{"id":4048,"date":"2021-11-05T17:20:38","date_gmt":"2021-11-05T08:20:38","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=4048"},"modified":"2023-01-18T22:02:32","modified_gmt":"2023-01-18T13:02:32","slug":"%e3%83%a2%e3%83%90%e3%82%a4%e3%83%ab%e6%99%82%e4%bb%a3%e3%81%aecrm%e5%85%a5%e9%96%80%e3%80%82%e9%a1%a7%e5%ae%a2%e7%ae%a1%e7%90%86%e3%81%af%e3%82%a2%e3%83%97%e3%83%aa%e3%81%8b%e3%82%89%e5%a7%8b","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/4048\/","title":{"rendered":"\u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306eCRM\u5165\u9580\u3002\u9867\u5ba2\u7ba1\u7406\u306f\u30a2\u30d7\u30ea\u304b\u3089\u59cb\u3081\u308b\u306e\u306f\u6b63\u89e3\uff1f"},"content":{"rendered":"<p><span style=\"font-weight: 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Management\uff1a\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u300d\u3068\u3044\u3046\u5358\u8a9e\u306f\u304a\u306a\u3058\u307f\u306e\u306f\u305a\u3067\u3059\u3002\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u3092\u4f5c\u3063\u305f\u308a\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5b9f\u65bd\u3057\u305f\u308a\u3068\u3001\u3059\u3067\u306bCRM\u3092\u6d3b\u7528\u3057\u305f\u65bd\u7b56\u306b\u53d6\u308a\u7d44\u307e\u308c\u3066\u3044\u308b\u4f01\u696d\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u601d\u3046\u3088\u3046\u306b\u6210\u679c\u304c\u51fa\u306a\u3044\u3001\u30ea\u30bd\u30fc\u30b9\u304c\u304b\u304b\u3063\u3066\u52b9\u7387\u304c\u60aa\u3044\u3068\u3044\u3046\u58f0\u3082\u8033\u306b\u3057\u307e\u3059\u3002\u4eca\u56de\u306f\u3001\u300cCRM\u3067\u3082\u3063\u3068\u6210\u679c\u3092\u51fa\u3057\u305f\u3044\u300d\u300cCRM\u3092\u3053\u308c\u304b\u3089\u59cb\u3081\u3066\u307f\u305f\u3044\u300d\u3068\u8003\u3048\u3066\u3044\u308b\u65b9\u306e\u305f\u3081\u306b\u3001\u9867\u5ba2\u7ba1\u7406\u304c\u91cd\u8981\u3068\u306a\u308b\u80cc\u666f\u304b\u3089\u3001\u30a2\u30d7\u30ea\u3067\u59cb\u3081\u308b\u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306eCRM\u624b\u6cd5\u306b\u3064\u3044\u3066\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<div style=\"background: #FFFFFF; padding: 15px; border: 2px solid #7FC5DA; border-radius: 10px; word-break: break-all;\">\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><strong>CRM\u306b\u3064\u3044\u3066\u6df1\u304f\u77e5\u308a\u305f\u3044\u65b9\u3078\u306e\u304a\u3059\u3059\u3081\u7121\u6599eBook\uff01<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">\u5b9f\u969b\u306bCRM\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u3082\u306e\u306e\u3001\u601d\u3046\u3088\u3046\u306a\u7d50\u679c\u304c\u306a\u304b\u306a\u304b\u51fa\u306a\u3044\u3068\u3044\u3046\u30b1\u30fc\u30b9\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u3001\u4e3b\u306a\u539f\u56e0\u3068\u89e3\u6c7a\u7b56\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u3044\u65b9\u306e\u305f\u3081\u306e<strong>\u7121\u6599eBook<\/strong>\u3092\u30d7\u30ec\u30bc\u30f3\u30c8\u4e2d\uff01\u3061\u3087\u3063\u3068\u3057\u305f\u30b9\u30ad\u30de\u6642\u9593\u3067\u6c17\u8efd\u306b\u898b\u308c\u308b\u30dc\u30ea\u30e5\u30fc\u30e0\u306a\u306e\u3067\u3001\u305c\u3072\u4e00\u5ea6\u3054\u89a7\u306b\u306a\u3063\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n<p><img loading=\"lazy\" class=\"wp-image-4888 size-full alignleft\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/09\/44c23b6b15d70994d766716b66bcaf1c.gif\" alt=\"\" width=\"300\" height=\"211\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/go.yapp.li\/document_wp_crm.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 14pt;\"><strong>CRM\u304c\u4e0a\u624b\u304f\u884c\u304b\u306a\u3044\u7406\u7531\u3068\u305d\u306e\u89e3\u6c7a\u7b56\u3000\u9867\u5ba2\u4e2d\u5fc3\u306eCRM\u3092\u8a2d\u8a08\u3059\u308b<\/strong><\/span><\/a><\/p>\n<div style=\"text-align: center;\"><a style=\"position: relative; display: inline-block; background: #00A9E0; border-radius: 30px; font-size: 1.1em; font-weight: bold; color: #ffffff; text-decoration: none; padding: 0.7em 1.5em 0.7em 1em;\" href=\"https:\/\/go.yapp.li\/document_wp_crm.