{"id":2544,"date":"2019-03-06T18:31:54","date_gmt":"2019-03-06T09:31:54","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=2544"},"modified":"2019-12-17T17:42:41","modified_gmt":"2019-12-17T08:42:41","slug":"btob%e3%82%82%e3%83%a2%e3%83%90%e3%82%a4%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%af%e5%bf%85%e9%a0%88%ef%bc%81%e6%88%90%e5%8a%9f%e4%ba%8b%e4%be%8b%e3%81%ab","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/2544\/","title":{"rendered":"BtoB\u3082\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5fc5\u9808\uff01\u6210\u529f\u4e8b\u4f8b\u306b\u898b\u308b\u30a2\u30d7\u30ea\u52b9\u679c"},"content":{"rendered":"<p>\u6cd5\u4eba\u55b6\u696d\u30c4\u30fc\u30eb\u3068\u3057\u3066\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3092\u4f7f\u3046\u3068\u3053\u308d\u304c\u5897\u3048\u3066\u3044\u308b\u304c\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u822c\u3067\u3082\u30e2\u30d0\u30a4\u30eb\u306e\u6d3b\u7528\u304c\u5e83\u304c\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3048\u3070\u3001\u30e1\u30fc\u30eb\u3084Web\u30b5\u30a4\u30c8\u3092\u4f7f\u3046\u30b1\u30fc\u30b9\u304c\u4e3b\u6d41\u3002<a href=\"https:\/\/yapp.li\/magazine\/3461\/\">\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3067\u672c\u5f53\u306b\u52b9\u679c\u304c\u51fa\u308b\u306e\u304b\u2026\u3068\u7591\u554f\u306b\u601d\u3046\u65b9\u3082\u591a\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u3057\u304b\u3057BtoC\u3068\u6bd4\u3079\u3066\u9867\u5ba2\u306e\u7d76\u5bfe\u6570\u304c\u5c11\u306a\u3044BtoB\u306e\u5834\u5408\u3001\u4e00\u65e6\u7372\u5f97\u3057\u305f\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u3044\u304b\u306b\u5f37\u5316\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u306f\u5916\u305b\u306a\u3044\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3002\u305d\u3053\u3067\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u30a2\u30d7\u30ea\u3092\u5c0e\u5165\u3059\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u30a2\u30d7\u30ea\u5c0e\u5165\u306b\u3088\u308a\u793e\u5185\u306e\u696d\u52d9\u52b9\u7387\u5316\u3092\u5b9f\u73fe\u3001\u5e74\u9593\u6570\u5343\u4e07\u3068\u3044\u3046\u30b3\u30b9\u30c8\u524a\u6e1b\u3092\u5b9f\u73fe\u3057\u305f\u4f01\u696d\u3082\u3042\u308b\u3002<\/p>\n<p>\u4eca\u56de\u306fBtoB\u3067\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528\u4e8b\u4f8b\u3084\u3001\u305d\u306e\u52b9\u679c\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n<div 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 <a class=\"reference table\" href=\"https:\/\/yapp.li\/voice\/duskin.html\" target=\"_blank\" rel=\"noopener noreferrer\">\n    <span class=\"tbcell refttl\">\u53c2\u8003<\/span>\n    <span class=\"tbcell refcite\">\u672c\u90e8\u3068\u52a0\u76df\u5e97\u306e\u30a2\u30ca\u30ed\u30b0\u306a\u4f1d\u8a00\u30b2\u30fc\u30e0\u3092\u89e3\u6d88\u5e74\u9593\u6570\u5343\u4e07\u5186\u306e\u4f1a\u8b70\u8cbb\u7528\u3092\u30bc\u30ed\u306b - \u30c0\u30b9\u30ad\u30f3<span>Yappli\uff08\u30e4\u30d7\u30ea\uff09<\/span><\/span>\n  <\/a>\n<h3><span