{"id":1774,"date":"2017-05-01T00:00:07","date_gmt":"2017-04-30T15:00:07","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=1774"},"modified":"2025-06-29T18:40:31","modified_gmt":"2025-06-29T09:40:31","slug":"post-1774","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/1774\/","title":{"rendered":"DAU\u30fbMAU\u3068\u306f\uff1f\u30a2\u30d7\u30ea\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u6307\u6a19\u3068\u3001\u6210\u679c\u3092\u4e0a\u3052\u308b\u65bd\u7b56\u3092\u8a73\u3057\u304f\u89e3\u8aac"},"content":{"rendered":"<p><span style=\"font-weight: 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loading=\"lazy\" class=\"wp-image-5647 size-medium aligncenter\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/11\/WP_app_retention_rate-300x220.jpeg\" alt=\"\" width=\"300\" height=\"220\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/11\/WP_app_retention_rate-300x220.jpeg 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2022\/11\/WP_app_retention_rate.jpeg 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" 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inline-block; background: #00a9e0; border-radius: 30px; font-size: 1.1em; font-weight: bold; color: #ffffff; text-decoration: none; padding: 0.7em 1.5em 0.7em 1em;\" href=\"https:\/\/go.yapp.li\/document_wp_activerate2022.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u4eca\u3059\u3050\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span class=\"keiko_blue\"><strong>\u00a0\uff1e\uff1e\u4e0a\u8a18\u8abf\u67fb\u306f\u3053\u3061\u3089\u306b\u3082\u307e\u3068\u307e\u3063\u3066\u3044\u307e\u3059\uff01<\/strong><\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"4GpsywmozK\"><p><a href=\"https:\/\/yapp.li\/magazine\/5393\/\">\u30102022\u5e74\u5ea6\u7248\u3011\u30a2\u30d7\u30eaDL\u4ee5\u964d\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u63a8\u79fb\u8abf\u67fb \u30a2\u30d1\u30ec\u30eb\u30fb\u751f\u6d3b\u96d1\u8ca8\u30fb\u30b9\u30dd\u30fc\u30c4\u7528\u54c1\u7de8 \u301c\u4f7f\u308f\u308c\u7d9a\u3051\u308b\u30a2\u30d7\u30ea\u306e\u7279\u5fb4\u3068\u306f\uff1f\u301c<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30102022\u5e74\u5ea6\u7248\u3011\u30a2\u30d7\u30eaDL\u4ee5\u964d\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u63a8\u79fb\u8abf\u67fb \u30a2\u30d1\u30ec\u30eb\u30fb\u751f\u6d3b\u96d1\u8ca8\u30fb\u30b9\u30dd\u30fc\u30c4\u7528\u54c1\u7de8 \u301c\u4f7f\u308f\u308c\u7d9a\u3051\u308b\u30a2\u30d7\u30ea\u306e\u7279\u5fb4\u3068\u306f\uff1f\u301c&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | \u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306e\u81ea\u793e\u30a2\u30d7\u30ea\u6d3b\u7528\u30e1\u30c7\u30a3\u30a2\" src=\"https:\/\/yapp.li\/magazine\/5393\/embed\/#?secret=NNkdiPZZnN#?secret=4GpsywmozK\" data-secret=\"4GpsywmozK\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30a2\u30d7\u30ea\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u3068\u306f\u3001\u30a2\u30d7\u30ea\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u4eba\u306e\u5272\u5408\u306e\u3053\u3068<\/a><ul><li><a href=\"#KPI\">\u30a2\u30d7\u30ea\u306eKPI\u3068\u3057\u3066\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u304c\u91cd\u8981\u306a\u7406\u7531<\/a><\/li><\/ul><\/li><li><a href=\"#3\">\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u306b\u306f\u300c\u5bfe\u8c61\u671f\u9593\u300d\u304c\u7570\u306a\u308b3\u7a2e\u985e\u304c\u3042\u308b<\/a><ul><li><a href=\"#DAU1\">DAU\uff1a1\u65e5\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570<\/a><\/li><li><a href=\"#WAU1\">WAU\uff1a1\u9031\u9593\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570<\/a><\/li><li><a