\"#i-3\">\u9867\u5ba2\u60c5\u5831\u306e\u6d3b\u7528<\/a><\/li><\/ul><\/li><li><a href=\"#CRM-3\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#i-4\">\u30ea\u30d4\u30fc\u30c8\u306b\u3064\u306a\u304c\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u69cb\u7bc9\u306b\u5f79\u7acb\u3064<\/a><\/li><li><a href=\"#i-5\">\u9867\u5ba2\u3078\u306e\u7406\u89e3\u5ea6\u304c\u9ad8\u307e\u308b<\/a><\/li><li><a href=\"#LTV\">LTV\u5411\u4e0a\u306b\u5bc4\u4e0e\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#CRM-4\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d41\u308c<\/a><ul><li><a href=\"#1\">1. \u9867\u5ba2\u60c5\u5831\u306e\u53d6\u5f97<\/a><\/li><li><a href=\"#2\">2. \u53d6\u5f97\u3057\u305f\u60c5\u5831\u306e\u5206\u985e\u30fb\u6574\u7406<\/a><\/li><li><a href=\"#3\">3. \u60c5\u5831\u306e\u5206\u6790\u30fb\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316<\/a><\/li><li><a href=\"#4\">4. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5b9f\u884c\u30fb\u691c\u8a3c<\/a><\/li><\/ul><\/li><li><a href=\"#CRM-5\">\u00a0CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56<\/a><ul><li><a href=\"#i-6\">\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a<\/a><\/li><li><a href=\"#DMP\">\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u3068\u306e\u9023\u643a<\/a><\/li><li><a href=\"#i-7\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/li><\/ul><\/li><li><a href=\"#CRM-6\">\u307e\u3068\u3081\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059\u306a\u3089\u3001CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c0e\u5165\u3092<\/a><\/li><\/ul><\/div>\n<h2><span id=\"CRM\"><span style=\"font-weight: 400;\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6982\u8981<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CRM\uff08Customer Relationship Management\uff09\u3068\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u53ca\u3073\u3001\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3092\u6307\u3057\u307e\u3059\u3002\u9867\u5ba2\u3054\u3068\u306b\u5fc5\u8981\u306a\u65bd\u7b56\u3092\u5206\u6790\u30fb\u628a\u63e1\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u6027\u3092\u7bc9\u3044\u3066\u3044\u304f\u3068\u3044\u3046\u8003\u3048\u65b9\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3057\u3066CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u300c\u9867\u5ba2\u3092\u8d77\u70b9\u3068\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u6349\u3048\u308b\u3068\u308f\u304b\u308a\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002CRM\u30b7\u30b9\u30c6\u30e0\u3092\u4f7f\u3063\u3066\u9867\u5ba2\u7ba1\u7406\u3092\u884c\u3044\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u306a\u3069\u306b\u5fdc\u3058\u3066\u3055\u307e\u3056\u307e\u306a\u65bd\u7b56\u3092\u6253\u3061\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u304cCRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CRM\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u305f\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3001\u4f01\u696d\u306e\u90fd\u5408\u3067\u306f\u306a\u304f\u9867\u5ba2\u306e\u8996\u70b9\u306b\u7acb\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u65bd\u7b56\u306b\u3064\u306a\u3052\u3001\u9867\u5ba2\u304c\u81ea\u793e\u306e\u30d5\u30a1\u30f3\u3068\u306a\u3063\u3066\u3044\u304f\u3002\u305d\u308c\u304cCRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u6307\u3059\u30b4\u30fc\u30eb\u3068\u3082\u3044\u3048\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CRM\u306f\u3001\u5358\u306b\u9867\u5ba2\u60c5\u5831\u3092\u7ba1\u7406\u3059\u308b\u3060\u3051\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u3092LTV\u6539\u5584\u3084\u58f2\u4e0a\u5411\u4e0a\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u305f\u3081\u306e\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3068\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002LTV\u3068\u306f\u3001\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u671f\u9593\u306b\u304a\u3044\u3066\u3001\u305d\u306e\u9867\u5ba2\u304c\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u4fa1\u5024\u306e\u7dcf\u8a08\u3092\u6307\u3057\u3066\u304a\u308a\u3001\u3069\u306e\u4e8b\u696d\u8005\u3082LTV\u306e\u6539\u5584\u304c\u547d\u984c\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u3044\u304b\u306b\u3057\u3066\u3001LTV\u6539\u5584\u3084\u58f2\u4e0a\u5411\u4e0a\u3092\u5b9f\u73fe\u3055\u305b\u308b\u3079\u304d\u304b\u3002CRM\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u30c4\u30fc\u30eb\u304b\u3089\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3057\u306a\u3044\u624b\u306f\u306a\u3044\u3068\u3044\u3048\u307e\u3059\u3002<\/span><\/p>\n<h2><span id=\"CRM-2\"><span style=\"font-weight: 