{"id":3242,"date":"2019-09-10T19:36:54","date_gmt":"2019-09-10T10:36:54","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=3242"},"modified":"2025-06-29T18:46:31","modified_gmt":"2025-06-29T09:46:31","slug":"sns%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e5%85%a5%e9%96%80%ef%bc%81%e4%b8%bb%e8%a6%81sns%e3%81%ae%e7%89%b9%e5%be%b4%e3%81%a8%e6%b4%bb%e7%94%a8%e4%ba%8b%e4%be%8b%e3%82%92","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/3242\/","title":{"rendered":"SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u4e3b\u8981SNS\u306e\u7279\u5fb4\u3084\u5b9f\u8df5\u65b9\u6cd5\u3001\u6d3b\u7528\u4e8b\u4f8b\u3092\u7d39\u4ecb"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001SNS\u3092\u4f7f\u3063\u305f\u4f01\u696d\u306e\u3055\u307e\u3056\u307e\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u3053\u3068\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u73fe\u4ee3\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u5b58\u5728\u304c\u4eba\u3005\u306e\u751f\u6d3b\u306e\u4e2d\u3067\u5927\u304d\u306a\u4f4d\u7f6e\u3092\u5360\u3081\u308b\u6642\u4ee3\u3067\u3059\u3002\u4eba\u3005\u304c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u5229\u7528\u3059\u308b\u4e0a\u3067\u6700\u3082\u6642\u9593\u3092\u5272\u304f\u306e\u306f\u3001SNS\u306e\u95b2\u89a7\u3084\u66f8\u304d\u8fbc\u307f\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u72b6\u6cc1\u3092\u53d7\u3051\u3066\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6bb5\u3068\u3057\u3066\u6b20\u304b\u3059\u3053\u3068\u306e\u3067\u304d\u306a\u3044\u306b\u3082\u306e\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4eca\u56de\u306f\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6982\u8981\u3084\u3001\u4e3b\u8981\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3054\u3068\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7279\u5fb4\u306e\u307b\u304b\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u3082\u305f\u3089\u3059\u52b9\u679c\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u307e\u305f\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5\u65b9\u6cd5\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u6ce8\u610f\u70b9\u306a\u3069\u3082\u8a73\u3057\u304f\u89e3\u8aac\u3002SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u96c6\u5ba2\u4e8b\u4f8b\u3082\u7d39\u4ecb\u3057\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<div style=\"background: #FFFFFF; padding: 15px; border: 2px solid #7FC5DA; border-radius: 10px; word-break: break-all;\">\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><strong>\u88fd\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u30d5\u30a1\u30f3\u4f5c\u308a\u3084\u58f2\u4e0a\u5275\u51fa\u306b\u304a\u60a9\u307f\u306e\u65b9\u5fc5\u898b\uff01<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" class=\"size-medium wp-image-5495 alignleft\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/221025_WP_yohobrewing_cover-300x212.png\" alt=\"\" width=\"300\" height=\"212\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/221025_WP_yohobrewing_cover-300x212.png 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/221025_WP_yohobrewing_cover-1024x724.png 1024w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/221025_WP_yohobrewing_cover-768x543.png 768w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/221025_WP_yohobrewing_cover-940x664.png 940w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/221025_WP_yohobrewing_cover.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u30fb\u5229\u7528\u7387\u3092\u9ad8\u3081\u3066\u5b89\u5b9a\u7684\u306a\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u3064\u3064\u3001\u30d5\u30a1\u30f3\u3068\u3068\u3082\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5411\u4e0a\u3092\u306f\u304b\u3063\u3066\u3044\u304f\u3068\u3057\u3066\u3001\u6700\u8fd1\u6ce8\u76ee\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b<strong>\u30d5\u30a1\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3002<\/strong>\u6210\u679c\u306e\u4f5c\u308a\u65b9\u304c\u96e3\u3057\u3044\u30d5\u30a1\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u58f2\u4e0a\u3092\u4f5c\u308b\u65b9\u6cd5\u3092<strong>\u30e4\u30c3\u30db\u30fc\u30d6\u30eb\u30fc\u30a4\u30f3\u30b0\u69d8\u306e\u4e8b\u4f8b<\/strong>\u3092\u3082\u3068\u306b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/lp.yapp.li\/document_wp_fanmarketingyoho.html\" target=\"_blank\" rel=\"noopener\">\u30e4\u30c3\u30db\u30fc\u30d6\u30eb\u30fc\u30a4\u30f3\u30b0\u306b\u5b66\u3076\u3001\u58f2\u4e0a\u304c\u3061\u3083\u3093\u3068\u3064\u3044\u3066\u304f\u308b\u30d5\u30a1\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/a><\/p>\n<div style=\"text-align: center;\"><a style=\"position: relative; display: inline-block; background: #00A9E0; border-radius: 30px; font-size: 1.1em; font-weight: bold; color: #ffffff; text-decoration: none; padding: 0.7em 1.5em 0.7em 1em;\" href=\"https:\/\/lp.yapp.li\/document_wp_fanmarketingyoho.html\" target=\"_blank\" rel=\"noopener\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304a\u304f<img style=\"position: absolute; top: calc(50% - 7.7px); right: 7px; width: 10px;\" src=\"https:\/\/nk-media.org\/wp-content\/uploads\/2020\/09\/arrow-s.png\" alt=\"\" \/><\/a><\/div>\n<\/div>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#SNS\">SNS\u306e\u7279\u5fb4<\/a><\/li><li><a href=\"#SNS-2\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u80cc\u666f<\/a><ul><li><a href=\"#SNS-3\">\u4eba\u3005\u306eSNS\u5229\u7528\u7387\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b<\/a><\/li><li><a href=\"#SNS-4\">\u60c5\u5831\u6e90\u3068\u3057\u3066SNS\u304c\u8a8d\u77e5\u3055\u308c\u3066\u3044\u308b<\/a><\/li><li><a href=\"#SNS-5\">SNS\u304c\u304d\u3063\u304b\u3051\u3067\u8cfc\u5165\u306b\u3064\u306a\u304c\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u3044\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#SNS-6\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u8981\u5a92\u4f53<\/a><ul><li><a href=\"#Facebook\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300cFacebook\u300d\u306e\u7279\u5fb4<\/a><\/li><li><a href=\"#LINE\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300cLINE\u300d\u306e\u7279\u5fb4<\/a><\/li><li><a href=\"#Instagram\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300cInstagram\u300d\u306e\u7279\u5fb4<\/a><\/li><li><a href=\"#Twitter\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300cTwitter\u300d\u306e\u7279\u5fb4<\/a><\/li><\/ul><\/li><li><a href=\"#SNS4\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u610f\u8b58\u3057\u305f\u30444\u3064\u306e\u76ee\u7684<\/a><ul><li><a href=\"#i\">\u4f01\u696d\u8a8d\u77e5<\/a><\/li><li><a href=\"#i-2\">\u4f01\u696d\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/a><\/li><li><a href=\"#i-3\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a<\/a><\/li><li><a href=\"#i-4\">\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u3092\u77e5\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#SNS-7\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3001\u307b\u304b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u306e\u9055\u3044\u3084\u95a2\u4fc2<\/a><ul><li><a href=\"#Web\">Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9055\u3044<\/a><\/li><li><a href=\"#i-5\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9055\u3044<\/a><\/li><li><a href=\"#O2O\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9055\u3044<\/a><\/li><\/ul><\/li><li><a href=\"#SNS-8\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u8df5\u3059\u308b\u65b9\u6cd5<\/a><ul><li><a href=\"#1_SNS\">1. SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u76ee\u7684\u30fb\u76ee\u6a19\u306e\u8a2d\u5b9a\u3092\u884c\u3046<\/a><\/li><li><a href=\"#2_SNS\">2. \u6d3b\u7528\u3059\u308bSNS\u306e\u9078\u5b9a\u3092\u884c\u3046<\/a><\/li><li><a href=\"#3_KPI\">3. KPI\u306e\u8a2d\u5b9a\u3092\u884c\u3046<\/a><\/li><li><a href=\"#4\">4. \u904b\u55b6\u4f53\u5236\u306e\u691c\u8a0e\u3092\u3059\u308b<\/a><\/li><li><a href=\"#5\">5. \u52b9\u679c\u3092\u691c\u8a3c\u3059\u308b<\/a><\/li><li><a href=\"#6_PDCA\">6. PDCA\u3092\u56de\u3057\u3066\u6539\u5584\u3092\u91cd\u306d\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#SNS-9\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#i-6\">\u4f01\u696d\u30fb\u5546\u54c1\u306e\u8a8d\u77e5\u5ea6\u304c\u5411\u4e0a\u3059\u308b<\/a><\/li><li><a href=\"#i-7\">\u60c5\u5831\u4f1d\u9054\u306e\u30b9\u30d4\u30fc\u30c9\u304c\u9ad8\u307e\u308b<\/a><\/li><li><a href=\"#i-8\">\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u3092\u4e0b\u3052\u3089\u308c\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#SNS-10\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6ce8\u610f\u70b9<\/a><ul><li><a href=\"#SNS-11\">\u4f01\u696d\u30a4\u30e1\u30fc\u30b8\u3084\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30bb\u30d7\u30c8\u3068\u89aa\u548c\u6027\u306e\u4f4e\u3044SNS\u3092\u9078\u3070\u306a\u3044<\/a><\/li><li><a href=\"#i-9\">\u5bfe\u500b\u4eba\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u610f\u8b58\u3059\u308b<\/a><\/li><li><a href=\"#i-10\">\u904b\u7528\u62c5\u5f53\u8005\u3084\u5c02\u5c5e\u30c1\u30fc\u30e0\u3068\u3044\u3063\u305f\u5c02\u4efb\u8005\u3092\u6c7a\u3081\u308b<\/a><\/li><li><a href=\"#i-11\">\u708e\u4e0a\u5bfe\u7b56\u306b\u53d6\u308a\u7d44\u3080<\/a><\/li><li><a href=\"#i-12\">\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u904b\u55b6\u8a08\u753b\u3092\u7acb\u3066\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#SNS-12\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b<\/a><ul><li><a href=\"#i-13\">\u30cf\u30fc\u30b2\u30f3\u30c0\u30c3\u30c4\u30b8\u30e3\u30d1\u30f3<\/a><\/li><li><a href=\"#i-14\">\u65e5\u672c\u30b3\u30ab\u30fb\u30b3\u30fc\u30e9<\/a><\/li><li><a href=\"#i-15\">\u00a0\u5927\u4e38\u30fb\u677e\u5742\u5c4b\u767e\u8ca8\u5e97<\/a><\/li><li><a href=\"#Airbnb\">Airbnb<\/a><\/li><li><a href=\"#i-16\">\u30e1\u30eb\u30ab\u30ea<\/a><\/li><\/ul><\/li><li><a href=\"#SNS3\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e8b\u4f8b\u304b\u3089\u5b66\u30763\u3064\u306e\u6210\u529f\u30dd\u30a4\u30f3\u30c8<\/a><ul><li><a href=\"#i-17\">\u00a0\u9069\u5207\u306a\u76ee\u7684\u30fb\u76ee\u6a19\u3092\u6c7a\u3081\u308b<\/a><\/li><li><a href=\"#i-18\">\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b<\/a><\/li><li><a href=\"#i-19\">\u00a0\u904b\u7528\u7d50\u679c\u304b\u3089\u6539\u5584\u3092\u884c\u3046<\/a><\/li><\/ul><\/li><li><a href=\"#SNS-13\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5931\u6557\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u6ce8\u610f\u70b9<\/a><\/li><li><a href=\"#SNS-14\">SNS\u3068\u4f75\u305b\u3066\u4e00\u8003\u3057\u305f\u3044\u30a2\u30d7\u30ea\u306e\u6d3b\u7528<\/a><\/li><li><a href=\"#SNS-15\">\u307e\u3068\u3081\uff1aSNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u4e21\u8f2a\u3067\u76f8\u4e57\u52b9\u679c\u304c\u9ad8\u307e\u308b<\/a><\/li><\/ul><\/div>\n<h2><span id=\"SNS\"><span style=\"font-weight: 400;\">SNS\u306e\u7279\u5fb4<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u59cb\u3081\u306b\u3001SNS\u306e\u57fa\u672c\u306b\u3064\u3044\u3066\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002SNS\uff08\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30cd\u30c3\u30c8\u30ef\u30fc\u30ad\u30f3\u30b0\u30fb\u30b5\u30fc\u30d3\u30b9\uff09\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u4eba\u3005\u304c\u3064\u306a\u304c\u308b\u3053\u3068\u3092\u52a9\u3051\u308b\u4f1a\u54e1\u5236\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002SNS\u306b\u306f\u3001\u81ea\u5206\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u516c\u958b\u3059\u308b\u6a5f\u80fd\u3084\u3001\u8a18\u4e8b\u30fb\u5199\u771f\u30fb\u52d5\u753b\u306a\u3069\u3092\u6295\u7a3f\u3057\u305f\u308a\u30b3\u30e1\u30f3\u30c8\u3057\u305f\u308a\u3059\u308b\u6a5f\u80fd\u306e\u307b\u304b\u3001\u30c1\u30e3\u30c3\u30c8\u3084\u30b0\u30eb\u30fc\u30d7\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fc\u3092\u8a2d\u7f6e\u3059\u308b\u6a5f\u80fd\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u3089\u306e\u7279\u6027\u3092\u80cc\u666f\u306b\u3001SNS\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3082\u6d3b\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u4f01\u696d\u60c5\u5831\u3084\u5546\u54c1\u60c5\u5831\u3001\u30b5\u30fc\u30d3\u30b9\u60c5\u5831\u306e\u914d\u4fe1\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u4ea4\u6d41\u3092\u901a\u3058\u305f\u65b0\u60c5\u5831\u306e\u5468\u77e5\u3001\u3042\u308b\u3044\u306f\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u9ad8\u3081\u308b\u6d3b\u52d5\u307e\u3067\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u3082SNS\u306e\u5b58\u5728\u611f\u306f\u6642\u3092\u8ffd\u3046\u3054\u3068\u306b\u5897\u3057\u3066\u3044\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"SNS-2\"><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u80cc\u666f<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5e45\u5e83\u3044\u696d\u7a2e\u3067\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6ce8\u76ee\u304c\u96c6\u307e\u308b\u4e3b\u306a\u7406\u7531\u306b\u3064\u3044\u3066\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"SNS-3\"><span