href=\"#MAU1\">MAU\uff1a1\u30f5\u6708\u9593\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570<\/a><\/li><\/ul><\/li><li><a href=\"#DAUWAUMAU\">DAU\u30fbWAU\u30fbMAU\u3001\u3069\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u91cd\u8996\u3059\u3079\u304d\uff1f<\/a><ul><li><a href=\"#DAU\">DAU\u3092\u91cd\u8996\u3059\u3079\u304d\u30d1\u30bf\u30fc\u30f3<\/a><\/li><li><a href=\"#WAU\">WAU\u3092\u91cd\u8996\u3059\u3079\u304d\u30d1\u30bf\u30fc\u30f3<\/a><\/li><li><a href=\"#MAU\">MAU\u3092\u91cd\u8996\u3059\u3079\u304d\u30d1\u30bf\u30fc\u30f3<\/a><\/li><\/ul><\/li><li><a href=\"#DAU-2\">DAU\u7387\uff08\u30a2\u30af\u30c6\u30a3\u30d6\u7387\uff09\u3068\u306f\uff1f<\/a><ul><li><a href=\"#DAU-3\">DAU\u7387\u306e\u7b97\u51fa\u65b9\u6cd5<\/a><\/li><li><a href=\"#DAU-4\">DAU\u7387\u306e\u7528\u9014<\/a><\/li><li><a href=\"#DAU-5\">DAU\u7387\u306e\u8a55\u4fa1\u76ee\u5b89<\/a><\/li><\/ul><\/li><li><a href=\"#i-2\">\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3067\u304d\u308b\u65bd\u7b56<\/a><ul><li><a href=\"#1\">1\u3000\u30db\u30fc\u30e0\uff08\u5165\u308a\u53e3\uff09\u306e\u5b9a\u671f\u7684\u306a\u66f4\u65b0<\/a><\/li><li><a href=\"#2\">2\u3000\u6bce\u65e5\u66f4\u65b0\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f01\u753b<\/a><\/li><li><a href=\"#3-2\">3\u3000\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3092\u914d\u4fe1<\/a><\/li><li><a href=\"#4\">4\u3000\u30a2\u30d7\u30ea\u9650\u5b9a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f<\/a><\/li><li><a href=\"#5\">5\u3000\u30a4\u30d9\u30f3\u30c8\u3084\u5b63\u7bc0\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4<\/a><\/li><\/ul><\/li><li><a href=\"#DAU-6\">\u307e\u3068\u3081\uff1aDAU\u306f\u30a2\u30d7\u30ea\u904b\u55b6\u306e\u91cd\u8981\u306a\u6307\u6a19\uff01\u305c\u3072\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u5411\u4e0a\u3092\u76ee\u6307\u3059\u65bd\u7b56\u3092<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\"><span style=\"font-weight: 400;\">\u30a2\u30d7\u30ea\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u3068\u306f\u3001\u30a2\u30d7\u30ea\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u4eba\u306e\u5272\u5408\u306e\u3053\u3068<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 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id=\"KPI\"><span style=\"font-weight: 400;\">\u30a2\u30d7\u30ea\u306eKPI\u3068\u3057\u3066\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u304c\u91cd\u8981\u306a\u7406\u7531<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30a2\u30d7\u30ea\u304c\u8ab2\u91d1\u578b\u3067\u306f\u306a\u3044\u5834\u5408\u3001\u30a2\u30d7\u30ea\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3082\u3089\u3046\u3060\u3051\u3067\u306f\u58f2\u4e0a\u306e\u30a2\u30c3\u30d7\u306b\u306f\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u3001\u30cb\u30e5\u30fc\u30b9\u7cfb\u30a2\u30d7\u30ea\u306a\u3089\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5b9a\u671f\u7684\u306b\u8aad\u3093\u3067\u3082\u3089\u3046\u3053\u3068\u3067\u5f90\u3005\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u5897\u3084\u3057\u3001\u5e83\u544a\u53ce\u5165\u306e\u5897\u52a0\u3092\u76ee\u6307\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001EC\u7cfb\u30a2\u30d7\u30ea\u306a\u3089\u30bb\u30fc\u30eb\u60c5\u5831\u3084\u30af\u30fc\u30dd\u30f3\u306e\u914d\u5e03\u3092\u901a\u3058\u3066\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u63a5\u70b9\u3092\u5897\u3084\u3057\u3001\u30a2\u30d7\u30ea\u5185\u30b9\u30c8\u30a2\u3084EC\u30b5\u30a4\u30c8\u3078\u8a98\u5c0e\u3057\u3066\u8cfc\u5165\u3078\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<p><span 