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304a\u304f<img style=\"position: absolute; top: calc(50% - 7.7px); right: 7px; width: 10px;\" src=\"https:\/\/nk-media.org\/wp-content\/uploads\/2020\/09\/arrow-s.png\" alt=\"\" \/><\/a><\/div>\n<\/div>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u9867\u5ba2\u7ba1\u7406\u3068\u306f\uff1f<\/a><ul><li><a href=\"#i-2\">\u9867\u5ba2\u7ba1\u7406\uff1a\u9867\u5ba2\u5206\u6790\u3092\u901a\u3058\u3066\u696d\u7e3e\u3092\u30a2\u30c3\u30d7\u3055\u305b\u308b\u65bd\u7b56<\/a><\/li><li><a href=\"#i-3\">\u9867\u5ba2\u7ba1\u7406\u30c4\u30fc\u30eb\uff1a\u9867\u5ba2\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406\u30fb\u6d3b\u7528\u304c\u7c21\u5358\u306b<\/a><\/li><\/ul><\/li><li><a href=\"#i-4\">\u9867\u5ba2\u7ba1\u7406\u304c\u91cd\u8981\u3068\u306a\u308b\u80cc\u666f<\/a><ul><li><a href=\"#i-5\">\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u4e0a\u6607<\/a><\/li><li><a href=\"#DM\">DM\u3084\u30ab\u30bf\u30ed\u30b0\u9001\u4ed8\u306e\u52b9\u7387\u5316<\/a><\/li><li><a href=\"#1to1\">1to1\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u73fe<\/a><\/li><\/ul><\/li><li><a href=\"#i-6\">\u9867\u5ba2\u7ba1\u7406\u3067\u53d6\u308a\u6271\u3046\u3079\u304d\u60c5\u5831<\/a><ul><li><a href=\"#i-7\">\u9867\u5ba2\u306e\u5c5e\u6027<\/a><\/li><li><a href=\"#i-8\">\u8cfc\u8cb7\u5c65\u6b74<\/a><\/li><li><a href=\"#i-9\">\u53ce\u76ca\u6027<\/a><\/li><\/ul><\/li><li><a href=\"#i-10\">\u9867\u5ba2\u7ba1\u7406\u306e\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#i-11\">\u8c4a\u5bcc\u306a\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u30fb\u643a\u5e2f\u3067\u304d\u308b<\/a><\/li><li><a href=\"#i-12\">\u9867\u5ba2\u60c5\u5831\u306e\u793e\u5185\u5171\u6709\u5f37\u5316<\/a><\/li><li><a href=\"#i-13\">\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a<\/a><\/li><li><a href=\"#i-14\">\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i-15\">\u9867\u5ba2\u7ba1\u7406\u306e\u6ce8\u610f\u70b9<\/a><ul><li><a href=\"#i-16\">\u5c0e\u5165\u3084\u904b\u7528\u306b\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b<\/a><\/li><li><a href=\"#i-17\">\u5229\u7528\u3055\u308c\u306a\u304f\u306a\u308b\u304a\u305d\u308c\u304c\u3042\u308b<\/a><\/li><li><a href=\"#i-18\">\u5373\u52b9\u6027\u306f\u3042\u307e\u308a\u671f\u5f85\u3067\u304d\u306a\u3044<\/a><\/li><\/ul><\/li><li><a href=\"#i-19\">\u9867\u5ba2\u7ba1\u7406\u306b\u30a2\u30d7\u30ea\u304c\u9069\u3057\u3066\u3044\u308b\u7406\u7531<\/a><ul><li><a href=\"#CRM\">\u3053\u308c\u307e\u3067\u306eCRM\u306e\u554f\u984c\u70b9<\/a><\/li><li><a href=\"#CRM-2\">CRM\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u306f\u8cfc\u8cb7\u5f8c\u30c7\u30fc\u30bf\u304c\u91cd\u8981<\/a><\/li><\/ul><\/li><li><a href=\"#CRM-3\">\u30a2\u30d7\u30ea\u00d7CRM\u306e\u6210\u529f\u4e8b\u4f8b<\/a><\/li><li><a href=\"#CRMYappli_CRM\">\u307e\u3068\u3081\uff1a\u30a2\u30d7\u30ea\u3092\u8d77\u70b9\u3068\u3057\u305fCRM\u306b\u306f\u300cYappli CRM\u300d\u3082\u5f79\u7acb\u3061\u307e\u3059<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u7ba1\u7406\u3068\u306f\uff1f<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u305d\u3082\u305d\u3082\u9867\u5ba2\u7ba1\u7406\u3084\u9867\u5ba2\u7ba1\u7406\u30c4\u30fc\u30eb\u3068\u306f\u3001\u3044\u3063\u305f\u3044\u4f55\u3092\u610f\u5473\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u307e\u305a\u306f\u304a\u3055\u3089\u3044\u3068\u3057\u3066\u3001\u305d\u308c\u305e\u308c\u304c\u3069\u306e\u3088\u3046\u306a\u5f79\u5272\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"i-2\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u7ba1\u7406\uff1a\u9867\u5ba2\u5206\u6790\u3092\u901a\u3058\u3066\u696d\u7e3e\u3092\u30a2\u30c3\u30d7\u3055\u305b\u308b\u65bd\u7b56<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u7ba1\u7406\u3068\u306f\u3001\u9867\u5ba2\u3092\u5206\u6790\u3057\u3066\u696d\u7e3e\u30a2\u30c3\u30d7\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306e\u65bd\u7b56\u3092\u6307\u3057\u307e\u3059\u3002\u58f2\u4e0a\u304c\u300c\u5897\u3048\u305f\u300d\u300c\u6e1b\u3063\u305f\u300d\u3068\u3044\u3046\u306e\u306f\u55b6\u696d\u30fb\u8ca9\u58f2\u6d3b\u52d5\u306e\u7d50\u679c\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u306a\u305c\u58f2\u4e0a\u304c\u5897\u6e1b\u3057\u305f\u306e\u304b\u3092\u5206\u6790\u30fb\u691c\u8a3c\u3059\u308b\u306b\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6df1\u6398\u308a\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306f\u306a\u305c\u8cb7\u3063\u305f\u306e\u304b\u3001\u8cb7\u308f\u306a\u304b\u3063\u305f\u9867\u5ba2\u306f\u306a\u305c\u8cfc\u5165\u3092\u898b\u5408\u308f\u305b\u305f\u306e\u304b\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u8a73\u7d30\u306b\u628a\u63e1\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u9867\u5ba2\u306e\u52d5\u5411\u3092\u628a\u63e1\u3059\u308b\u306b\u306f\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u3092\u7ba1\u7406\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u3082\u7d30\u304b\u304f\u9867\u5ba2\u7ba1\u7406\u3092\u884c\u3044\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u7bc9\u3044\u3066\u3044\u304f\u3053\u3068\u304c\u4eca\u306e\u4f01\u696d\u306b\u306f\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h3><span 