id=\"EC\"><strong>\u4e8b\u696d\u8005\u5411\u3051EC\u3092\u624b\u639b\u3051\u308b\u30e2\u30ce\u30bf\u30ed\u30a6\u306e\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30cb\u30c3\u30af<\/strong><\/span><\/h3>\n<p>\u5de5\u5177\u3084\u8cc7\u6750\u306a\u3069\u306e\u4e8b\u696d\u8005\u5411\u3051EC\u3092\u624b\u639b\u3051\u308b\u30e2\u30ce\u30bf\u30ed\u30a6\u3002BtoB\u306eEC\u3068\u3044\u3048\u3070\u300c\u767a\u6ce8\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u300d\u300c\u30aa\u30d5\u30a3\u30b9\u3067PC\u304b\u3089\u767a\u6ce8\u3059\u308b\u300d\u3068\u3044\u3046\u8003\u3048\u304c\u4e00\u822c\u7684\u3060\u3002\u305d\u306e\u305f\u3081EC\u306b\u304a\u3044\u3066\u3082BtoB\u3067\u306f\u30e2\u30d0\u30a4\u30eb\u3088\u308aPC\u3092\u30e1\u30a4\u30f3\u306b\u3059\u308b\u3068\u3053\u308d\u304c\u591a\u3044\u3002<\/p>\n<p>\u3057\u304b\u3057\u30e2\u30ce\u30bf\u30ed\u30a6\u3067\u306f\u73fe\u5834\u3067\u8cfc\u5165\u3057\u305f\u3044\u30cb\u30fc\u30ba\u3092\u60f3\u5b9a\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3092\u5c0e\u5165\u3002\u8cfc\u5165\u30c1\u30e3\u30cd\u30eb\u3092\u5897\u3084\u3057\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u3092\u72d9\u3046\u6226\u7565\u3060\u308d\u3046\u3002<\/p>\n<p>\u30e2\u30ce\u30bf\u30ed\u30a6\u306e\u30a2\u30d7\u30ea\u306f\u5358\u7d14\u306bEC\u6a5f\u80fd\u3092\u30a2\u30d7\u30ea\u306b\u3057\u305f\u3060\u3051\u3067\u306f\u306a\u3044\u3002EC\u30b5\u30a4\u30c8\u3068\u30a2\u30d7\u30ea\u306e\u9593\u3067\u8cb7\u3044\u7269\u304b\u3054\u306e\u5185\u5bb9\u3092\u540c\u671f\u3067\u304d\u305f\u308a\u3001\u5f53\u65e5\u8cfc\u5165\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u304c\u308f\u304b\u308b\u30a2\u30a4\u30b3\u30f3\u3092\u8868\u793a\u3057\u305f\u308a\u3059\u308b\u306a\u3069\u3001\u5229\u7528\u30b7\u30fc\u30f3\u306b\u3042\u308f\u305b\u305f\u6a5f\u80fd\u3092\u642d\u8f09\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>2017\u5e74\u306b\u884c\u308f\u308c\u305f\u8abf\u67fb\u3067\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u3078\u52e4\u52d9\u5148\u3067\u5229\u7528\u3059\u308b\u30c7\u30d0\u30a4\u30b9\u3092\u805e\u3044\u305f\u3068\u3053\u308d\u3001\u500b\u4eba\u6240\u6709\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304cPC\u3092\u4e0a\u56de\u308b\u3068\u3044\u3046\u7d50\u679c\u304c\u51fa\u3066\u3044\u308b\u3002\u7279\u306b\u4e2d\u5c0f\u4f01\u696d\u3067\u306f\u500b\u4eba\u6240\u6709\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u4ed5\u4e8b\u306b\u3082\u4f7f\u3046\u5272\u5408\u304c\u9ad8\u3044\u3002\uff08\u203b1\uff09\u55b6\u696d\u306b\u9650\u3089\u305a\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u4f7f\u3063\u3066\u4ed5\u4e8b\u3092\u3053\u306a\u3059\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u304c\u591a\u3044\u3068\u3044\u3046\u72b6\u6cc1\u304c\u3088\u304f\u308f\u304b\u308b\u3002<\/p>\n<p>\u5f93\u6765\u3001BtoB\u306fPC\u30c7\u30d0\u30a4\u30b9\u304c\u30e1\u30a4\u30f3\u306e\u305f\u3081\u3001\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6ce8\u529b\u3057\u306a\u3044\u3068\u3044\u3046\u8003\u3048\u65b9\u3082\u3042\u3063\u305f\u3002\u3057\u304b\u3057\u73fe\u72b6\u3092\u8003\u3048\u308b\u3068BtoB\u3067\u3082\u30e2\u30d0\u30a4\u30eb\u3078\u306e\u5bfe\u5fdc\u306f\u5fc5\u9808\u3060\u3002<\/p>\n<p><span class=\"small\">\u203b1 \u51fa\u5178\uff1a<a href=\"https:\/\/mmdlabo.jp\/investigation\/detail_1673.html\">https:\/\/mmdlabo.jp\/investigation\/detail_1673.html<\/a><\/span><\/p>\n<h3><span