400;\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u8981\u7d20<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u5fc5\u8981\u306a\u306e\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u3066\u4e0b\u8a18\u306e3\u70b9\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"i\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u60c5\u5831\u306e\u84c4\u7a4d<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u60c5\u5831\u306e\u7ba1\u7406\u30fb\u84c4\u7a4d\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002CRM\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u3001\u60c5\u5831\u306e\u5b9d\u5eab\u3068\u3044\u3048\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001CRM\u30b7\u30b9\u30c6\u30e0\u304b\u3089\u53d6\u5f97\u53ef\u80fd\u306a\u60c5\u5831\u306b\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25a0<\/span><b>CRM\u30b7\u30b9\u30c6\u30e0\u304b\u3089\u53d6\u5f97\u53ef\u80fd\u306a\u60c5\u5831\u306e\u4f8b<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>\u7a2e\u5225<\/b><\/td>\n<td><b>\u5177\u4f53\u4f8b<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u4eba\u53e3\u7d71\u8a08\u7684\u5909\u6570\uff08\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff09<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u5bb6\u65cf\u69cb\u6210\u30fb\u6240\u5f97\u30fb\u8077\u696d\u306a\u3069<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5730\u7406\u7684\u5909\u6570\uff08\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff09<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u5c45\u4f4f\u5730\u57df\u30fb\u4eba\u53e3\u5bc6\u5ea6\u30fb\u5c45\u4f4f\u5e74\u6570\u30fb\u73fe\u5730\u306e\u6c17\u5019\u306a\u3069<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5fc3\u7406\u7684\u5909\u6570\uff08\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff09<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u55dc\u597d\u30fb\u8208\u5473\u95a2\u5fc3\u30fb\u8da3\u5473\u30fb\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30fb\u4fa1\u5024\u89b3\u306a\u3069<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u884c\u52d5\u4e0a\u306e\u5909\u6570<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u4f7f\u7528\u983b\u5ea6\u30fb\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u30fb\u5546\u54c1\u3078\u306e\u611b\u7740\u5ea6\u306a\u3069<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5546\u54c1\u5c5e\u6027\u5909\u6570<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u4f7f\u7528\u3057\u3066\u3044\u308b\u5546\u54c1\u306e\u6027\u80fd\u30fb\u54c1\u8cea\u30fb\u30c7\u30b6\u30a4\u30f3\u306a\u3069<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306b\u3001\u9867\u5ba2\u3054\u3068\u306b\u62bd\u51fa\u53ef\u80fd\u306a\u5909\u6570(\u60c5\u5831)\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002\u5b9a\u91cf\u7684\u306a\u60c5\u5831\u3060\u3051\u3067\u306a\u304f\u3001\u5b9a\u6027\u7684\u306a\u60c5\u5831\u3082\u7ba1\u7406\u30fb\u84c4\u7a4d\u3067\u304d\u308bCRM\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u4e0a\u3067\u6700\u9069\u306a\u30c4\u30fc\u30eb\u306a\u306e\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-2\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u60c5\u5831\u306e\u5206\u6790<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u81a8\u5927\u306a\u9867\u5ba2\u60c5\u5831\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5f97\u3089\u308c\u305f\u60c5\u5831\u3092\u3069\u3046\u5206\u6790\u3059\u308b\u304b\u304c\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u91cd\u8981\u3068\u306a\u308b\u306e\u304c\u3001\u8907\u6570\u306e\u5909\u6570\u3092\u639b\u3051\u5408\u308f\u305b\u3001\u7279\u5b9a\u306e\u6761\u4ef6\u3054\u3068\u306b\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\uff09\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306b\u5c55\u958b\u3057\u3066\u3044\u3051\u3070\u3001\u5404\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u591a\u304f\u306eCRM\u30c4\u30fc\u30eb\u306b\u306f\u3001\u3042\u3089\u304b\u3058\u3081\u8a2d\u5b9a\u3057\u305f\u6761\u4ef6\u306b\u5fdc\u3058\u3066\u9867\u5ba2\u3092\u81ea\u52d5\u7684\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u307e\u3059\u3002\u84c4\u7a4d\u3055\u308c\u3066\u3044\u304f\u9867\u5ba2\u60c5\u5831\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5206\u6790\u3067\u304d\u308b\u305f\u3081\u3001\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\uff08\u9867\u5ba2\u5fc3\u7406\u306e\u6d1e\u5bdf\u30fb\u5206\u6790\uff09\u306b\u5f79\u7acb\u3064\u306e\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-3\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u60c5\u5831\u306e\u6d3b\u7528<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CRM\u3067\u7ba1\u7406\u3059\u308b\u9867\u5ba2\u60c5\u5831\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308b\u969b\u306e\u76ee\u7684\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u30662\u3064\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3072\u3068\u3064\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u7acb\u6848\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u52d8\u3084\u7d4c\u9a13\u306b\u983c\u3089\u306a\u3044\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u3092\u5224\u65ad\u306e\u4e3b\u8ef8\u3068\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u304c\u73fe\u5728\u3069\u306e\u3088\u3046\u306a\u72b6\u614b\u306b\u3042\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002CRM\u304b\u3089\u5f97\u3089\u308c\u305f\u5b9a\u91