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class=\"keiko_blue\"><strong>\uff1e\uff1eMA\u306b\u3064\u3044\u3066\u3088\u308a\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/strong><\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"LcmZ32x6NY\"><p><a href=\"https:\/\/yapp.li\/magazine\/1996\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3068\u306f\uff1f\u30a2\u30d7\u30ea\u62c5\u5f53\u8005\u304c\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u30e1\u30ea\u30c3\u30c8\u3068\u8ab2\u984c<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3068\u306f\uff1f\u30a2\u30d7\u30ea\u62c5\u5f53\u8005\u304c\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u30e1\u30ea\u30c3\u30c8\u3068\u8ab2\u984c&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | \u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306e\u81ea\u793e\u30a2\u30d7\u30ea\u6d3b\u7528\u30e1\u30c7\u30a3\u30a2\" src=\"https:\/\/yapp.li\/magazine\/1996\/embed\/#?secret=5RzfhkfsPZ#?secret=LcmZ32x6NY\" data-secret=\"LcmZ32x6NY\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"i-6\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u7ba1\u7406\u3067\u53d6\u308a\u6271\u3046\u3079\u304d\u60c5\u5831<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e00\u53e3\u306b\u9867\u5ba2\u7ba1\u7406\u3068\u3044\u3063\u3066\u3082\u3001\u7ba1\u7406\u3057\u305f\u307b\u3046\u304c\u3044\u3044\u60c5\u5831\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u4f55\u3092\u7ba1\u7406\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u3001\u9805\u76ee\u3054\u3068\u306b\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"i-7\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u5c5e\u6027<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u5c5e\u6027\uff08\u57fa\u672c\u60c5\u5831\uff09\u306f\u3001\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u969b\u306b\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u306bDM\u306a\u3069\u3092\u9001\u4ed8\u3059\u308b\u969b\u306b\u3082\u4e0d\u53ef\u6b20\u3068\u306a\u308b\u305f\u3081\u3001\u78ba\u5b9f\u306b\u53ce\u96c6\u3057\u3066\u304a\u304d\u305f\u3044\u60c5\u5831\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u7ba1\u7406\u3059\u308b\u3079\u304d\u9867\u5ba2\u306e\u5c5e\u6027\u306e\u4e00\u4f8b\u306f\u4e0b\u8a18\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/span><\/p>\n<p><b>\uff1c\u7ba1\u7406\u3059\u308b\u3079\u304d\u9867\u5ba2\u306e\u5c5e\u6027\u60c5\u5831\uff1e<\/b><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><span style=\"font-weight: 400;\">\u6c0f\u540d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u6027\u5225<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u751f\u5e74\u6708\u65e5<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u52e4\u52d9\u5148\u540d\u30fb\u90e8\u7f72\u540d\u30fb\u5f79\u8077<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u9023\u7d61\u5148\uff08\u96fb\u8a71\u756a\u53f7\u30fb\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306a\u3069\uff09<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u4f4f\u6240<\/span><\/li>\n<\/ul>\n<h3><span id=\"i-8\"><span style=\"font-weight: 400;\">\u8cfc\u8cb7\u5c65\u6b74<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u306f\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u5411\u3051\u305f\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u969b\u306b\u91cd\u8981\u306a\u30ab\u30ae\u3092\u63e1\u308b\u60c5\u5831\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u534a\u5e74\u524d\u306b1\u56de\u3060\u3051\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u3068\u904e\u53bb3\u30f5\u6708\u9593\u306b\u8907\u6570\u56de\u8cfc\u5165\u3057\u3066\u3044\u308b\u9867\u5ba2\u3067\u306f\u3001\u8fd1\u65e5\u4e2d\u306b\u518d\u5ea6\u8cfc\u5165\u3059\u308b\u78ba\u7387\u304c\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u3044\u3064\u4f55\u3092\u8cfc\u5165\u3057\u305f\u306e\u304b\u3001\u8cfc\u5165\u91d1\u984d\u306f\u3044\u304f\u3089\u3060\u3063\u305f\u306e\u304b\u3001\u3067\u304d\u308b\u3060\u3051\u8a73\u7d30\u306a\u60c5\u5831\u3092\u8a18\u9332\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u7ba1\u7406\u3059\u308b\u3079\u304d\u8cfc\u8cb7\u5c65\u6b74\u306e\u4e00\u4f8b\u306f\u3001\u4e0b\u8a18\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/span><\/p>\n<p><b>\uff1c\u7ba1\u7406\u3059\u308b\u3079\u304d\u8cfc\u8cb7\u5c65\u6b74\u306e\u60c5\u5831\uff1e<\/b><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><span style=\"font-weight: 