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class=\"keiko_blue\"><strong>\u00a0\uff1e\uff1e\u3053\u306e\u8a18\u4e8b\u3082\u3088\u304f\u8aad\u307e\u308c\u3066\u3044\u307e\u3059<\/strong><\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"CPj5Zznmox\"><p><a href=\"https:\/\/yapp.li\/magazine\/4826\/\">\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u76ee\u6307\u3059\u3079\u304dKPI\u3068\u306f\uff1fDAU\u30fbMAU\u306a\u3069\u306b\u3064\u3044\u3066\u4e00\u6319\u89e3\u8aac<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u76ee\u6307\u3059\u3079\u304dKPI\u3068\u306f\uff1fDAU\u30fbMAU\u306a\u3069\u306b\u3064\u3044\u3066\u4e00\u6319\u89e3\u8aac&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | \u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306e\u81ea\u793e\u30a2\u30d7\u30ea\u6d3b\u7528\u30e1\u30c7\u30a3\u30a2\" src=\"https:\/\/yapp.li\/magazine\/4826\/embed\/#?secret=kByRzuJGJU#?secret=CPj5Zznmox\" data-secret=\"CPj5Zznmox\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span id=\"3\"><span style=\"font-weight: 400;\">\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u306b\u306f\u300c\u5bfe\u8c61\u671f\u9593\u300d\u304c\u7570\u306a\u308b3\u7a2e\u985e\u304c\u3042\u308b<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u3092\u7b97\u51fa\u3059\u308b\u969b\u306b\u5fc5\u8981\u306a\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u306b\u306f\u3001\u300cDAU\u300d\u300cWAU\u300d\u300cMAU\u300d\u306e3\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u304b\u3089\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u6307\u6a19\u306e\u610f\u5473\u3068\u6d3b\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u78ba\u8a8d\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"DAU1\"><span style=\"font-weight: 400;\">DAU\uff1a1\u65e5\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">DAU\u306fDaily Active Users\u306e\u7565\u3067\u30011\u65e5\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u76ee\u7684\u3068\u3057\u305f\u30a2\u30d7\u30ea\u306a\u3069\u3001\u65e5\u306b\u4f55\u56de\u3082\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3053\u3068\u304c\u60f3\u5b9a\u3055\u308c\u308b\u30a2\u30d7\u30ea\u3067\u3088\u304f\u4f7f\u7528\u3055\u308c\u308b\u6307\u6a19\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30c3\u30c8\u30a2\u30d7\u30ea\u300cSlack\u300d\u306e\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u306b\u304a\u3044\u3066\u306f\u3001DAU\u304c\u5168\u4e16\u754c\u3067<\/span><a href=\"https:\/\/slack.com\/intl\/ja-jp\/blog\/news\/intl-ja-jp-slack-has-10-million-daily-active-users\"><span style=\"font-weight: 400;\">1,000\u4e07\u4eba\u4ee5\u4e0a\u3068\u3044\u3046\u30c7\u30fc\u30bf<\/span><\/a><span style=\"font-weight: 400;\">\u304c\u516c\u8868\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"WAU1\"><span style=\"font-weight: 400;\">WAU\uff1a1\u9031\u9593\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">WAU\u306fWeekly Active Users\u306e\u7565\u3067\u3001\u9031\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30e1\u30c7\u30a3\u30a2\u7cfb\u30a2\u30d7\u30ea\u306e\u3088\u3046\u306b\u3001\u6bce\u65e51\u56de\u306f\u30a2\u30af\u30bb\u30b9\u3092\u3059\u308b\u3053\u3068\u304c\u60f3\u5b9a\u3055\u308c\u308b\u30a2\u30d7\u30ea\u3067\u306f\u3001\u5e73\u65e5\u3068\u571f\u65e5\u3092\u542b\u3081\u305f1\u9031\u9593\u5358\u4f4d\u306eWAU\u3067\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u3092\u898b\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u52d5\u753b\u914d\u4fe1\u30a2\u30d7\u30ea\u300cABEMA\u300d\u3067\u306f\u3001<\/span><a href=\"https:\/\/av.watch.impress.co.jp\/docs\/series\/rt\/1332016.html#:~:text=%E3%80%8CAbemaTV%E3%80%8D%E3%81%A8%E3%81%97%E3%81%A6%E3%82%B9%E3%82%BF%E3%83%BC%E3%83%88%E3%81%97%E3%81%9F%E5%BD%93%E5%88%9D,%E9%85%8D%E4%BF%A1%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9%E3%81%AB%E3%81%AA%E3%81%A3%E3%81%9F%E3%80%82\"><span