style=\"font-weight: 400;\">\u4eba\u3005\u306eSNS\u5229\u7528\u7387\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u73fe\u4ee3\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u6642\u4ee3\u3067\u3059\u3002\u7dcf\u52d9\u7701\u306e\u8abf\u67fb\u203b\u306b\u3088\u308c\u3070\u30012021\u5e74\u6642\u70b9\u3067SNS\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u4eba\u306f\u5168\u4f53\u306e78.7\uff05\u30688\u5272\u8fd1\u304f\u306b\u9054\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u82e5\u5e74\u5c64\u306b\u304a\u3044\u3066SNS\u306e\u5229\u7528\u7387\u304c\u9ad8\u304f\u300113\uff5e19\u6b73\u306e90.7\uff05\u300120\uff5e29\u6b73\u306e93.2\uff05\u304cSNS\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u307e\u305f\u300140\u4ee3\u306b\u304a\u3044\u3066\u3082SNS\u306e\u5229\u7528\u7387\u306f87.3\uff05\u300150\u4ee3\u3067\u306f79.6\uff05\u3068\u3001\u5e45\u5e83\u3044\u5e74\u9f62\u5c64\u306bSNS\u304c\u6d78\u900f\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u3046\u304b\u304c\u3048\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SNS\u306f\u3059\u3067\u306b\u4e3b\u8981\u306a\u30e1\u30c7\u30a3\u30a2\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3057\u3066\u304a\u308a\u3001\u6d88\u8cbb\u8005\u306e\u5e74\u4ee3\u3092\u554f\u308f\u305a\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3068\u306a\u3063\u3066\u3044\u308b\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u306f\u3001\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u6301\u3064\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044\u624b\u6bb5\u306e\u3072\u3068\u3064\u3068\u306a\u308a\u3064\u3064\u3042\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-size: 8pt;\"><span style=\"font-weight: 400;\">\u203b<\/span><a href=\"https:\/\/www.soumu.go.jp\/main_content\/000815652.pdf\"><span style=\"font-weight: 400;\">\u7dcf\u52d9\u7701\u300c\u4ee4\u548c3\u5e74\u901a\u4fe1\u5229\u7528\u52d5\u5411\u8abf\u67fb<\/span><\/a><span style=\"font-weight: 400;\"> \u3088\u308a<\/span><\/span><\/p>\n<h3><span id=\"SNS-4\"><span style=\"font-weight: 400;\">\u60c5\u5831\u6e90\u3068\u3057\u3066SNS\u304c\u8a8d\u77e5\u3055\u308c\u3066\u3044\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SNS\u306f\u4eba\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3060\u3051\u3067\u306a\u304f\u3001\u60c5\u5831\u6e90\u3068\u3057\u3066\u3082\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5f93\u6765\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u60c5\u5831\u53ce\u96c6\u3092\u3059\u308b\u969b\u306b\u306f\u3001Google \u691c\u7d22\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u6d3b\u7528\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u898b\u3089\u308c\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u73fe\u4ee3\u306b\u304a\u3044\u3066\u306f\u3001SNS\u4e0a\u3067\u307b\u304b\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u767a\u4fe1\u3057\u3066\u3044\u308b\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5373\u6642\u6027\u306e\u9ad8\u3044\u60c5\u5831\u306b\u3075\u308c\u3088\u3046\u3068\u3059\u308b\u4eba\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002SNS\u306b\u306f\u30ad\u30fc\u30ef\u30fc\u30c9\u691c\u7d22\u306e\u307b\u304b\u3001\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3084\u30ec\u30b3\u30e1\u30f3\u30c9\u3068\u3044\u3063\u305f\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u307e\u3059\u3002\u81ea\u5206\u3068\u8208\u5473\u95a2\u5fc3\u3084\u55dc\u597d\u306e\u8fd1\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3084\u3059\u3044\u3068\u3044\u3046\u7279\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u60c5\u5831\u6e90\u3068\u3057\u3066\u306e\u5f79\u5272\u3082\u62c5\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"SNS-5\"><span style=\"font-weight: 400;\">SNS\u304c\u304d\u3063\u304b\u3051\u3067\u8cfc\u5165\u306b\u3064\u306a\u304c\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u3044\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SNS\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u3082\u5c11\u306a\u304b\u3089\u305a\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306b\u3053\u306e\u50be\u5411\u304c\u5f37\u304f\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u524d\u306bSNS\u3067\u53e3\u30b3\u30df\u3092\u30c1\u30a7\u30c3\u30af\u3057\u305f\u308a\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u7d39\u4ecb\u3057\u3066\u3044\u308b\u5546\u54c1\u3092\u8cb7\u3044\u6c42\u3081\u305f\u308a\u3059\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u5b9f\u969b\u306b\u8cfc\u5165\u3059\u308b\u524d\u304b\u3089\u5546\u54c1\u306e\u8cfc\u8cb7\u4f53\u9a13\u3092\u77e5\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3068\u3057\u3066\u3001SNS\u306e\u5b58\u5728\u611f\u306f\u5897\u3057\u3066\u3044\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SNS\u306f\u3001\u5358\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u4e00\u624b\u6bb5\u3068\u3057\u3066\u306e\u7bc4\u7587\u3092\u8d85\u3048\u3001\u6d88\u8cbb\u8005\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u76f4\u63a5\u7684\u306b\u8a34\u6c42\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u3068\u9032\u5316\u3092\u9042\u3052\u3064\u3064\u3042\u308a\u307e\u3059\u3002SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u3053\u3046\u3057\u305f\u6d88\u8cbb\u8005\u306e\u52d5\u304d\u3092\u6349\u3048\u3001\u65b0\u305f\u306a\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3092\u958b\u62d3\u3057\u3066\u3044\u304f\u4e0a\u3067\u91cd\u8981\u306a\u624b\u6cd5\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span class=\"keiko_blue\"><strong>\u00a0\uff1e\uff1e\u3053\u306e\u8a18\u4e8b\u3082\u3088\u304f\u8aad\u307e\u308c\u3066\u3044\u307e\u3059<\/strong><\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"xgQVbyElrQ\"><p><a href=\"https:\/\/yapp.li\/magazine\/4414\/\">CRM\u3068\u306f\uff1f\u4e3b\u306a\u6a5f\u80fd\u3084\u6d3b\u7528\u30e1\u30ea\u30c3\u30c8\u30fb\u5c0e\u5165\u6642\u306e\u6ce8\u610f\u70b9\u3092\u89e3\u8aac<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;CRM\u3068\u306f\uff1f\u4e3b\u306a\u6a5f\u80fd\u3084\u6d3b\u7528\u30e1\u30ea\u30c3\u30c8\u30fb\u5c0e\u5165\u6642\u306e\u6ce8\u610f\u70b9\u3092\u89e3\u8aac&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | \u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306e\u81ea\u793e\u30a2\u30d7\u30ea\u6d3b\u7528\u30e1\u30c7\u30a3\u30a2\" src=\"https:\/\/yapp.li\/magazine\/4414\/embed\/#?secret=f5GzRFzqom#?secret=xgQVbyElrQ\" data-secret=\"xgQVbyElrQ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span id=\"SNS-6\"><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u8981\u5a92\u4f53<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3055\u308c\u308b\u5a92\u4f53\u306f\u3001\u3069\u306eSNS\u306b\u306a\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u300cFacebook\u300d\u300cLINE\u300d\u300cTwitter\u300d\u300cInstagram\u300d\u306f4\u5927\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u547c\u3070\u308c\u3001\u591a\u304f\u306e\u65e5\u672c\u4eba\u3082\u6d3b\u7528\u3057\u3066\u3044\u308b\u4ee3\u8868\u7684\u306aSNS\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u5a92\u4f53\u3092\u4f7f\u3063\u305fSNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7279\u5fb4\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"Facebook\"><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300cFacebook\u300d\u306e\u7279\u5fb4<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook\u306f\u5b9f\u540d\u3067\u53c2\u52a0\u3059\u308b\u3053\u3068\u304c\u524d\u63d0\u3068\u3055\u308c\u3066\u304a\u308a\u3001\u4e3b\u306a\u30e6\u30fc\u30b6\u30fc\u306f30\u301c50\u4ee3\u306e\u7537\u5973\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u306f\u3001Facebook\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u3068\u4ea4\u6d41\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bFacebook\u306e\u7279\u5fb4\u3068\u3057\u3066\u306f\u3001\u901a\u5e38\u306e\u6295\u7a3f\u306e\u307b\u304b\u306b\u3001\u5206\u6790\u30c4\u30fc\u30eb\u3084\u6709\u6599\u306e\u5e83\u544a\u30e1\u30cb\u30e5\u30fc\u3092\u4f7f\u3048\u308b\u3053\u3068\u3002\u3053\u308c\u3089\u306e\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3066\u3001\u4f01\u696d\u306fFacebook\u4e0a\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u3082\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"LINE\"><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300cLINE\u300d\u306e\u7279\u5fb4<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">LINE\u306f\u3001\u65e5\u672c\u3067\u6700\u3082\u666e\u53ca\u3057\u3066\u3044\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u300210\uff5e60\u4ee3\u307e\u3067\u306e\u5e45\u5e83\u3044\u5e74\u4ee3\u306b\u4f7f\u308f\u308c\u3066\u304a\u308a\u3001\u5e83\u7bc4\u56f2\u306b\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002LINE\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u5411\u3051\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u300cLINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u300d\u3067\u884c\u3046\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f7f\u3046\u3068\u3001\u30c8\u30fc\u30af\u3060\u3051\u3067\u306f\u306a\u304f\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u6a5f\u80fd\u3084\u30af\u30fc\u30dd\u30f3\u6a5f\u80fd\u3092\u4f7f\u3063\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"Instagram\"><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300cInstagram\u300d\u306e\u7279\u5fb4<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram\u306f\u753b\u50cf\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u3001\u4e3b\u8981\u30e6\u30fc\u30b6\u30fc\u306f20\u4ee3\u3092\u4e2d\u5fc3\u306b10\uff5e30\u4ee3\u304c\u591a\u304f\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002\u753b\u50cf\u3084\u52d5\u753b\u3092\u6d3b\u7528\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4e16\u754c\u89b3\u3092\u4f1d\u3048\u308b\u624b\u6bb5\u306b\u9069\u3057\u3066\u3044\u308bSNS\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3057\u3066\u306f\u3001\u98f2\u98df\u95a2\u9023\u3084\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3001\u30ec\u30b8\u30e3\u30fc\u3001\u65c5\u884c\u3068\u3044\u3063\u305f\u696d\u754c\u306e\u4f01\u696d\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u60f3\u8d77\u3055\u305b\u3084\u3059\u3044\u753b\u50cf\u306b\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u3064\u3051\u3066\u6295\u7a3f\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u306a\u624b\u6cd5\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"Twitter\"><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300cTwitter\u300d\u306e\u7279\u5fb4<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Twitter\u306f\u3001140\u6587\u5b57\u4ee5\u5185\u306e\u6587\u7ae0\u3092\u6295\u7a3f\u3059\u308b\u77ed\u6587\u6295\u7a3f\u30e1\u30c7\u30a3\u30a2\u3067\u3001\u4e3b\u8981\u30e6\u30fc\u30b6\u30fc\u306f10\uff5e20\u4ee3\u306e\u82e5\u8005\u3067\u3059\u304c\u300130\uff5e50\u4ee3\u3082\u542b\u3081\u5e45\u5e83\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002Twitter\u306e\u4e3b\u306a\u7279\u5fb4\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6027\u304c\u9ad8\u3044\u3053\u3068\u3068\u3001\u30ea\u30c4\u30a4\u30fc\u30c8\u306b\u3088\u308b\u62e1\u6563\u6027\u306e\u9ad8\u3055\u3067\u3059\u3002Twitter\u306f\u6700\u65b0\u60c5\u5831\u3084\u30bb\u30fc\u30eb\u60c5\u5831\u306a\u3069\u3001\u3059\u3050\u306b\u77e5\u3063\u3066\u3082\u3089\u3044\u305f\u3044\u60c5\u5831\u306e\u62e1\u6563\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001Twitter\u30e6\u30fc\u30b6\u30fc\u306f\u533f\u540d\u6027\u304c\u9ad8\u3044\u3068\u3044\u3046\u7279\u5fb4\u3082\u3042\u308b\u3053\u3068\u304b\u3089\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u300c\u708e\u4e0a\u300d\u3078\u306e\u5bfe\u7b56\u306b\u3082\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<div style=\"background: #FFFFFF; padding: 15px; border: 2px solid #7FC5DA; border-radius: 10px; word-break: break-all;\">\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/go.yapp.li\/document_wp_app_sns_difference.