cf\u30fb\u5b9a\u6027\u60c5\u5831\u306f\u3001\u65b0\u305f\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u6848\u3059\u308b\u4e0a\u3067\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3082\u3046\u3072\u3068\u3064\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u691c\u8a3c\u3067\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u9867\u5ba2\u306e\u53cd\u5fdc\u7387\u3084\u8cfc\u5165\u7387\u30fb\u6210\u7d04\u7387\u3092\u5206\u6790\u3057\u3001\u65bd\u7b56\u304c\u3082\u305f\u3089\u3057\u305f\u52b9\u679c\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002\u691c\u8a3c\u3092\u901a\u3058\u3066\u5f97\u3089\u308c\u305f\u7d50\u679c\u306f\u65b0\u305f\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u6d3b\u304b\u3055\u308c\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u7d4c\u3066\u3055\u3089\u306b\u6d3b\u7528\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p>CRM\u30b7\u30b9\u30c6\u30e0\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"blogcardfu\" style=\"width: auto; max-width: 9999px; border: 1px solid #E0E0E0; border-radius: 3px; margin: 10px 0; padding: 15px; line-height: 1.4; text-align: left; background: #FFFFFF;\"><a style=\"display: block; text-decoration: none;\" href=\"https:\/\/yapp.li\/magazine\/4427\/\" target=\"_blank\" rel=\"noopener\"><span class=\"blogcardfu-image\" style=\"float: right; width: 100px; padding: 0 0 0 10px; margin: 0 0 5px 5px;\"><img style=\"width: 100%; height: auto; max-height: 100px; min-width: 0; border: 0 none; margin: 0;\" src=\"https:\/\/images.weserv.nl\/?w=100&amp;url=ssl:yapp.li\/magazine\/wp-content\/uploads\/2022\/06\/isaac-smith-6EnTPvPPL6I-unsplash.jpg\" width=\"100\" \/><\/span><br style=\"display: none;\" \/><span class=\"blogcardfu-title\" style=\"font-size: 112.5%; font-weight: bold; color: #00a9e0; margin: 0px 0px 5px;\">CRM\u30b7\u30b9\u30c6\u30e0\u3068\u306f\uff1f\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u6a5f\u80fd\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/span><br \/>\n<span class=\"blogcardfu-content\" style=\"font-size: 87.5%; font-weight: 400; color: #666666;\">\u8fd1\u5e74\u3001\u30af\u30e9\u30a6\u30c9\u578b\u306e\u666e\u53ca\u306b\u3088\u3063\u3066\u3001\u5c0e\u5165\u30cf\u30fc\u30c9\u30eb\u304c\u4e0b\u304c\u3063\u3066\u3044\u308bCRM\u30b7\u30b9\u30c6\u30e0\u3002\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u65b9\u306f\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3001CRM\u30b7\u30b9\u30c6\u30e0\u306e\u4e3b\u306a\u6a5f\u80fd\u3068\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><br \/>\n<span style=\"clear: both; display: block; overflow: hidden; height: 0;\">\u00a0<\/span><\/a><\/div>\n<h2><span id=\"CRM-3\"><span style=\"font-weight: 400;\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CRM\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u4e3b\u306b\u4e0b\u8a18\u306e3\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u305d\u308c\u3089\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u5bc4\u4e0e\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u304c\u3088\u308a\u5177\u4f53\u7684\u306b\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-4\"><span style=\"font-weight: 400;\">\u30ea\u30d4\u30fc\u30c8\u306b\u3064\u306a\u304c\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u69cb\u7bc9\u306b\u5f79\u7acb\u3064<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CRM\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308b\u3068\u3001\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u52d5\u6a5f\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u306e\u304b\u304c\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u5fc3\u7406\u3084\u8cfc\u8cb7\u884c\u52d5\u306e\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u30ea\u30d4\u30fc\u30c8\u306b\u3064\u306a\u304c\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u306b\u5f79\u7acb\u3064\u306e\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u304c\u8cfc\u5165\u3057\u305f\u5546\u54c1\u306e\u4f7f\u7528\u983b\u5ea6\u3084\u88fd\u54c1\u30b5\u30a4\u30af\u30eb\u304c\u308f\u304b\u308c\u3070\u3001\u6b21\u56de\u306b\u8cfc\u5165\u3092\u691c\u8a0e\u3059\u308b\u6642\u671f\u304c\u5272\u308a\u51fa\u305b\u307e\u3059\u3002\u9867\u5ba2\u306e\u8cfc\u5165\u6642\u671f\u304c\u8fd1\u3065\u3044\u3066\u304d\u305f\u3089\u3001\u8ffd\u52a0\u8cfc\u5165\u3092\u4fc3\u3059\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u9001\u308b\u3053\u3068\u3067\u3001\u30ea\u30d4\u30fc\u30c8\u306b\u3064\u306a\u304c\u308b\u78ba\u7387\u306f\u9ad8\u307e\u308b\u3067\u3057\u3087\u3046\u3002\u305f\u3060\u3057\u3001\u8cfc\u5165\u6642\u671f\u3084\u4f7f\u7528\u983b\u5ea6\u306a\u3069\u306f\u9867\u5ba2\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u305f\u3081\u3001\u304d\u3081\u7d30\u304b\u304f\u5bfe\u5fdc\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002CRM\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3057\u3066\u3044\u308b\u3068\u3001\u30ea\u30d4\u30fc\u30c8\u306b\u81f3\u3089\u306a\u304b\u3063\u305f\u4e8b\u4f8b\u3082\u84c4\u7a4d\u3055\u308c\u3066\u3044\u304d\u307e\u3059