style=\"font-weight: 400;\">WAU\u306b\u3082\u3068\u3065\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u52d5\u5411\u3092\u516c\u8868<\/span><\/a><span style=\"font-weight: 400;\">\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"MAU1\"><span style=\"font-weight: 400;\">MAU\uff1a1\u30f5\u6708\u9593\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">MAU\u306fMonthly Active Users\u306e\u7565\u3067\u3001\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u304a\u5e97\u306e\u4f1a\u54e1\u8a3c\u6a5f\u80fd\u3092\u6301\u3061\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ea\u306a\u3069\u3001\u6708\u306b\u6570\u56de\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u60f3\u5b9a\u3057\u305f\u30a2\u30d7\u30ea\u3067\u306f\u3001MAU\u3092\u4e2d\u5fc3\u306b\u65bd\u7b56\u3092\u8003\u3048\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30a2\u30d7\u30ea\u8abf\u67fb\u4f1a\u793e\u304c\u884c\u3063\u3066\u3044\u308b\u300c<\/span><a href=\"https:\/\/www.data.ai\/jp\/insights\/market-data\/global-mobile-app-retail-report-2017\/\"><span style=\"font-weight: 400;\">\u5c0f\u58f2\u30a2\u30d7\u30ea\u30e9\u30f3\u30ad\u30f3\u30b0<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u306f\u3001MAU\u3092\u6307\u6a19\u3068\u3057\u3066\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<h2><span id=\"DAUWAUMAU\"><span style=\"font-weight: 400;\">DAU\u30fbWAU\u30fbMAU\u3001\u3069\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u91cd\u8996\u3059\u3079\u304d\uff1f<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">DAU\u30fbWAU\u30fbMAU\u306e\u9055\u3044\u304c\u5bfe\u8c61\u671f\u9593\u3067\u3042\u308b\u3053\u3068\u306f\u524d\u8ff0\u306e\u3068\u304a\u308a\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u76ee\u7684\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5404\u6307\u6a19\u304c\u9069\u3057\u3066\u3044\u308b\u30a2\u30d7\u30ea\u306e\u30b8\u30e3\u30f3\u30eb\u3092\u4f8b\u306b\u6319\u3052\u306a\u304c\u3089\u3001\u5404\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u3067\u91cd\u8996\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"DAU\"><span style=\"font-weight: 400;\">DAU\u3092\u91cd\u8996\u3059\u3079\u304d\u30d1\u30bf\u30fc\u30f3<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">DAU\u306f\u3001\u65e5\u5e38\u7684\u306b\u6d3b\u7528\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u60f3\u5b9a\u3057\u3066\u3044\u308b\u30a2\u30d7\u30ea\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002DAU\u304c\u9ad8\u3044\u6570\u5024\u3092\u793a\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u30a2\u30d7\u30ea\u306e\u4f7f\u3044\u52dd\u624b\u306b\u4e00\u5b9a\u4ee5\u4e0a\u306e\u6e80\u8db3\u611f\u304c\u3042\u308a\u3001\u30a2\u30d7\u30ea\u306e\u5229\u7528\u304c\u4e0d\u53ef\u6b20\u3068\u306a\u3063\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u5897\u3048\u3066\u3044\u308b\u3068\u5224\u65ad\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u53cd\u5bfe\u306b\u3001DAU\u304c\u4e0d\u8abf\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u30a2\u30d7\u30ea\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u3060\u3051\u3067\u307b\u3068\u3093\u3069\u8d77\u52d5\u3057\u3066\u3044\u306a\u3044\u3001\u3044\u308f\u3086\u308b\u4f11\u7720\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u3044\u3053\u3068\u3092\u610f\u5473\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DAU\u304c\u597d\u8abf\u306a\u30a2\u30d7\u30ea\u306f\u3001\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u751f\u6d3b\u306b\u6df1\u304f\u6d78\u900f\u3057\u3001