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"wp-image-6895 alignleft\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-300x212.jpeg\" alt=\"\" width=\"379\" height=\"268\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-300x212.jpeg 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-1024x725.jpeg 1024w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-768x543.jpeg 768w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-1536x1087.jpeg 1536w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-940x665.jpeg 940w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns.jpeg 1754w\" sizes=\"(max-width: 379px) 100vw, 379px\" \/><\/a>\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e\u305f\u3081\u306e<\/strong><br \/>\n<a href=\"https:\/\/go.yapp.li\/document_wp_app_sns_difference.html\"><strong>\u300cSNS\u3068\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3063\u3066\u3069\u3046\u4f7f\u3044\u5206\u3051\u308b\u3093\u3060\u3063\u3051\uff1f\u300d\u3068\u601d\u3063\u305f\u6642\u306b\u8aad\u3080\u672c<\/strong><\/a><\/p>\n<p style=\"text-align: left;\">\u4e3b\u306aSNS\u6d41\u884c\u3063\u3066\u3044\u308b\u3051\u3069\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3068SNS\u3001\u305d\u308c\u305e\u308c\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u306b\u3064\u3044\u3066\u5404\u30e1\u30c7\u30a3\u30a2\u306e\u7279\u5fb4\u3084\u6d3b\u7528\u65b9\u6cd5\u306b\u305d\u3063\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u5e74\u3005\u8907\u96d1\u5316\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7ffb\u5f04\u3055\u308c\u305a\u3001\u3088\u308a\u6709\u610f\u7fa9\u306a\u65bd\u7b56\u3092\u884c\u306a\u3063\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/go.yapp.li\/document_wp_app_sns_difference.html\" target=\"_blank\" rel=\"noopener\">SNS\u3068\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3063\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3069\u3046\u4f7f\u3044\u5206\u3051\u308b\u3093\u3060\u3063\u3051\uff1f\u3068\u601d\u3063\u305f\u6642\u306b\u8aad\u3080BOOK<\/a><\/p>\n<div style=\"text-align: center;\"><a style=\"position: relative; display: inline-block; background: #00A9E0; border-radius: 30px; font-size: 1.1em; font-weight: bold; color: #ffffff; text-decoration: none; padding: 0.7em 1.5em 0.7em 1em;\" href=\"https:\/\/go.yapp.li\/document_wp_app_sns_difference.html\" target=\"_blank\" rel=\"noopener\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304a\u304f<img style=\"position: absolute; top: calc(50% - 7.7px); right: 7px; width: 10px;\" src=\"https:\/\/nk-media.org\/wp-content\/uploads\/2020\/09\/arrow-s.png\" alt=\"\" \/><\/a><\/div>\n<\/div>\n<h2><span id=\"SNS4\"><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u610f\u8b58\u3057\u305f\u30444\u3064\u306e\u76ee\u7684<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SNS\u306b\u306f\u3001\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u306e\u5f93\u6765\u306e\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u7570\u306a\u308b\u7279\u6709\u306e\u5f37\u307f\u304c\u3042\u308a\u307e\u3059\u3002SNS\u306e\u7279\u5fb4\u306f\u3001\u8eab\u8fd1\u3055\u3084\u53cc\u65b9\u5411\u6027\u3001\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u53d6\u5f97\u304c\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\u3067\u3059\u3002\u52b9\u679c\u7684\u306aSNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u3053\u308c\u3089\u306e\u7279\u5fb4\u3092\u6d3b\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u610f\u8b58\u3057\u305f\u30444\u3064\u306e\u76ee\u7684\u306b\u3064\u3044\u3066\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"i\"><span style=\"font-weight: 400;\">\u4f01\u696d\u8a8d\u77e5<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4f01\u696d\u8a8d\u77e5\u3068\u306f\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u30fb\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u60c5\u5831\u3092\u5e83\u304f\u4e16\u306e\u4e2d\u306b\u6d78\u900f\u3055\u305b\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u666e\u53ca\u3059\u308b\u4ee5\u524d\u306f\u3001\u65b0\u805e\u3084\u96d1\u8a8c\u306e\u5e83\u544a\u3001\u30c6\u30ec\u30d3\u30fb\u30e9\u30b8\u30aa\u306eCM\u306a\u3069\u3001\u4f01\u696d\u8a8d\u77e5\u3092\u884c\u3046\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u304c\u4e3b\u4f53\u3067\u3057\u305f\u3002\u305d\u306e\u5f8c\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u666e\u53ca\u3057\u305f\u3053\u3068\u3067\u3001Web\u5e83\u544a\u3084\u691c\u7d22\u6d41\u5165\u306a\u3069\u306e\u624b\u6bb5\u3082\u4f01\u696d\u8a8d\u77e5\u306e\u5411\u4e0a\u306b\u6d3b\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u304d\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4eca\u3084SNS\u306f\u3001\u4eba\u3005\u306e\u751f\u6d3b\u306e\u4e00\u90e8\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u4e00\u65b9\u7684\u306b\u60c5\u5831\u3092\u53d7\u3051\u53d6\u308b\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u3068\u9055\u3044\u3001SNS\u306f\u307f\u305a\u304b\u3089\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u3001\u305d\u3053\u3067\u5171\u611f\u3092\u5f97\u3089\u308c\u308c\u3070\u30e6\u30fc\u30b6\u30fc\u540c\u58eb\u3067\u77ac\u304f\u9593\u306b\u62e1\u6563\u3055\u308c\u307e\u3059\u3002\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u306b\u306f\u306a\u3044\u30b9\u30d4\u30fc\u30c9\u611f\u3068\u60c5\u5831\u62e1\u6563\u529b\u3092\u6d3b\u304b\u3057\u305fSNS\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4f01\u696d\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u6b20\u304b\u3059\u3053\u3068\u306e\u3067\u304d\u306a\u3044\u624b\u6bb5\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-2\"><span style=\"font-weight: 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400;\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u306f\u3001\u9867\u5ba2\u306e\u4f01\u696d\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u3084\u611b\u7740\u306e\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u4f01\u696d\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u3057\u3066\u3001\u307b\u304b\u306e\u4f01\u696d\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u306b\u79fb\u3089\u306a\u3044\u9867\u5ba2\u306f\u3001\u300c\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u9ad8\u3044\u9867\u5ba2\u300d\u3068\u3044\u3048\u307e\u3059\u3002\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u306f\u91cd\u8981\u306a\u8ab2\u984c\u306e\u3072\u3068\u3064\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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class=\"keiko_blue\"><strong>\uff1e\uff1e\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306b\u3064\u3044\u3066\u3088\u308a\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/strong><\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"uf9CexcgLd\"><p><a href=\"https:\/\/yapp.li\/magazine\/3368\/\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a\u306e\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a\u306e\u65b9\u6cd5\u3092\u89e3\u8aac&#8221; &#8212; 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400;\">\u4f01\u696d\u304c\u8a34\u6c42\u3057\u305f\u3044\u60c5\u5831\u3042\u308a\u304d\u3067\u306f\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5ff5\u982d\u306b\u767a\u4fe1\u3057\u3066\u3044\u304f\u624b\u6cd5\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u547c\u3073\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u3063\u3066\u306f\u76f4\u63a5\u305d\u306e\u4f01\u696d\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306ePR\u306b\u306f\u7d50\u3073\u3064\u304b\u306a\u3044\u3088\u3046\u306a\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3053\u3068\u3092\u512a\u5148\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u7d42\u7684\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u4fe1\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u3084\u4f01\u696d\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u611f\u3092\u9ad8\u3081\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a34\u6c42\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\u3082\u9ad8\u3081\u3066\u3044\u304f\u8003\u3048\u65b9\u3068\u306a\u308a\u307e\u3059\u3002SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3082\u3001\u5e83\u7fa9\u7684\u306b\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e00\u3064\u3068\u3057\u3066\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u822c\u7684\u306b\u306f\u81ea\u793e\u30e1\u30c7\u30a3\u30a2\u3092\u4f5c\u308a\u3001SEO\u306b\u3088\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u304c\u80fd\u52d5\u7684\u306b\u4f01\u696d\u30b5\u30a4\u30c8\u3078\u6765\u8a2a\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3059\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u3002\u3057\u304b\u3057\u3001SEO\u306b\u3088\u308b\u96c6\u5ba2\u306f\u8a66\u7b97\u304c\u3057\u3084\u3059\u3044\u4e00\u65b9\u3067\u96c6\u5ba2\u6570\u306b\u306f\u9650\u754c\u304c\u3042\u308a\u3001\u7af6\u5408\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u5dee\u5225\u5316\u3082\u56f3\u308a\u306b\u304f\u304f\u3001\u3044\u308f\u3086\u308b\u300c\u30d0\u30ba\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3082\u751f\u307e\u308c\u306b\u304f\u3044\u306e\u3067\u3001\u81ea\u793e\u30e1\u30c7\u30a3\u30a2\u3067\u516c\u958b\u3057\u305f\u8a18\u4e8b\u3092SNS\u306b\u3088\u3063\u3066\u7d39\u4ecb\u3059\u308b\u3088\u3046\u306a\u624b\u6bb5\u3092\u3068\u3063\u3066\u3044\u308b\u4f01\u696d\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<h3><span id=\"O2O\"><span style=\"font-weight: 400;\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9055\u3044<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">O2O\u306fOnline to Offline\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u878d\u5408\u3055\u305b\u308b\u624b\u6cd5\u306e\u7dcf\u79f0\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3001SNS\u306a\u3069\u3067\u30af\u30fc\u30dd\u30f3\u3092\u914d\u5e03\u3057\u3001\u5b9f\u5e97\u8217\u3078\u306e\u6765\u5e97\u3092\u4fc3\u3059\u3068\u3044\u3063\u305f\u624b\u6cd5\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002\u5358\u72ec\u3067\u53d6\u308a\u7d44\u3080\u65bd\u7b56\u3068\u3044\u3046\u3088\u308a\u306f\u3001\u307b\u304b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u8907\u6570\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u5b9f\u73fe\u53ef\u80fd\u3068\u306a\u308b\u65bd\u7b56\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3082\u3001O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e00\u74b0\u3068\u3057\u3066\u53d6\u308a\u5165\u308c\u3089\u308c\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001SNS\u306e\u62e1\u6563\u529b\u3092\u6d3b\u304b\u3057\u3066\u5e83\u304f\u60c5\u5831\u3092\u5c4a\u3051\u3001\u305d\u306e\u4e2d\u304b\u3089\u5b9f\u5e97\u8217\u3078\u3068\u8db3\u3092\u904b\u3076\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u3066\u3044\u304f\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u5b9f\u5e97\u8217\u3092\u69cb\u3048\u308b\u4e8b\u696d\u306b\u304a\u3044\u3066\u306f\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u53d6\u308a\u7d44\u3080\u3068\u52b9\u679c\u7684\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span class=\"keiko_blue\"><strong>\uff1e\uff1eO2O\u306b\u3064\u3044\u3066\u3088\u308a\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/strong><\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"BeLrlDvI1I\"><p><a href=\"https:\/\/yapp.li\/magazine\/1656\/\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u6982\u8981\u304b\u3089\u6765\u5e97\u4fc3\u9032\u306e\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u6982\u8981\u304b\u3089\u6765\u5e97\u4fc3\u9032\u306e\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | \u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306e\u81ea\u793e\u30a2\u30d7\u30ea\u6d3b\u7528\u30e1\u30c7\u30a3\u30a2\" src=\"https:\/\/yapp.li\/magazine\/1656\/embed\/#?secret=WdpQHTop3D#?secret=BeLrlDvI1I\" data-secret=\"BeLrlDvI1I\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span id=\"SNS-8\"><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u8df5\u3059\u308b\u65b9\u6cd5<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u8df5\u3059\u308b\u969b\u306f\u3001\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u624b\u9806\u3067\u9032\u3081\u308c\u3070\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u7684\u306a\u5b9f\u8df5\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"1_SNS\"><span