{"id":2208,"date":"2018-06-15T11:46:44","date_gmt":"2018-06-15T02:46:44","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=2208"},"modified":"2018-06-15T11:46:44","modified_gmt":"2018-06-15T02:46:44","slug":"%e3%82%a2%e3%83%97%e3%83%aa%e3%81%b8%e3%81%ae%e3%82%b9%e3%83%a0%e3%83%bc%e3%82%ba%e3%81%aa%e5%b0%8e%e7%b7%9a%e3%83%87%e3%82%a3%e3%83%bc%e3%83%97%e3%83%aa%e3%83%b3%e3%82%af","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/2208\/","title":{"rendered":"\u30a2\u30d7\u30ea\u3078\u306e\u30b9\u30e0\u30fc\u30ba\u306a\u5c0e\u7dda\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af"},"content":{"rendered":"<p><span>Web<\/span>\u30da\u30fc\u30b8\u304b\u3089\u30a2\u30d7\u30ea\u3078\u8a98\u5c0e\u3059\u308b\u3068\u304d\u300c\u30a2\u30d7\u30ea\u5185\u306e\u7279\u5b9a\u306e\u753b\u9762\u306b\u8a98\u5c0e\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u30b1\u30fc\u30b9\u3082\u591a\u3044\u3002\u3053\u3093\u306a\u3068\u304d\u6709\u52b9\u306a\u306e\u304c\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3060\u3002\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u8a2d\u5b9a\u3092\u3059\u308c\u3070\u3001\u7279\u5b9a\u306e\u30a2\u30d7\u30ea\u753b\u9762\u306b\u76f4\u63a5\u30ea\u30f3\u30af\u3092\u8cbc\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u5927\u624b\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u3067\u306f\u3001\u30ea\u30f3\u30af\u30dc\u30bf\u30f3\u3092\u300c\u30a6\u30a7\u30d6\u3067\u8aad\u3080\u300d\u300c\u30a2\u30d7\u30ea\u3067\u8aad\u3080\u300d\u3068<span>2<\/span>\u3064\u8a2d\u3051\u3066\u3044\u308b\u3068\u3053\u308d\u3082\u5897\u3048\u3066\u3044\u308b\u3002\u307e\u305f\u3001\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u306f<span>Web<\/span>\u30da\u30fc\u30b8\u304b\u3089\u30a2\u30d7\u30ea\u3078\u306e\u8a98\u5c0e\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30a2\u30d7\u30ea\u304b\u3089\u4ed6\u306e\u30a2\u30d7\u30ea\u3078\u306e\u8a98\u5c0e\u306a\u3069\u306b\u3082\u6d3b\u7528\u3067\u304d\u308b\u3002<\/p>\n<p>\u30a2\u30d7\u30ea\u3078\u306e\u8a98\u5c0e\u3068\u8a00\u3048\u3070\u3001\u30a2\u30d7\u30ea\u3092\u307e\u3060\u4f7f\u3063\u3066\u3044\u306a\u3044\u4eba\u306b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u305b\u308b\u305f\u3081\u306e\u5e83\u544a\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u304c\u5f37\u3044\u3002\u3057\u304b\u3057\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3092\u4f7f\u3048\u3070\u3001\u5b9f\u306f\u30a2\u30d7\u30ea\u3092\u4f7f\u3063\u3066\u3044\u308b\u4eba\u3078\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u52b9\u679c\u3082\u671f\u5f85\u3067\u304d\u308b\u3002<\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30a2\u30d7\u30ea\u3067\u306e\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u8a2d\u5b9a\u65b9\u6cd5\u3068\u306f<\/a><\/li><li><a href=\"#i-2\">\u30a2\u30d7\u30ea\u306e\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u8a2d\u5b9a\u3092\u884c\u3046\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#i-3\">\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3092\u4f7f\u3063\u3066\u5e83\u544a\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u3082\u3067\u304d\u308b<\/a><\/li><li><a href=\"#i-4\">\u30a2\u30d7\u30ea\u306e\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u8a2d\u5b9a\u3092\u884c\u3046\u3068\u304d\u306e\u6ce8\u610f\u70b9<\/a><\/li><\/ul><\/div>\n<h3><span