\u3002\u30ea\u30d4\u30fc\u30c8\u306b\u3064\u306a\u304c\u3089\u306a\u304b\u3063\u305f\u539f\u56e0\u3092\u5206\u6790\u3059\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6539\u5584\u3084\u8ecc\u9053\u4fee\u6b63\u306b\u5f79\u7acb\u3064\u306f\u305a\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-5\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u3078\u306e\u7406\u89e3\u5ea6\u304c\u9ad8\u307e\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CRM\u306f\u3001\u9867\u5ba2\u3078\u306e\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u5411\u4e0a\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u3042\u308b\u9867\u5ba2\u304b\u3089\u5546\u54c1\u3078\u306e\u554f\u3044\u5408\u308f\u305b\u304c\u5165\u3063\u305f\u5834\u5408\u3001\u540c\u3058\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u307b\u304b\u306e\u9867\u5ba2\u3082\u6f5c\u5728\u7684\u306b\u540c\u69d8\u306e\u7591\u554f\u3092\u62b1\u3048\u3066\u3044\u308b\u30b1\u30fc\u30b9\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u5546\u54c1\u3078\u306e\u554f\u3044\u5408\u308f\u305b\u304c\u5165\u3063\u305f\u969b\u306f\u3001\u307b\u304b\u306e\u9867\u5ba2\u304b\u3089\u3082\u540c\u5185\u5bb9\u306e\u554f\u3044\u5408\u308f\u305b\u304c\u5165\u308b\u524d\u306b\u3001\u4e00\u6589\u30e1\u30fc\u30eb\u914d\u4fe1\u3084\u3001FAQ\u306e\u8a2d\u7f6e\u3068\u3044\u3063\u305f\u65bd\u7b56\u3092\u8b1b\u3058\u305f\u307b\u3046\u304c\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/span><span style=\"font-weight: 400;\">\u8cfc\u5165\u3057\u305f\u5546\u54c1\u306e\u4f7f\u7528\u65b9\u6cd5\u306b\u7591\u554f\u70b9\u304c\u6b8b\u308a\u7d9a\u3051\u308c\u3070\u3001\u300c\u4f7f\u3044\u52dd\u624b\u304c\u826f\u304f\u306a\u3044\u300d\u3068\u9867\u5ba2\u304c\u5224\u65ad\u3059\u308b\u539f\u56e0\u3068\u306a\u308a\u307e\u3059\u3002\u5546\u54c1\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u7406\u89e3\u5ea6\u3092\u9ad8\u3081\u3066\u3044\u3051\u308c\u3070\u3001\u5546\u54c1\u3092\u9577\u304f\u4f7f\u3044\u7d9a\u3051\u3066\u3082\u3089\u3048\u308b\u78ba\u7387\u3082\u9ad8\u307e\u308b\u306f\u305a\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3055\u308c\u305f\u5f8c\u3082\u3001\u9867\u5ba2\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u914d\u4fe1\u3059\u308c\u3070\u3001\u5b89\u5fc3\u611f\u3084\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u5145\u5b9f\u3055\u304c\u9867\u5ba2\u306b\u4f1d\u308f\u308b\u3068\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u8e0f\u307f\u5207\u308b\u6c7a\u3081\u624b\u306e\u3072\u3068\u3064\u306b\u3082\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"LTV\"><span style=\"font-weight: 400;\">LTV\u5411\u4e0a\u306b\u5bc4\u4e0e\u3059\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u826f\u597d\u306b\u4fdd\u3064\u3053\u3068\u306f\u3001LTV\u306e\u5411\u4e0a\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002\u5546\u54c1\u3078\u306e\u611b\u7740\u3084\u4f01\u696d\u3078\u306e\u4fe1\u983c\u6027\u304c\u9ad8\u307e\u308c\u3070\u3001\u5546\u54c1\u306e\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u3001\u3088\u308a\u30b0\u30ec\u30fc\u30c9\u306e\u9ad8\u3044\u5546\u54c1\u306e\u8cfc\u5165\u3078\u306e\u6c7a\u65ad\u306e\u78ba\u7387\u304c\u9ad8\u307e\u308b\u304b\u3089\u3067\u3059\u3002LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u65bd\u7b56\u3068\u3057\u3066\u306f\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u304c\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u308c\u3089\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u524d\u63d0\u6761\u4ef6\u3002CRM\u306e\u3088\u3063\u3066\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6c72\u307f\u53d6\u308a\u3001\u305d\u308c\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u304b\u3059\u3053\u3068\u3067\u4fe1\u983c\u3092\u7372\u5f97\u3057\u3084\u3059\u304f\u306a\u308a\u3001LTV\u306e\u5411\u4e0a\u306b\u3082\u7e4b\u304c\u3063\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h2><span id=\"CRM-4\"><span style=\"font-weight: 400;\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d41\u308c<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u7d9a\u3044\u3066\u306f\u3001CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5177\u4f53\u7684\u306a\u9032\u3081\u65b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\u4e0b\u8a18\u306b\u3042\u308b\u6d41\u308c\u306b\u6cbf\u3063\u3066\u4e00\u3064\u3072\u3068\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7740\u5b9f\u306b\u5b9f\u884c\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3001CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306e\u30ab\u30ae\u3092\u63e1\u308a\u307e\u3059\u3002\u00a0<\/span><\/p>\n<h3><span id=\"1\"><span style=\"font-weight: 