style=\"font-weight: 400;\">1. SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u76ee\u7684\u30fb\u76ee\u6a19\u306e\u8a2d\u5b9a\u3092\u884c\u3046<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u53d6\u308a\u7d44\u3080\u76ee\u7684\u3084\u63b2\u3052\u308b\u76ee\u6a19\u306b\u3088\u3063\u3066\u3001\u767a\u4fe1\u5185\u5bb9\u3084\u65b9\u5411\u6027\u304c\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u81ea\u793e\u5546\u54c1\u306b\u3064\u3044\u3066\u3088\u308a\u5e83\u304f\u77e5\u3063\u3066\u3082\u3089\u3046\u300d\u3053\u3068\u304c\u76ee\u7684\u306e\u5834\u5408\u3068\u3001\u300c\u58f2\u4e0a\u3092\u3088\u308a\u5897\u5f37\u3059\u308b\u300d\u3053\u3068\u304c\u76ee\u7684\u306e\u5834\u5408\u3068\u3067\u306f\u3001\u8a34\u6c42\u306e\u4ed5\u65b9\u3092\u5909\u3048\u306a\u304f\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u306a\u76ee\u7684\u30fb\u76ee\u6a19\u5225\u306b\u3001SNS\u3092\u3069\u3046\u6d3b\u7528\u3057\u3066\u3044\u3051\u3070\u3044\u3044\u306e\u304b\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><b>\u30fb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5f37\u5316<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3059\u308b\u5834\u5408\u306f\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u4e3b\u76ee\u7684\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u4f01\u696d\u306e\u30d5\u30a1\u30f3\u3068\u4ea4\u6d41\u3057\u305f\u308a\u3001\u3088\u308a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u3044\u9867\u5ba2\u3078\u3068\u80b2\u6210\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304cSNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u3068\u306a\u308a\u307e\u3059\u3002\u767a\u4fe1\u5185\u5bb9\u306b\u95a2\u3057\u3066\u306f\u3001\u4f01\u696d\u3068\u3057\u3066\u306e\u300c\u4fa1\u5024\u300d\u3084\u300c\u7406\u5ff5\u300d\u300c\u54f2\u5b66\u300d\u306a\u3069\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u91cd\u8996\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><b>\u30fb\u65b0\u898f\u9867\u5ba2\u306e\u958b\u62d3<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u65b0\u898f\u9867\u5ba2\u3092\u958b\u62d3\u3059\u308b\u5834\u5408\u3001\u5f93\u6765\u306e\u5a92\u4f53\u3067\u306f\u30a2\u30af\u30bb\u30b9\u3057\u3065\u3089\u304b\u3063\u305f\u6f5c\u5728\u5c64\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u4e3b\u306a\u76ee\u7684\u3068\u306a\u308a\u307e\u3059\u3002\u3059\u3067\u306b\u4f01\u696d\u3084\u5546\u54c1\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u3044\u308b\u5c64\u3068\u306f\u7570\u306a\u308a\u3001\u8208\u5473\u3092\u6301\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u5b63\u7bc0\u6027\u306e\u9ad8\u3044\u30c8\u30d4\u30c3\u30af\u3084\u30c8\u30ec\u30f3\u30c9\u306b\u95a2\u9023\u3057\u305f\u30c6\u30fc\u30de\u3092\u4e2d\u5fc3\u306b\u767a\u4fe1\u3059\u308b\u306a\u3069\u3001\u88fe\u91ce\u306e\u5e83\u3044\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<p><b>\u30fb\u58f2\u4e0a\u306e\u5897\u5f37<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30af\u30fc\u30dd\u30f3\u306e\u914d\u5e03\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u60c5\u5831\u306e\u63d0\u4f9b\u306a\u3069\u3001\u58f2\u4e0a\u306e\u5897\u5f37\u306b\u5f79\u7acb\u3064\u62e1\u8ca9\u30c4\u30fc\u30eb\u3068\u3057\u3066SNS\u3092\u6d3b\u7528\u3059\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u969b\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3060\u3051\u3067\u306a\u304f\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u5de5\u592b\u3082\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u5546\u54c1\u306e\u6d3b\u7528\u65b9\u6cd5\u306a\u3069\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068\u3067\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u3064\u306a\u304c\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u5358\u306b\u300c\u544a\u77e5\u3059\u308b\u300d\u306e\u3067\u306f\u306a\u304f\u3001\u5e0c\u5c11\u6027\u3084\u9650\u5b9a\u6027\u306a\u3069\u3001\u9867\u5ba2\u304c\u4eca\u3059\u3050\u306b\u884c\u52d5\u3059\u308b\u3079\u304d\u7406\u7531\u3092\u6253\u3061\u51fa\u3057\u3066\u3044\u304f\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"2_SNS\"><span style=\"font-weight: 400;\">2. \u6d3b\u7528\u3059\u308bSNS\u306e\u9078\u5b9a\u3092\u884c\u3046<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u3069\u306e\u5c64\u306b\u5bfe\u3057\u3066\u767a\u4fe1\u3057\u3066\u3044\u304f\u3079\u304d\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u767a\u4fe1\u5185\u5bb9\u3084\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u65b9\u5411\u6027\u306f\u5b9a\u3081\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u660e\u78ba\u306b\u884c\u3044\u3001\u9867\u5ba2\u306e\u5e74\u9f62\u5c64\u30fb\u6027\u5225\u30fb\u5c45\u4f4f\u5730\u30fb\u53ce\u5165\u30fb\u4fa1\u5024\u89b3\u30fb\u62b1\u3048\u3066\u3044\u308b\u8ab2\u984c\u3092\u6d17\u3044\u51fa\u3057\u307e\u3057\u3087\u3046\u3002\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3057\u3001\u767a\u4fe1\u5185\u5bb9\u306b\u3076\u308c\u304c\u751f\u3058\u306a\u3044\u3088\u3046\u306b\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u5b9a\u307e\u3063\u305f\u3089\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5229\u7528\u7387\u304c\u9ad8\u3044SNS\u3092\u9078\u5b9a\u3057\u307e\u3059\u3002\u767a\u4fe1\u5185\u5bb9\u306b\u9069\u3057\u305fSNS\u3092\u9078\u3076\u3053\u3068\u3082\u5927\u5207\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u98f2\u98df\u5e97\u304c\u65b0\u30e1\u30cb\u30e5\u30fc\u306b\u3064\u3044\u3066\u544a\u77e5\u3059\u308b\u5834\u5408\u3001\u6587\u5b57\u3088\u308a\u3082\u753b\u50cf\u3084\u52d5\u753b\u304c\u4e2d\u5fc3\u3068\u306a\u308bInstagram\u306a\u3069\u3067\u767a\u4fe1\u3057\u305f\u307b\u3046\u304c\u52b9\u679c\u7684\u306a\u306f\u305a\u3067\u3059\u3002\u6d3b\u7528\u3059\u308bSNS\u306b\u3088\u3063\u3066\u6226\u7565\u304c\u5927\u304d\u304f\u5909\u308f\u308b\u3053\u3068\u306b\u306a\u308b\u305f\u3081\u3001SNS\u306e\u9078\u5b9a\u306f\u614e\u91cd\u306b\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"3_KPI\"><span style=\"font-weight: 400;\">3. KPI\u306e\u8a2d\u5b9a\u3092\u884c\u3046<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u65bd\u7b56\u3092\u59cb\u3081\u3066\u3059\u3050\u306b\u671b\u3080\u6210\u679c\u304c\u51fa\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u52b9\u679c\u6e2c\u5b9a\u3068\u30c1\u30e5\u30fc\u30cb\u30f3\u30b0\u3092\u7e70\u308a\u8fd4\u3057\u306a\u304c\u3089\u6539\u5584\u3092\u56f3\u3063\u3066\u3044\u304f\u30d7\u30ed\u30bb\u30b9\u304c\u91cd\u8981\u3068\u3044\u3048\u307e\u3059\u3002\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u969b\u306b\u5fc5\u9808\u3068\u306a\u308b\u306e\u304c\u3001KPI\u306e\u8a2d\u5b9a\u3067\u3059\u3002\u5b9a\u91cf\u7684\u30fb\u5b9a\u6027\u7684\u306aKPI\u3092\u305d\u308c\u305e\u308c\u8a2d\u5b9a\u3057\u3001\u6c42\u3081\u308b\u52b9\u679c\u3092\u3042\u3089\u304b\u3058\u3081\u660e\u78ba\u306b\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><b>\u25a0\u8a2d\u5b9a\u3059\u308bKPI\u306e\u4f8b<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5b9a\u91cf\u7684\u306aKPI<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u30fb\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\uff08\u7dcf\u6570\u30fb\u5897\u52a0\u7387\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fb\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3000\u306a\u3069<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5b9a\u6027\u7684\u306aKPI<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u30fb\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u4ed6\u8005\u306b\u3088\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u306e\u8a00\u53ca\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fb\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fb\u30b7\u30a7\u30a2\u3055\u308c\u305f\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u50be\u5411\u3000\u306a\u3069<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u8a2d\u5b9a\u3057\u305fKPI\u306b\u5bfe\u3057\u3066\u306f\u3001\u9069\u5207\u306b\u52b9\u679c\u6e2c\u5b9a\u304c\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3092\u9078\u3093\u3067\u304a\u304f\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u3084\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u3044\u3063\u305f\u5b9a\u6027\u7684\u306a\u8981\u7d20\u3092\u5206\u6790\u3059\u308b\u30c4\u30fc\u30eb\u3082\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u91cd\u8996\u3059\u308b\u3079\u304d\u6307\u6a19\u304c\u6e2c\u5b9a\u53ef\u80fd\u306a\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span class=\"keiko_blue\"><strong>\uff1e\uff1eKPI\u306b\u3064\u3044\u3066\u3088\u308a\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/strong><\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"K6AoNIhGKb\"><p><a href=\"https:\/\/yapp.li\/magazine\/4826\/\">\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u76ee\u6307\u3059\u3079\u304dKPI\u3068\u306f\uff1fDAU\u30fbMAU\u306a\u3069\u306b\u3064\u3044\u3066\u4e00\u6319\u89e3\u8aac<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u76ee\u6307\u3059\u3079\u304dKPI\u3068\u306f\uff1fDAU\u30fbMAU\u306a\u3069\u306b\u3064\u3044\u3066\u4e00\u6319\u89e3\u8aac&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | \u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306e\u81ea\u793e\u30a2\u30d7\u30ea\u6d3b\u7528\u30e1\u30c7\u30a3\u30a2\" src=\"https:\/\/yapp.li\/magazine\/4826\/embed\/#?secret=Y3eK4ubxjh#?secret=K6AoNIhGKb\" data-secret=\"K6AoNIhGKb\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><span id=\"4\"><span style=\"font-weight: 400;\">4. \u904b\u55b6\u4f53\u5236\u306e\u691c\u8a0e\u3092\u3059\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001\u5730\u9053\u306a\u7d99\u7d9a\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u767a\u4fe1\u3060\u3051\u3067\u306a\u304f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u304b\u3089\u306e\u30b3\u30e1\u30f3\u30c8\u306b\u8fd4\u4fe1\u3059\u308b\u306a\u3069\u3001\u4f01\u696d\u5074\u304c\u7a4d\u6975\u7684\u306bSNS\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u5370\u8c61\u3092\u6301\u3063\u3066\u3082\u3089\u3046\u5fc5\u8981\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u5c5e\u30c1\u30fc\u30e0\u3084\u5c02\u4efb\u306e\u904b\u7528\u62c5\u5f53\u8005\u3092\u9078\u51fa\u3059\u308b\u306e\u304c\u7406\u60f3\u3067\u3059\u304c\u3001\u62c5\u5f53\u8005\u304c\u307b\u304b\u306e\u696d\u52d9\u3068\u517c\u52d9\u3059\u308b\u5834\u5408\u3082\u3001\u904b\u55b6\u306e\u305f\u3081\u306e\u6642\u9593\u306f\u3057\u3063\u304b\u308a\u3068\u78ba\u4fdd\u3067\u304d\u308b\u4f53\u5236\u3092\u6574\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5b9f\u969b\u306b\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u307f\u59cb\u3081\u308b\u3068\u3001\u767a\u4fe1\u3084\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u306e\u4ea4\u6d41\u306b\u52a0\u3048\u3066\u3001\u52b9\u679c\u6e2c\u5b9a\u306a\u3069\u306e\u5206\u6790\u3082\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u904b\u55b6\u4f53\u5236\u304c\u304d\u3061\u3093\u3068\u6574\u3063\u3066\u3044\u306a\u3044\u3068\u3001SNS\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u3063\u305f\u3082\u306e\u306e\u3001\u6700\u7d42\u7684\u306b\u306f\u653e\u7f6e\u3055\u308c\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u7d50\u679c\u3092\u62db\u304d\u304b\u306d\u307e\u305b\u3093\u3002\u62c5\u5f53\u8005\u3068\u5f79\u5272\u3092\u660e\u78ba\u306b\u6c7a\u3081\u3001\u904b\u55b6\u4f53\u5236\u3092\u6574\u5099\u3057\u3066\u304a\u304f\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"5\"><span style=\"font-weight: 400;\">5. \u52b9\u679c\u3092\u691c\u8a3c\u3059\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u30ab\u30ae\u3092\u63e1\u308b\u306e\u304c\u3001\u52b9\u679c\u691c\u8a3c\u3067\u3059\u3002\u8a2d\u5b9a\u3057\u305fKPI\u3068\u5b9f\u969b\u306e\u52b9\u679c\u3068\u306e\u5dee\u7570\u3092\u3082\u3068\u306b\u3001\u539f\u56e0\u306e\u5206\u6790\u3068\u6539\u5584\u7b56\u3092\u5c0e\u304d\u51fa\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u65b0\u305f\u306a\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u969b\u306b\u306f\u3001\u3044\u3064\u3069\u306e\u3088\u3046\u306a\u5f62\u3067\u52b9\u679c\u3092\u691c\u8a3c\u3059\u308b\u304b\u3092\u30bb\u30c3\u30c8\u3067\u6c7a\u3081\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u306b\u3001SNS\u306e\u904b\u7528\u5f53\u521d\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u4f38\u3073\u60a9\u3080\u3053\u3068\u3082\u60f3\u5b9a\u3055\u308c\u307e\u3059\u3002\u4ed6\u793e\u306e\u6210\u529f\u4e8b\u4f8b\u306a\u3069\u3082\u53c2\u8003\u306b\u3057\u306a\u304c\u3089\u3001\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u8981\u56e0\u3092\u7279\u5b9a\u3057\u3066\u6539\u5584\u3092\u91cd\u306d\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u53cd\u5bfe\u306b\u3001\u826f\u3044\u7d50\u679c\u304c\u3082\u305f\u3089\u3055\u308c\u305f\u969b\u306b\u306f\u6210\u529f\u3057\u305f\u8981\u56e0\u3082\u5206\u6790\u3057\u3001\u30ce\u30a6\u30cf\u30a6\u3092\u84c4\u7a4d\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u62c5\u5f53\u8005\u306e\u611f\u899a\u3092\u983c\u308a\u306b\u904b\u7528\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5206\u6790\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u3044\u305f\u904b\u7528\u3092\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"6_PDCA\"><span