\u624b\u653e\u305b\u306a\u3044\u3082\u306e\u306b\u306a\u3063\u3066\u3044\u304d\u307e\u3059\u3002\u307e\u305f\u3001DAU\u304c\u4f38\u3073\u308b\u307b\u3069\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306bUI\u304c\u6d78\u900f\u3057\u3066\u3044\u304f\u305f\u3081\u3001\u30b9\u30de\u30db\u30e6\u30fc\u30b6\u30fc\u306e\u5b9a\u756a\u30a2\u30d7\u30ea\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3057\u3084\u3059\u304f\u306a\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><b>\uff1cDAU\u304c\u6709\u52b9\u306a\u30a2\u30d7\u30ea\u306e\u30b8\u30e3\u30f3\u30eb\u4f8b\uff1e<\/b><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><span style=\"font-weight: 400;\">SNS<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30b2\u30fc\u30e0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30cb\u30e5\u30fc\u30b9\u30a2\u30d7\u30ea<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u97f3\u697d\u914d\u4fe1\u30a2\u30d7\u30ea\u3000<\/span><\/li>\n<\/ul>\n<p>\u306a\u3069<\/p>\n<h3><span id=\"WAU\"><span style=\"font-weight: 400;\">WAU\u3092\u91cd\u8996\u3059\u3079\u304d\u30d1\u30bf\u30fc\u30f3<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">WAU\u306f\u3001\u90311\u56de\u304b\u3089\u6570\u56de\u30da\u30fc\u30b9\u3067\u306e\u30a2\u30d7\u30ea\u6d3b\u7528\u3092\u60f3\u5b9a\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u6709\u52b9\u306a\u6307\u6a19\u3067\u3059\u3002\u65b0\u305f\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u9031\u3054\u3068\u306b\u8ffd\u52a0\u3055\u308c\u308b\u30a2\u30d7\u30ea\u3084\u3001\u914d\u4fe1\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u3063\u3066\u6570\u5024\u304c\u5909\u52d5\u3057\u3084\u3059\u3044\u30a2\u30d7\u30ea\u306bWAU\u306f\u9069\u3057\u3066\u3044\u307e\u3059\u3002WAU\u304c\u4e0a\u6607\u3057\u305f\u5834\u5408\u3001\u914d\u4fe1\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u8208\u5473\u6df1\u3044\u3082\u306e\u3060\u3063\u305f\u3068\u5224\u65ad\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u4e00\u65b9\u3001WAU\u304c\u4e0d\u8abf\u3067\u3042\u308c\u3070\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u65b9\u5411\u6027\u3092\u518d\u691c\u8a0e\u3059\u308b\u4f59\u5730\u304c\u3042\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u5e73\u65e5\u3068\u571f\u65e5\u3067\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u304c\u5909\u52d5\u3057\u3084\u3059\u3044\u30b5\u30fc\u30d3\u30b9\u306e\u5834\u5408\u3082\u3001WAU\u306e\u6d3b\u7528\u304c\u6709\u52b9\u3067\u3059\u3002\u5e73\u65e5\u3068\u571f\u65e5\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u5358\u7d14\u306b\u6bd4\u8f03\u3057\u3066\u3082\u3042\u307e\u308a\u610f\u5473\u3092\u306a\u3055\u306a\u3044\u305f\u3081\u3001\u9031\u3054\u3068\u306b\u533a\u5207\u3063\u305f\u6307\u6a19\u306e\u307b\u3046\u304c\u3001\u52b9\u679c\u3092\u691c\u8a3c\u3057\u3084\u3059\u3044\u3068\u3044\u3046\u308f\u3051\u3067\u3059\u3002<\/span><\/p>\n<p><b>\uff1cWAU\u304c\u6709\u52b9\u306a\u30a2\u30d7\u30ea\u306e\u30b8\u30e3\u30f3\u30eb\u4f8b\uff1e<\/b><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><span style=\"font-weight: 400;\">\u30e1\u30c7\u30a3\u30a2\u7cfb\u30a2\u30d7\u30ea<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30a8\u30f3\u30bf\u30e1\u7cfb\u30a2\u30d7\u30ea\u3000<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u306a\u3069\u00a0<\/span><\/p>\n<h3><span id=\"MAU\"><span style=\"font-weight: 