{"id":2108,"date":"2018-05-17T18:55:03","date_gmt":"2018-05-17T09:55:03","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=2108"},"modified":"2018-05-17T18:55:03","modified_gmt":"2018-05-17T09:55:03","slug":"ma%e6%b4%bb%e7%94%a8%e3%81%ab%e3%82%a2%e3%83%97%e3%83%aa%e9%80%a3%e6%90%ba%e3%81%af%e5%bf%85%e8%a6%81%ef%bc%9f%e3%81%9d%e3%81%ae%e5%8a%b9%e6%9e%9c%e3%81%a8%e3%83%a1%e3%83%aa%e3%83%83%e3%83%88%e3%81%a8","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/2108\/","title":{"rendered":"MA\u6d3b\u7528\u306b\u30a2\u30d7\u30ea\u9023\u643a\u306f\u5fc5\u8981\uff1f\u305d\u306e\u52b9\u679c\u3068\u30e1\u30ea\u30c3\u30c8\u3068\u306f"},"content":{"rendered":"

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BtoC<\/span>\u306b\u304a\u3044\u3066\u3001MA<\/span>\u3068\u30a2\u30d7\u30ea\u3092\u9023\u643a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u306f<\/strong><\/h3>\n

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\uff081\uff09<\/span>\u5404\u7a2e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316<\/p>\n

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\uff082<\/span>\uff09\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u5ba2\uff09\u306e\u7ba1\u7406<\/p>\n

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\u51fa\u5178\uff1ahttps:\/\/yapp.li\/magazine\/1996\/<\/a><\/span><\/p>\n

BtoC<\/span>\u3067MA<\/span>\u3092\u4f7f\u3046\u30e1\u30ea\u30c3\u30c8\u3082\u4e0a\u8a18\u306e\u6a5f\u80fd\u3068\u5927\u304d\u306a\u95a2\u9023\u304c\u3042\u308b\u3002BtoC<\/span>\u306e\u4f8b\u3068\u3057\u3066EC<\/span>\u3067\u8003\u3048\u3066\u307f\u3088\u3046\u3002MA<\/span>\u3067\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3067\u304d\u308c\u3070\u3001EC<\/span>\u306e\u8ab2\u984c\u306e\u3072\u3068\u3064\u3068\u3082\u8a00\u3048\u308b\u300cOne to One<\/span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u304c\u5b9f\u73fe\u3059\u308b\u3002\u4f8b\u3048\u3070\u30e6\u30fc\u30b6\u30fc\u304c\u904e\u53bb\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f\u3082\u306e\u306e\u8cfc\u5165\u3057\u306a\u304b\u3063\u305f\u5546\u54c1\uff08\u304b\u3054\u843d\u3061\uff09\u3092\u3001\u518d\u5ea6\u304a\u3059\u3059\u3081\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u306b\u306a\u308b\u3002<\/p>\n

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\u30a2\u30d7\u30ea\u3068MA<\/span>\u3092\u9023\u643a\u3057\u3066\u3044\u308bBtoC<\/span>\u4e8b\u4f8b<\/strong><\/h3>\n

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\u300c\u30b5\u30f3\u30ea\u30aa\u30d4\u30e5\u30fc\u30ed\u30e9\u30f3\u30c9\u516c\u5f0f\u30a2\u30d7\u30ea\u300d\u306f\u3001MA<\/span>\u3068\u9023\u643a\u3067\u304d\u308b\u30a2\u30d7\u30ea\u958b\u767a\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3002\u5177\u4f53\u7684\u306b\u306f2017<\/span>\u5e74\u304b\u3089\u30a2\u30d7\u30ea\u958b\u767a\u30c4\u30fc\u30eb\u300cYappli<\/span>\u300d\u3068MA<\/span>\u300cSalesforce Marketing Cloud<\/span>\u300d\u3092\u9023\u643a\u3057\u3066\u3044\u308b\u3002<\/p>\n

\u00a0<\/span>\u203b\u53c2\u8003\u60c5\u5831\uff1a<\/p>\n

https:\/\/yapp.li\/blog\/2017\/08\/18\/%E3%80%90%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9%E3%83%AA%E3%83%AA%E3%83%BC%E3%82%B9%E3%80%91yappli%E3%80%81%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%AA%E3%83%BC%E3%83%88\/<\/a><\/span><\/p>\n

\u00a0<\/span>\u30b5\u30f3\u30ea\u30aa\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u793e\u306b\u3088\u308b\u3068\u3001\u30b5\u30f3\u30ea\u30aa\u30d4\u30e5\u30fc\u30ed\u30e9\u30f3\u30c9\u516c\u5f0f\u30a2\u30d7\u30ea\u306e\u4e3b\u306a\u5229\u7528\u8005\u306f\u3001\u3084\u306f\u308a\u30d5\u30a1\u30f3\u3084\u30ea\u30d4\u30fc\u30bf\u30fc\u3068\u3044\u3046\u65e2\u5b58\u9867\u5ba2\u304c\u30e1\u30a4\u30f3\u3002\u305d\u3053\u3067\u65e2\u5b58\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\uff08\u518d\u6765\u5712\uff09\u3092\u5897\u3084\u3057\u305f\u308a\u3001\u6765\u5712\u4e2d\u306e\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u5411\u4e0a\u306b\u3064\u306a\u3052\u305f\u308a\u3068\u3044\u3046\u72d9\u3044\u3067\u30a2\u30d7\u30ea\u3068MA<\/span>\u306e\u9023\u643a\u3092\u5b9f\u8df5\u3057\u3066\u3044\u308b\u3002\u30a2\u30d7\u30ea\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306f\u306a\u304f\u3001Web<\/span>\u30fb\u30e1\u30fc\u30eb\u30fbSNS<\/span>\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3082MA<\/span>\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u5229\u7528\u3067\u304d\u3001\u5f93\u6765\u4ee5\u4e0a\u306b\u7684\u78ba\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u30fb\u5185\u5bb9\u3067\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3092\u884c\u3044\u305f\u3044\u3068\u3044\u3046\u72d9\u3044\u304c\u3042\u308b\u3088\u3046\u3060\u3002<\/p>\n

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