{"id":2388,"date":"2018-10-08T13:23:34","date_gmt":"2018-10-08T04:23:34","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=2388"},"modified":"2025-05-23T16:35:56","modified_gmt":"2025-05-23T07:35:56","slug":"%e3%82%a2%e3%83%97%e3%83%aa%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e5%8a%b9%e6%9e%9c%e6%b8%ac%e5%ae%9a%e3%81%ab%e5%bf%85%e8%a6%81%e3%81%aa%e6%8c%87%e6%a8%99%e3%80%81cpa","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/2388\/","title":{"rendered":"ROAS\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u30fb\u4ed6\u6307\u6a19\u3068\u306e\u9055\u3044\u30fb\u6539\u5584\u7b56\u3092\u4e00\u6319\u89e3\u8aac\u3002"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5e83\u544a\u904b\u7528\u306a\u3069\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u904b\u7528\u3059\u308b\u4e2d\u3067\u5e38\u306b\u6b20\u304b\u305b\u306a\u3044\u8996\u70b9\u306e\u4e00\u3064\u3067\u3042\u308b\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3002\u305d\u306e\u8cbb<\/span><span style=\"font-weight: 400;\">\u7528\u5bfe\u52b9\u679c\u3092\u898b\u308b\u6307\u6a19\u306e\u4e00\u3064\u306b\u3001\u300cROAS\u300d\u3068\u3044\u3046\u6307\u6a19\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4eca\u56de\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u5fc5\u8981\u306a\u300cROAS\u300d\u3068\u8a08\u7b97\u65b9\u6cd5\u3001RO I\u3068\u306e\u9055\u3044\u3084\u3001ROAS\u3092\u898b\u306a\u304c\u3089\u6570\u5024\u6539\u5584\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<div style=\"background: #FFFFFF; padding: 15px; border: 2px solid #7FC5DA; border-radius: 10px; word-break: break-all;\">\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><strong>ROAS\u306a\u3069\u3092\u898b\u306a\u304c\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6570\u5024\u6539\u5584\u304c\u5fc5\u8981\u306a\u65b9\u306b\u304a\u3059\u3059\u3081\uff01<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">\u5909\u5316\u3057\u7d9a\u3051\u308b\u4e16\u306e\u4e2d\u306b\u9069\u7528\u3059\u308b\u305f\u3081\u306b\u3001\u3053\u308c\u307e\u3067\u884c\u3063\u3066\u304d\u305f\u300c\u8ca9\u4fc3\u6d3b\u52d5\u300d\u3084\u300c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u300d\u3092\u3042\u3089\u305f\u3081\u3066\u898b\u76f4\u3059\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u5909\u9769\u3092\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u3001\u69d8\u3005\u306a\u8ab2\u984c\u304c\u51fa\u3066\u304d\u3066\u3069\u3053\u304b\u3089\u5bfe\u5fdc\u3057\u305f\u3089\u826f\u3044\u304b\u308f\u304b\u3089\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u62c5\u5f53\u8005\u306e\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\n\u3053\u306e\u8cc7\u6599\u3067\u306f\u3001\u305d\u3093\u306a\u62c5\u5f53\u8005\u306e\u65b9\u304c\u6539\u5584\u3092\u9032\u3081\u308b\u4e2d\u3067\u9078\u629e\u3059\u308b\u4e0a\u3067\u91cd\u8981\u3068\u306a\u308b\u30d2\u30f3\u30c8\u3092\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002\uff13\u5206\u3067\u8aad\u7834\u3067\u304d\u308b\u306e\u3067\u3001\u305c\u3072\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u9699\u9593\u6642\u9593\u306b\u3054\u4e00\u8aad\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-4963 aligncenter\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2018\/10\/markedx.gif\" alt=\"\" width=\"422\" height=\"298\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/lp.yapp.li\/document_wp_marketingDX.html?_ga=2.176557029.1564977815.1665461442-966643405.1638326537&amp;_gac=1.124206328.1665461442.Cj0KCQjwhY-aBhCUARIsALNIC06pbnsDhkdt_K6cwdoBiPUjC59de_-7yScO8qxDG5LYWNoBF9zOciEaAlAXEALw_wcB\"><span style=\"font-size: 14pt;\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0DX\u5165\u9580 \u301c\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\u601d\u8003\u3067\u8ca9\u4fc3\u6d3b\u52d5\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u301c<\/strong><\/span><\/a><\/p>\n<div style=\"text-align: center;\"><a style=\"position: relative; display: inline-block; background: #00A9E0; border-radius: 30px; font-size: 1.1em; font-weight: bold; color: #ffffff; text-decoration: none; padding: 0.7em 1.5em 0.7em 1em;\" href=\"https:\/\/lp.yapp.li\/document_wp_marketingDX.html?_ga=2.176557029.1564977815.1665461442-966643405.1638326537&amp;_gac=1.124206328.1665461442.Cj0KCQjwhY-aBhCUARIsALNIC06pbnsDhkdt_K6cwdoBiPUjC59de_-7yScO8qxDG5LYWNoBF9zOciEaAlAXEALw_wcB\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304a\u304f<img style=\"position: absolute; top: calc(50% - 7.7px); right: 7px; width: 10px;\" src=\"https:\/\/nk-media.org\/wp-content\/uploads\/2020\/09\/arrow-s.png\" alt=\"\" \/><\/a><\/div>\n<\/div>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#ROAS\">ROAS\u3068\u306f<\/a><ul><li><a href=\"#ROAS-2\">ROAS\u306e\u8a08\u7b97\u5f0f<\/a><\/li><li><a href=\"#ROASROI\">ROAS\u3068ROI\u306e\u9055\u3044<\/a><\/li><\/ul><\/li><li><a href=\"#ROAS-3\">ROAS\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u7406\u7531<\/a><ul><li><a href=\"#i\">\u5e83\u544a\u52b9\u679c\u304c\u53ef\u8996\u5316\u3055\u308c\u3001\u8ab2\u984c\u70b9\u306e\u62bd\u51fa\u306b\u3064\u306a\u304c\u308b<\/a><\/li><li><a href=\"#i-2\">\u6210\u679c\u306e\u51fa\u3066\u3044\u308b\u5e83\u544a\u624b\u6cd5\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u5165\u3067\u304d\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#ROAS-4\">\u5e83\u544a\u8cbb\u3068ROAS\u306e\u95a2\u4fc2<\/a><\/li><li><a href=\"#ROAS-5\">ROAS\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#ROAS-6\">ROAS\u306e\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#ROAS-7\">ROAS\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/a><\/li><\/ul><\/li><li><a href=\"#ROAS-8\">ROAS\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/a><ul><li><a href=\"#1\">1.