id=\"i\"><strong>\u30a2\u30d7\u30ea\u3067\u306e\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u8a2d\u5b9a\u65b9\u6cd5\u3068\u306f<\/strong><\/span><\/h3>\n<p>\u901a\u5e38<span>Web<\/span>\u30b5\u30a4\u30c8\u306a\u3069\u4ed6\u306e\u30c7\u30d0\u30a4\u30b9\u304b\u3089\u3001\u30a2\u30d7\u30ea\u3078\u30ea\u30f3\u30af\u3092\u8cbc\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3002\u305d\u3053\u3067\u4ed6\u306e\u30c7\u30d0\u30a4\u30b9\u304b\u3089\u30a2\u30d7\u30ea\u5185\u306b\u3042\u308b\u7279\u5b9a\u306e\u753b\u9762\u306b\u76f4\u63a5\u30ea\u30f3\u30af\u3092\u8cbc\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u3092\u3001\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3068\u547c\u3076\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306a<span>Web<\/span>\u30da\u30fc\u30b8\u3078\u306e\u30ea\u30f3\u30af\u3068\u9055\u3044\u3001\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3067\u306f\u30ea\u30f3\u30af\u5143\uff08<span>Web<\/span>\u30da\u30fc\u30b8\u5074\u306e\u30ea\u30f3\u30af\u30bf\u30b0\u306a\u3069\uff09\u3068\u30ea\u30f3\u30af\u5148\uff08\u30a2\u30d7\u30ea\u5074\uff09\u4e21\u65b9\u8a2d\u5b9a\u304c\u5fc5\u8981\u3068\u306a\u308b\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306b\u306f<span>iOS<\/span>\u30fb<span>Android<\/span>\u3068\u3082\u306b\u300c<span>Custom URL Scheme<\/span>\u300d\u3068\u547c\u3070\u308c\u308b\u65b9\u6cd5\u3067\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3092\u8a2d\u5b9a\u3059\u308b\u3002\u306a\u304a<span>iOS<\/span>\u3067\u306f<span>iOS9<\/span>\u4ee5\u964d\u306b\u767b\u5834\u3057\u305f\u65b0\u3057\u3044\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u300c<span>Universal links<\/span>\u300d\u3068\u3044\u3046\u65b9\u6cd5\u3082\u3042\u308b\u304c\u3001\u6b8b\u5ff5\u306a\u304c\u3089<span>Android<\/span>\u3067\u306f\u4f7f\u3048\u306a\u3044\u306a\u3069\u306e\u5236\u7d04\u304c\u3042\u308b\u3002<\/p>\n<h3><span id=\"i-2\"><strong>\u30a2\u30d7\u30ea\u306e\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u8a2d\u5b9a\u3092\u884c\u3046\u30e1\u30ea\u30c3\u30c8<\/strong><\/span><\/h3>\n<p>\u901a\u5e38\u306e\u30ea\u30f3\u30af\u3067\u306f<span>Web<\/span>\u30da\u30fc\u30b8\u304b\u3089\u30a2\u30d7\u30ea\u3078\u8a98\u5c0e\u3057\u3066\u3082\u3001\u56fa\u5b9a\u3067\u30a2\u30d7\u30ea\u306e\u30c8\u30c3\u30d7\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u3066\u3057\u307e\u3046\u3002\u3053\u308c\u3067\u306f\u898b\u305f\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u9077\u79fb\u3059\u308b\u524d\u306b\u3001\u96e2\u8131\u3057\u3066\u3057\u307e\u3046\u30e6\u30fc\u30b6\u30fc\u3082\u591a\u3044\u3060\u308d\u3046\u3002\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u306b\u3088\u3063\u3066\u76f4\u63a5\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u9077\u79fb\u3067\u304d\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u3082\u30b9\u30c8\u30ec\u30b9\u3092\u611f\u3058\u306b\u304f\u304f\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306f\u5927\u304d\u304f\u5411\u4e0a\u3059\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u5143\u306f\u4e00\u822c\u7684\u306b<span>Web<\/span>\u30b5\u30a4\u30c8\uff08\u30d6\u30e9\u30a6\u30b6\uff09\u304c\u591a\u3044\u3002\u305f\u3060\u3057\u6700\u8fd1\u3067\u306f\u4ed6\u306e\u30b7\u30fc\u30f3\u3067\u3082\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u304c\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070<span>Google<\/span>\u306e\u300c<span>Firebase App