400;\">\u8cfc\u5165\u65e5<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u8cfc\u5165\u5546\u54c1<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u8cfc\u5165\u4fa1\u683c<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u8cfc\u5165\u3057\u305f\u6570\u91cf<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u652f\u6255\u7dcf\u984d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u652f\u6255\u65b9\u6cd5<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u8ca9\u58f2\u62c5\u5f53\u8005<\/span><\/li>\n<\/ul>\n<h3><span id=\"i-9\"><span style=\"font-weight: 400;\">\u53ce\u76ca\u6027<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u3054\u3068\u306e\u53ce\u76ca\u6027\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u308b\u4e0a\u3067\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002\u67081\u56de\u306e\u30da\u30fc\u30b9\u3067\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3057\u3066\u3044\u308b\u9867\u5ba2\u304c\u8907\u6570\u540d\u3044\u308b\u3068\u3057\u3066\u30011\u56de\u3042\u305f\u308a\u306e\u5e73\u5747\u8cfc\u5165\u91d1\u984d\u304c1,000\u5186\u306e\u9867\u5ba2\u30681\u4e07\u5186\u306e\u9867\u5ba2\u3067\u306f\u3001\u53ce\u76ca\u6027\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u3053\u3068\u306f\u660e\u3089\u304b\u3067\u3059\u3002\u3088\u308a\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u96c6\u4e2d\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u3092\u3044\u3063\u305d\u3046\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7ba1\u7406\u3059\u308b\u3079\u304d\u53ce\u76ca\u6027\u306e\u4e00\u4f8b\u306f\u4e0b\u8a18\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/span><\/p>\n<p><b>\uff1c\u7ba1\u7406\u3059\u308b\u3079\u304d\u53ce\u76ca\u6027\uff1e<\/b><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><span style=\"font-weight: 400;\">\u9867\u5ba2\u3054\u3068\u306e\u7d2f\u8a08\u58f2\u4e0a<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u9867\u5ba2\u3054\u3068\u306e\u7d2f\u8a08\u5229\u76ca<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u5e73\u5747\u8cfc\u5165\u5358\u4fa1<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u5e73\u5747\u8cfc\u5165\u983b\u5ea6<\/span><\/li>\n<li><span style=\"font-weight: 400;\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span id=\"i-10\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u7ba1\u7406\u306e\u30e1\u30ea\u30c3\u30c8<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u7ba1\u7406\u3092\u884c\u3046\u3053\u3068\u3067\u5177\u4f53\u7684\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u4e0b\u8a18\u306b\u30014\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-11\"><span style=\"font-weight: 400;\">\u8c4a\u5bcc\u306a\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u30fb\u643a\u5e2f\u3067\u304d\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CRM\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u9867\u5ba2\u306e\u60c5\u5831\u306f\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306ePDCA\u3092\u56de\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001\u793e\u5185\u306b\u5206\u6563\u3057\u3066\u3044\u308b\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u500b\u3005\u306e\u5f93\u696d\u54e1\u304c\u5404\u81ea\u306e\u6240\u6709\u3059\u308b\u9867\u5ba2\u60c5\u5831\u3092\u3082\u3068\u306b\u500b\u5225\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u3063\u3066\u3044\u3066\u306f\u3001\u696d\u52d9\u304c\u5c5e\u4eba\u5316\u3057\u3066\u3057\u307e\u3046\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u3001CRM\u304c\u3042\u308c\u3070\u3001\u305d\u306e\u3088\u3046\u306a\u5c5e\u4eba\u5316\u3092\u9632\u6b62\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-12\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u60c5\u5831\u306e\u793e\u5185\u5171\u6709\u5f37\u5316<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u84c4\u7a4d\u3057\u305f\u30c7\u30fc\u30bf\u306f\u3001\u55b6\u696d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306a\u3069\u3001\u5404\u90e8\u7f72\u306e\u62c5\u5f53\u8005\u3067\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u5927\u306e\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u305d\u306e\u70b9\u3001\u30a2\u30d7\u30ea\u3067\u3042\u308c\u3070\u9867\u5ba2\u60c5\u5831\u3092\u30b9\u30d4\u30fc\u30c7\u30a3\u30fc\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u793e\u5185\u5171\u6709\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u306a\u304a\u3001CRM\u3067\u5171\u6709\u3055\u308c\u308b\u9867\u5ba2\u60c5\u5831\u306f\u7a2e\u985e\u3054\u3068\u306b\u5206\u985e\u3055\u308c\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u524d\u8ff0\u3057\u305f\u300c\u9867\u5ba2\u7ba1\u7406\u306b\u53d6\u308a\u7d44\u3080\u3079\u304d\u9805\u76ee\u300d\u306e\u3046\u3061\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u306f\u6027\u5225\u3001\u5e74\u9f62\u3001\u4f4f\u6240\u306a\u3069\u306e\u5c5e\u6027\u60c5\u5831\u3067\u3042\u308b\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u60c5\u5831\u306b\u3001\u8cfc\u8cb7\u5c65\u6b74\u3084\u53ce\u76ca\u6027\u306fRecency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u3001Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u3001Monetary \uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e\u6307\u6a19\u3067\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308bRFM\u5206\u6790\u306e\u8981\u7d20\u3068\u3057\u3066\u683c\u7d0d\u3055\u308c\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-13\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CRM\u306f\u3088\u308a\u6b63\u3057\u304f\u3001\u3088\u308a\u6df1\u3044\u9867\u5ba2\u7406\u89e3\u3092\u53ef\u80fd\u3068\u3059\u308b\u305f\u3081\u3001\u9069\u5207\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3059\u308c\u3070\u3001\u9867\u5ba2\u4f53\u9a13\u3082\u5411\u4e0a\u3057\u307e\u3059\u3002\u9867\u5ba2\u4f53\u9a13\uff08CX\uff09\u3068\u306f\u3001\u9867\u5ba2\u304c\u4f01\u696d\u3068\u95a2\u308f\u308b\u3059\u3079\u3066\u306e\u63a5\u70b9\u3067\u611f\u3058\u308b\u4fa1\u5024\u30fb\u7d4c\u9a13\u306e\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30b3\u30fc\u30d2\u30fc\u3092\u98f2\u3080\u3068\u304d\u306b\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3092\u9078\u3076\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u5358\u306b\u30b3\u30fc\u30d2\u30fc\u306e\u4fa1\u683c\u3084\u5473\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u5e97\u5185\u306e\u96f0\u56f2\u6c17\u3084\u3001\u305d\u3053\u3067\u904e\u3054\u3059\u6642\u9593\u306b\u3082\u4fa1\u5024\u3092\u611f\u3058\u3066\u3044\u308b\u306f\u305a\u3067\u3059\u3002\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306b\u306f\u300cStarbucks\u00ae Rewards\u300d\u3068\u3044\u3046\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u4f7f\u3048\u308b\u4f1a\u54e1\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3088\u308a\u3001\u9867\u5ba2\u306f\u304a\u5f97\u306a\u7279\u5178\u3092\u53d7\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u3055\u3089\u306b\u9867\u5ba2\u4f53\u9a13\u304c\u5411\u4e0a\u3059\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-14\"><span style=\"font-weight: 400;\">\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u5206\u6790\u3092\u901a\u3058\u3066\u5f93\u6765\u3088\u308a\u3082\u7684\u78ba\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306b\u3068\u3063\u3066\u30b9\u30c8\u30ec\u30b9\u306e\u5c11\u306a\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6700\u9069\u5316\u3068\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u304c\u5b9f\u73fe\u3059\u308c\u3070\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u306f\u5341\u5206\u306b\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u9867\u5ba2\u7ba1\u7406\u306e\u672c\u6765\u306e\u76ee\u7684\u3092\u9054\u6210\u3057\u3001\u58f2\u4e0a\u5897\u5f37\u3078\u3068\u3064\u306a\u3052\u308b\u4e0a\u3067\u3001\u9867\u5ba2\u7ba1\u7406\u30a2\u30d7\u30ea\u306e\u5c0e\u5165\u306f\u6709\u52b9\u306a\u65bd\u7b56\u3068\u3044\u3048\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span id=\"i-15\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u7ba1\u7406\u306e\u6ce8\u610f\u70b9<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u7ba1\u7406\u306b\u3088\u3063\u3066\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u3089\u308c\u308b\u306e\u306f\u524d\u8ff0\u306e\u3068\u304a\u308a\u3067\u3059\u3002\u4e00\u65b9\u3067\u3001\u9867\u5ba2\u5206\u6790\u306e\u8cea\u304c\u4f4e\u3044\u3068\u5341\u5206\u306a\u52b9\u679c\u304c\u5f97\u3089\u308c\u306a\u3044\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u9867\u5ba2\u7ba1\u7406\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u969b\u306b\u306f\u3001\u4e0b\u8a18\u306e\u70b9\u306b\u5341\u5206\u6ce8\u610f\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"i-16\"><span style=\"font-weight: 