{"id":2493,"date":"2018-12-14T16:44:48","date_gmt":"2018-12-14T07:44:48","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=2493"},"modified":"2021-09-29T18:14:25","modified_gmt":"2021-09-29T09:14:25","slug":"%e3%82%a2%e3%83%97%e3%83%aa%e6%8b%85%e5%bd%93%e8%80%85%e3%81%8c%e8%a6%8b%e3%82%8b%e3%81%b9%e3%81%8d%e3%80%81%e3%82%a2%e3%83%97%e3%83%aa%e3%81%ab%e9%96%a2%e3%81%99%e3%82%8b%e8%aa%bf%e6%9f%bb%e3%83%87","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/2493\/","title":{"rendered":"\u30a2\u30d7\u30ea\u62c5\u5f53\u8005\u304c\u898b\u308b\u3079\u304d\u3001\u30a2\u30d7\u30ea\u306b\u95a2\u3059\u308b\u8abf\u67fb\u30c7\u30fc\u30bf"},"content":{"rendered":"<p>\u30a2\u30d7\u30ea\u958b\u767a\u3084\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30c3\u30d7\u3092\u3057\u305f\u3044\uff01\u3068\u601d\u3063\u3066\u3082\u3001\u306a\u304b\u306a\u304b\u793e\u5185\u306e\u7406\u89e3\u3092\u5f97\u3089\u308c\u306a\u3044\u2026\u3068\u3044\u3046\u30b1\u30fc\u30b9\u3082\u591a\u3044\u3060\u308d\u3046\u3002\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u8ca9\u4fc3\u3084\u55b6\u696d\u306b\u304a\u3044\u3066\u5fc5\u8981\u3068\u793e\u5185\u306b\u8a8d\u77e5\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u30a8\u30d3\u30c7\u30f3\u30b9\u3068\u306a\u308b\u8abf\u67fb\u30c7\u30fc\u30bf\u3092\u63d0\u793a\u3057\u305f\u3044\u3068\u3053\u308d\u3002<\/p>\n<p>\u3053\u3093\u306a\u3068\u304d\u306f\u591a\u304f\u306e\u8abf\u67fb\u4f1a\u793e\u304c\u516c\u958b\u3057\u3066\u3044\u308b\u30a2\u30d7\u30ea\u95a2\u9023\u306e\u8abf\u67fb\u30c7\u30fc\u30bf\u3092\u3046\u307e\u304f\u5229\u7528\u3057\u3088\u3046\u3002\u305d\u3053\u3067\u7279\u306b\u30a2\u30d7\u30ea\u62c5\u5f53\u8005\u304c\u898b\u3066\u304a\u304d\u305f\u3044\u8abf\u67fb\u30c7\u30fc\u30bf\u30923\u3064\u7d39\u4ecb\u3057\u305f\u3044\u3002<\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#1\">\uff081\uff09\u65e5\u672c\u3092\u542b\u3080\u3001\u4e16\u754c\u306e\u30a2\u30d7\u30ea\u5229\u7528\u52d5\u5411\u306b\u95a2\u3059\u308b\u8abf\u67fb\u30c7\u30fc\u30bf<\/a><\/li><li><a href=\"#2EC\">\uff082\uff09EC\u30a2\u30d7\u30ea\u306b\u95a2\u3059\u308b\u8abf\u67fb\u30c7\u30fc\u30bf<\/a><\/li><li><a href=\"#3Google\">\uff083\uff09Google\u304c\u63d0\u4f9b\u3059\u308b\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u95a2\u9023\u30c7\u30fc\u30bf<\/a><\/li><\/ul><\/div>\n<h3><span id=\"1\"><strong>\uff081\uff09\u65e5\u672c\u3092\u542b\u3080\u3001\u4e16\u754c\u306e\u30a2\u30d7\u30ea\u5229\u7528\u52d5\u5411\u306b\u95a2\u3059\u308b\u8abf\u67fb\u30c7\u30fc\u30bf<\/strong><\/span><\/h3>\n<p>\u307e\u305a\u57fa\u672c\u3068\u3057\u3066\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u306e\u304c\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u5229\u7528\u52d5\u5411\u3002\u30a2\u30d7\u30ea\u306e\u5229\u7528\u304c\u9032\u3093\u3067\u3044\u308b\u3053\u3068\u304c\u5ba2\u89b3\u7684\u306b\u308f\u304b\u308c\u3070\u3001\u30a2\u30d7\u30ea\u306e\u6539\u4fee\u3084\u6a5f\u80fd\u8ffd\u52a0\u306e\u5fc5\u8981\u6027\u3082\u8aac\u660e\u3057\u3084\u3059\u304f\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u3068\u304d\u306b\u5f79\u7acb\u3064\u306e\u304cApp