400;\">MAU\u3092\u91cd\u8996\u3059\u3079\u304d\u30d1\u30bf\u30fc\u30f3<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">MAU\u306f\u3001\u9577\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u7d99\u7d9a\u7684\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u3092\u60f3\u5b9a\u3057\u305f\u30a2\u30d7\u30ea\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u6bce\u65e5\u306e\u3088\u3046\u306b\u30a2\u30d7\u30ea\u3092\u8d77\u52d5\u3059\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u3082\u306e\u306e\u3001\u6708\u306b1\u56de\u3082\u4f7f\u3063\u3066\u3044\u306a\u3044\u3088\u3046\u3067\u306f\u3001\u5229\u4fbf\u6027\u3084\u6709\u76ca\u6027\u3092\u611f\u3058\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u72b6\u6cc1\u304c\u7d9a\u3044\u3066\u3001\u30a2\u30d7\u30ea\u306e\u5fc5\u8981\u6027\u3092\u611f\u3058\u306a\u304f\u306a\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u8fd1\u3044\u5c06\u6765\u30a2\u30d7\u30ea\u3092\u30a2\u30f3\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u308a\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u5951\u7d04\u3092\u89e3\u9664\u3057\u305f\u308a\u3059\u308b\u304a\u305d\u308c\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MAU\u306e\u6570\u5024\u304c\u671b\u307e\u3057\u304f\u306a\u3044\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ea\u3092\u3042\u3089\u305f\u3081\u3066\u6d3b\u7528\u3057\u305f\u3044\u3068\u601d\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u65bd\u7b56\u304c\u5fc5\u8981\u3067\u3059\u3002\u53cd\u5bfe\u306b\u3001MAU\u304c\u597d\u8abf\u3067\u3042\u308c\u3070\u3001\u30a2\u30d7\u30ea\u306e\u5229\u7528\u304c\u7fd2\u6163\u3068\u3057\u3066\u5b9a\u7740\u3057\u3064\u3064\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u9806\u8abf\u306b\u5897\u3048\u3066\u3044\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001MAU\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u30a2\u30d7\u30ea\u306e\u5229\u7528\u304c\u3001\u300c\u7fd2\u6163\u5316\u300d\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3068\u3057\u3066\u7528\u3044\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><b>\uff1cMAU\u304c\u6709\u52b9\u306a\u30a2\u30d7\u30ea\u306e\u30b8\u30e3\u30f3\u30eb\u4f8b\uff1e<\/b><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><span style=\"font-weight: 400;\">\u5b9a\u984d\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u306e\u30b5\u30fc\u30d3\u30b9<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u4f01\u696d\u5411\u3051\u306e\u30d3\u30b8\u30cd\u30b9\u30c4\u30fc\u30eb\u3000<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u306a\u3069<\/span><\/p>\n<h2><span id=\"DAU-2\"><span style=\"font-weight: 400;\">DAU\u7387\uff08\u30a2\u30af\u30c6\u30a3\u30d6\u7387\uff09\u3068\u306f\uff1f<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u304c\u65e5\u5e38\u7684\u306b\u3069\u306e\u7a0b\u5ea6\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u304b\u3092\u77e5\u308b\u305f\u3081\u306e\u6307\u6a19\u3068\u3057\u3066\u306f\u3001\u300cDAU\u7387\u300d\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002DAU\u7387\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u5ea6\u5408\u3044\u3084\u30b9\u30c6\u30a3\u30c3\u30ad\u30cd\u30b9\uff08\u7c98\u7740\u6027\uff09\u3092\u6e2c\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001DAU\u7387\u306e\u7b97\u51fa\u65b9\u6cd5\u3084\u7528\u9014\u3001\u8a55\u4fa1\u76ee\u5b89\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"DAU-3\"><span style=\"font-weight: 400;\">DAU\u7387\u306e\u7b97\u51fa\u65b9\u6cd5<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">DAU\u7387\u306f\u3001\u4e0b\u8a18\u306e\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>DAU\u7387\uff1dDAU\u00f7MAU\u00d7100<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a08\u7b97\u5f0f\u3092\u898b\u3066\u308f\u304b\u308b\u3068\u304a\u308a\u3001\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u306b\u5bfe\u3059\u308b\uff11\u65e5\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u6bd4\u7387\u3092\u8868\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001DAU\u7387\u306f\u300cDAU\/MAU\u6bd4\u7387\u300d\u3042\u308b\u3044\u306f\u5358\u306b\u300c\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u300d\u3068\u547c\u3070\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001DAU\u304c2,000\u3067MAU\u304c20,000\u3067\u3042\u308c\u3070\u30012,000\/20,000\u00d7100\uff1d10\uff05\u3068\u7b97\u51fa\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"DAU-4\"><span