id=\"BtoB\"><strong>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u3068\u306f\uff1f<\/strong><\/span><\/h3>\n<p>\u4e0a\u8a18\u3067\u7d39\u4ecb\u3057\u305f\u30c0\u30b9\u30ad\u30f3\u3084\u30e2\u30ce\u30bf\u30ed\u30a6\u306e\u4e8b\u4f8b\u3092\u898b\u308b\u3068\u3001\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u5229\u7528\u30b7\u30fc\u30f3\u306b\u3042\u308f\u305b\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u6a5f\u80fd\u3092\u958b\u767a\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002<\/p>\n<p>\u3067\u306fBtoB\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u3069\u3093\u306a\u6a5f\u80fd\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u304b\u3002\u53c2\u8003\u307e\u3067\u306b\u300cBtoB\u30b5\u30a4\u30c8\u3067\u5229\u7528\u3057\u305f\u3044\u30b5\u30fc\u30d3\u30b9\u300d\u306b\u3064\u3044\u3066\u805e\u3044\u305f\u300cBtoB\u30b5\u30a4\u30c8\u8abf\u67fb\u7d50\u679c\u5206\u67902017\u300d\u306e\u7d50\u679c\u3092\u898b\u3066\u307f\u3088\u3046\u3002<\/p>\n<p><strong>BtoB\u30b5\u30a4\u30c8\u3067\u5229\u7528\u3057\u305f\u3044\u30b5\u30fc\u30d3\u30b9\uff08\u4e0a\u4f4d5\u4ef6\uff09<\/strong><\/p>\n<div class=\"ol-circle li-mainbdr main-bc-before\"><\/p>\n<ol>\n<li>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u9078\u5b9a\u3092\u652f\u63f4\u3059\u308b\u6a5f\u80fd<\/li>\n<li>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165<\/li>\n<li>\u696d\u754c\u52d5\u5411\u30fb\u6280\u8853\u52d5\u5411\u304c\u308f\u304b\u308b\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\n<li>\u65b0\u88fd\u54c1\u60c5\u5831\u306e\u304a\u77e5\u3089\u305b\u6a5f\u80fd<\/li>\n<li>\u898b\u7a4d\u3082\u308a\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3<\/li>\n<\/ol>\n<p><\/div>\n<p><span class=\"small\">\u203b2 \u51fa\u5178\uff1a<a href=\"http:\/\/japanbrand.jp\/column\/bb-column\/bbc2017\/part6.html\">http:\/\/japanbrand.jp\/column\/bb-column\/bbc2017\/part6.html<\/a><\/span><\/p>\n<p>\u4f8b\u3048\u3070\u30a2\u30d7\u30ea\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u6a5f\u80fd\u3092\u4f7f\u3063\u3066\u3001\u53d6\u5f15\u5148\u3054\u3068\u306b\u6700\u9069\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u30ec\u30b3\u30e1\u30f3\u30c9\u3067\u304d\u308b\u6a5f\u80fd\u3002\u307e\u305f\u3001\u65b0\u88fd\u54c1\u3084\u6280\u8853\u60c5\u5831\u3092\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u306b\u3066\u914d\u4fe1\u3059\u308b\u6a5f\u80fd\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u308b\u3002\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3042\u308f\u305b\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306a\u3089\u3067\u306f\u306e\u6a5f\u80fd\u304c\u63d0\u4f9b\u3067\u304d\u308b\u304b\u304c\u5927\u304d\u306a\u30dd\u30a4\u30f3\u30c8\u3060\u308d\u3046\u3002<\/p>\n<p>BtoB\u306b\u304a\u3044\u3066\u3082\u3001\u91cd\u8981\u5ea6\u304c\u5897\u3057\u3066\u3044\u308b\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3002\u307e\u3060\u7740\u624b\u3067\u304d\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u5834\u5408\u306f\u3001\u65e9\u6025\u306b\u30a2\u30d7\u30ea\u3092\u4f7f\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u305f\u3044\u3068\u3053\u308d\u3060\u3002<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>\u6cd5\u4eba\u55b6\u696d\u30c4\u30fc\u30eb\u3068\u3057\u3066\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3092\u4f7f\u3046\u3068\u3053\u308d\u304c\u5897\u3048\u3066\u3044\u308b\u304c\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u822c\u3067\u3082\u30e2\u30d0\u30a4\u30eb\u306e\u6d3b\u7528\u304c\u5e83\u304c\u3063\u3066\u3044\u308b\u3002 BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3048\u3070\u3001\u30e1\u30fc\u30eb\u3084Web\u30b5\u30a4\u30c8\u3092\u4f7f\u3046\u30b1\u30fc\u30b9\u304c\u4e3b\u6d41\u3002\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067 &#8230; 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