Annie\u304c\u767a\u8868\u3057\u3066\u3044\u308b\u30a2\u30d7\u30ea\u5e02\u5834\u7dcf\u62ec\u30ec\u30dd\u30fc\u30c8\u3002\u4f8b\u3048\u30702018\u5e741\u6708\u767a\u8868\u3057\u305f\u300c2017\u5e74\u30a2\u30d7\u30ea\u5e02\u5834\u7dcf\u62ec\u30ec\u30dd\u30fc\u30c8\u300d\u3092\u898b\u308b\u3068\u3001\u65e5\u672c\u3067\u306e\u30a2\u30d7\u30ea\u666e\u53ca\u304c\u6025\u901f\u306b\u9032\u3093\u3067\u3044\u308b\u72b6\u6cc1\u304c\u3088\u304f\u308f\u304b\u308b\u3002<\/p>\n<p>\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068\u3001\u65e5\u672c\u306e\u30a2\u30d7\u30ea\u6d88\u8cbb\u652f\u51fa\u306f2017\u5e74\u5ea6\u306b130\u5104\u30c9\u30eb\u8d8a\u3048\u30022015\u5e74\u5ea6\u3068\u6bd4\u3079\u308b\u3068\u7d0460\uff05\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u30a2\u30d7\u30ea\u3067\u6d88\u8cbb\u884c\u52d5\u3092\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u6025\u901f\u306b\u5897\u3048\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002<\/p>\n<p>\u307e\u305f\u8208\u5473\u6df1\u3044\u306e\u304c\u3001\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3067\u30cd\u30a4\u30c6\u30a3\u30d6\u30a2\u30d7\u30ea\u3068\u30d6\u30e9\u30a6\u30b6\u306e\u5229\u7528\u6642\u9593\u3092\u6bd4\u8f03\u3057\u305f\u30c7\u30fc\u30bf\u3002\u65e5\u672c\u3092\u306f\u3058\u3081\u307b\u3068\u3093\u3069\u306e\u56fd\u3067\u3001\u30cd\u30a4\u30c6\u30a3\u30d6\u30a2\u30d7\u30ea\u306e\u5229\u7528\u6642\u9593\u304c\u30d6\u30e9\u30a6\u30b6\u3088\u308a\u3082\u5927\u5e45\u306b\u9577\u3044\u3068\u3044\u3046\u7d50\u679c\u304c\u51fa\u3066\u3044\u308b\u3002\uff08\u65e5\u672c\u3067\u306f\u30cd\u30a4\u30c6\u30a3\u30d6\u30a2\u30d7\u30ea\u304c\u7d0485\uff05\u3001\u30d6\u30e9\u30a6\u30b6\u304c\u7d0415\uff05\uff09<\/p>\n<p>\u53c2\u8003\u60c5\u5831\uff1a<a href=\"https:\/\/www.appannie.com\/jp\/insights\/market-data\/app-annie-2017-retrospective\/#download\">https:\/\/www.appannie.com\/jp\/insights\/market-data\/app-annie-2017-retrospective\/#download<\/a><\/p>\n<h3><span id=\"2EC\"><strong>\uff082\uff09EC\u30a2\u30d7\u30ea\u306b\u95a2\u3059\u308b\u8abf\u67fb\u30c7\u30fc\u30bf<\/strong><\/span><\/h3>\n<p>EC\u30a2\u30d7\u30ea\u306b\u95a2\u308f\u308b\u4eba\u304c\u305c\u3072\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304d\u305f\u3044\u3082\u306e\u304c\u3001Criteo\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3060\u3002\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u65e5\u672c\u3092\u542b\u3080\u5168\u4e16\u754c80 \u30ab\u56fd\u4ee5\u4e0a\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u3044\u308b\u30022018 \u5e74\u7b2c1 \u56db\u534a\u671f\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u308b\u3068\u3001\u30e2\u30d0\u30a4\u30eb\u7d4c\u7531\u306e\u4e2d\u3067\u3082\u7279\u306b\u30a2\u30d7\u30ea\u7d4c\u7531\u3067\u306e\u6d88\u8cbb\u304c\u5897\u3048\u3066\u3044\u308b\u3053\u3068\u304c\u7d39\u4ecb\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u4e2d\u3067\u3082\u6ce8\u76ee\u3057\u305f\u3044\u306e\u304c\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u65b9\u304c\u30d6\u30e9\u30a6\u30b6\u306e5\u500dCVR\u304c\u9ad8\u3044\u3068\u3044\u3046\u8abf\u67fb\u7d50\u679c\u3060\u3002\u5c0f\u58f2\u696d\u306b\u3068\u3063\u3066\u306f\u3082\u306f\u3084\u30e2\u30d0\u30a4\u30eb\u30d6\u30e9\u30a6\u30b6\u306e\u5bfe\u5fdc\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3001\u30a2\u30d7\u30ea\u306e\u958b\u767a\u30fb\u63d0\u4f9b\u304c\u4e0d\u53ef\u6b20\u3068\u3044\u3046\u3053\u3068\u304c\u3088\u304f\u308f\u304b\u308b\u3002<\/p>\n<p>\u53c2\u8003\u60c5\u5831\uff1a<a href=\"https:\/\/www.criteo.com\/jp\/news\/press-releases\/2018\/05\/criteo%E3%80%81%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%94%E3%83%B3%E3%82%B0%E5%8B%95%E5%90%91%E3%81%AE%E6%9C%80%E6%96%B0%E3%81%AE%E8%AA%BF%E6%9F%BB%E7%B5%90\/\">https:\/\/www.criteo.com\/jp\/news\/press-releases\/2018\/05\/criteo%E3%80%81%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%94%E3%83%B3%E3%82%B0%E5%8B%95%E5%90%91%E3%81%AE%E6%9C%80%E6%96%B0%E3%81%AE%E8%AA%BF%E6%9F%BB%E7%B5%90\/<\/a><\/p>\n<h3><span id=\"3Google\"><strong>\uff083\uff09Google\u304c\u63d0\u4f9b\u3059\u308b\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u95a2\u9023\u30c7\u30fc\u30bf<\/strong><\/span><\/h3>\n<p>\u610f\u5916\u3068\u77e5\u3089\u306a\u3044\u4eba\u3082\u591a\u3044\u3001Google\u304c\u30de\u30fc\u30b1\u30c3\u30bf\u30fc\u5411\u3051\u306b\u66f4\u65b0\u3057\u3066\u3044\u308b\u300cThink with Google\u300d\u3053\u306e\u4e2d\u3067\u306f\u3001\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u4f7f\u3048\u308b\u8abf\u67fb\u30c7\u30fc\u30bf\u3082\u63b2\u8f09\u3055\u308c\u3066\u3044\u3066\u3001\u305c\u3072\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304a\u304d\u305f\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3060\u3002<\/p>\n<p>Google\u3067\u306f2016\u5e74\u306b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306b\u95a2\u3059\u308b\u5927\u898f\u6a21\u8abf\u67fb\u3092\u5b9f\u65bd\u3002\u65e5\u672c\u3092\u542b\u3080\u4e16\u754c\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30b5\u30fc\u30c1\u3057\u305f\u60c5\u5831\u304c\u300cThink with Google\u300d\u3067\u7d39\u4ecb\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u300c\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3057\u7d9a\u3051\u3066\u3082\u3089\u3046\u306e\u306f\u96e3\u3057\u3044 !?