style=\"font-weight: 400;\">6. PDCA\u3092\u56de\u3057\u3066\u6539\u5584\u3092\u91cd\u306d\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u8df5\u3059\u308b\u969b\u306f\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u7d50\u679c\u304b\u3089\u6539\u5584\u7b56\u3092\u5c0e\u304d\u51fa\u3057\u3001\u6539\u5584\u3057\u305f\u65bd\u7b56\u306b\u5bfe\u3057\u3066\u3082\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u3068\u3044\u3046\u30d7\u30ed\u30bb\u30b9\u3092\u7e70\u308a\u8fd4\u3057\u307e\u3057\u3087\u3046\u3002PDCA\u3092\u56de\u3057\u3066\u6539\u5584\u3092\u91cd\u306d\u3066\u3044\u304f\u3053\u3068\u3067\u3001KPI\u306e\u9054\u6210\u30ec\u30d9\u30eb\u306f\u5f90\u3005\u306b\u6539\u5584\u3055\u308c\u3066\u3044\u304f\u306f\u305a\u3067\u3059\u3002SNS\u3067\u306e\u767a\u4fe1\u306f\u767a\u4fe1\u3059\u308b\u5185\u5bb9\u3060\u3051\u3067\u306a\u304f\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3001\u8907\u5408\u7684\u306a\u8981\u56e0\u304c\u7d61\u307f\u5408\u3063\u3066\u7d50\u679c\u306b\u53cd\u6620\u3055\u308c\u308b\u30b1\u30fc\u30b9\u304c\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u5148\u5165\u89b3\u306b\u3068\u3089\u308f\u308c\u305a\u3001\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u6539\u5584\u7b56\u3092\u5c0e\u304d\u51fa\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001PDCA\u3092\u56de\u3057\u3066\u3044\u304f\u969b\u306b\u306f\u3001\u7af6\u5408\u30a2\u30ab\u30a6\u30f3\u30c8\u3084\u4eba\u6c17\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u4e8b\u4f8b\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3082\u691c\u8a0e\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306e\u591a\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3082\u4e00\u5b9a\u6570\u30d5\u30a9\u30ed\u30fc\u3057\u3001\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3068\u3059\u308b\u3068\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002\u81ea\u793e\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u5206\u6790\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u8996\u91ce\u3092\u5e83\u3052\u3066\u60c5\u5831\u53ce\u96c6\u3092\u3057\u3066\u3044\u304f\u3053\u3068\u3082SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u4e0a\u3067\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span id=\"SNS-9\"><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u30e1\u30ea\u30c3\u30c8<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u3067\u3001\u5177\u4f53\u7684\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u3089\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u307b\u304b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u6bd4\u8f03\u3057\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3060\u304b\u3089\u3053\u305d\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u3082\u78ba\u8a8d\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-6\"><span style=\"font-weight: 400;\">\u4f01\u696d\u30fb\u5546\u54c1\u306e\u8a8d\u77e5\u5ea6\u304c\u5411\u4e0a\u3059\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SNS\u306e\u6700\u5927\u306e\u7279\u5fb4\u306f\u3001\u5f37\u529b\u306a\u62e1\u6563\u529b\u3067\u3059\u3002\u767a\u4fe1\u5185\u5bb9\u306b\u3088\u3063\u3066\u306f\u7206\u767a\u7684\u306b\u62e1\u6563\u3055\u308c\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u305f\u3081\u3001\u305d\u306e\u3088\u3046\u306a\u5834\u5408\u306b\u306f\u3001\u307b\u3068\u3093\u3069\u30b3\u30b9\u30c8\u3092\u304b\u3051\u308b\u3053\u3068\u306a\u304f\u8a8d\u77e5\u5ea6\u304c\u98db\u8e8d\u7684\u306b\u9ad8\u307e\u308a\u307e\u3059\u3002\u7d50\u679c\u7684\u306b\u3001\u4f01\u696d\u30fb\u5546\u54c1\u306e\u8a8d\u77e5\u5ea6\u304c\u5411\u4e0a\u3057\u3001\u300c\u805e\u3044\u305f\u3053\u3068\u3082\u306a\u3044\u5546\u54c1\u300d\u304b\u3089\u300cSNS\u3067\u898b\u305f\u5546\u54c1\u300d\u3078\u3068\u6d88\u8cbb\u8005\u306e\u610f\u8b58\u3092\u62bc\u3057\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306e\u591a\u3044\u30e6\u30fc\u30b6\u30fc\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u53cd\u5fdc\u30fb\u8a00\u53ca\u3057\u305f\u3053\u3068\u304c\u3001\u6210\u529f\u306e\u304d\u3063\u304b\u3051\u3068\u306a\u308b\u30b1\u30fc\u30b9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u5f71\u97ff\u529b\u306e\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u81ea\u793e\u306e\u5b58\u5728\u3092\u77e5\u3063\u3066\u3082\u3089\u3044\u3001\u81ea\u767a\u7684\u306b\u7d39\u4ecb\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u4f01\u696d\u304c\u307f\u305a\u304b\u3089\u884c\u3046\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3088\u308a\u3082\u9ad8\u3044\u5ba3\u4f1d\u52b9\u679c\u304c\u5f97\u3089\u308c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-7\"><span style=\"font-weight: 400;\">\u60c5\u5831\u4f1d\u9054\u306e\u30b9\u30d4\u30fc\u30c9\u304c\u9ad8\u307e\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5373\u6642\u6027\u304c\u9ad8\u304f\u3001\u30b9\u30d4\u30fc\u30c9\u611f\u306e\u3042\u308b\u60c5\u5831\u4f1d\u9054\u304c\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\u3082SNS\u306e\u7279\u5fb4\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u660e\u65e5\u304b\u3089\u300d\u300c\u672c\u65e5\u25ef\u6642\u307e\u3067\u300d\u3068\u3044\u3063\u305f\u3001\u671f\u9650\u306e\u8feb\u3063\u305f\u30bb\u30fc\u30eb\u3084\u30af\u30fc\u30dd\u30f3\u306e\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u60c5\u5831\u3092\u7d20\u65e9\u304f\u4f1d\u3048\u3089\u308c\u308b\u3053\u3068\u306b\u52a0\u3048\u3001\u767a\u4fe1\u3057\u305f\u60c5\u5831\u306b\u5bfe\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u3082\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u78ba\u8a8d\u3067\u304d\u308b\u305f\u3081\u3001\u65bd\u7b56\u306e\u52b9\u679c\u304c\u77ed\u671f\u9593\u3067\u5224\u65ad\u3067\u304d\u308b\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f93\u6765\u306e\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u3084Web\u306b\u304a\u3044\u3066\u306f\u3001\u60c5\u5831\u3092\u5373\u6642\u4f1d\u9054\u3059\u308b\u306e\u306f\u5bb9\u6613\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u81a8\u5927\u306a\u6570\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u624b\u5143\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u5373\u6642\u78ba\u8a8d\u3067\u304d\u308bSNS\u306f\u3001\u30b9\u30d4\u30fc\u30c7\u30a3\u306a\u60c5\u5831\u4f1d\u9054\u3092\u53ef\u80fd\u3068\u3057\u307e\u3057\u305f\u3002SNS\u7279\u6709\u306e\u5373\u6642\u6027\u306f\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u652f\u3048\u308b\u91cd\u8981\u306a\u8981\u7d20\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"i-8\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u3092\u4e0b\u3052\u3089\u308c\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SNS\u306e\u7279\u5fb4\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u306f\u3001\u767a\u4fe1\u305d\u306e\u3082\u306e\u306e\u30b3\u30b9\u30c8\u304c\u4f4e\u3044\u3053\u3068\u3082\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u30c1\u30e9\u30b7\u3084\u30c6\u30ec\u30d3CM\u3092\u6253\u3064\u5834\u5408\u3068\u6bd4\u3079\u308b\u3068\u3001\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u304f\u306a\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u304c\u7d50\u679c\u7684\u306b\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u3092\u4e0b\u3052\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u3001\u52b9\u7387\u826f\u304f\u96c6\u5ba2\u3067\u304d\u308b\u3053\u3068\u304c\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u3044\u3048\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e83\u544a\u8cbb\u3092\u6291\u3048\u3089\u308c\u308c\u3070\u3001\u8907\u6570\u306e\u65bd\u7b56\u3092\u540c\u6642\u4e26\u884c\u3067\u9032\u3081\u308b\u3053\u3068\u3082\u53ef\u80fd\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3066\u52b9\u679c\u306e\u3088\u308a\u9ad8\u3044\u65bd\u7b56\u3092\u53d6\u6368\u9078\u629e\u3059\u308b\u3053\u3068\u3084\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u9ad8\u3044\u624b\u6cd5\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3055\u305b\u308b\u3068\u3044\u3063\u305f\u5224\u65ad\u3082\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u3092\u4e0b\u3052\u308b\u3053\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u3082\u91cd\u8981\u306a\u610f\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span id=\"SNS-10\"><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6ce8\u610f\u70b9<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u3044\u304f\u3064\u304b\u6ce8\u610f\u3057\u3066\u304a\u304f\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3082\u3042\u308a\u307e\u3059\u3002\u6ce8\u610f\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3092\u3057\u3063\u304b\u308a\u628a\u63e1\u3057\u3066\u304a\u304d\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u7387\u3092\u9ad8\u3081\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"SNS-11\"><span style=\"font-weight: 400;\">\u4f01\u696d\u30a4\u30e1\u30fc\u30b8\u3084\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30bb\u30d7\u30c8\u3068\u89aa\u548c\u6027\u306e\u4f4e\u3044SNS\u3092\u9078\u3070\u306a\u3044<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6d3b\u7528\u3059\u308bSNS\u3092\u9078\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u81ea\u793e\u306e\u4f01\u696d\u30a4\u30e1\u30fc\u30b8\u3084\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30bb\u30d7\u30c8\u3068\u306e\u89aa\u548c\u6027\u304c\u9ad8\u3044\u304b\u3069\u3046\u304b\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002SNS\u306b\u306f\u30b5\u30fc\u30d3\u30b9\u3054\u3068\u306b\u30ab\u30e9\u30fc\u304c\u3042\u308b\u305f\u3081\u3001\u4f01\u696d\u30a4\u30e1\u30fc\u30b8\u3068\u5408\u308f\u306a\u3044SNS\u3092\u9078\u3093\u3067\u3057\u307e\u3046\u3068\u3001\u30b9\u30bf\u30fc\u30c8\u6642\u70b9\u304b\u3089\u5931\u6557\u3059\u308b\u3053\u3068\u306b\u3082\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u3084\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u5411\u3051\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092Instagram\u3067\u767a\u4fe1\u3057\u305f\u5834\u5408\u3001\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u30a4\u30e1\u30fc\u30b8\u304c\u5f37\u8abf\u3055\u308c\u3001\u8efd\u3044\u5370\u8c61\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u9ad8\u7d1a\u611f\u3084\u30b9\u30c6\u30fc\u30bf\u30b9\u611f\u304c\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30bb\u30d7\u30c8\u306e\u91cd\u8981\u306a\u30ab\u30ae\u3092\u63e1\u3063\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001Facebook\u306e\u307b\u3046\u304c\u30a4\u30e1\u30fc\u30b8\u306b\u8fd1\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306b\u3001\u4f01\u696d\u30a4\u30e1\u30fc\u30b8\u3068SNS\u306e\u30ab\u30e9\u30fc\u304c\u5408\u81f4\u3057\u3066\u3044\u308b\u304b\u5426\u304b\u306e\u691c\u8a0e\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u4fe1\u983c\u3092\u640d\u306a\u308f\u306a\u3044\u305f\u3081\u306b\u3082\u91cd\u8981\u306a\u8996\u70b9\u3068\u3044\u3048\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-9\"><span style=\"font-weight: 