400;\">1. \u9867\u5ba2\u60c5\u5831\u306e\u53d6\u5f97<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u306f\u3001CRM\u306e\u30b9\u30bf\u30fc\u30c8\u5730\u70b9\u3068\u306a\u308b\u9867\u5ba2\u60c5\u5831\u3092\u53d6\u5f97\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u9867\u5ba2\u306e\u57fa\u672c\u60c5\u5831\u306f\u3001\u4f1a\u54e1\u767b\u9332\u30da\u30fc\u30b8\u304b\u3089\u53d6\u5f97\u3057\u305f\u60c5\u5831\u3084\u554f\u3044\u5408\u308f\u305b\u30da\u30fc\u30b8\u306e\u8a18\u8f09\u60c5\u5831\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6642\u306b\u53d6\u5f97\u3057\u305f\u60c5\u5831\u306a\u3069\u304c\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001POS\u3084\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u8cfc\u5165\u3055\u308c\u305f\u6642\u671f\u3084\u983b\u5ea6\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u53d6\u5f97\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u306f\u305a\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u306a\u304a\u3001\u65b0\u898f\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306f\u3001\u8cfc\u5165\u6642\u3084\u4f1a\u54e1\u767b\u9332\u6642\u306bCRM\u3067\u4f7f\u7528\u3059\u308b\u60c5\u5831\u304c\u53d6\u5f97\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3092\u6574\u3048\u3066\u304a\u304f\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u9867\u5ba2\u60c5\u5831\u3084\u4f1a\u54e1\u60c5\u5831\u306e\u5165\u529b\u30d5\u30a9\u30fc\u30e0\u3092\u898b\u76f4\u3059\u306a\u3069\u3001\u9867\u5ba2\u60c5\u5831\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u53d6\u5f97\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3057\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<h3><span id=\"2\"><span style=\"font-weight: 400;\">2. \u53d6\u5f97\u3057\u305f\u60c5\u5831\u306e\u5206\u985e\u30fb\u6574\u7406<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6b21\u306b\u3001\u53d6\u5f97\u3057\u305f\u60c5\u5831\u3092\u5206\u985e\u30fb\u6574\u7406\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u304a\u3044\u3066\u91cd\u8981\u5ea6\u306e\u9ad8\u3044\u60c5\u5831\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u3001\u5b9a\u91cf\u30c7\u30fc\u30bf\u3068\u5b9a\u6027\u30c7\u30fc\u30bf\u306b\u5206\u3051\u3066\u6574\u7406\u3057\u307e\u3057\u3087\u3046\u3002<\/span><span style=\"font-weight: 400;\">\u5b9a\u6027\u30c7\u30fc\u30bf\u306b\u95a2\u3057\u3066\u306f\u3001\u6574\u7406\u3059\u308b\u969b\u306b\u5de5\u592b\u304c\u5fc5\u8981\u3067\u3059\u3002\u9867\u5ba2\u306e\u4fa1\u5024\u89b3\u3084\u4f7f\u7528\u3059\u308b\u30b7\u30fc\u30f3\u306a\u3069\u3001\u5546\u54c1\u3068\u306e\u30d5\u30a3\u30c3\u30c8\u6027\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3067\u304d\u308b\u65b9\u6cd5\u3092\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3059\u308b\u969b\u306f\u3001\u60c5\u5831\u5171\u6709\u306e\u3057\u3084\u3059\u3055\u3084\u30c7\u30fc\u30bf\u306e\u6c4e\u7528\u6027\u3092\u8003\u616e\u3057\u3001\u5ba2\u89b3\u7684\u306b\u8a55\u4fa1\u3057\u3084\u3059\u3044\u30c7\u30fc\u30bf\u306e\u62bd\u51fa\u65b9\u6cd5\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"3\"><span style=\"font-weight: 400;\">3. \u60c5\u5831\u306e\u5206\u6790\u30fb\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7d9a\u3044\u3066\u306f\u3001\u6574\u7406\u3057\u305f\u60c5\u5831\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3066\u304a\u3051\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5358\u4f4d\u3067\u5c55\u958b\u3057\u3084\u3059\u304f\u306a\u308b\u306f\u305a\u3067\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u306f\u3069\u306e\u3088\u3046\u306a\u624b\u6cd5\u3067\u9032\u3081\u3066\u3044\u3051\u3070\u3044\u3044\u306e\u304b\u3001\u4ee3\u8868\u7684\u306a3\u3064\u306e\u5206\u6790\u624b\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><b>\u30fb\u30c7\u30b7\u30eb\u5206\u6790<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30c7\u30b7\u30eb\u5206\u6790\u3068\u306f\u3001\u8cfc\u5165\u91d1\u984d\u306b\u5fdc\u3058\u3066\u9867\u5ba2\u309210\u306e\u30b0\u30eb\u30fc\u30d7\uff08\u30c7\u30b7\u30eb\uff09\u306b\u5206\u3051\u3001\u5404\u30c7\u30b7\u30eb\u306e\u8cfc\u5165\u91d1\u984d\u304c\u5168\u4f53\u306e\u8cfc\u5165\u91d1\u984d\u3092\u5360\u3081\u308b\u6bd4\u7387\u3092\u7b97\u51fa\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u8cfc\u5165\u91d1\u984d\u3054\u3068\u306b\u8cfc\u5165\u306e\u52d5\u6a5f\u3084\u5c5e\u6027\u306e\u50be\u5411\u3092\u628a\u63e1\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u5f79\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><b>\u30fbRFM\u5206\u6790<\/b><\/p>\n<p><span style=\"font-weight: 400;\">RFM\u5206\u6790\u3068\u306f\u3001\u300cRecency\uff08\u76f4\u8fd1\u306e\u8cfc\u5165\u65e5\uff09\u300d\u300cFrequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u300d\u300cMonetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\u300d\u306e3\u3064\u306e\u89b3\u70b9\u304b\u3089\u9867\u5ba2\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3066\u3044\u304f\u65b9\u6cd5\u3067\u3059\u3002\u512a\u826f\u9867\u5ba2\u3092\u898b\u5206\u3051\u308b\u969b\u306b\u6709\u52b9\u306a\u65b9\u6cd5\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u512a\u5f85\u4fa1\u683c\u3084\u7279\u5225\u30bb\u30fc\u30eb\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8a08\u753b\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u6d3b\u7528\u3057\u305f\u3044\u624b\u6cd5\u3067\u3059\u3002<\/span><\/p>\n<p><b>\u30fbCTB\u5206\u6790<\/b><\/p>\n<p><span style=\"font-weight: 400;\">CTB\u5206\u6790\u3068\u306f\u3001\u300cCategory\uff08\u30ab\u30c6\u30b4\u30ea\uff09\u300d\u300cTaste\uff08\u30c6\u30a4\u30b9\u30c8\uff09\u300d\u300cBrand\uff08\u30d6\u30e9\u30f3\u30c9\uff09\u300d\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u5206\u6790\u65b9\u6cd5\u3067\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u4e88\u6e2c\u3092\u3059\u308b\u969b\u306b\u3088\u304f\u7528\u3044\u3089\u308c\u307e\u3059\u3002\u65b0\u5546\u54c1\u306e\u6295\u5165\u6642\u306a\u3069\u3001\u512a\u5148\u7684\u306b\u6848\u5185\u3059\u308b\u3079\u304d\u9867\u5ba2\u3092\u898b\u5206\u3051\u308b\u969b\u306b\u6d3b\u7528\u3059\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"4\"><span style=\"font-weight: 400;\">4. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5b9f\u884c\u30fb\u691c\u8a3c<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u306b\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3057\u3001\u52b9\u679c\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002\u65bd\u7b56\u3054\u3068\u306b\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09\u3092\u5b9a\u3081\u3001\u9054\u6210\u5ea6\u5408\u3044\u3092\u5ba2\u89b3\u7684\u306b\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u691c\u8a3c\u7d50\u679c\u304b\u3089\u52b9\u679c\u304c\u9ad8\u3044\u3068\u5224\u660e\u3057\u305f\u65bd\u7b56\u306b\u3064\u3044\u3066\u306f\u3001\u540c\u3058\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5c5e\u3059\u308b\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u4eca\u5f8c\u3082\u6709\u52b9\u306a\u52b9\u679c\u3092\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u306f\u9ad8\u3044\u3067\u3057\u3087\u3046\u3002\u305d\u308c\u3089\u306e\u65bd\u7b56\u306f\u6210\u529f\u4e8b\u4f8b\u3068\u3057\u3066\u793e\u5185\u3067\u5171\u6709\u3057\u3001\u30ce\u30a6\u30cf\u30a6\u3092\u78ba\u7acb\u3057\u3066\u3044\u3051\u3070\u52b9\u7387\u7684\u3067\u3059\u3002\u53cd\u5bfe\u306b\u52b9\u679c\u304c\u307f\u3089\u308c\u306a\u304b\u3063\u305f\u65bd\u7b56\u306b\u95a2\u3057\u3066\u306f\u539f\u56e0\u5206\u6790\u3092\u884c\u3044\u3001\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u30a6\u30a7\u30d6\u5e83\u544a\u306a\u3069\u3067A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u3088\u308a\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3057\u3066\u539f\u56e0\u5206\u6790\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3082\u691c\u8a0e\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u60c5\u5831\u306e\u53d6\u5f97\u304b\u3089\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5b9f\u884c\u30fb\u691c\u8a3c\u307e\u3067\u3001CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u65bd\u7b56\u306ePDCA\u30b5\u30a4\u30af\u30eb\u3092\u52a0\u901f\u3055\u305b\u3001\u6210\u529f\u306e\u78ba\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u65bd\u7b56\u3092\u91cd\u306d\u308b\u3054\u3068\u306b\u691c\u8a3c\u30c7\u30fc\u30bf\u304c\u5897\u3048\u3066\u3044\u304d\u3001\u65bd\u7b56\u306e\u7cbe\u5ea6\u304c\u9ad8\u307e\u3063\u3066\u3044\u304f\u306e\u304cCRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7279\u5fb4\u3068\u3044\u3048\u307e\u3059\u3002<\/span><\/p>\n<h2><span id=\"CRM-5\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u304b\u3089\u306f\u3001CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3092\u3057\u307e\u3059\u3002CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3069\u306e\u3088\u3046\u306a\u65bd\u7b56\u3092\u5b9f\u65bd\u3067\u304d\u308b\u306e\u304b\u3001\u30a4\u30e1\u30fc\u30b8\u306e\u3055\u3089\u306a\u308b\u5177\u73fe\u5316\u306b\u5f79\u7acb\u3066\u3066\u304f\u3060\u3055\u3044\u3002\u00a0<\/span><\/p>\n<h3><span id=\"i-6\"><span style=\"font-weight: 400;\">\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u3068\u306f\u3001CRM\u306e\u9867\u5ba2\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7279\u5b9a\u3057\u3066\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u300c\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u300d\u3068\u306f\u30a2\u30c9\u30ec\u30b9\u3067\u547c\u3073\u51fa\u305b\u308b\u3068\u3044\u3046\u610f\u5473\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u7279\u5b9a\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\u3092\u6307\u3057\u3066\u3044\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u306e\u958b\u62d3\u3068\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30d5\u30a9\u30ed\u30fc\u306e\u4e21\u65b9\u306b\u6d3b\u7528\u3067\u304d\u308b\u70b9\u304c\u3001\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u306e\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u7528\u3044\u308b\u5834\u5408\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u304b\u3089\u512a\u826f\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u3092\u5272\u308a\u51fa\u3057\u3001\u985e\u4f3c\u3059\u308b\u898b\u8fbc\u307f\u5ba2\u3092\u767a\u6398\u3059\u308b\u305f\u3081\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002\u3059\u3067\u306b\u8cfc\u5165\u5b9f\u7e3e\u306e\u3042\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u5224\u65ad\u3059\u308b\u305f\u3081\u3001\u540c\u3058\u3088\u3046\u306b\u8cfc\