\u300d\u3068\u3044\u3046\u8a18\u4e8b\u3067\u306f\u3001\u300c\u901a\u77e5\u6a5f\u80fd\u306e\u597d\u307e\u3057\u3044\u70b9\u3001\u597d\u307e\u3057\u304f\u306a\u3044\u70b9\u300d\u3084\u300c\u30a2\u30d7\u30ea\u3092\u524a\u9664\u3059\u308b\u7406\u7531\u300d\u306a\u3069\u306e\u8abf\u67fb\u30c7\u30fc\u30bf\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u4f3c\u305f\u3088\u3046\u306a\u8abf\u67fb\u30c7\u30fc\u30bf\u306f\u4ed6\u793e\u3067\u3082\u5b9f\u65bd\u3057\u3066\u3044\u308b\u304c\u3001Google\u304c\u767a\u8868\u3057\u3066\u3044\u308b\u3053\u3068\u3082\u3042\u308a\u4fe1\u983c\u6027\u306f\u9ad8\u3044\u3002\u793e\u5185\u30d7\u30ec\u30bc\u30f3\u306e\u969b\u306b\u3082\u3001\u5f79\u7acb\u3064\u6570\u5b57\u306f\u591a\u3044\u306f\u305a\u3060\u3002<\/p>\n<p>\u53c2\u8003\u60c5\u5831\uff1a<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/ja-jp\/articles\/apps\/mobile-app-usage-study-4\/\">https:\/\/www.thinkwithgoogle.com\/intl\/ja-jp\/articles\/apps\/mobile-app-usage-study-4\/<\/a><\/p>\n<p>\u3082\u3061\u308d\u3093\u7d39\u4ecb\u3057\u305f\u8abf\u67fb\u30c7\u30fc\u30bf\u4ee5\u5916\u306b\u3082\u3001\u3055\u307e\u3056\u307e\u306a\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u95a2\u9023\u306e\u8abf\u67fb\u30c7\u30fc\u30bf\u304c\u3042\u308b\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u308b\u3068\u3053\u308d\u3082\u591a\u3044\u306e\u3067\u3001\u6709\u52b9\u306b\u5229\u7528\u3057\u3088\u3046\u3002<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>\u30a2\u30d7\u30ea\u958b\u767a\u3084\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30c3\u30d7\u3092\u3057\u305f\u3044\uff01\u3068\u601d\u3063\u3066\u3082\u3001\u306a\u304b\u306a\u304b\u793e\u5185\u306e\u7406\u89e3\u3092\u5f97\u3089\u308c\u306a\u3044\u2026\u3068\u3044\u3046\u30b1\u30fc\u30b9\u3082\u591a\u3044\u3060\u308d\u3046\u3002\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u8ca9\u4fc3\u3084\u55b6\u696d\u306b\u304a\u3044\u3066\u5fc5\u8981\u3068\u793e\u5185\u306b\u8a8d\u77e5\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u30a8\u30d3\u30c7\u30f3\u30b9\u3068\u306a\u308b\u8abf\u67fb\u30c7\u30fc\u30bf\u3092\u63d0\u793a\u3057\u305f\u3044\u3068 &#8230; <\/p>\n","protected":false},"author":4,"featured_media":2501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[96],"tags":[],"_links":{"self":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/2493"}],"collection":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/comments?post=2493"}],"version-history":[{"count":3,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/2493\/revisions"}],"predecessor-version":[{"id":4019,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/2493\/revisions\/4019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media\/2501"}],"wp:attachment":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media?parent=2493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/categories?post=2493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/tags?post=2493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}