400;\">\u5bfe\u500b\u4eba\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u610f\u8b58\u3059\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SNS\u306f\u3001\u500b\u4eba\u9593\u3067\u53cc\u65b9\u5411\u306e\u3084\u308a\u3068\u308a\u304c\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u3068\u305d\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u3044\u3046\u95a2\u4fc2\u6027\u3092\u8d77\u70b9\u306b\u6349\u3048\u308c\u3070\u3001\u4f01\u696d\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u3042\u3063\u3066\u3082\u5bfe\u500b\u4eba\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u767a\u4fe1\u3059\u308b\u60c5\u5831\u304c\u4e0d\u7279\u5b9a\u591a\u6570\u3092\u5bfe\u8c61\u3068\u3057\u305f\u5185\u5bb9\u306e\u5834\u5408\u3001\u8ab0\u306b\u5bfe\u3057\u3066\u767a\u4fe1\u3057\u3066\u3044\u308b\u306e\u304b\u304c\u4e0d\u660e\u78ba\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u767a\u4fe1\u306f\u5e38\u306b\u300c\u7279\u5b9a\u306e1\u4eba\u300d\u3092\u30da\u30eb\u30bd\u30ca\u306b\u636e\u3048\u3001\u30b7\u30a7\u30a2\u3084\u30b3\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u3082\u62c5\u5f53\u8005\u3068\u30e6\u30fc\u30b6\u30fc\u9593\u3067\u306e\u76f4\u63a5\u7684\u306a\u3084\u308a\u3068\u308a\u3067\u3042\u308b\u3068\u6349\u3048\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e16\u9593\u3067\u306f\u3001\u4f01\u696d\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u767a\u4fe1\u8005\u304c\u300c\u4e2d\u306e\u4eba\u300d\u3068\u547c\u3070\u308c\u308b\u3088\u3046\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u767a\u4fe1\u8005\u3092\u500b\u4eba\u3068\u307f\u306a\u3057\u3066\u3044\u307e\u3059\u3002\u5f93\u6765\u306e\u30e1\u30c7\u30a3\u30a2\u3067\u3042\u308a\u304c\u3061\u3060\u3063\u305f\u30de\u30b9\u306b\u5bfe\u3059\u308b\u767a\u4fe1\u3068\u306a\u3089\u306a\u3044\u3088\u3046\u3001\u5bfe\u500b\u4eba\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-10\"><span style=\"font-weight: 400;\">\u904b\u7528\u62c5\u5f53\u8005\u3084\u5c02\u5c5e\u30c1\u30fc\u30e0\u3068\u3044\u3063\u305f\u5c02\u4efb\u8005\u3092\u6c7a\u3081\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u3057\u3070\u3057\u3070\u8ab2\u984c\u3068\u306a\u308b\u306e\u304c\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u3067\u3059\u3002SNS\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u904b\u7528\u306b\u306f\u6c7a\u3057\u3066\u5c11\u306a\u304f\u306a\u3044\u8ca0\u8377\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u4ed6\u696d\u52d9\u3068\u517c\u52d9\u3057\u3066\u53d6\u308a\u7d44\u3080\u306e\u306f\u5bb9\u6613\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u904b\u7528\u62c5\u5f53\u8005\u3092\u304d\u3061\u3093\u3068\u6c7a\u3081\u3066\u304a\u304f\u306e\u306f\u3082\u3061\u308d\u3093\u306e\u3053\u3068\u3001\u53ef\u80fd\u3067\u3042\u308c\u3070\u5c02\u5c5e\u30c1\u30fc\u30e0\u3092\u8a2d\u7f6e\u3057\u3066\u904b\u55b6\u306b\u5c02\u5ff5\u3067\u304d\u308b\u4f53\u5236\u3092\u69cb\u7bc9\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3084\u3080\u3092\u3048\u305a\u4ed6\u696d\u52d9\u3068\u517c\u52d9\u3057\u306a\u304c\u3089\u904b\u55b6\u3057\u3066\u3044\u304f\u5834\u5408\u3082\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u91cd\u8981\u696d\u52d9\u306e\u3072\u3068\u3064\u3068\u4f4d\u7f6e\u3065\u3051\u3066\u3001\u5fc5\u8981\u306a\u696d\u52d9\u6642\u9593\u3092\u78ba\u4fdd\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4e2d\u9577\u671f\u7684\u306a\u53d6\u308a\u7d44\u307f\u3068\u306a\u308b\u3053\u3068\u304b\u3089\u3001\u66ab\u5b9a\u306e\u62c5\u5f53\u8005\u306e\u307e\u307e\u904b\u55b6\u3057\u7d9a\u3051\u308b\u3053\u3068\u306e\u306a\u3044\u3088\u3046\u3001\u62c5\u5f53\u8005\u3084\u5f79\u5272\u5206\u62c5\u3092\u6700\u521d\u306b\u3057\u3063\u304b\u308a\u3068\u6c7a\u3081\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65e5\u3005\u306e\u767a\u4fe1\u3084\u30b3\u30e1\u30f3\u30c8\u3078\u306e\u8fd4\u4fe1\u3060\u3051\u3067\u306a\u304f\u3001\u52b9\u679c\u6e2c\u5b9a\u3084\u5206\u6790\u3001\u6539\u5584\u7b56\u306e\u8003\u6848\u306a\u3069\u3082SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u696d\u52d9\u306b\u542b\u307e\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u5341\u5206\u306b\u7406\u89e3\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-11\"><span style=\"font-weight: 400;\">\u708e\u4e0a\u5bfe\u7b56\u306b\u53d6\u308a\u7d44\u3080<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SNS\u306f\u62e1\u6563\u529b\u304c\u9ad8\u3044\u53cd\u9762\u3001\u708e\u4e0a\u30ea\u30b9\u30af\u3068\u96a3\u308a\u5408\u308f\u305b\u3067\u3042\u308b\u3053\u3068\u306f\u898b\u904e\u3054\u3059\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u6c17\u3092\u5f15\u304f\u305f\u3081\u306b\u5f37\u3044\u8868\u73fe\u3092\u4f7f\u3063\u305f\u3053\u3068\u3067\u3001\u4e00\u90e8\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u4e0d\u5feb\u306a\u601d\u3044\u3092\u3055\u305b\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u306f\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u3059\u3079\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u767a\u4fe1\u5185\u5bb9\u3092\u719f\u8aad\u3057\u3066\u3044\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u3063\u3066\u306f\u60c5\u5831\u306e\u4e00\u90e8\u3092\u5207\u308a\u53d6\u3063\u3066\u72ec\u81ea\u306e\u89e3\u91c8\u3092\u52a0\u3048\u308b\u3053\u3068\u3082\u3042\u308a\u3001\u601d\u3044\u3082\u5bc4\u3089\u306a\u3044\u3053\u3068\u304c\u708e\u4e0a\u306b\u3064\u306a\u304c\u308b\u30b1\u30fc\u30b9\u3082\u60f3\u5b9a\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u767a\u4fe1\u5185\u5bb9\u306f\u5341\u5206\u306b\u7cbe\u67fb\u3057\u3001\u62c5\u5f53\u8005\u306e\u72ec\u308a\u3088\u304c\u308a\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u708e\u4e0a\u5bfe\u7b56\u306b\u95a2\u3057\u3066\u306f\u3001\u300c\u4e07\u304c\u4e00\u708e\u4e0a\u3057\u3066\u3057\u307e\u3063\u305f\u5834\u5408\u300d\u306e\u5bfe\u7b56\u3082\u8b1b\u3058\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u708e\u4e0a\u306b\u5bfe\u3057\u3066\u521d\u52d5\u3092\u8aa4\u3063\u305f\u7d50\u679c\u3001\u3088\u308a\u91cd\u5927\u306a\u4e8b\u614b\u3078\u3068\u767a\u5c55\u3057\u304b\u306d\u307e\u305b\u3093\u3002\u708e\u4e0a\u306e\u5146\u5019\u306b\u3067\u304d\u308b\u3060\u3051\u65e9\u304f\u6c17\u3065\u304f\u305f\u3081\u306b\u3082\u3001\u6295\u7a3f\u5f8c\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u306f\u5fb9\u5e95\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u306a\u304a\u3001\u5b9f\u969b\u306b\u708e\u4e0a\u3057\u3066\u3057\u307e\u3063\u305f\u5834\u5408\u3082\u60f3\u5b9a\u3057\u3001\u5371\u6a5f\u7ba1\u7406\u30d5\u30ed\u30fc\u306e\u69cb\u7bc9\u3092\u3057\u3066\u304a\u304f\u3068\u5b89\u5fc3\u3067\u3059\u3002\u708e\u4e0a\u3057\u305f\u304b\u5426\u304b\u306e\u5224\u65ad\u57fa\u6e96\u3084\u5831\u544a\u306e\u30d5\u30ed\u30fc\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u4ee5\u4e0a\u3001\u30ea\u30b9\u30af\u7ba1\u7406\u306e\u4e00\u74b0\u3068\u3057\u3066\u708e\u4e0a\u5bfe\u7b56\u306f\u907f\u3051\u3066\u901a\u308c\u306a\u3044\u8ab2\u984c\u3068\u306a\u308b\u3068\u6349\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<h3><span id=\"i-12\"><span style=\"font-weight: 400;\">\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u904b\u55b6\u8a08\u753b\u3092\u7acb\u3066\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6bd4\u8f03\u7684\u5373\u6642\u6027\u306e\u9ad8\u3044\u624b\u6cd5\u3067\u3059\u304c\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u904b\u55b6\u306f\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u8a08\u753b\u3092\u7acb\u3066\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6642\u9593\u3092\u304b\u3051\u3066\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u9867\u5ba2\u3092\u80b2\u6210\u3057\u3066\u3044\u304f\u3053\u3068\u3082SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u306a\u8ab2\u984c\u306e\u3072\u3068\u3064\u3060\u304b\u3089\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u306b\u58f2\u4e0a\u5897\u5f37\u306a\u3069\u3001\u7d50\u679c\u304c\u53ef\u8996\u5316\u3055\u308c\u3084\u3059\u3044\u76ee\u6a19\u3092\u63b2\u3052\u305f\u5834\u5408\u3001\u6210\u679c\u3092\u6025\u3050\u3042\u307e\u308a\u5ba3\u4f1d\u306b\u504f\u3063\u305f\u767a\u4fe1\u3092\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u672c\u6765\u3001SNS\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u4f01\u696d\u306e\u5e83\u544a\u3092\u898b\u305f\u304f\u3066SNS\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4e00\u76ee\u3067\u5ba3\u4f1d\u3068\u308f\u304b\u308b\u5185\u5bb9\u306e\u767a\u4fe1\u3070\u304b\u308a\u3057\u3066\u3044\u308b\u3068\u3001\u30d5\u30a9\u30ed\u30fc\u306e\u89e3\u9664\u306b\u3064\u306a\u304c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4f01\u696d\u30a4\u30e1\u30fc\u30b8\u3092\u60aa\u5316\u3055\u305b\u308b\u539f\u56e0\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u904b\u55b6\u8a08\u753b\u3092\u7acb\u3066\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u5730\u9053\u306b\u7bc9\u3044\u3066\u3044\u304f\u3053\u3068\u3092\u5fc3\u639b\u3051\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span id=\"SNS-12\"><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b<\/span><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3280\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-2.jpeg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-2.jpeg 600w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-2-300x200.jpeg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u306f\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b\u30925\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-13\"><span style=\"font-weight: 400;\">\u30cf\u30fc\u30b2\u30f3\u30c0\u30c3\u30c4\u30b8\u30e3\u30d1\u30f3<\/span><\/span><\/h3>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3281\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-image1.jpg\" alt=\"\" width=\"700\" height=\"400\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-image1.jpg 700w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-image1-300x171.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><a href=\"https:\/\/www.haagen-dazs.co.jp\/\"><span style=\"font-weight: 400;\">\u30cf\u30fc\u30b2\u30f3\u30c0\u30c3\u30c4\u30b8\u30e3\u30d1\u30f3<\/span><\/a><span style=\"font-weight: 400;\">\u306f\u30012013\u5e747\u67083\u65e5\uff5e9\u67083\u65e5\u307e\u3067\u3001\u300c\u3042\u306e\u30d5\u30ec\u30fc\u30d0\u30fc\u3092\u3082\u3046\u4e00\u5ea6\u3000\u201c\u30d5\u30ec\u30fc\u30d0\u30fc\u5fa9\u6d3b\u9078\u6319\u201d\u300d\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001Facebook\u3084Twitter\u3001mixi\u306a\u3069\u306e\u5404SNS\u30a2\u30ab\u30a6\u30f3\u30c8\u30671\u65e51\u7968\u3001\u904e\u53bb\u306b\u8ca9\u58f2\u3057\u305f\u30df\u30cb\u30ab\u30c3\u30d724\u7a2e\u304b\u3089\u201d\u5fa9\u6d3b\u3057\u3066\u307b\u3057\u3044\u30d5\u30ec\u30fc\u30d0\u30fc\u201d\u306b\u6295\u7968\u3057\u30011\u4f4d\u306b\u6295\u7968\u3057\u305f\u4eba\u306e\u4e2d\u304b\u3089\u62bd\u9078\u30671,000\u540d\u306b1\u4f4d\u306e\u30d5\u30ec\u30fc\u30d0\u30fc\u3092\u30d7\u30ec\u30bc\u30f3\u30c8\u3059\u308b\u3068\u3044\u3046\u5185\u5bb9\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e2d\u9593\u767a\u8868\u307e\u3067\u306f\u305d\u308c\u305e\u308c\u306e\u5f97\u70b9\u6570\u3092\u516c\u958b\u3057\u3001\u305d\u306e\u5f8c\u306f\u975e\u516c\u958b\u306b\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u8a71\u984c\u6027\u3068\u6ce8\u76ee\u5ea6\u3092\u96c6\u3081\u307e\u3057\u305f\u3002\u516c\u958b\u304b\u3089\u308f\u305a\u304b1\u30f5\u6708\u3067\u7d0416\u4e07\u7968\u3082\u96c6\u307e\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u5927\u6210\u529f\u3092\u53ce\u3081\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u6295\u7968\u3057\u305f\u4eba\u306e\u307f\u306b\u5f53\u9078\u3059\u308b\u4ed5\u7d44\u307f\u306e\u305f\u3081\u3001\u30cf\u30fc\u30b2\u30f3\u30c0\u30c3\u30c4\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u8a8d\u77e5\u5ea6\u3092\u4e0a\u3052\u308b\u3053\u3068\u306b\u3082\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n<h3><span id=\"i-14\"><span style=\"font-weight: 400;\">\u65e5\u672c\u30b3\u30ab\u30fb\u30b3\u30fc\u30e9<\/span><\/span><\/h3>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3282 size-full\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-image2.jpg\" alt=\"\" width=\"700\" height=\"400\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-image2.jpg 700w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-image2-300x171.