style=\"font-weight: 400;\">DAU\u7387\u306e\u7528\u9014<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">DAU\u7387\u306f\u3001\u3057\u3070\u3057\u3070\u30a2\u30d7\u30ea\u306eKPI\u3068\u3057\u3066\u7528\u3044\u3089\u308c\u307e\u3059\u3002\u7279\u306b\u3001\u65e5\u5e38\u7684\u306b\u6d3b\u7528\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u60f3\u5b9a\u3057\u305f\u30a2\u30d7\u30ea\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30b9\u30c6\u30a3\u30c3\u30ad\u30cd\u30b9\u3092\u8a55\u4fa1\u3059\u308b\u4e0a\u3067DAU\u7387\u304c\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002DAU\u7387\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u30a2\u30d7\u30ea\u3092\u6bce\u65e5\u306e\u3088\u3046\u306b\u6d3b\u7528\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u3044\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u53cd\u5bfe\u306b\u3001MAU\u304c\u591a\u304f\u3066\u3082DAU\u7387\u304c\u4f4e\u8abf\u3067\u3042\u308c\u3070\u3001\u5b9f\u969b\u306b\u306f\u30a2\u30d7\u30ea\u3092\u4f7f\u3063\u3066\u3044\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u304c\u4e00\u5b9a\u6570\u3044\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u30db\u30fc\u30e0\u753b\u9762\u306b\u30a2\u30d7\u30ea\u306e\u30a2\u30a4\u30b3\u30f3\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u3060\u3051\u3067\u3001\u30a2\u30d7\u30ea\u306e\u6069\u6075\u3092\u5f37\u304f\u5b9f\u611f\u306f\u3057\u3066\u3044\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u3044\u3053\u3068\u304c\u308f\u304b\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306a\u72b6\u614b\u304c\u7d9a\u304f\u3068\u3001\u4e00\u5b9a\u6570\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u30a2\u30d7\u30ea\u3092\u30a2\u30f3\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002DAU\u7387\u306f\u3001\u30a2\u30d7\u30ea\u3092\u3069\u306e\u7a0b\u5ea6\u306e\u983b\u5ea6\u3067\u4f7f\u3063\u3066\u3044\u308b\u304b\u3001\u5b9f\u969b\u306b\u6d3b\u7528\u3057\u3066\u3082\u3089\u3048\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u4e00\u65b9\u3001\u30a2\u30d7\u30ea\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u304d\u308a\u6d3b\u7528\u3057\u3066\u3044\u306a\u3044\u4f11\u7720\u30e6\u30fc\u30b6\u30fc\u306e\u5b58\u5728\u3092\u77e5\u308a\u305f\u3044\u5834\u5408\u306b\u306f\u3001\u300cMAU\/DL\u6bd4\u7387\u300d\u3092\u7528\u3044\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002MAU\/DL\u6bd4\u7387\u306f\u3001\u7d2f\u8a08\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306b\u5bfe\u3059\u308b\u73fe\u5728\u306eMAU\u306e\u5272\u5408\u3092\u8868\u3059\u3053\u3068\u304b\u3089\u3001\u975e\u4f11\u7720\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3092\u77e5\u308b\u306e\u306b\u5f79\u7acb\u3064\u306e\u3067\u3059\u3002\u5b9f\u969b\u306e\u52b9\u679c\u6e2c\u5b9a\u3067\u306f\u3001DAU\/MAU\u6bd4\u7387\u3068MAU\/DL\u6bd4\u7387\u3092\u4f75\u305b\u3066\u5206\u6790\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u307f\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"DAU-5\"><span style=\"font-weight: 