400;\">\u5c0e\u5165\u3084\u904b\u7528\u306b\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u7ba1\u7406\u30c4\u30fc\u30eb\u306e\u958b\u767a\u3084\u5c0e\u5165\u305d\u306e\u3082\u306e\u306b\u671f\u9593\u3092\u8981\u3057\u305f\u308a\u3001\u81a8\u5927\u306a\u30b3\u30b9\u30c8\u304c\u304b\u304b\u3063\u305f\u308a\u3059\u308b\u3068\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u89b3\u70b9\u306b\u304a\u3044\u3066\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u306a\u308a\u304c\u3061\u3067\u3059\u3002\u9867\u5ba2\u7ba1\u7406\u30c4\u30fc\u30eb\u306f\u5c0e\u5165\u3059\u308b\u3053\u3068\u81ea\u4f53\u304c\u76ee\u7684\u3067\u306f\u306a\u304f\u3001\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u3084\u58f2\u4e0a\u5897\u5f37\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u672c\u6765\u306e\u76ee\u7684\u3067\u3059\u3002\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u30fb\u904b\u7528\u306b\u304b\u3051\u308b\u30b3\u30b9\u30c8\u306f\u3001\u3067\u304d\u308b\u3060\u3051\u6291\u3048\u305f\u307b\u3046\u304c\u671b\u307e\u3057\u3044\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"i-17\"><span style=\"font-weight: 400;\">\u5229\u7528\u3055\u308c\u306a\u304f\u306a\u308b\u304a\u305d\u308c\u304c\u3042\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u7ba1\u7406\u30c4\u30fc\u30eb\u305d\u306e\u3082\u306e\u306e\u4f7f\u3044\u52dd\u624b\u304c\u826f\u304f\u306a\u3044\u3068\u3001\u5b9f\u969b\u306b\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3059\u308b\u30b9\u30bf\u30c3\u30d5\u304c\u52b9\u679c\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u5b9f\u611f\u3057\u306b\u304f\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u4f7f\u3044\u65b9\u304c\u3088\u304f\u308f\u304b\u3089\u306a\u3044\u30c4\u30fc\u30eb\u3084\u8907\u96d1\u306a\u64cd\u4f5c\u304c\u5fc5\u8981\u306a\u30c4\u30fc\u30eb\u306f\u656c\u9060\u3055\u308c\u308b\u50be\u5411\u304c\u3042\u308b\u305f\u3081\u3001\u305b\u3063\u304b\u304f\u5c0e\u5165\u3057\u3066\u3082\u5229\u7528\u3055\u308c\u306a\u304f\u306a\u3063\u3066\u3044\u304f\u304a\u305d\u308c\u304c\u3042\u308b\u306e\u3067\u3059\u3002\u5c0e\u5165\u3059\u308b\u969b\u306b\u306f\u3001\u76f4\u611f\u7684\u306a\u64cd\u4f5c\u304c\u53ef\u80fd\u304b\u3069\u3046\u304b\u306a\u3069\u3001\u4f7f\u3044\u52dd\u624b\u306e\u7cbe\u67fb\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-18\"><span style=\"font-weight: 400;\">\u5373\u52b9\u6027\u306f\u3042\u307e\u308a\u671f\u5f85\u3067\u304d\u306a\u3044<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u7ba1\u7406\u306f\u3001\u4e00\u5b9a\u671f\u9593\u7d99\u7d9a\u3059\u308b\u3053\u3068\u3067\u5f90\u3005\u306b\u52b9\u679c\u304c\u8868\u308c\u3066\u304f\u308b\u65bd\u7b56\u3067\u3059\u3002\u9867\u5ba2\u7ba1\u7406\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u305f\u76f4\u5f8c\u304b\u3089\u5287\u7684\u306a\u696d\u52d9\u6539\u5584\u306e\u52b9\u679c\u304c\u8868\u308c\u305f\u308a\u3001\u77ed\u671f\u7684\u306b\u58f2\u4e0a\u4f38\u9577\u3078\u3068\u3064\u306a\u304c\u3063\u305f\u308a\u3059\u308b\u65bd\u7b56\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3067\u3059\u304b\u3089\u3001\u4e2d\u9577\u671f\u7684\u306a\u53d6\u308a\u7d44\u307f\u3068\u306a\u308b\u3053\u3068\u3092\u3042\u3089\u304b\u3058\u3081\u5468\u77e5\u3057\u3001\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u7d9a\u3051\u3066\u3044\u304f\u3053\u3068\u3092\u793e\u5185\u3067\u5171\u901a\u8a8d\u8b58\u3068\u3057\u3066\u6301\u3063\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"i-19\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u7ba1\u7406\u306b\u30a2\u30d7\u30ea\u304c\u9069\u3057\u3066\u3044\u308b\u7406\u7531<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5148\u8ff0\u3057\u305f\u3001\u9867\u5ba2\u7ba1\u7406\u3067\u53d6\u308a\u6271\u3046\u3079\u304d\u60c5\u5831\u306f\u3001\u3044\u3056\u7ba1\u7406\u3057\u3088\u3046\u3068\u3082\u305d\u3082\u305d\u3082\u30c7\u30fc\u30bf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u3068\u59cb\u307e\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u306b\u3068\u3063\u3066\u3082\u8ca0\u62c5\u3084\u82e6\u306b\u306a\u3089\u305a\u3001\u304b\u3064\u591a\u304f\u306e\u9867\u5ba2\u60c5\u5831\u3092\u5f97\u3089\u308c\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u5a92\u4f53\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u305d\u3053\u3067\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u306e\u304c\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3002\u3053\u3053\u3067\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u306fCRM\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"CRM\"><span style=\"font-weight: 