u5165\u306b\u81f3\u308b\u78ba\u7387\u304c\u9ad8\u304f\u3001\u52b9\u7387\u7684\u306b\u55b6\u696d\u6d3b\u52d5\u3092\u9032\u3081\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u306a\u304a\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30d5\u30a9\u30ed\u30fc\u3067\u306f\u3001\u512a\u826f\u9867\u5ba2\u3068\u540c\u3058\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5c5e\u3059\u308b\u9867\u5ba2\u3078\u96c6\u4e2d\u7684\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3057\u305f\u308a\u3001\u4f11\u7720\u9867\u5ba2\u306b\u518d\u8cfc\u5165\u3092\u4fc3\u3059\u5e83\u544a\u3092\u914d\u4fe1\u3057\u305f\u308a\u3059\u308b\u6d3b\u7528\u65b9\u6cd5\u304c\u60f3\u5b9a\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f93\u6765\u306e\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u3084\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u306f\u3001\u9867\u5ba2\u5074\u304c\u300c\u691c\u7d22\u3059\u308b\u300d\u300c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u884c\u52d5\u3092\u3001\u5b9f\u969b\u306b\u8d77\u3053\u3059\u3053\u3068\u3092\u5f85\u3064\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u4e00\u65b9\u3001\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u306f\u3001\u4e8b\u696d\u8005\u304c\u80fd\u52d5\u7684\u306b\u914d\u4fe1\u3067\u304d\u308b\u3053\u3068\u304b\u3089\u3001\u72d9\u3063\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30ea\u30fc\u30c1\u3057\u3084\u3059\u3044\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002\u00a0<\/span><\/p>\n<h3><span id=\"DMP\"><span style=\"font-weight: 400;\">\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u3068\u306e\u9023\u643a<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\uff08Data Management Platform\uff09\u3068\u306f\u3001\u9867\u5ba2\u3054\u3068\u306e\u5c5e\u6027\u30fb\u8cfc\u8cb7\u5c65\u6b74\u30fb\u884c\u52d5\u5c65\u6b74\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6307\u3057\u307e\u3059\u3002CRM\u304c\u81ea\u793e\u3067\u84c4\u7a4d\u3057\u3066\u304d\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6271\u3046\u306e\u306b\u5bfe\u3057\u3066\u3001\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u306b\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u5c65\u6b74\u3084\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3068\u306e\u63a5\u89e6\u5c65\u6b74\u3068\u3044\u3063\u305f\u5916\u90e8\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3082\u542b\u3081\u305f\u884c\u52d5\u5c65\u6b74\u304c\u84c4\u7a4d\u3055\u308c\u308b\u306e\u304c\u5927\u304d\u306a\u9055\u3044\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u3068CRM\u3092\u9023\u643a\u3055\u305b\u308c\u3070\u3001\u540c\u4e00\u306e\u9867\u5ba2\u3092\u3088\u308a\u591a\u9762\u7684\u306b\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u3054\u3068\u306e\u55dc\u597d\u3084\u4fa1\u5024\u89b3\u306b\u7d10\u3065\u3044\u305f\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u306b\u306a\u308b\u306a\u3069\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u4f11\u7720\u9867\u5ba2\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3057\u306a\u304f\u306a\u3063\u305f\u306e\u306f\u3001\u81ea\u793e\u5546\u54c1\u306b\u300c\u98fd\u304d\u305f\u300d\u300c\u4e0d\u6e80\u304c\u3042\u308b\u300d\u3068\u3044\u3063\u305f\u3053\u3068\u3060\u3051\u304c\u539f\u56e0\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u3088\u308a\u9b45\u529b\u7684\u306b\u6620\u308b\u4ed6\u793e\u5546\u54c1\u306e\u5e83\u544a\u3092\u76ee\u306b\u3057\u305f\u3053\u3068\u304c\u304d\u3063\u304b\u3051\u3067\u3001\u8cfc\u5165\u3059\u308b\u5546\u54c1\u3092\u4e57\u308a\u63db\u3048\u305f\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u3068CRM\u3092\u9023\u643a\u3055\u305b\u308c\u3070\u3001\u4e0a\u8a18\u306e\u3088\u3046\u306a\u9867\u5ba2\u306e\u884c\u52d5\u5909\u5bb9\u3092\u3064\u304b\u307f\u3084\u3059\u304f\u306a\u308a\u3001\u9867\u5ba2\u3068\u30a6\u30a7\u30d6\u306e\u63a5\u70b9\u3092\u7db2\u7f85\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-7\"><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u7aef\u7684\u306b\u8a00\u3046\u3068\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3092\u99c6\u4f7f\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002\u53e4\u304f\u304b\u3089\u3042\u308b\u624b\u6cd5\u3067\u3059\u304c\u3001CRM\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u7cbe\u5ea6\u306e\u5206\u6790\u30fb\u691c\u8a3c\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002CRM\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u6700\u9069\u306a\u30bf\u30a4\u30c8\u30eb\u30fb\u6587\u9762\u306e\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u307e\u305f\u3001\u914d\u4fe1\u5f8c\u306e\u958b\u5c01\u7387\u3084\u53cd\u5fdc\u7387\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u914d\u4fe1\u3059\u308b\u66dc\u65e5\u30fb\u6642\u9593\u5e2f\u3092\u30c1\u30e5\u30fc\u30cb\u30f3\u30b0\u3059\u308b\u969b\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u914d\u4fe1\u3067\u304d\u308b\u306e\u306f\u5e83\u544a\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u65e2\u5b58\u9867\u5ba2\u306e\