\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u5316\u3055\u305b\u308b<\/a><\/li><li><a href=\"#2CVR\">2.CVR\u306e\u6539\u5584\u3092\u56f3\u308b<\/a><\/li><li><a href=\"#3\">3.\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u5f37\u5316\u3059\u308b<\/a><\/li><li><a href=\"#4\">4.\u9867\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b<\/a><\/li><li><a href=\"#5\">5.\u5e83\u544a\u30b3\u30b9\u30c8\u3092\u6291\u5236\u3059\u308b<\/a><\/li><li><a href=\"#6\">6.\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u9ad8\u3044\u30c1\u30e3\u30cd\u30eb\u306b\u6ce8\u529b\u3059\u308b<\/a><\/li><li><a href=\"#7PDCA\">7.PDCA\u3092\u56de\u3057\u3066\u6539\u5584\u3092\u56f3\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i-3\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"ROAS\"><strong>ROAS\u3068\u306f<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\nROAS\uff08\u30ed\u30a2\u30b9\uff09\u3068\u306f\u3001\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8868\u3059\u6570\u5024\u3067\u300c<strong>Return On Advertising Spend<\/strong>\u300d\u306e\u7565\u79f0\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u5e83\u544a\u8cbb\u304c\u3069\u308c\u3060\u3051\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u3092\u898b\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3042\u308a\u3001\u300c\u5e83\u544a\u8cbb\u306e\u56de\u53ce\u7387\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306a\u3069\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a08\u6e2c\u3057\u3001\u5e83\u544a\u4e88\u7b97\u3092\u9069\u5207\u306b\u914d\u5206\u3059\u308b\u305f\u3081\u306b\u6307\u6a19\u3092\u7d99\u7d9a\u7684\u306b\u8ffd\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"ROAS-2\">ROAS\u306e\u8a08\u7b97\u5f0f<\/span><\/h3>\n<p>ROAS\u306f\u300c<strong><em>\u58f2\u4e0a\u9ad8\u00f7\u304b\u304b\u3063\u305f\u5e83\u544a\u30b3\u30b9\u30c8\u00d7100\uff08\uff05\uff09<\/em><\/strong>\u300d\u3067\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002<span style=\"font-weight: 400;\"> \u4f8b\u3048\u3070\u3001\u3042\u308b\u5e83\u544a\u7d4c\u7531\u3067\u306e\u58f2\u4e0a\u9ad8\u304c<strong>100<\/strong>\u4e07\u5186\u3001\u5e83\u544a\u8cbb\u304c<strong>20<\/strong>\u4e07\u5186\u3060\u3063\u305f\u3068\u3059\u308b\u3068\u300c<\/span><span style=\"font-weight: 400;\">100\u4e07\u5186\u00f720\u4e07\u5186\u00d7100\uff1d500\uff05\u300d\u3067ROAS\u306f<strong>500<\/strong>%\u3068\u8868\u73fe\u3055\u308c\u3001<\/span><span style=\"font-weight: 400;\">\u5e83\u544a\u8cbb\u306b\u5bfe\u3057\u3066500\uff05\uff085\u500d\uff09\u306e\u58f2\u4e0a\u304c\u3042\u3063\u305f\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"ROASROI\"><strong>ROAS\u3068ROI\u306e\u9055\u3044<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ROAS\u3068\u6df7\u540c\u3057\u3084\u3059\u3044\u6307\u6a19\u3068\u3057\u3066<strong>ROI\uff08Return On Investment\uff1a\u6295\u8cc7\u5229\u76ca\u7387\uff09<\/strong>\u304c\u3042\u308a\u307e\u3059\u3002ROI\u3068\u306f\u3001\u300c\u6295\u8cc7\u984d\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u751f\u307f\u51fa\u3057\u305f\u304b\u3092\u77e5\u308b\u305f\u3081\u306e\u6307\u6a19\u300d\u3067\u3059\u3002ROI\u3092\u7b97\u51fa\u3059\u308b\u306b\u306f\u3001\u307e\u305a\u5f97\u305f\u5229\u76ca\uff08Return\uff09\u3092\u300c\u58f2\u4e0a\uff0d\u58f2\u4e0a\u539f\u4fa1\uff0d\u6295\u8cc7\u984d\u300d\u304b\u3089\u6c42\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u4e0a\u3067\u3001\u7b97\u5b9a\u3057\u305f\u300c\u5229\u76ca\u300d\u3092\u300c\u6295\u8cc7\u984d\u300d\u3067\u5272\u3063\u305f\u3082\u306e\u304cROI\u3067\u3059\u3002<\/span>ROI\u306e\u8a08\u7b97\u5f0f\u306f\u300c<em><b>\uff08\u58f2\u4e0a\uff0d\u58f2\u4e0a\u539f\u4fa1\uff0d\u6295\u8cc7\u984d\uff09\u00f7\u6295\u8cc7\u984d\u00d7100\uff08\uff05\uff09\u300d<\/b><\/em>\u3067\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u3042\u308b\u5e83\u544a\u7d4c\u7531\u3067\u306e\u58f2\u4e0a\u9ad8\u304c<strong>100<\/strong>\u4e07\u5186\u3001\u58f2\u4e0a\u539f\u4fa1\u304c<strong>50<\/strong>\u4e07\u5186\u3001\u6295\u8cc7\u304c\u5e83\u544a\u8cbb\u3067<strong>20<\/strong>\u4e07\u5186\u3060\u3063\u305f\u3068\u3059\u308b\u3068\u3001\u8a08\u7b97\u7d50\u679c\u306f\u300c<\/span><span style=\"font-weight: 400;\">\uff08100\u4e07\u5186\uff0d50\u4e07\u5186\uff0d20\u4e07\u5186\uff09\u00f720\u4e07\u5186\u00d7100\uff1d150\uff05\u300d\u3067ROI<strong>150<\/strong>%\u3068\u8868\u73fe\u3057\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u3053\u306e\u30b1\u30fc\u30b9\u3067\u306f\u3001\u5e83\u544a\u8cbb\u3068\u3044\u3046\u6295\u8cc7\u984d\u306b\u5bfe\u3057\u3066150\uff05\uff081.5\u500d\uff09\u306e\u5229\u76ca\u304c\u3042\u3063\u305f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002ROI\u304c\u3082\u3057100\uff05\u672a\u6e80\u306a\u3089\u3070\u3001\u5229\u76ca\u304c\u6295\u8cc7\u984d\u3092\u4e0b\u56de\u3063\u3066\u3057\u307e\u3063\u305f\u3053\u3068\u306b\u306a\u308b\u306e\u3067\u300c\u6295\u8cc7\u306f\u5931\u6557\u3060\u3063\u305f\u304b\u3082\u3057\u308c\u306a\u3044\u300d\u3068\u5224\u5b9a\u3055\u308c\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6307\u6a19\u3068\u3057\u3066\u3001ROAS\u3068\u5408\u308f\u305b\u3066\u8a2d\u5b9a\u3055\u308c\u308b\u3053\u3068\u306e\u591a\u3044\u300cKPI\u300d\u304c\u3042\u308a\u307e\u3059\u304c\u3053\u3061\u3089\u306b\u3064\u3044\u3066\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3053\u3061\u3089\u3082\u5408\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"blogcardfu\" style=\"width: auto; max-width: 9999px; border: 1px solid #E0E0E0; border-radius: 3px; margin: 10px 0; padding: 15px; line-height: 1.4; text-align: left; background: #FFFFFF;\"><a style=\"display: block; text-decoration: none;\" href=\"https:\/\/yapp.li\/magazine\/5681\/\" target=\"_blank\" rel=\"noopener\"><span class=\"blogcardfu-image\" style=\"float: right; width: 100px; padding: 0 0 0 10px; margin: 0 0 5px 5px;\"><img style=\"width: 100%; height: auto; max-height: 100px; min-width: 0; border: 0 none; margin: 0;\" src=\"https:\/\/images.weserv.nl\/?w=100&amp;url=ssl:yapp.li\/magazine\/wp-content\/uploads\/2022\/12\/scott-graham-5fNmWej4tAA-unsplash-1024x683.jpg\" width=\"100\" \/><\/span><br style=\"display: none;\" \/><span class=\"blogcardfu-title\" style=\"font-size: 112.5%; font-weight: bold; color: #00a9e0; margin: 0px 0px 5px;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3068\u306f\uff1f\u65bd\u7b56\u5225\u306e\u8a2d\u5b9a\u4f8b\u3082\u7d39\u4ecb<\/span><br \/>\n<span class=\"blogcardfu-content\" style=\"font-size: 87.5%; font-weight: 400; color: #666666;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u306f\u3001KPI\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5b9f\u969b\u306bKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u306a\u308b\u3068\u3001\u5177\u4f53\u7684\u306b\u3069\u3046\u9032\u3081\u308c\u3070\u826f\u3044\u306e\u304b\u8ff7\u3063\u3066\u3057\u307e\u3046\u5834\u5408\u3082\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 \u4eca\u56de\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bK &#8230; <\/span><br \/>\n<span style=\"clear: both; display: block; overflow: hidden; height: 0;\">\u00a0<\/span><\/a><\/div>\n<h2><span id=\"ROAS-3\"><strong>ROAS\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u7406\u7531<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u306a\u305cROAS\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3053\u3067\u306f\u3001ROAS\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u30012\u3064\u306e\u7406\u7531\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"i\"><strong>\u5e83\u544a\u52b9\u679c\u304c\u53ef\u8996\u5316\u3055\u308c\u3001\u8ab2\u984c\u70b9\u306e\u62bd\u51fa\u306b\u3064\u306a\u304c\u308b<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ROAS\u3092\u6e2c\u5b9a\u3059\u308b\u3068\u3001<strong>\u5e83\u544a\u304c\u58f2\u4e0a\u306b\u5bc4\u4e0e\u3057\u305f\u5ea6\u5408\u3044\u3092\u5b9a\u91cf\u7684\u306b\u78ba\u8a8d<\/strong>\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5e83\u544a\u52b9\u679c\u304c\u53ef\u8996\u5316\u3055\u308c\u308b\u305f\u3081\u3001\u5e83\u544a\u65bd\u7b56\u306e\u8ab2\u984c\u70b9\u3092\u62bd\u51fa\u3057\u3066\u6539\u5584\u3092\u56f3\u308b\u4e0a\u3067\u5f79\u7acb\u3064\u306e\u3067\u3059\u3002ROAS\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u5e83\u544a\u304c\u58f2\u4e0a\u306b\u3057\u3063\u304b\u308a\u3068\u5bc4\u4e0e\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u5e83\u544a\u52b9\u679c\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3067\u304d\u308b\u3053\u3068\u304b\u3089\u3001\u5f53\u8a72\u306e\u5e83\u544a\u306b\u3088\u308a\u591a\u304f\u306e\u5e83\u544a\u8cbb\u3092\u6295\u3058\u308b\u306a\u3069\u306e\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53cd\u5bfe\u306bROAS\u304c\u4f4e\u3044\u5834\u5408\u3001\u5e83\u544a\u5148\u306e\u30da\u30fc\u30b8\u306e\u6539\u5584\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30c1\u30e5\u30fc\u30cb\u30f3\u30b0\u3068\u3044\u3063\u305f\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u524d\u8ff0\u306e\u3068\u304a\u308a\u3001ROAS\u306e\u7b97\u51fa\u306b\u5fc5\u8981\u306a\u6570\u5024\u306f\u58f2\u4e0a\u30fb\u58f2\u4e0a\u539f\u4fa1\u30fb\u6295\u8cc7\u984d\u306e3\u3064\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u3059\u3067\u306b\u3042\u308b\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u5e83\u544a\u65bd\u7b56\u306e\u6539\u5584\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-2\"><strong>\u6210\u679c\u306e\u51fa\u3066\u3044\u308b\u5e83\u544a\u624b\u6cd5\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u5165\u3067\u304d\u308b<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ROAS\u304b\u3089\u5e83\u544a\u52b9\u679c\u304c\u9ad8\u3044\u3053\u3068\u304c\u660e\u78ba\u306b\u306a\u308c\u3070\u3001<strong>\u5b9f\u969b\u306b\u52b9\u679c\u304c\u51fa\u3066\u3044\u308b\u5e83\u544a\u624b\u6cd5\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u6295\u4e0b\u3059\u308b<\/strong>\u5224\u65ad\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u5e83\u544a\u8cbb\u306e\u307b\u304b\u3001\u3042\u3089\u3086\u308b\u793e\u5185\u5916\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u679c\u306e\u9ad8\u3044\u5e83\u544a\u306b\u96c6\u4e2d\u3055\u305b\u3001\u5e83\u544a\u52b9\u679c\u3092\u52b9\u7387\u826f\u304f\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3046\u3057\u305f\u5e83\u544a\u6226\u7565\u306e\u8ee2\u63db\u6642\u306b\u306f\u3001\u4e88\u7b97\u3092\u306f\u3058\u3081\u4eba\u7684\u30fb\u6280\u8853\u7684\u30ea\u30bd\u30fc\u30b9\u3092\u518d\u914d\u5206\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u793e\u5185\u306e\u6c7a\u88c1\u8005\u3092\u8aac\u5f97\u3059\u308b\u969b\u306b\u3082\u3001\u6570\u5024\u3092\u3082\u3068\u306b\u52b9\u679c\u3092\u660e\u793a\u3059\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u3002ROAS\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u5e83\u544a\u6226\u7565\u3092\u3088\u308a\u30b9\u30d4\u30fc\u30c7\u30a3\u306b\u8ee2\u63db\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u7d50\u679c\u7684\u306b\u5e83\u544a\u52b9\u679c\u3092\u65e9\u671f\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"ROAS-4\"><strong>\u5e83\u544a\u8cbb\u3068ROAS\u306e\u95a2\u4fc2<\/strong><\/span><\/h2>\n<p>\u5e83\u544a\u8cbb\u3068ROAS\u306f\u5bc6\u63a5\u306a\u95a2\u4fc2\u304c\u3042\u308a\u307e\u3059\u3002ROAS\u306f\u5e83\u544a\u8cbb\u306b\u5bfe\u3059\u308b\u53ce\u76ca\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u3067\u3042\u308a\u3001\u5177\u4f53\u7684\u306b\u306f\u3001\u5e83\u544a\u6295\u8cc7\u984d\u306b\u5bfe\u3059\u308b\u58f2\u4e0a\u9ad8\u306e\u5272\u5408\u3092\u793a\