Indexing<\/span>\u300d\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u30a2\u30d7\u30ea\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092<span>Google<\/span>\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u300c\u30af\u30c3\u30af\u30d1\u30c3\u30c9\u300d\u300c\u98df\u3079\u30ed\u30b0\u300d\u306a\u3069\u306e\u30a2\u30d7\u30ea\u304c\u3059\u3067\u306b\u5b9f\u88c5\u3057\u3066\u3044\u308b\u3002\u307e\u305f\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001<span>SNS<\/span>\u306e\u6295\u7a3f\u304b\u3089\u30a2\u30d7\u30ea\u3078\u9077\u79fb\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3002<span>Twitter<\/span>\u3084<span>Facebook<\/span>\u3067\u306f\u6295\u7a3f\u306b\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3092\u8f09\u305b\u308b\u6a5f\u80fd\u304c\u3059\u3067\u306b\u642d\u8f09\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<h3><span id=\"i-3\">\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3092\u4f7f\u3063\u3066\u5e83\u544a\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u3082\u3067\u304d\u308b<\/span><\/h3>\n<p>\u30d0\u30ca\u30fc\u306a\u3069\u306e\u5916\u90e8\u5e83\u544a\u304b\u3089\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3092\u4f7f\u3063\u3066\u30a2\u30d7\u30ea\u5185\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u9077\u79fb\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3060\u3002\u4f8b\u3048\u3070<span>EC<\/span>\u306e\u30b1\u30fc\u30b9\u3067\u8003\u3048\u3066\u307f\u3088\u3046\u3002<\/p>\n<p>\u5546\u54c1\u3054\u3068\u306e\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u969b\u306b\u3001\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3092\u8a2d\u5b9a\u3002\u73fe\u5728<span>Google Adwords<\/span>\u306e\u307b\u304b\u3001<span>Facebook<\/span>\u306a\u3069\u306e<span>SNS<\/span>\u5e83\u544a\u3067\u3082\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u8a2d\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u30bf\u30c3\u30d7\u3057\u305f\u3068\u304d\u3001\u30a2\u30d7\u30ea\u304c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u3066\u3044\u308c\u3070\u30a2\u30d7\u30ea\u5185\u306e\u5546\u54c1\u7d39\u4ecb\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u8868\u793a\u3055\u308c\u308b\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30a2\u30d7\u30ea\u753b\u9762\u306a\u3089\u3001\u3088\u308a\u8cfc\u5165\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002\u307e\u305f\u3001\u3057\u3070\u3089\u304f\u30a2\u30d7\u30ea\u3092\u4f7f\u3063\u3066\u3044\u306a\u304b\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5834\u5408\u3001\u30a2\u30d7\u30ea\u306e\u5229\u7528\u4fc3\u9032\u306b\u3082\u3064\u306a\u304c\u308b\u3002\u3064\u307e\u308a\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u52b9\u679c\u3082\u671f\u5f85\u3067\u304d\u308b\u3068\u3044\u3046\u308f\u3051\u3060\u3002<\/p>\n<p>\u8a2d\u5b9a\u6b21\u7b2c\u3067\u306f\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6709\u7121\u3092\u5224\u65ad\u3057\u3001\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u306e\u30ea\u30f3\u30af\u5148\u3092\u51fa\u3057\u5206\u3051\u308b\u3053\u3068\u3082\u53ef\u80fd\u3002\u30a2\u30d7\u30ea\u672a\u4f7f\u7528\u306e\u5834\u5408\u306f\u81ea\u52d5\u7684\u306b\u30b9\u30c8\u30a2\u753b\u9762\u306b\u9077\u79fb\u3059\u308b\u305f\u3081\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/p>\n<h3><span 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