400;\">\u3053\u308c\u307e\u3067\u306eCRM\u306e\u554f\u984c\u70b9<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u767a\u5c55\u3084\u30c4\u30fc\u30eb\u306e\u9032\u5316\u306b\u4f34\u3063\u3066\u4f01\u696d\u5074\u3067\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u65bd\u7b56\u306f\u683c\u6bb5\u306b\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u672c\u6765\u306f\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3057\u3066\u3044\u305f\u306f\u305a\u306eCRM\u304c\u3001\u304b\u3048\u3063\u3066\u9867\u5ba2\u304c\u8ff7\u60d1\u306b\u611f\u3058\u308b\u539f\u56e0\u3068\u306a\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u898b\u3089\u308c\u307e\u3059\u3002\u983b\u7e41\u306b\u9001\u3089\u308c\u3066\u304f\u308b\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3084\u4e00\u65b9\u7684\u306a\u30bb\u30fc\u30eb\u30b9\u96fb\u8a71\u306f\u305d\u306e\u5178\u578b\u3067\u3057\u3087\u3046\u3002CRM\u3092\u8a9e\u308b\u3068\u304d\u306b\u3088\u304f\u4f7f\u308f\u308c\u308b\u300c\u56f2\u3044\u8fbc\u307f\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u307e\u3055\u306b\u4f01\u696d\u90fd\u5408\u3067\u3042\u308a\u3001\u9867\u5ba2\u8996\u70b9\u304c\u306a\u3044\u304c\u3057\u308d\u306b\u3055\u308c\u3066\u3044\u308b\u5b9f\u614b\u3092\u8c61\u5fb4\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3046\u3044\u3063\u305f\u554f\u984c\u306e\u539f\u56e0\u306b\u306f\u3001\u4e0d\u5341\u5206\u306a\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u9867\u5ba2\u7ba1\u7406\u306e\u76ee\u7684\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u306b\u5f15\u304d\u4e0a\u3052\u3066\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3059\u3067\u306b\u4f55\u5ea6\u3082\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u3068\u6bd4\u3079\u3066\u3001\u65b0\u898f\u9867\u5ba2\u306b\u306f1\u56de\u5206\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002\u305f\u3063\u305f\u4e00\u5ea6\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u3082\u3068\u306b\u8cfc\u5165\u3057\u305f\u54c1\u76ee\u3084\u8cfc\u8cb7\u6642\u671f\u3001\u8cfc\u8cb7\u30c1\u30e3\u30cd\u30eb\u3092\u5206\u6790\u3057\u3066\u3082\u3001\u6df1\u3044\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u898b\u3064\u304b\u3089\u306a\u3044\u306e\u306f\u5f53\u7136\u3067\u3057\u3087\u3046\u3002\u305d\u306e\u7d50\u679c\u3001\u300c\u8cfc\u8cb7\u8005\u306b\u306f\u30af\u30fc\u30dd\u30f3\u3092\u767a\u884c\u3057\u3066\u307e\u305f\u8cb7\u3063\u3066\u3082\u3089\u304a\u3046\u300d\u3068\u5b89\u6613\u306b\u8003\u3048\u3001\u5358\u306b\u30af\u30fc\u30dd\u30f3\u3092\u4e71\u767a\u3059\u308b\u65bd\u7b56\u306b\u9665\u3063\u3066\u3057\u307e\u3044\u304c\u3061\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"CRM-2\"><span style=\"font-weight: 400;\">CRM\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u306f\u8cfc\u8cb7\u5f8c\u30c7\u30fc\u30bf\u304c\u91cd\u8981<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 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style=\"font-weight: 400;\">\u305d\u3053\u3067\u5f79\u7acb\u3064\u306e\u304c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3092\u8d77\u70b9\u3068\u3057\u305f\u30c7\u30fc\u30bf\u53d6\u5f97\u3067\u3059\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306f\u3001\u3069\u306e\u5e74\u4ee3\u5c64\u306e\u9867\u5ba2\u3082\u65e5\u5e38\u7684\u306b\u4f7f\u3046\u3082\u306e\u3060\u304b\u3089\u3053\u305d\u3001\u65b0\u898f\u8cfc\u5165\u5f8c\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u304c\u53d6\u308a\u3084\u3059\u3044\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066\u9867\u5ba2\u304c\u884c\u3063\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u3001\u4f8b\u3048\u3070\u9867\u5ba2\u304c\u53cd\u5fdc\u3057\u305f\u65bd\u7b56\u3001\u95b2\u89a7\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u306a\u3069\u306b\u52a0\u3048\u3001\u4f4d\u7f6e\u60c5\u5831\u3084\u5199\u771f\u306a\u3069\u30a2\u30d7\u30ea\u306e\u7279\u6027\u3092\u6d3b\u304b\u3057\u305f\u30c7\u30fc\u30bf\u3082\u7372\u5f97\u53ef\u80fd\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308bCRM\u304c\u5b9f\u73fe\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"CRM-3\"><span style=\"font-weight: 400;\">\u30a2\u30d7\u30ea\u00d7CRM\u306e\u6210\u529f\u4e8b\u4f8b<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30a2\u30d7\u30ea\u00d7CRM\u306b\u306f\u5148\u9032\u7684\u306a\u4e8b\u4f8b\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u300cNIKE\u30a2\u30d7\u30ea\u300d\u306e\u4e8b\u4f8b\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u300cNIKE\u30a2\u30d7\u30ea\u300d\u304c\u65e5\u672c\u3067\u30b9\u30bf\u30fc\u30c8\u3057\u305f\u306e\u306f2018\u5e7412\u6708\u306e\u3053\u3068\u3067\u3059\u3002\u30ca\u30a4\u30ad\u306f\u3001\u3053\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3092\u65b0\u305f\u306aCRM\u6226\u7565\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3066\u3044\u307e\u3057\u305f\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u3084\u8cfc\u5165\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u3001Web\u30b5\u30a4\u30c8\u95b2\u89a7\u306a\u3069\u3082\u542b\u3081\u305f\u9867\u5ba2\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3082\u7d71\u5408\u3002NIKE\u30a2\u30d7\