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5e83\u544a\u8cbb\u304c100\u4e07\u5186\u3067\u58f2\u4e0a\u304c500\u4e07\u5186\u306e\u5834\u5408\u3001ROAS\u306f500\uff05\u3068\u306a\u308a\u3001\u3053\u306e\u6570\u5024\u304c\u5927\u304d\u3044\u307b\u3069\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n<p>\u5e83\u544a\u8cbb\u3092\u9069\u5207\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u304cROAS\u306e\u5411\u4e0a\u306b\u76f4\u63a5\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u7121\u8a08\u753b\u306b\u5e83\u544a\u8cbb\u3092\u6295\u5165\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3069\u306e\u5e83\u544a\u624b\u6cd5\u304c\u52b9\u679c\u7684\u304b\u3092\u898b\u6975\u3081\u3001\u305d\u306e\u624b\u6cd5\u306b\u96c6\u4e2d\u7684\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u5165\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5e83\u544a\u8cbb\u3092\u9069\u5207\u306b\u8abf\u6574\u3059\u308b\u3053\u3068\u3067\u3001ROI\u306e\u5411\u4e0a\u3060\u3051\u3067\u306a\u304f\u3001\u9650\u3089\u308c\u305f\u4e88\u7b97\u3067\u6700\u5927\u306e\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u5e83\u544a\u8cbb\u306e\u8abf\u6574\u306f\u77ed\u671f\u9593\u3067\u306e\u30c6\u30b9\u30c8\u3068\u7d50\u679c\u306e\u5206\u6790\u304b\u3089\u5f97\u3089\u308c\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u6d3b\u304b\u3059\u3053\u3068\u304c\u809d\u5fc3\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001ROAS\u306e\u6700\u5927\u5316\u306b\u5411\u3051\u305f\u6700\u9069\u306a\u5e83\u544a\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3001\u3088\u308a\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002\u5e83\u544a\u8cbb\u3068ROAS\u306e\u95a2\u4fc2\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u5e83\u544a\u904b\u7528\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><span id=\"ROAS-5\"><strong>ROAS\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">ROAS\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6d3b\u7528\u3059\u308b\u4e0a\u3067\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u306e\u4e21\u9762\u3092\u62bc\u3055\u3048\u3066\u304a\u304f\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"ROAS-6\"><strong>ROAS\u306e\u30e1\u30ea\u30c3\u30c8<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ROAS\u3092\u6d3b\u7528\u3059\u308b\u4e3b\u306a\u30e1\u30ea\u30c3\u30c8\u306f\u4e0b\u8a18\u306e3\u70b9\u3067\u3059\u3002\u7b97\u51fa\u3057\u305fROAS\u3092\u6709\u52b9\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3092\u62bc\u3055\u3048\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h4><b>\u30fb\u58f2\u4e0a\u3078\u306e\u5bc4\u4e0e\u5ea6\u3092\u6570\u5024\u3067\u78ba\u8a8d\u3067\u304d\u308b<\/b><\/h4>\n<p><span style=\"font-weight: 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400;\">\u672c\u6765\u3067\u3042\u308c\u3070\u9650\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u58f2\u4e0a\u4e88\u6e2c\u3092\u7acb\u3066\u308b\u306e\u306f\u5bb9\u6613\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001ROAS\u3092\u6d3b\u7528\u3059\u308c\u3070\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u304b\u3089\u304a\u304a\u3088\u305d\u306e\u898b\u8fbc\u307f\u304c\u5224\u65ad\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u5fc5\u8981\u6700\u5c0f\u9650\u306e\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u3044\u3066\u6839\u62e0\u306e\u3042\u308b\u58f2\u4e0a\u4e88\u6e2c\u3092\u7acb\u3066\u3089\u308c\u308b\u3053\u3068\u3082\u3001ROAS\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306e\u3072\u3068\u3064\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"ROAS-7\"><strong>ROAS\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ROAS\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u306f\u3001\u5b9f\u969b\u306b\u5229\u76ca\u304c\u51fa\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u6e2c\u308c\u306a\u3044\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002ROAS\u306f\u3042\u304f\u307e\u3067\u3082\u58f2\u4e0a\u30d9\u30fc\u30b9\u3067\u306e\u5e83\u544a\u52b9\u679c\u3092\u8868\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u8ca9\u58f2\u5546\u54c1\u306e\u539f\u4fa1\u306a\u3069\u3082\u542b\u3081\u305f\u30c8\u30fc\u30bf\u30eb\u3067\u306e\u6295\u8cc7\u52b9\u679c\u306f\u5224\u65ad\u3067\u304d\u306a\u3044\u306e\u3067\u3059\u3002ROAS\u304c\u5341\u5206\u306b\u9ad8\u3044\u6570\u5024\u3092\u793a\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u305f\u3060\u3051\u3067\u5b89\u5fc3\u3057\u3066\u3044\u308b\u3068\u3001\u300c\u5b9f\u969b\u306b\u306f\u5229\u76ca\u304c\u307b\u3068\u3093\u3069\u51fa\u3066\u3044\u306a\u304b\u3063\u305f\u300d\u300c\u8d64\u5b57\u306b\u306a\u3063\u3066\u3044\u305f\u300d\u3068\u3044\u3046\u3053\u3068\u3082\u3042\u308a\u3048\u307e\u3059\u3002\u3088\u308a\u6b63\u78ba\u306a\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6e2c\u308b\u306b\u306f\u3001<strong>ROI\u3092\u4f75\u305b\u3066\u78ba\u8a8d\u3057\u3066\u304a\u304f\u3053\u3068<\/strong>\u304c\u91cd\u8981\u3067\u3059\u3002ROAS\u3067\u58f2\u4e0a\u306b\u5bfe\u3059\u308b\u5e83\u544a\u52b9\u679c\u3092\u78ba\u8a8d\u3057\u3001ROI\u3067\u5e83\u544a\u306b\u3088\u3063\u3066\u3082\u305f\u3089\u3055\u308c\u305f\u5229\u76ca\u3082\u78ba\u8a8d\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span 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id=\"ROAS-8\"><strong>ROAS\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">ROAS\u3092\u6e2c\u5b9a\u3057\u305f\u3089\u3001\u7b97\u51fa\u3055\u308c\u305f\u6570\u5024\u3092\u3044\u304b\u306b\u6539\u5584\u3057\u3066\u3044\u304f\u304b\u3092\u8003\u3048\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u4e0b\u8a18\u306b\u7d39\u4ecb\u3059\u308b7\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u53c2\u8003\u306b\u3001ROAS\u306e\u6539\u5584\u3092\u56f3\u3063\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"1\"><strong>1.