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><a href=\"https:\/\/www.cocacola.co.jp\/\"><span style=\"font-weight: 400;\">\u65e5\u672c\u30b3\u30ab\u30fb\u30b3\u30fc\u30e9<\/span><\/a><span style=\"font-weight: 400;\">\u306f\u3001\u98f2\u6599\u30d6\u30e9\u30f3\u30c9\u3054\u3068\u306bTwitter\u3084Facebook\u306a\u3069\u306e\u4e3b\u8981SNS\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u958b\u8a2d\u3057\u3066\u3044\u307e\u3059\u3002\u30a2\u30ab\u30a6\u30f3\u30c8\u7dcf\u6570\u306f40\u3092\u8d85\u3048\u3001\u65b0\u88fd\u54c1\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u60c5\u5831\u3092\u968f\u6642\u767a\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2015\u5e7410\u6708\u306b\u767a\u58f2\u3057\u305f\u300c\u3044\u30fb\u308d\u30fb\u306f\u30fb\u3059 \u3082\u3082\u300d\u3067\u306f\u3001\u767a\u58f21\u30f5\u6708\u534a\u524d\u306b\u4e88\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092Twitter\u3067\u5c55\u958b\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u6d88\u8cbb\u8005\u304c\u65b0\u88fd\u54c1\u306e\u30d5\u30ec\u30fc\u30d0\u30fc\u3092\u5f53\u3066\u308b4\u629e\u30af\u30a4\u30ba\u306b\u53c2\u52a0\u3057\u3001<\/span><span style=\"font-weight: 400;\">\u6b63\u89e3\u3067\u3042\u308b\u300c\u3082\u3082\u300d\u306e\u6295\u7a3f\u3092\u30ea\u30c4\u30a4\u30fc\u30c8\u3057\u305f\u4eba\u306e\u4e2d\u304b\u3089\u767a\u58f2\u524d\u306b\u62bd\u9078\u30671,000\u540d\u306b\u8a66\u98f2\u30dc\u30c8\u30eb\u3092\u30d7\u30ec\u30bc\u30f3\u30c8\u3059\u308b\u3001\u3068\u3044\u3046\u5185\u5bb9\u3067\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4\u629e\u30af\u30a4\u30ba\u3092\u884c\u3046\u4e0a\u3067\u6d3b\u7528\u3057\u305fTwitter\u306e\u6295\u7968\u30b7\u30b9\u30c6\u30e0\u306f\u5f53\u6642\u307e\u3060\u958b\u767a\u9014\u4e2d\u3067\u3057\u305f\u304c\u3001\u305d\u308c\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u6295\u7968\u306b\u53c2\u52a0\u3057\u305f\u4eba\u306f1\u4e07\u4eba\u3092\u8d85\u3048\u3001\u300c\u65b0\u30d5\u30ec\u30fc\u30d0\u30fc\u306b\u3082\u3082\u304c\u52a0\u308f\u308b\u300d\u3068\u3044\u3046\u6295\u7a3f\u306e\u30ea\u30c4\u30a4\u30fc\u30c8\u6570\u306f10\u4e07\u4ef6\u306b\u4e0a\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">SNS\u6620\u3048\u3059\u308b\u30d7\u30ec\u30bc\u30f3\u30c8<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u300c\u3044\uff65\u308d\uff65\u306f\uff65\u3059 \u3082\u3082\u300d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u8981\u7d20\u306f\u3001\u767a\u4fe1\u65b9\u6cd5\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5f53\u9078\u3057\u305f\u4eba\u306b\u5c4a\u3044\u305f\u306e\u306f\u3001\u601d\u308f\u305a\u5199\u771f\u306b\u53ce\u3081\u305f\u304f\u306a\u308b\u3088\u3046\u306a\u6843\u306e\u5f62\u3092\u3057\u305f\u30b1\u30fc\u30b9\u304b\u3089\u6843\u592a\u90ce\u306e\u3088\u3046\u306b\u8a66\u98f2\u30dc\u30c8\u30eb\u304c\u51fa\u3066\u304f\u308b\u3001\u3068\u3044\u3046\u904a\u3073\u5fc3\u6ea2\u308c\u308b\u30d7\u30ec\u30bc\u30f3\u30c8\u3067\u3057\u305f\u3002\u6307\u5b9a\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u4ed8\u304d\u3067\u611f\u60f3\u306e\u6295\u7a3f\u3092\u4f9d\u983c\u3059\u308b\u3068\u3001\u5f53\u9078\u3057\u305f1,000\u4eba\u306e\u4e2d\u306e\u904e\u534a\u6570\u304c\u5199\u771f\u4ed8\u304d\u3067\u611f\u60f3\u3092\u6295\u7a3f\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3088\u3063\u3066\u3001\u767a\u58f2\u65e5\u307e\u3067\u306b\u65b0\u5546\u54c1\u306e\u95a2\u9023\u30c4\u30a4\u30fc\u30c8\u304c16\u4e07\u4ef6\u306b\u9054\u3057\u3001\u521d\u52d5\u306e\u58f2\u4e0a\u306f\u4ed6\u306e\u30d5\u30ec\u30fc\u30d0\u30fc\u306e\u500d\u8fd1\u3044\u30b9\u30bf\u30fc\u30c8\u3092\u5207\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001Twitter\u306e\u62e1\u6563\u6027\u3092\u4e0a\u624b\u304f\u6d3b\u7528\u3057\u305f\u4e8b\u4f8b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"i-15\"><span style=\"font-weight: 400;\">\u00a0\u5927\u4e38\u30fb\u677e\u5742\u5c4b\u767e\u8ca8\u5e97<\/span><\/span><\/h3>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3283\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-image3.jpg\" alt=\"\" width=\"700\" height=\"400\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-image3.jpg 700w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-image3-300x171.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><a href=\"https:\/\/www.daimaru-matsuzakaya.com\/\"><span style=\"font-weight: 400;\">\u5927\u4e38\u677e\u5742\u5c4b\u767e\u8ca8\u5e97<\/span><\/a><span style=\"font-weight: 400;\">\u306f\u3001\u81ea\u793e\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u300c\u3055\u304f\u3089\u30d1\u30f3\u30c0\u300d\u3092\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30a2\u30a4\u30b3\u30f3\u3068\u3057\u3066\u6d3b\u7528\u3057\u3001\u305d\u308c\u307e\u3067\u8a34\u6c42\u304c\u96e3\u3057\u304b\u3063\u305f20\uff5e30\u4ee3\u306b\u5411\u3051\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u307e\u3057\u305f\u3002\u300c\u3055\u304f\u3089\u30d1\u30f3\u30c0\u300d\u306f\u30012007\u5e743\u6708\u306b\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u30aa\u30fc\u30d7\u30f3\u3057\u305f\u677e\u5742\u5c4b\u4e0a\u91ce\u5e97\u306b\u767b\u5834\u3057\u305f\u306e\u304c\u59cb\u307e\u308a\u3067\u3001\u4e3b\u306a\u9867\u5ba2\u5c64\u3067\u3042\u308b50\uff5e60\u4ee3\u4ee5\u5916\u306b\u3082\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56\u3068\u3057\u3066\u671f\u5f85\u3055\u308c\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u3055\u304f\u3089\u30d1\u30f3\u30c0\u300d\u306e\u4eba\u6c17\u3092\u652f\u3048\u305f\u306e\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5c55\u958b\u3067\u3057\u305f\u3002\u30d6\u30ed\u30b0\u3084Twitter\u3001Facebook\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3068YouTube\u30c1\u30e3\u30f3\u30cd\u30eb\u3092\u958b\u8a2d\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u544a\u77e5\u3084\u30a4\u30d9\u30f3\u30c8\u5831\u544a\u3001\u79fb\u52d5\u4e2d\u306e\u30aa\u30d5\u30b7\u30e7\u30c3\u30c8\u306a\u3069\u3092\u6295\u7a3f\u3057\u3066\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u307e\u3057\u305f\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u81ea\u793e\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u3092\u6d3b\u304b\u3057\u305fLINE\u306b\u3088\u308b\u96c6\u5ba2<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">2013\u5e743\u6708\u306b\u306fLINE\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u958b\u8a2d\u3002\u53cb\u9054\u767b\u9332\u306b\u3088\u308b\u300c\u3055\u304f\u3089\u30d1\u30f3\u30c0\u300d\u306e\u30b9\u30bf\u30f3\u30d7\u306e\u63d0\u4f9b\u3092\u884c\u3046\u3068\u767b\u9332\u6570\u304c200\u4e07\u4eba\u306b\u9054\u3057\u3001\u73fe\u5728\u306f360\u4e07\u4eba\u3092\u8d85\u3048\u3066\u3044\u307e\u3059\u3002\u3055\u304f\u3089\u30d1\u30f3\u30c0\u306b\u3088\u308bLINE\u306e\u767b\u9332\u6570\u306e\u96c6\u5ba2\u306f\u3001\u58f2\u4e0a\u306b\u3082\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1,000\u5186\u4ee5\u4e0a\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3001\u30ec\u30b7\u30fc\u30c8\u3068LINE\u753b\u9762\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u30e1\u30e2\u5e33\u3084\u86cd\u5149\u30da\u30f3\u306a\u3069\u306e\u300c\u3055\u304f\u3089\u30d1\u30f3\u30c0\u30aa\u30ea\u30b8\u30ca\u30eb\u6587\u5177\u300d\u3092\u30d7\u30ec\u30bc\u30f3\u30c8\u3059\u308b\u3068\u3044\u3046\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u306f\u30018,200\u4eba\u304c\u53c2\u52a0\u3057\u307e\u3057\u305f\u30021,000\u5186\u4ee5\u4e0a\u3092\u6761\u4ef6\u3068\u3057\u3066\u3044\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u30011\u4eba\u5f53\u305f\u308a\u306e\u5e73\u5747\u8cfc\u5165\u984d\u306f6,500\u5186\u3092\u8d85\u3048\u308b\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n<h3><span id=\"Airbnb\"><span style=\"font-weight: 400;\">Airbnb<\/span><\/span><\/h3>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3284\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-image4.jpg\" alt=\"\" width=\"600\" height=\"327\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-image4.jpg 600w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-image4-300x164.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5bbf\u6cca\u65bd\u8a2d\u3084\u6c11\u5bbf\u3092\u8cb8\u3057\u51fa\u3059\u4eba\u5411\u3051\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3059\u308b<\/span><a href=\"https:\/\/www.airbnb.jp\/\"><span style=\"font-weight: 400;\">Airbnb\uff08\u30a8\u30a2\u30d3\u30fc\u30a2\u30f3\u30c9\u30d3\u30fc\uff09<\/span><\/a><span style=\"font-weight: 400;\">\u793e\u306f\u30012017\u5e74\u306b\u30c6\u30ec\u30d3CM\u3068\u9023\u52d5\u3057\u305fInstagram\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u4f01\u696d\u4fa1\u5024\u3092\u9ad8\u3081\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u3001\u3055\u307e\u3056\u307e\u306a\u4eba\u7a2e\u306e\u4eba\u9593\u304c\u767b\u5834\u3059\u308b\u6620\u50cf\u3068\u3068\u3082\u306b\u3001\u4eba\u7a2e\u3084\u5b97\u6559\u30fb\u6587\u5316\u306e\u591a\u69d8\u6027\u306b\u5bdb\u5bb9\u306a\u7acb\u5834\u3092\u8868\u660e\u3059\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5927\u3005\u7684\u306b\u30c6\u30ec\u30d3CM\u3067\u5c55\u958b\u3057\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u3001\u305d\u308c\u307e\u3067Airbnb\u306eInstagram\u3067\u306f\u3001\u4e16\u754c\u5404\u5730\u306e\u9b45\u529b\u7684\u306a\u5bbf\u6cca\u5148\u3092\u6295\u7a3f\u3059\u308b\u306e\u304c\u5e38\u3067\u3057\u305f\u304c\u3001\u30c6\u30ec\u30d3CM\u653e\u6620\u5f8c\u306b\u306f\u3001\u300c#WeAccept\u300d\u3068\u3044\u3046\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u4ed8\u3051\u3066\u3001CM\u306b\u767b\u5834\u3057\u305f\u4eba\u3005\u306e\u5199\u771f\u3092\u63b2\u8f09\u3057\u305f\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f53\u6642\u3001\u30c8\u30e9\u30f3\u30d7\u653f\u6a29\u304c\u5165\u56fd\u7981\u6b62\u4ee4\u306a\u3069\u306e\u79fb\u6c11\u306b\u5bfe\u3059\u308b\u53b3\u3057\u3044\u653f\u7b56\u3092\u6253\u3061\u51fa\u3057\u3066\u3044\u308b\u6700\u4e2d\u3067\u3042\u3063\u305f\u305f\u3081\u3001Airbnb\u306e\u8868\u660e\u306f\u4e16\u754c\u7684\u306a\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u8868\u660e\u3092\u304d\u3063\u304b\u3051\u306bAirbnb\u306eInstagram\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u306f\u6fc0\u5897\u3057\u3001\u4e16\u754c\u4e2d\u306e\u30e6\u30fc\u30b6\u30fc\u3068Instagram\u3067\u3064\u306a\u304c\u308a\u307e\u3057\u305f\u3002\u540c\u793e\u306f\u3001\u7d50\u679c\u3068\u3057\u3066\u793e\u4f1a\u7684\u306a\u5730\u4f4d\u3092\u9ad8\u3081\u308b\u3053\u3068\u3084\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3001\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u5897\u52a0\u306a\u3069\u3001\u591a\u304f\u306e\u6210\u529f\u3092\u53ce\u3081\u307e\u3057\u305f\u3002<\/span><\/p>\n<h3><span id=\"i-16\"><span style=\"font-weight: 400;\">\u30e1\u30eb\u30ab\u30ea<\/span><\/span><\/h3>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3285\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-image5.jpg\" alt=\"\" width=\"700\" height=\"400\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-image5.jpg 700w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-image5-300x171.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30d5\u30ea\u30de\u30a2\u30d7\u30ea\u300c<\/span><a href=\"https:\/\/www.mercari.com\/jp\/\"><span style=\"font-weight: 400;\">\u30e1\u30eb\u30ab\u30ea<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3092\u904b\u55b6\u3059\u308b\u682a\u5f0f\u4f1a\u793e\u30e1\u30eb\u30ab\u30ea\u306f\u300110\u540d\u4ee5\u4e0a\u306eYouTuber\u3092\u540c\u6642\u8d77\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306e\u5897\u52a0\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u540c\u793e\u306f\u3001\u305d\u308c\u307e\u3067\u3082\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u5730\u9053\u306aPR\u3067\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u306e\u5f8c\u3001\u30c6\u30ec\u30d3CM\u3067\u3082\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u305f\u3082\u306e\u306e\u3001\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306b\u4f38\u3073\u60a9\u3093\u3067\u3044\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u300110\u540d\u4ee5\u4e0a\u306eYouTuber\u306b\u30e1\u30eb\u30ab\u30ea\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u52d5\u753b\u3092\u64ae\u5f71\u3057\u3066\u3082\u3089\u3046\u300c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTuber\u304c\u5b9f\u969b\u306b\u51fa\u54c1\u304b\u3089\u305d\u306e\u5546\u54c1\u306e\u58f2\u4e0a\u91d1\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u30e1\u30eb\u30ab\u30ea\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u5b9f\u6f14\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30d5\u30a1\u30f3\u304c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u79c1\u7269\u3092\u8cfc\u5165\u3057\u3088\u3046\u3068\u52d5\u304d\u3001\u518d\u751f\u6570\u306f100\u4e07\u56de\u3092\u8d85\u3048\u3001\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3082\u5927\u5e45\u306b\u30a2\u30c3\u30d7\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u5f8c\u306e\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u7387\u306e\u9ad8\u3055\u306f\u3001\u5e83\u544a\u7d4c\u7531\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3088\u308a\u308230%\u9ad8\u3044\u6570\u5024\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306b\u9ad8\u3044\u52b9\u679c\u304c\u51fa\u305f\u306e\u306f\u3001\u901a\u5e38\u306e\u52d5\u753b\u5e83\u544a\u306f\u6700\u5f8c\u307e\u3067\u8996\u8074\u3059\u308b\u5c64\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001YouTuber\u306e\u5834\u5408\u306f\u52d5\u753b\u3092\u6700\u5f8c\u307e\u3067\u898b\u3066\u3082\u3089\u3048\u308b\u50be\u5411\u304c\u9ad8\u3044\u304b\u3089\u3067\u3059\u3002\u30e1\u30eb\u30ab\u30ea\u306f\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3092\u4f59\u3059\u3053\u3068\u306a\u304f\u4f1d\u3048\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u3068\u8a00\u3048\u307e\u3059\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"SNS3\"><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e8b\u4f8b\u304b\u3089\u5b66\u30763\u3064\u306e\u6210\u529f\u30dd\u30a4\u30f3\u30c8<\/span><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3286\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-3.jpeg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-3.jpeg 