{"id":1783,"date":"2017-05-01T00:00:15","date_gmt":"2017-04-30T15:00:15","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=1783"},"modified":"2018-04-18T15:40:13","modified_gmt":"2018-04-18T06:40:13","slug":"post-1783","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/1783\/","title":{"rendered":"EC\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u306b\u304a\u3051\u308b\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9"},"content":{"rendered":"<p>\u300c\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u4e0a\u3052\u305f\u3044\u300d\u3001\u300c\u5168\u4f53\u7684\u306b\u58f2\u4e0a\u304c\u4e0b\u304c\u3063\u3066\u3057\u307e\u3063\u3066\u5371\u6a5f\u611f\u3092\u611f\u3058\u308b\u300d\u3001\u300c\u96c6\u5ba2\u3092\u3088\u308a\u52b9\u7387\u7684\u306b\u884c\u3044\u305f\u3044\u300d\u306a\u3069\u3001EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b\u3053\u3046\u3057\u305f\u8ab2\u984c\u306b\u982d\u3092\u60a9\u307e\u305b\u3066\u3044\u308b\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306f\u591a\u3044\u3053\u3068\u3060\u308d\u3046\u3002<\/p>\n<p>\u305d\u3046\u3044\u3063\u305f\u8ab2\u984c\u3092\u524d\u306b\u3057\u305f\u5834\u5408\u3001\u4e00\u5ea6\u30ea\u30d4\u30fc\u30c8\u7387\u306b\u3064\u3044\u3066\u57fa\u672c\u7684\u306a\u8003\u3048\u3092\u632f\u308a\u8fd4\u3063\u3066\u307f\u308b\u306e\u3082\u4e00\u3064\u306e\u624b\u3060\u3002<\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#1\">1.\u4eca\u3042\u3089\u305f\u3081\u3066\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531<\/a><\/li><li><a href=\"#2\">2.\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u8ab2\u984c\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#3\">3.\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u7d99\u7d9a\u7684\u306a\u65bd\u7b56\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#4\">4.\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u5206\u6790\u3059\u308b\u306e\u306b\u5fc5\u8981\u306a\u8981\u7d20\u306f\uff1f<\/a><\/li><\/ul><\/div>\n<h3><span id=\"1\"><strong>1.<\/strong><strong>\u4eca\u3042\u3089\u305f\u3081\u3066\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531<\/strong><\/span><\/h3>\n<p>\u306a\u305c\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u300c\u4eca\u300d\u6ce8\u76ee\u3055\u308c\u308b\u306e\u3060\u308d\u3046\u304b\u3002<\/p>\n<p>EC\u3084\u30a6\u30a7\u30d6\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u306f\u3053\u305310\u5e74\u3001\u7279\u306b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u666e\u53ca\u5f8c\u306f\u9855\u8457\u306b\u4f38\u3073\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u9006\u306b\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u306f\u60c5\u5831\u304c\u6c3e\u6feb\u3057\u3066\u3044\u308b\u4e2d\u3067\u3001\u601d\u3044\u601d\u3044\u306e\u53d6\u6368\u9078\u629e\u3092\u884c\u3044\u306a\u304c\u3089\u6d88\u8cbb\u3092\u884c\u3063\u3066\u3044\u308b\u3002\u307e\u305f\u3001\u5e83\u544a\u624b\u6cd5\u304c\u591a\u5c90\u5316\u3059\u308b\u4e2d\u3067\u30a2\u30c9\u30d6\u30ed\u30c3\u30af\u306e\u5229\u7528\u306a\u3069\u5e83\u544a\u306b\u5bfe\u3059\u308b\u5fcc\u907f\u304c\u751f\u307e\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u306e\u304c\u73fe\u72b6\u3060\u3002<\/p>\n<p>\u305d\u3093\u306a\u4e2d\u3001\u5e83\u544a\u52b9\u679c\u304c\u601d\u3046\u3088\u3046\u306b\u73fe\u308c\u306a\u3044\u5834\u5408\u306b\u304a\u3044\u3066\u3082\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u304c\u4e0b\u652f\u3048\u3092\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3067\u306f\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u304c\u671b\u307e\u308c\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u3053\u3053\u6570\u5e74\u3067\u306f\u591a\u304f\u306e\u30a6\u30a7\u30d6\uff08\u30a2\u30d7\u30ea\uff09\u62c5\u5f53\u8005\u306e\u9593\u3067\u306f\u3001\u77ed\u671f\u7684\u306a\u8cbb\u7528\u5bfe\u52b9\u679c\u3084CPA\u3088\u308a\u3082\u9867\u5ba2\u30d9\u30