\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u5316\u3055\u305b\u308b<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 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href=\"https:\/\/lp.yapp.li\/document_wp_data_driven_marketing.html\">\u30d5\u30a1\u30f3\u3092\u3064\u304f\u308a\u3001\u9078\u3070\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u306a\u308b\u65b9\u6cd5\u3000\u9867\u5ba2\u4e2d\u5fc3\u306e\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/a>\u300d\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"blogcardfu\" style=\"width: auto; max-width: 9999px; border: 1px solid #E0E0E0; border-radius: 3px; margin: 10px 0; padding: 15px; line-height: 1.4; text-align: left; background: #FFFFFF;\"><a style=\"display: block; text-decoration: none;\" href=\"https:\/\/lp.yapp.li\/document_wp_data_driven_marketing.html\" target=\"_blank\" rel=\"noopener\"><span class=\"blogcardfu-image\" style=\"float: right; width: 150px; padding: 0 0 0 10px; margin: 0 0 5px 5px;\"><img style=\"width: 100%; height: auto; max-height: 150px; min-width: 0; border: 0 none; margin: 0;\" src=\"https:\/\/images.weserv.nl\/?w=150&amp;url=ssl:lp.yapp.li\/rs\/280-XTI-194\/images\/CRM_datadriven_marketing_cover.jpg\" width=\"150\" \/><\/span><br style=\"display: none;\" \/><span class=\"blogcardfu-title\" style=\"font-size: 112.5%; font-weight: bold; color: #333333; margin: 0 0 5px 0;\">\u7121\u6599eBook\u30d7\u30ec\u30bc\u30f3\u30c8\u300c\u30d5\u30a1\u30f3\u3092\u3064\u304f\u308a\u3001\u9078\u3070\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u306a\u308b\u65b9\u6cd5\u3000\u9867\u5ba2\u4e2d\u5fc3\u306e\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u300d | \u81ea\u793e\u30a2\u30d7\u30ea\u958b\u767a\u30fb\u904b\u7528\u30fb\u5206\u6790\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 Yappli\uff08\u30e4\u30d7\u30ea\uff09<\/span><br \/>\n<span class=\"blogcardfu-content\" style=\"font-size: 87.5%; font-weight: 400; color: #666666;\">Yappli\uff08\u30e4\u30d7\u30ea\uff09\u306f\u30a2\u30d7\u30ea\u958b\u767a\u30fb\u904b\u7528\u30fb\u5206\u6790\u3092\u30ce\u30fc\u30b3\u30fc\u30c9\uff08\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u4e0d\u8981\uff09\u3067\u63d0\u4f9b\u3059\u308b\u30a2\u30d7\u30ea\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/span><br \/>\n<span style=\"clear: both; display: block; overflow: hidden; height: 0;\">\u00a0<\/span><\/a><\/div>\n<p>\u307e\u305f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3082\u4f75\u305b\u3066\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"blogcardfu\" style=\"width: auto; max-width: 9999px; border: 1px solid #E0E0E0; border-radius: 3px; margin: 10px 0; padding: 15px; line-height: 1.4; text-align: left; background: #FFFFFF;\"><a style=\"display: block; text-decoration: none;\" href=\"https:\/\/yapp.li\/magazine\/3589\/\" target=\"_blank\" rel=\"noopener\"><span class=\"blogcardfu-image\" style=\"float: right; width: 150px; padding: 0 0 0 10px; margin: 0 0 5px 5px;\"><img style=\"width: 100%; height: auto; max-height: 150px; min-width: 0; border: 0 none; margin: 0;\" src=\"https:\/\/images.weserv.nl\/?w=150&amp;url=ssl:yapp.li\/magazine\/wp-content\/uploads\/2019\/12\/blake-wisz-Xn5FbEM9564-unsplash-1024x683.jpg\" width=\"150\" \/><\/span><br style=\"display: none;\" \/><span class=\"blogcardfu-title\" style=\"font-size: 112.5%; font-weight: bold; color: #333333; margin: 0 0 5px 0;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u306f\uff1f\u9867\u5ba2\u4e2d\u5fc3\u30b5\u30fc\u30d3\u30b9\u306e\u91cd\u8981\u6027\u3092\u89e3\u8aac<\/span><br \/>\n<span class=\"blogcardfu-content\" style=\"font-size: 87.5%; font-weight: 400; color: #666666;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u610f\u5473\u3068\u306f\uff1f\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u5411\u4e0a\u306e\u65b9\u6cd5\u304b\u3089\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u640d\u306a\u3046\u8981\u56e0\u307e\u3067\u3001\u6210\u529f\u4e8b\u4f8b\u3068\u4f75\u305b\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><br \/>\n<span style=\"clear: both; display: block; overflow: hidden; height: 0;\">\u00a0<\/span><\/a><\/div>\n<div class=\"blogcardfu\" style=\"width: auto; max-width: 9999px; border: 1px solid #E0E0E0; border-radius: 3px; margin: 10px 0; padding: 15px; line-height: 1.4; text-align: left; background: #FFFFFF;\"><a style=\"display: block; text-decoration: none;\" href=\"https:\/\/yapp.li\/magazine\/4552\/\" target=\"_blank\" rel=\"noopener\"><span class=\"blogcardfu-image\" style=\"float: right; width: 150px; padding: 0 0 0 10px; margin: 0 0 5px 5px;\"><img style=\"width: 100%; height: auto; max-height: 150px; min-width: 0; border: 0 none; margin: 0;\" src=\"https:\/\/images.weserv.nl\/?w=150&amp;url=ssl:yapp.li\/magazine\/wp-content\/uploads\/2022\/07\/tim-mossholder-8R-mXppeakM-unsplash.jpg\" width=\"150\" \/><\/span><br style=\"display: none;\" \/><span class=\"blogcardfu-title\" style=\"font-size: 112.5%; font-weight: bold; color: #333333; margin: 0 0 5px 0;\">\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u300d\u3092\u5236\u3059\u308b\u3082\u306e\u304cBtoB\u3092\u5236\u3059\u308b\u3000\u30a2\u30d5\u30bf\u30fc\u30b3\u30ed\u30ca\u306b\u5fc5\u8981\u306a\u9867\u5ba2\u3068\u306e\u95a2\u4fc2<\/span><br \/>\n<span class=\"blogcardfu-content\" style=\"font-size: 87.5%; font-weight: 400; color: #666666;\">BtoC\u306e\u307f\u306a\u3089\u305aBtoB\u30d3\u30b8\u30cd\u30b9\u3092\u9032\u3081\u308b\u4e2d\u3067\u3001\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u5f90\u3005\u306b\u6d78\u900f\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002SaaS\u3092\u76ae\u5207\u308a\u306b\u30d3\u30b8\u30cd\u30b9\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u5316\u304c\u9032\u3080\u4e2d\u3001\u58f2\u308a\u624b\u3068\u9867\u5ba2\u306e\u95a2\u4fc2\u306b\u3064\u3044\u3066\u8003\u5bdf\u3057\u307e\u3059\u3002<\/span><br \/>\n<span style=\"clear: both; display: block; overflow: hidden; height: 0;\">\u00a0<\/span><\/a><\/div>\n<h3><span id=\"2CVR\"><strong>2.CVR\u306e\u6539\u5584\u3092\u56f3\u308b<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5e83\u544a\u304c\u9069\u5207\u306a\u9867\u5ba2\u306b\u5c4a\u3044\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3001CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u304c\u4f4e\u3051\u308c\u3070\u58f2\u4e0a\u306b\u5bc4\u4e0e\u3057\u306a\u3044\u305f\u3081\u3001ROAS\u306b\u3082\u53cd\u6620\u3055\u308c\u307e\u305b\u3093\u3002LP\u306e\u69cb\u6210\u3084CTA\u306e\u8a2d\u7f6e\u5834\u6240\u3001\u5165\u529b\u30d5\u30a9\u30fc\u30e0\u306e\u9805\u76ee\u6570\u30fb\u9805\u76ee\u5185\u5bb9\u306a\u3069\u3001\u691c\u8a0e\u3057\u3066\u304a\u304f\u3079\u304d\u70b9\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002CVR\u306f\u4eee\u8aac\u3092\u7acb\u3066\u3066\u691c\u8a3c\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u6539\u5584\u3092\u56f3\u308b\u3057\u304b\u306a\u3044\u9762\u3082\u3042\u308b\u305f\u3081\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u306a\u3069\u3057\u3066\u6539\u5584\u7b56\u3092\u6a21\u7d22\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u306a\u304a\u3001CVR\u306e\u6539\u5584\u3092\u691c\u8a0e\u3059\u308b\u969b\u306b\u306fCTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u3082\u4f75\u305b\u3066\u691c\u8a3c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3082\u305d\u3082CTR\u304c\u4f4e\u3044\u3088\u3046\u306a\u3089\u3001\u5e83\u544a\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u6539\u5584\u3057\u306a\u304f\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u4e00\u65b9\u3001CTR\u304c\u9ad8\u3044\u306b\u3082\u304b\u304b\u308f\u3089\u305aCVR\u304c\u4f4e\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u5e83\u544a\u5148\u306eLP\u306a\u3069\u306b\u4e3b\u8981\u306a\u539f\u56e0\u304c\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u8907\u6570\u306e\u8981\u56e0\u304c\u7d61\u3093\u3067\u3044\u308b\u53ef\u80fd\u6027\u3082\u8003\u616e\u3057\u3064\u3064\u3001\u3069\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u8ab2\u984c\u304c\u6f5c\u3093\u3067\u3044\u308b\u306e\u304b\u3092\u614e\u91cd\u306b\u691c\u8a3c\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p>\u30ef\u30fc\u30af\u30de\u30f3\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u7d4c\u55b6\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u3066\u3044\u308b\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u300c<a href=\"https:\/\/lp.yapp.li\/document_wp_interview_tsuchiya1.html\">\u30ef\u30fc\u30af\u30de\u30f3\u304c\u30c7\u30fc\u30bf\u7d4c\u55b6\u3067\u30a2\u30de\u30be\u30f3\u306b\u8ca0\u3051\u306a\u3044\u4ed5\u7d44\u307f\u3092\u4f5c\u308c\u305f\u30ef\u30b1<\/a>\u300d\u3082\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"blogcardfu\" style=\"width: auto; max-width: 9999px; border: 1px solid #E0E0E0; border-radius: 3px; margin: 10px 0; padding: 15px; line-height: 1.4; text-align: left; background: #FFFFFF;\"><a style=\"display: block; text-decoration: none;\" href=\"https:\/\/lp.yapp.li\/document_wp_interview_tsuchiya1.html\" target=\"_blank\" rel=\"noopener\"><span class=\"blogcardfu-image\" style=\"float: right; width: 150px; padding: 0 0 0 10px; margin: 0 0 5px 5px;\"><img style=\"width: 100%; height: auto; max-height: 150px; min-width: 0; border: 0 none; margin: 0;\" src=\"https:\/\/images.weserv.nl\/?w=150&amp;url=ssl:lp.yapp.li\/rs\/280-XTI-194\/images\/interview_tsuchiya1.png\" width=\"150\" \/><\/span><br style=\"display: none;\" \/><span class=\"blogcardfu-title\" style=\"font-size: 112.5%; font-weight: bold; color: #333333; margin: 0 0 5px 0;\">\u7121\u6599eBook\u30d7\u30ec\u30bc\u30f3\u30c8\u300c\u30ef\u30fc\u30af\u30de\u30f3\u304c\u300c\u30c7\u30fc\u30bf\u7d4c\u55b6\u300d\u3067\u30a2\u30de\u30be\u30f3\u306b\u8ca0\u3051\u306a\u3044\u4ed5\u7d44\u307f\u3092\u4f5c\u308c\u305f\u30ef\u30b1\u300d | \u81ea\u793e\u30a2\u30d7\u30ea\u958b\u767a\u30fb\u904b\u7528\u30fb\u5206\u6790\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 Yappli\uff08\u30e4\u30d7\u30ea\uff09<\/span><br \/>\n<span class=\"blogcardfu-content\" style=\"font-size: 87.5%; font-weight: 400; color: #666666;\">\u30a2\u30d7\u30ea\u958b\u767a\u30fb\u5236\u4f5c\u3092\u30af\u30e9\u30a6\u30c9\u3067\u5b9f\u73fe\u3059\u308b Yappli\uff08\u30e4\u30d7\u30ea\uff09\u306f\u3001iOS\u3068Android\u306e\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u3092\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u4e0d\u8981\u3067\u30d6\u30e9\u30a6\u30b6\u304b\u3089\u7c21\u5358\u306b\u958b\u767a\u30fb\u904b\u7528\u30fb\u5206\u6790\u3067\u304d\u308b\u81ea\u793e\u30a2\u30d7\u30ea\u958b\u767a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/span><br \/>\n<span style=\"clear: both; display: block; overflow: hidden; height: 0;\">\u00a0<\/span><\/a><\/div>\n<h3><span id=\"3\"><strong>3.