u30ea\u3092\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u3001\u5fb9\u5e95\u7684\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u306b\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30a2\u30d7\u30ea\u7d4c\u7531\u3067\u96c6\u3081\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30c7\u30fc\u30bf\u306f\u3001\u30ca\u30a4\u30ad\u306a\u3089\u3067\u306f\u306e\u60c5\u5831\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u6700\u9069\u306a\u5546\u54c1\u3084\u8cfc\u5165\u6642\u671f\u3092\u4e88\u6e2c\u3057\u3001NIKE\u30a2\u30d7\u30ea\u3067\u901a\u77e5\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u3082\u4eca\u5f8c\u306f\u5b9f\u73fe\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EC\u30a2\u30d7\u30ea\u3068\u3057\u3066\u306e\u6a5f\u80fd\u304c\u5f37\u3044NIKE\u30a2\u30d7\u30ea\u3067\u3059\u304c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3082\u529b\u3092\u5165\u308c\u3066\u3044\u307e\u3059\u3002\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3084\u30b9\u30dd\u30fc\u30c4\u306b\u95a2\u3059\u308b\u60c5\u5831\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30a2\u30b9\u30ea\u30fc\u30c8\u306b\u95a2\u3059\u308b\u60c5\u5831\u3082\u30a2\u30d7\u30ea\u3067\u914d\u4fe1\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u518d\u6765\u8a2a\u306b\u3064\u306a\u3052\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002\u3053\u306e\u4e8b\u4f8b\u306f\u3001\u30a2\u30d7\u30ea\u306e\u8c4a\u5bcc\u306a\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u5f37\u5316\u3092\u5b9f\u73fe\u3057\u3066\u3044\u308b\u597d\u4f8b\u3068\u3044\u3048\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span id=\"CRMYappli_CRM\"><span style=\"font-weight: 400;\">\u307e\u3068\u3081\uff1a\u30a2\u30d7\u30ea\u3092\u8d77\u70b9\u3068\u3057\u305fCRM\u306b\u306f\u300cYappli CRM\u300d\u3082\u5f79\u7acb\u3061\u307e\u3059<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u7ba1\u7406\u306f\u3001\u5fc5\u8981\u3068\u3055\u308c\u3066\u3044\u308b\u80cc\u666f\u3084\u6ce8\u8996\u3059\u3079\u304d\u60c5\u5831\u3001\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4e2d\u9577\u671f\u7684\u306a\u53d6\u308a\u7d44\u307f\u3068\u306a\u308b\u304b\u3089\u3053\u305d\u3001\u672c\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f\u3088\u3046\u306a\u60c5\u5831\u306f\u3057\u3063\u304b\u308a\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u3068\u3053\u308d\u3067\u3059\u3002\u307e\u305f\u3001\u4e16\u306e\u4e2d\u306e\u60c5\u5831\u91cf\u304c\u5897\u52a0\u3057\u3001\u52a0\u901f\u5316\u3057\u7d9a\u3051\u3066\u3044\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u306f\u3001\u30a2\u30d7\u30ea\u3092\u8d77\u70b9\u3068\u3057\u305fCRM\u304c\u3001\u9867\u5ba2\u7ba1\u7406\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u306a\u308b\u3053\u3068\u3082\u305c\u3072\u899a\u3048\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3059\u308b\u682a\u5f0f\u4f1a\u793e\u30e4\u30d7\u30ea\u3067\u306f\u3001\u30a2\u30d7\u30ea\u304b\u3089\u59cb\u307e\u308b\u30ce\u30fc\u30b3\u30fc\u30c9CRM\u300cYappli CRM\u300d\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u5f93\u6765\u306e\u958b\u767a\u30b7\u30b9\u30c6\u30e0\u306f\u4e0d\u8981\u3067\u3001\u30a2\u30d7\u30ea\u3092\u8ef8\u306b\u8ab0\u3067\u3082\u7c21\u5358\u306b\u9867\u5ba2\u7ba1\u7406\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3082\u3061\u308d\u3093\u3001\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u3084\u96fb\u5b50\u30de\u30cd\u30fc\u306e\u767a\u884c\u3082\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002<\/span>\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><span class=\"keiko_blue\" style=\"font-size: 18pt;\"><strong>\uff1e\uff1e<a href=\"https:\/\/yapp.li\/crm\/\">Yappli CRM<\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"keiko_blue\"><strong>\uff1e\uff1e\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3082\u3088\u304f\u8aad\u307e\u308c\u3066\u3044\u307e\u3059<\/strong><\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"PMeASuiM6X\"><p><a href=\"https:\/\/yapp.li\/magazine\/3099\/\">\u30a2\u30d7\u30ea\u958b\u767a\u306b\u5fc5\u8981\u306a\u8cbb\u7528\u3068\u306f\uff1f\u7dad\u6301\u8cbb\u3084\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3059\u308b\u65b9\u6cd5\u3092\u7d39\u4ecb<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30a2\u30d7\u30ea\u958b\u767a\u306b\u5fc5\u8981\u306a\u8cbb\u7528\u3068\u306f\uff1f\u7dad\u6301\u8cbb\u3084\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3059\u308b\u65b9\u6cd5\u3092\u7d39\u4ecb&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | 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