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\u3092\u8cfc\u5165\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570\u306b\u5408\u308f\u305b\u3066\u3001\u3042\u3089\u304b\u3058\u3081\u914d\u4fe1\u4e88\u7d04\u3092\u3057\u3066\u304a\u304f\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\u914d\u4fe1\u3092\u624b\u52d5\u3067\u884c\u3046\u3068\u9001\u4fe1\u6f0f\u308c\u304c\u767a\u751f\u3057\u3084\u3059\u3044\u3060\u3051\u3067\u306a\u304f\u3001\u62c5\u5f53\u8005\u306e\u8ca0\u62c5\u3082\u91cd\u304f\u306a\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\u3092CRM\u30c4\u30fc\u30eb\u3067\u30b7\u30b9\u30c6\u30e0\u5316\u3057\u3066\u304a\u3051\u3070\u3001\u6700\u5c0f\u9650\u306e\u8ca0\u62c5\u3067\u52b9\u679c\u7684\u306a\u9867\u5ba2\u30d5\u30a9\u30ed\u30fc\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<h2><span id=\"CRM-6\"><span style=\"font-weight: 400;\">\u307e\u3068\u3081\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059\u306a\u3089\u3001CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c0e\u5165\u3092<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CRM\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3092\u7ba1\u7406\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308b\u30c4\u30fc\u30eb\u3068\u3057\u3066\u975e\u5e38\u306b\u6709\u52b9\u3067\u3059\u3002\u9867\u5ba2\u306e\u884c\u52d5\u5c65\u6b74\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067LTV\u306e\u6539\u5584\u306b\u5bc4\u4e0e\u3059\u308b\u3053\u3068\u3082\u5341\u5206\u306b\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u65b9\u3067\u3001CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u306b\u306f\u3001\u30c7\u30fc\u30bf\u3092\u9069\u5207\u306b\u7ba1\u7406\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u9867\u5ba2\u60c5\u5831\u3092Excel\u3067\u7ba1\u7406\u3059\u308b\u3053\u3068\u3082\u4e0d\u53ef\u80fd\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30c7\u30fc\u30bf\u306e\u6c4e\u7528\u6027\u3084\u5171\u6709\u3059\u308b\u969b\u306e\u5229\u4fbf\u6027\u3092\u8003\u616e\u3059\u308b\u3068\u3001CRM\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u307b\u3046\u304c\u7406\u60f3\u7684\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u672c\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3059\u308b\u682a\u5f0f\u4f1a\u793e\u30e4\u30d7\u30ea\u3067\u306f\u3001\u9867\u5ba2\u304c\u3044\u3064\u3082\u4f7f\u3063\u3066\u3044\u308b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3092\u8ef8\u3068\u3057\u305f\u30ce\u30fc\u30b3\u30fc\u30c9CRM\u300c<a href=\"https:\/\/yapp.li\/crm\/\">Yappli CRM<\/a>\u300d\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u77e5\u8b58\u304c\u306a\u304f\u3066\u3082\u7c21\u5358\u306bCRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7740\u624b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u3092\u8d77\u70b9\u3068\u3057\u305f\u65b0\u6642\u4ee3\u306eCRM\u3092\u3001<a href=\"https:\/\/yapp.li\/crm\/\">Yappli CRM<\/a>\u3067\u4f53\u9a13\u3057\u3066\u307f\u307e\u305b\u3093\u304b\uff1f<\/span><\/p>\n<p><strong>\uff1e\uff1e\u3053\u3061\u3089\u306e\u306e\u8a18\u4e8b\u3082\u304a\u3059\u3059\u3081\u3067\u3059<\/strong><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"wdEzrSuqSZ\"><p><a href=\"https:\/\/yapp.li\/magazine\/3368\/\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a\u306e\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a\u306e\u65b9\u6cd5\u3092\u89e3\u8aac&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | \u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306e\u81ea\u793e\u30a2\u30d7\u30ea\u6d3b\u7528\u30e1\u30c7\u30a3\u30a2\" src=\"https:\/\/yapp.li\/magazine\/3368\/embed\/#?secret=UjkdQ9MEZZ#?secret=wdEzrSuqSZ\" data-secret=\"wdEzrSuqSZ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u308f\u308a\u65b9\u3092\u4e01\u5be7\u306b\u30b1\u30a2\u3057\u3066\u3044\u304f\u3053\u3068\u306f\u4f01\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u8ab2\u984c\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u80cc\u666f\u3082\u3042\u308a\u3001CRM\uff08\u9867\u5ba2\u7ba1\u7406\uff09\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u304b\u3057\u3066\u3044\u304fCRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u8df5\u3059\u308b\u4f01\u696d &#8230; <\/p>\n","protected":false},"author":30,"featured_media":4425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[65],"tags":[],"_links":{"self":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/4420"}],"collection":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/comments?post=4420"}],"version-history":[{"count":22,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/4420\/revisions"}],"predecessor-version":[{"id":5908,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/4420\/revisions\/5908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media\/4425"}],"wp:attachment":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media?parent=4420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/categories?post=4420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/tags?post=4420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}