\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u5f37\u5316\u3059\u308b<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5e83\u544a\u52b9\u679c\u306f\u9867\u5ba2\u3042\u305f\u308a1\u56de\u304d\u308a\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u5e83\u544a\u304c\u304d\u3063\u304b\u3051\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u304c\u518d\u3073\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3057\u3066\u304f\u308c\u308c\u3070\u30012\u4ef6\u306e\u6210\u7d04\u3068\u540c\u7b49\u306e\u58f2\u4e0a\u304c\u3082\u305f\u3089\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001ROAS\u3092\u6539\u5584\u3059\u308b\u969b\u306b\u306f\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u5f37\u5316\u3059\u308b\u3068\u3044\u3046\u8996\u70b9\u3092\u6301\u3064\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3059\u306b\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u5ea6\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u6709\u76ca\u306a\u60c5\u5831\u3092\u914d\u4fe1\u3057\u305f\u308a\u3001\u6d88\u8017\u54c1\u3067\u3042\u308c\u3070\u518d\u8cfc\u5165\u304c\u898b\u8fbc\u307e\u308c\u308b\u6642\u671f\u306b\u5546\u54c1\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3068\u3044\u3063\u305f\u65bd\u7b56\u304c\u52b9\u679c\u7684\u3067\u3057\u3087\u3046\u3002\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3060\u3051\u3067\u306a\u304f\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30d5\u30a9\u30ed\u30fc\u3082\u4f75\u305b\u3066\u53d6\u308a\u7d44\u3093\u3067\u3044\u304f\u3053\u3068\u304cROAS\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306e\u5f37\u5316\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u300c<a href=\"https:\/\/yapp.li\/magazine\/3374\/\">\u30ea\u30d4\u30fc\u30c8\u7387\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u30fb\u30ea\u30d4\u30fc\u30bf\u30fc\u7387\u3068\u306e\u9055\u3044\u30fb\u304a\u3059\u3059\u3081\u306e\u65bd\u7b56\u3092\u4e00\u6319\u89e3\u8aac\u3002<\/a>\u300d\u3082\u4f75\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"blogcardfu\" style=\"width: auto; max-width: 9999px; border: 1px solid #E0E0E0; border-radius: 3px; margin: 10px 0; padding: 15px; line-height: 1.4; text-align: left; background: #FFFFFF;\"><a style=\"display: block; text-decoration: none;\" href=\"https:\/\/yapp.li\/magazine\/3374\/\" target=\"_blank\" rel=\"noopener\"><span class=\"blogcardfu-image\" style=\"float: right; width: 150px; padding: 0 0 0 10px; margin: 0 0 5px 5px;\"><img style=\"width: 100%; height: auto; max-height: 150px; min-width: 0; border: 0 none; margin: 0;\" src=\"https:\/\/images.weserv.nl\/?w=150&amp;url=ssl:yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/repeat-rate-1.jpeg\" width=\"150\" \/><\/span><br style=\"display: none;\" \/><span class=\"blogcardfu-title\" style=\"font-size: 112.5%; font-weight: bold; color: #333333; margin: 0 0 5px 0;\">\u30ea\u30d4\u30fc\u30c8\u7387\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u30fb\u30ea\u30d4\u30fc\u30bf\u30fc\u7387\u3068\u306e\u9055\u3044\u30fb\u304a\u3059\u3059\u3081\u306e\u65bd\u7b56\u3092\u4e00\u6319\u89e3\u8aac\u3002<\/span><br \/>\n<span class=\"blogcardfu-content\" style=\"font-size: 87.5%; font-weight: 400; color: #666666;\">\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306f\u91cd\u8981\u3067\u3059\u304c\u3001\u305d\u306e\u305f\u3081\u306b\u306f\u591a\u984d\u306e\u5ba3\u4f1d\u8cbb\u3092\u6295\u5165\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u65b0\u3057\u304f\u7372\u5f97\u3057\u305f\u9867\u5ba2\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cb7\u3044\u7d9a\u3051\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u306a\u3063\u3066\u3082\u3089\u3046\u65bd\u7b56\u3082\u5fd8\u308c\u3066\u306f\u306a\u308a\u307e\u305b\u3093 &#8230; <\/span><br \/>\n<span style=\"clear: both; display: block; overflow: hidden; height: 0;\">\u00a0<\/span><\/a><\/div>\n<p>&nbsp;<\/p>\n<h3><span id=\"4\"><strong>4.\u9867\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u3053\u3068\u3067\u3082ROAS\u306f\u6539\u5584\u3055\u308c\u3066\u3044\u304d\u307e\u3059\u3002\u305d\u306e\u969b\u3001\u5358\u306b\u5024\u4e0a\u3052\u3092\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u307e\u3068\u3081\u8cb7\u3044\u306b\u3088\u3063\u3066\u9069\u7528\u3055\u308c\u308b\u5272\u5f15\u3084\u95a2\u9023\u5546\u54c1\u306e\u63d0\u6848\u306a\u3069\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u30e1\u30ea\u30c3\u30c8\u306e\u3042\u308b\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u306a\u304a\u3001\u4eba\u6c17\u5546\u54c1\u3068\u58f2\u308c\u6b8b\u308a\u54c1\u3092\u30bb\u30c3\u30c8\u8ca9\u58f2\u3059\u308b\u884c\u70ba\u306f\u62b1\u304d\u5408\u308f\u305b\u8ca9\u58f2\u3068\u898b\u306a\u3055\u308c\u3001\u72ec\u5360\u7981\u6b62\u6cd5\u306b\u62b5\u89e6\u3059\u308b\u304a\u305d\u308c\u304c\u3042\u308b\u305f\u3081\u63a7\u3048\u306a\u304f\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u6709\u52b9\u306a\u65bd\u7b56\u3068\u3057\u3066\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u308b\u306e\u304c\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u3067\u3059\u3002\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3088\u308a\u3082\u4e0a\u4f4d\u306e\u5546\u6750\u3092\u63d0\u6848\uff08\u30a2\u30c3\u30d7\u30bb\u30eb\uff09\u3057\u305f\u308a\u3001\u95a2\u9023\u5546\u6750\u3092\u63d0\u6848\uff08\u30af\u30ed\u30b9\u30bb\u30eb\uff09\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u3082\u30e1\u30ea\u30c3\u30c8\u306e\u3042\u308b\u5f62\u3067\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u5358\u4fa1\u304c\u5e73\u5747\u7684\u306b\u4e0a\u6607\u3059\u308c\u3070ROAS\u3082\u5e95\u4e0a\u3052\u3055\u308c\u3066\u3044\u304f\u305f\u3081\u3001ROAS\u306e\u6539\u5584\u3092\u56f3\u308b\u306b\u306f\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"5\"><strong>5.\u5e83\u544a\u30b3\u30b9\u30c8\u3092\u6291\u5236\u3059\u308b<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5e83\u544a\u30b3\u30b9\u30c8\u3092\u6291\u3048\u308b\u3053\u3068\u3082\u3001ROAS\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u3059\u3002\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5236\u4f5c\u8cbb\u3092\u6291\u5236\u3059\u308b\u3068\u3044\u3063\u305f\u65b9\u6cd5\u304c\u63a1\u7528\u3055\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u5e83\u544a\u306e\u6700\u9069\u5316\u306b\u3088\u3063\u3066\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u3088\u3063\u3066\u306f\u3001\u9069\u5207\u306a\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u3082\u3042\u308a\u3046\u308b\u3067\u3057\u3087\u3046\u3002\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u6642\u9593\u5e2f\u30fb\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u30fb\u5bfe\u8c61\u30c7\u30d0\u30a4\u30b9\u306a\u3069\u3092\u7dcf\u5408\u7684\u306b\u898b\u76f4\u3057\u3001\u7121\u99c4\u306a\u5e83\u544a\u30b3\u30b9\u30c8\u304c\u304b\u304b\u3063\u3066\u3044\u306a\u3044\u304b\u70b9\u691c\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<h3><span id=\"6\"><strong>6.