600w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-3-300x200.jpeg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u3067\u306f\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e8b\u4f8b\u304b\u3089\u5b66\u3079\u308b3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-17\"><span style=\"font-weight: 400;\">\u00a0\u9069\u5207\u306a\u76ee\u7684\u30fb\u76ee\u6a19\u3092\u6c7a\u3081\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001\u9069\u5207\u306a\u76ee\u7684\u3068\u76ee\u6a19\u3001\u3059\u306a\u308f\u3061\u3001KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3068KGI\uff08\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u3092\u4e8b\u524d\u306b\u6c7a\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">KGI\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u6700\u7d42\u76ee\u6a19\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u6210\u7d04\u6570\u3084\u58f2\u4e0a\u9ad8\u3001\u5229\u76ca\u7387\u306a\u3069\u306e\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u65b9\u306eKPI\u306f\u3001KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u904e\u7a0b\u3068\u306a\u308b\u5c0f\u76ee\u6a19\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u30021\u3064\u306eKGI\u306b\u5bfe\u3057\u3066\u8907\u6570\u306eKPI\u304c\u7d10\u3065\u304f\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u300c\u58f2\u4e0a\u25ef\u25ef\u5186\u9054\u6210\u300d\u3092KGI\u3068\u3059\u308b\u3068\u3001\u300cSNS\u4e0a\u3067\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u25ef\u25ef\u4eba\u9054\u6210\u300d\u300c\u6295\u7a3f\u3078\u306e\u3044\u3044\u306d\u6570\u3092\u5e73\u5747\u25ef\u25ef\u4ef6\u306b\u3059\u308b\u300d\u306a\u3069\u306e\u7d30\u304b\u3044\u76ee\u6a19\u304cKPI\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">KGI\u306f\u300c\u7d50\u679c\u300d\u3092\u898b\u308b\u6307\u6a19\u3001KPI\u306f\u300c\u904e\u7a0b\u300d\u3092\u898b\u308b\u6307\u6a19\u3067\u3042\u308a\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u5834\u5408\u3001\u3053\u308c\u3089\u3092\u9069\u5207\u306b\u5b9a\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h4>SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u4f01\u696d\u306e\u7279\u5fb4<\/h4>\n<p>SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u4f01\u696d\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u5171\u901a\u3059\u308b\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u30da\u30eb\u30bd\u30ca\u3092\u8a73\u7d30\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u523a\u3055\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f01\u753b\u30fb\u5236\u4f5c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u904b\u7528\u7d50\u679c\u3092\u5143\u306b\u3057\u305f\u6539\u5584\u3092\u6020\u3089\u306a\u3044\u306e\u3082\u6210\u529f\u4f01\u696d\u306e\u7279\u5fb4\u3067\u3059\u3002KPI\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u3001\u52b9\u679c\u3092\u691c\u8a3c\u3057\u306a\u304c\u3089PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u3067\u3001\u5e38\u306b\u6700\u9069\u306a\u6226\u7565\u3092\u6a21\u7d22\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u8cab\u6027\u3092\u4fdd\u3061\u306a\u304c\u3089\u3001\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3082\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002SNS\u6295\u7a3f\u3060\u3051\u3067\u306a\u304f\u3001\u30e1\u30eb\u30de\u30ac\u3001\u30d6\u30ed\u30b0\u3001\u30a4\u30d9\u30f3\u30c8\u306a\u3069\u591a\u65b9\u9762\u3067\u306e\u6d3b\u52d5\u3092\u9023\u643a\u3057\u3001\u76f8\u4e57\u52b9\u679c\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6700\u5f8c\u306b\u3001\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5927\u5207\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30b3\u30e1\u30f3\u30c8\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3078\u306e\u8fd4\u4fe1\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u65bd\u306a\u3069\u3001\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u3001\u30d5\u30a1\u30f3\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u52aa\u529b\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<h3><span id=\"i-18\"><span style=\"font-weight: 400;\">\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u304c\u91cd\u8981\u306b\u306a\u308b\u306e\u306f\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3082\u540c\u3058\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30da\u30eb\u30bd\u30ca\u3068\u306f\u3001\u300c\u305d\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u6700\u3082\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u305f\u3044\u30e6\u30fc\u30b6\u30fc\u30e2\u30c7\u30eb\u300d\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u5b66\u6b74\u30fb\u5bb6\u65cf\u69cb\u6210\u30fb\u8da3\u5473\u306a\u3069\u304c\u7d30\u304b\u304f\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u7279\u5fb4\u7684\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u306b\u3088\u3063\u3066\u30a2\u30d4\u30fc\u30eb\u65b9\u6cd5\u304c\u7d5e\u3089\u308c\u3001\u52b9\u7387\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-19\"><span style=\"font-weight: 400;\">\u00a0\u904b\u7528\u7d50\u679c\u304b\u3089\u6539\u5584\u3092\u884c\u3046<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u77e5\u8b58\u304c\u306a\u3044\u72b6\u6cc1\u304b\u3089SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u305f\u4f01\u696d\u306f\u3001\u904b\u7528\u3060\u3051\u3067\u7cbe\u4e00\u676f\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u904b\u7528\u30fb\u6539\u5584\u306ePDCA\u30b5\u30a4\u30af\u30eb\u3092\u52b9\u7387\u7684\u306b\u56de\u3057\u3001\u30eb\u30fc\u30c6\u30a3\u30f3\u5316\u3059\u308b\u52aa\u529b\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u81ea\u52d5\u5316\u53ef\u80fd\u306a\u3068\u3053\u308d\u306f\u81ea\u52d5\u8a2d\u5b9a\u3057\u306a\u304c\u3089\u3001\u6539\u5584\u7b56\u3092\u8003\u3048\u308b\u3053\u3068\u306b\u6642\u9593\u3092\u5272\u3051\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"SNS-13\"><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5931\u6557\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u6ce8\u610f\u70b9<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5fc5\u305a\u3057\u3082\u6210\u529f\u3059\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u5931\u6557\u4e8b\u4f8b\u304b\u3089\u6ce8\u610f\u70b9\u306b\u3064\u3044\u3066\u5b66\u3073\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.mcdonalds.com\/us\/en-us.html\"><span style=\"font-weight: 400;\">\u7c73\u30de\u30af\u30c9\u30ca\u30eb\u30c9<\/span><\/a><span style=\"font-weight: 400;\">\u306f\u30012012\u5e741\u6708\u306bTwitter\u3092\u7528\u3044\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u300c#McDStories\u300d\u3068\u3044\u3046\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u4ed8\u3051\u3066\u3001\u5e7c\u3044\u3053\u308d\u306e\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u601d\u3044\u51fa\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u3064\u3076\u3044\u3066\u3082\u3089\u3046\u3068\u3044\u3046\u5185\u5bb9\u3067\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7c73\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u5074\u306f\u3001\u300c\u5bb6\u65cf\u3067\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3092\u3088\u304f\u98df\u3079\u3066\u3044\u305f\u300d\u300c\u5b50\u4f9b\u306e\u9803\u3001\u30cf\u30c3\u30d4\u30fc\u30bb\u30c3\u30c8\u3092\u8cb7\u3063\u3066\u3082\u3089\u3048\u308b\u306e\u304c\u697d\u3057\u307f\u3060\u3063\u305f\u300d\u306a\u3069\u306e\u5fc3\u6e29\u307e\u308b\u3064\u3076\u3084\u304d\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u5b9f\u969b\u306b\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u5bc4\u305b\u3089\u308c\u305f\u3064\u3076\u3084\u304d\u306f\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306b\u5bfe\u3059\u308b\u30af\u30ec\u30fc\u30e0\u3084\u52a3\u60aa\u306a\u52b4\u50cd\u74b0\u5883\u306a\u3069\u306e\u60aa\u3044\u30a4\u30e1\u30fc\u30b8\u306e\u6295\u7a3f\u3070\u304b\u308a\u3067\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d7\u30e9\u30b9\u30a4\u30e1\u30fc\u30b8\u306e\u4f53\u9a13\u8ac7\u3092\u96c6\u3081\u308b\u306f\u305a\u306e\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u6700\u7d42\u7684\u306b\u5931\u6557\u306b\u7d42\u308f\u3063\u3066\u3057\u307e\u3044\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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id=\"SNS-14\"><span style=\"font-weight: 400;\">SNS\u3068\u4f75\u305b\u3066\u4e00\u8003\u3057\u305f\u3044\u30a2\u30d7\u30ea\u306e\u6d3b\u7528<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304c\u666e\u53ca\u3057\u3001\u8ab0\u3082\u304cSNS\u3092\u4f7f\u3063\u3066\u3044\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u6b20\u304b\u3059\u3053\u3068\u306e\u3067\u304d\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u3044\u3048\u307e\u3059\u3002SNS\u4e0a\u3067\u306e\u4ea4\u6d41\u3092\u91cd\u306d\u3066\u3044\u304f\u3053\u3068\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u3068\u3044\u3046\u89b3\u70b9\u304b\u3089\u3082\u3001\u6709\u52b9\u306a\u65bd\u7b56\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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400;\">\u307e\u3068\u3081\uff1aSNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u4e21\u8f2a\u3067\u76f8\u4e57\u52b9\u679c\u304c\u9ad8\u307e\u308b<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SNS\u306e\u5229\u7528\u7387\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u53d6\u308a\u7d44\u307f\u306f\u5e45\u5e83\u3044\u696d\u7a2e\u3067\u91cd\u8981\u306a\u8ab2\u984c\u3068\u3044\u3048\u307e\u3059\u3002\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u8a8d\u77e5\u3092\u9ad8\u3081\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u4e0a\u3067\u3001SNS\u306f\u6700\u9069\u306a\u30c4\u30fc\u30eb\u3060\u304b\u3089\u3067\u3059\u3002\u4eca\u56de\u3001\u89e3\u8aac\u3057\u3066\u304d\u305f\u30dd\u30a4\u30f3\u30c8\u3092\u53c2\u8003\u306b\u3001\u305c\u3072SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5\u306b\u53d6\u308a\u7d44\u3093\u3067\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3068\u3082\u306b\u53d6\u308a\u7d44\u3093\u3067\u304a\u304d\u305f\u3044\u306e\u304c\u3001\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002\u30a2\u30d7\u30ea\u306fSNS\u3068\u6bd4\u3079\u3066\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u96c6\u3081\u3084\u3059\u304f\u3001SNS\u3068\u306e\u76f8\u4e57\u52b9\u679c\u304c\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3068\u306a\u308a\u3048\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30a2\u30d7\u30ea\u958b\u767a\u306b\u5fc5\u8981\u306a\u30b3\u30b9\u30c8\u3084\u5de5\u6570\u304c\u30cd\u30c3\u30af\u3068\u306a\u308a\u3001\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5\u306b\u8e0f\u307f\u5207\u308c\u306a\u3044\u3068\u3044\u3046\u4f01\u696d\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3053\u3067\u304a\u3059\u3059\u3081\u306a\u306e\u304c\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u306e\u958b\u767a\u5b9f\u7e3e\u304c\u8c4a\u5bcc\u306a\u300c<\/span><a href=\"https:\/\/yapp.li\"><span style=\"font-weight: 400;\">Yappli<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3067\u3059\u3002Yappli\u306f\u3001\u30a2\u30d7\u30ea\u306e\u958b\u767a\u30fb\u904b\u7528\u30fb\u5206\u6790\u3092\u30af\u30e9\u30a6\u30c9\u304b\u3089\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u63d0\u4f9b\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u306f\u4e0d\u8981\u3002\u5e45\u5e83\u3044\u30c7\u30b6\u30a4\u30f3\u306e\u9ad8\u54c1\u8cea\u306a\u30cd\u30a4\u30c6\u30a3\u30d6\u30a2\u30d7\u30ea\u3092\u77ed\u671f\u9593\u3067\u958b\u767a\u53ef\u80fd\u3067\u3059\u3002<\/span><span style=\"font-weight: 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