fc\u30b9\u3067\u306eLTV\u3001\u9577\u671f\u7684\u306aROI\u3092KPI\u3068\u3057\u3066\u3088\u308a\u91cd\u8981\u8996\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u305f\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u3057\u304b\u3057\u306a\u304c\u3089\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u96c6\u3081\u308b\uff08\u5897\u3084\u3059\uff09\u3053\u3068\u306f\u7c21\u5358\u306a\u3053\u3068\u3067\u306f\u306a\u3044\u3002\u305d\u306e\u305f\u3081\u7af6\u5408\u304c\u591a\u3044\u696d\u754c\u306eEC\u30b5\u30a4\u30c8\u3067\u306f\u3001\u3044\u304b\u306b\u3057\u3066\u30b5\u30a4\u30c8\u306e\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3057\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u96c6\u3081\u308b\u304b\u304c\u7279\u306b\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u3002<\/p>\n<h3><span id=\"2\"><strong>2.<\/strong><strong>\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u8ab2\u984c\u3068\u306f\uff1f<\/strong><\/span><\/h3>\n<p>\u4e00\u822c\u7684\u306a\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306eEC\u30b5\u30a4\u30c8\u3067\u306f30\uff05\uff5e40\uff05\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u7cfbEC\u30b5\u30a4\u30c8\u3067\u306f35\uff05\u3060\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u307e\u305f\u5316\u7ca7\u54c1\u3084\u98df\u54c1\u3068\u3044\u3063\u305f\u6d88\u8017\u54c1\u3092\u6271\u3046EC\u30b5\u30a4\u30c8\u3067\u306f\u3001\u5e73\u5747\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u304c50\uff05\u524d\u5f8c\u3042\u308a\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u306f\u975e\u5e38\u306b\u9ad8\u3044\u6570\u5024\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u306a\u304c\u3089\u4e0a\u8a18\u306e\u4e8b\u4f8b\u306f\u3042\u304f\u307e\u3067\u3082\u4e00\u822c\u7684\u306a\u8a71\u3067\u3042\u308a\u3001\u8cfc\u5165\u5f8c\u306b\u4f55\u3089\u304b\u306e\u30d5\u30a9\u30ed\u30fc\u304c\u306a\u3051\u308c\u3070\u3001\u305d\u306eEC\u30b5\u30a4\u30c8\u3067\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u306f\u300115%\u524d\u5f8c\u3082\u3057\u304f\u306f\u305d\u308c\u4ee5\u4e0b\u306b\u307e\u3067\u843d\u3061\u8fbc\u3093\u3067\u3057\u307e\u3046\u53ef\u80fd\u6027\u3082\u3042\u308b\u3002<\/p>\n<p>\u3064\u307e\u308a\u300180\uff05\u4ee5\u4e0a\u306b\u3082\u306a\u308b\u96e2\u8131\u7387\u3092\u6291\u3048\u308b\u305f\u3081\u306b\u306f\u3001\u4f55\u304b\u3057\u3089\u306e\u5bfe\u7b56\u3092\u65bd\u3055\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001A\/B\u30c6\u30b9\u30c8\u3084\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30e1\u30fc\u30eb\uff08DM\u7b49\uff09\u306a\u3069\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308b\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u53c2\u8003\u8cc7\u6599\uff1a<a href=\"https:\/\/precs.jp\/blog\/?p=560\">https:\/\/precs.jp\/blog\/?p=560<\/a><\/p>\n<h3><span id=\"3\"><strong>3.<\/strong><strong>\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u7d99\u7d9a\u7684\u306a\u65bd\u7b56\u3068\u306f\uff1f<\/strong><\/span><\/h3>\n<p>\u3067\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u9ad8\u3044\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306f\u4f55\u3092\u884c\u3063\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u304b\u3002\u4ee3\u8868\u7684\u306a\u3082\u306e\u304c\u4e0b\u8a183\u3064\u306e\u624b\u6cd5\u3060\u3002<\/p>\n<p><strong>a) <\/strong><strong>\u30d5\u30a9\u30ed\u30fc<br \/>\n<\/strong>\u30e1\u30fc\u30eb\u3084DM\u3067\u306e\u30d5\u30a9\u30ed\u30fc\u306b\u52a0\u3048\u3001\u9867\u5ba2\u306bFacebook\u3001Twitter\u3001LINE\u306a\u3069\u306eSNS\u306b\u767b\u9332\u3092\u3057\u3066\u3082\u3089\u3044\u3001\u305d\u306e\u767b\u9332\u8005\u3092\u30d5\u30a9\u30ed\u30fc\u3059\u308b\u3002 \u4f46\u3057\u6700\u8fd1\u3067\u306f\u4f55\u3089\u304b\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u306a\u3044\u3068\u306a\u304b\u306a\u304b\u767b\u9332\u3092\u3057\u3066\u9802\u3051\u306a\u3044\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3088\u3046\u3060\u3002\u3053\u306e\u5834\u5408\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3088\u3046\u306b\u3059\u308b\u3068\u3088\u308a\u52b9\u679c\u7684\u3060\u308d\u3046\u3002<\/p>\n<p><strong>b) <\/strong><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<br \/>\n<\/strong>\u5b9a\u671f\u8cfc\u5165\u5272\u5f15\u3001\u8cfc\u5165\u7279\u5178\u3001\u9001\u6599\u7121\u6599\u3001\u65e9\u671f\u8cfc\u5165\u5272\u5f15\u3001\u30dd\u30a4\u30f3\u30c8\u30a2\u30c3\u30d7\u306a\u3069\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u3068\u3063\u3066\u30e1\u30ea\u30c3\u30c8\u3068\u306a\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7d99\u7d9a\u7684\u306b\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3066\u4fe1\u983c\u3092\u7372\u5f97\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p><strong>c)UX<\/strong><strong>\u3092\u898b\u76f4\u3059\uff08\u30b5\u30a4\u30c8\u6539\u5584\uff09<br \/>\n<\/strong>\u4e0b\u8a183\u70b9\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u53c2\u8003\u306b\u3001\u307e\u305a\u306f\u8cfc\u5165\u306e\u52d5\u7dda\u3092\u898b\u3066\u307f\u3088\u3046\u3002<\/p>\n<ul>\n<li>\u5546\u54c1\u8aac\u660e\u306f\u308f\u304b\u308a\u3084\u3059\u3044\u304b\uff1f<\/li>\n<li>\u8cfc\u5165\u307e\u3067\u306e\u52d5\u7dda\u306f\u4e00\u672c\u5316\u3055\u308c\u3066\u3044\u308b\u304b\uff1f<\/li>\n<li>\u8ff7\u308f\u305a\u5546\u54c1\u306b\u305f\u3069\u308a\u3064\u3051\u308b\u304b\uff1f<\/li>\n<\/ul>\n<p>\u9867\u5ba2\u76ee\u7dda\u3067\u3001\u96e2\u8131\u7387\u304c\u76ee\u7acb\u3064\u30da\u30fc\u30b8\u3092\u898b\u76f4\u3059\u3068\u3088\u3044\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u4fdd\u967a\u306e\u81ea\u52d5\u52a0\u5165\u306e\u3088\u3046\u306a\u30b5\u30a4\u30c8\u306f\u3001\u9867\u5ba2\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3092\u3088\u304f\u8003\u3048\u305f\u3064\u304f\u308a\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u3053\u3046\u3057\u305f\u30b5\u30a4\u30c8\u3092\u53c2\u8003\u306b\u3057\u3066\u307f\u308b\u306e\u3082\u3088\u3044\u3060\u308d\u3046\u3002<\/p>\n<p><strong>d)<\/strong><strong>\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u5bfe\u5fdc\u3067\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u4e0a\u3052\u308b<\/strong><\/p>\n<p>CRM\u306a\u3069\u306e\u9867\u5ba2\u5206\u6790\u3092\u5229\u7528\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u30b9\u30c6\u30fc\u30bf\u30b9\u306b\u5408\u3063\u305f\u65bd\u7b56\u3092\u3068\u308b\u3053\u3068\u3082\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u5411\u4e0a\u306e\u305f\u3081\u306b\u306f\u5927\u304d\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308b\u3002<\/p>\n<p>\u9867\u5ba2\u306f\u3060\u3044\u305f\u3044\u4e0b\u8a18\u306e\uff14\u30bf\u30a4\u30d7\u306b\u5927\u5225\u3067\u304d\u308b\u3002<\/p>\n<p>\u30fb\u512a\u826f\u9867\u5ba2<br \/>\n\u30fb\u6e96\u512a\u826f\u9867\u5ba2<br \/>\n\u30fb\u73fe\u5f79\u9867\u5ba2<br \/>\n\u30fb\u4f11\u7720\u9867\u5ba2<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u62bd\u51fa\u3057\u305fCRM\u30c7\u30fc\u30bf\u3092\u53c2\u8003\u306b\u3001\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3084\u3001\u8cfc\u5165\u56de\u6570\u5225\u306bDM\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u3046\u3061\u3001\u73fe\u5f79\u9867\u5ba2\u3092\u6e96\u512a\u826f\u9867\u5ba2\u3078\u30b9\u30c6\u30c3\u30d7\u30a2\u30c3\u30d7\u3055\u305b\u308b\u306a\u3069\u3001CRM\u30c7\u30fc\u30bf\u306e\u7d50\u679c\u3068\u65bd\u7b56\u3092\u639b\u3051\u5408\u308f\u305b\u3066\u5bfe\u5fdc\u3059\u308b\u3068\u3088\u3044\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u305d\u308c\u3092\u884c\u3063\u3066\u3082\u6b21\u306e\u65e5\u306b\u5287\u7684\u306b\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u4e0a\u304c\u308b\u3088\u3046\u306a\u5373\u52b9\u6027\u306f\u306a\u3044\u3002 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