\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u9ad8\u3044\u30c1\u30e3\u30cd\u30eb\u306b\u6ce8\u529b\u3059\u308b<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ROAS\u3092\u8a08\u6e2c\u3057\u305f\u7d50\u679c\u3001\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3057\u305f\u30c1\u30e3\u30cd\u30eb\u306b\u6ce8\u529b\u3059\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u4e00\u53e3\u306bSNS\u5e83\u544a\u3068\u3044\u3063\u3066\u3082\u3001Instagram\u3068Facebook\u3067\u306f\u9867\u5ba2\u5c64\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u52b9\u679c\u304c\u4e0a\u304c\u3063\u3066\u3044\u308b\u306e\u304b\u306f\u3001\u5341\u5206\u306b\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<br \/>\nSNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u306f\u300c<a href=\"https:\/\/yapp.li\/magazine\/3278\/\">\u3010\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u3011SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u679c\u3092\u3042\u3052\u308b3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/a>\u300d\u3067\u3082\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<div class=\"blogcardfu\" style=\"width: auto; max-width: 9999px; border: 1px solid #E0E0E0; border-radius: 3px; margin: 10px 0; padding: 15px; line-height: 1.4; text-align: left; background: #FFFFFF;\"><a style=\"display: block; text-decoration: none;\" href=\"https:\/\/yapp.li\/magazine\/3278\/\" target=\"_blank\" rel=\"noopener\"><span class=\"blogcardfu-image\" style=\"float: right; width: 150px; padding: 0 0 0 10px; margin: 0 0 5px 5px;\"><img style=\"width: 100%; height: auto; max-height: 150px; min-width: 0; border: 0 none; margin: 0;\" src=\"https:\/\/images.weserv.nl\/?w=150&amp;url=ssl:yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/sns-marketing-case-1.jpeg\" width=\"150\" \/><\/span><br style=\"display: none;\" \/><span class=\"blogcardfu-title\" style=\"font-size: 112.5%; font-weight: bold; color: #333333; margin: 0 0 5px 0;\">\u3010\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u3011SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u679c\u3092\u3042\u3052\u308b3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/span><br \/>\n<span class=\"blogcardfu-content\" style=\"font-size: 87.5%; font-weight: 400; color: #666666;\">\u8fd1\u5e74\u3001SNS\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u4f01\u696d\u304c\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002SNS\u306e\u6d3b\u7528\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u60c5\u5831\u63d0\u4f9b\u3084\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306e\u628a\u63e1\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3092\u4f4e\u30b3\u30b9\u30c8\u3067\u5b9f\u73fe\u3057\u307e\u3059\u3002 \u3053\u306e\u8a18\u4e8b\u3067\u306f\u300cSNS\u30de\u30fc &#8230; <\/span><br \/>\n<span style=\"clear: both; display: block; overflow: hidden; height: 0;\">\u00a0<\/span><\/a><\/div>\n<p><span style=\"font-weight: 400;\">\u5b9f\u969b\u306b\u52b9\u679c\u304c\u51fa\u3066\u3044\u308b\u30c1\u30e3\u30cd\u30eb\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3055\u305b\u308b\u3053\u3068\u3067\u3001ROAS\u306f\u6539\u5584\u3055\u308c\u308b\u78ba\u7387\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u52b9\u679c\u306e\u4e0a\u304c\u3063\u305f\u5e83\u544a\u624b\u6cd5\u304c\u3069\u306e\u9867\u5ba2\u5c64\u306b\u3082\u6709\u52b9\u3068\u306f\u9650\u3089\u306a\u3044\u305f\u3081\u3001\u5c11\u3057\u305a\u3064\u5e83\u544a\u30b3\u30b9\u30c8\u306e\u914d\u5206\u3092\u5909\u3048\u3066\u3044\u304f\u306a\u3069\u3001\u52b9\u679c\u3092\u691c\u8a3c\u3057\u306a\u304c\u3089\u65b9\u5411\u8ee2\u63db\u3092\u56f3\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5404\u30c1\u30e3\u30cd\u30eb\u306e\u904b\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u300c<a href=\"https:\/\/yapp.li\/magazine\/3300\/\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306f\uff1f\u57fa\u672c\u6982\u5ff5\u304b\u3089\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u4e00\u6319\u89e3\u8aac\u3002<\/a>\u300d\u3067\u3082\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<div class=\"blogcardfu\" style=\"width: auto; max-width: 9999px; border: 1px solid #E0E0E0; border-radius: 3px; margin: 10px 0; padding: 15px; line-height: 1.4; text-align: left; background: #FFFFFF;\"><a style=\"display: block; text-decoration: none;\" href=\"https:\/\/yapp.li\/magazine\/3300\/\" target=\"_blank\" rel=\"noopener\"><span class=\"blogcardfu-image\" style=\"float: right; width: 150px; padding: 0 0 0 10px; margin: 0 0 5px 5px;\"><img style=\"width: 100%; height: auto; max-height: 150px; min-width: 0; border: 0 none; margin: 0;\" src=\"https:\/\/images.weserv.nl\/?w=150&amp;url=ssl:yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/about-omnichannel-1.jpg\" width=\"150\" \/><\/span><br style=\"display: none;\" \/><span class=\"blogcardfu-title\" style=\"font-size: 112.5%; font-weight: bold; color: #333333; margin: 0 0 5px 0;\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306f\uff1f\u57fa\u672c\u6982\u5ff5\u304b\u3089\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u4e00\u6319\u89e3\u8aac\u3002<\/span><br \/>\n<span class=\"blogcardfu-content\" style=\"font-size: 87.5%; font-weight: 400; color: 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