400;\">DAU\u7387\u306e\u8a55\u4fa1\u76ee\u5b89<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30a2\u30d7\u30ea\u306e\u30b8\u30e3\u30f3\u30eb\u306b\u3082\u3088\u308a\u307e\u3059\u304c\u3001\u6a19\u6e96\u7684\u306aDAU\u7387\u306f10\u301c20\uff05\u7a0b\u5ea6\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002DAU\u7387\u304c20\uff05\u3092\u8d85\u3048\u308b\u3088\u3046\u3067\u3042\u308c\u3070\u3001\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u65e5\u5e38\u7684\u306b\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3057\u3066\u304a\u308a\u3001\u975e\u5e38\u306b\u597d\u307e\u3057\u3044\u72b6\u614b\u3060\u3068\u5224\u65ad\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u4e00\u90e8\u306e\u30a2\u30d7\u30ea\u3067\u306f\u3001DAU\u7387\u304c40\uff05\u3092\u8d85\u3048\u308b\u3088\u3046\u306a\u3082\u306e\u3082\u5b58\u5728\u3057\u307e\u3059\u304c\u3001\u305d\u308c\u306f\u6975\u3081\u3066\u307e\u308c\u306a\u6210\u529f\u4e8b\u4f8b\u3068\u3044\u3048\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u73fe\u5b9f\u306b\u5373\u3057\u3066\u8003\u3048\u308b\u3068\u3001\u307e\u305a\u306fDAU\u7387\u304c10\u301c20\uff05\u306b\u9054\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u65bd\u7b56\u3092\u8b1b\u3058\u3066\u3044\u304f\u3053\u3068\u304c\u671b\u307e\u308c\u307e\u3059\u3002DAU\u7387\u304c10\uff05\u306b\u5c4a\u304b\u306a\u3044\u3088\u3046\u306a\u3089\u3001\u65e9\u6025\u306b\u4f55\u3089\u304b\u306e\u65bd\u7b56\u3092\u8b1b\u3058\u3066\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ea\u3092\u6d3b\u7528\u3057\u3066\u3082\u3089\u3046\u5fc5\u8981\u304c\u3042\u308b\u3068\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span id=\"i-2\"><span style=\"font-weight: 400;\">\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3067\u304d\u308b\u65bd\u7b56<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308c\u3070\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30015\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"1\"><span style=\"font-weight: 400;\">1\u3000\u30db\u30fc\u30e0\uff08\u5165\u308a\u53e3\uff09\u306e\u5b9a\u671f\u7684\u306a\u66f4\u65b0<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30db\u30fc\u30e0\u306f\u3001\u30a2\u30d7\u30ea\u306e\u9854\u3068\u3082\u3044\u3048\u308b\u5834\u6240\u3067\u3059\u3002\u30a2\u30d7\u30ea\u3092\u8d77\u52d5\u3059\u308b\u3068\u3001\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u304b\u3089\u76f4\u63a5\u8d77\u52d5\u3059\u308b\u5834\u5408\u3092\u9664\u304d\u3001\u5fc5\u305a\u30db\u30fc\u30e0\u3092\u6700\u521d\u306b\u898b\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u30db\u30fc\u30e0\u306b\u306f\u3001\u4e00\u76ee\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u5f15\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306a\u753b\u50cf\u3084\u52d5\u753b\u3092\u914d\u7f6e\u3057\u307e\u3057\u3087\u3046\u3002\u7c21\u6f54\u3067\u308f\u304b\u308a\u3084\u3059\u3044\u60c5\u5831\u767a\u4fe1\u3092\u5fc3\u639b\u3051\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"2\"><span style=\"font-weight: 400;\">2\u3000\u6bce\u65e5\u66f4\u65b0\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f01\u753b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u307e\u3059\u3002\u30a2\u30d7\u30ea\u3092\u8a2a\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u3001\u5e38\u306b\u65b0\u3057\u3044\u60c5\u5831\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u304c\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u306e\u4e0a\u6607\u306b\u3064\u306a\u304c\u308b\u306e\u3067\u3059\u3002\u6bce\u65e5\u66f4\u65b0\u3059\u308b\u306e\u304c\u96e3\u3057\u3044\u5834\u5408\u306f\u3001\u30cb\u30e5\u30fc\u30b9\u3084\u30d6\u30ed\u30b0\u306a\u3069\u3092\u3067\u304d\u308b\u3060\u3051\u983b\u7e41\u306b\u66f4\u65b0\u3057\u307e\u3057\u3087\u3046\u3002\u983b\u5ea6\u3068\u3057\u3066\u306f\u3001\u4f55\u30f5\u6708\u3082\u524d\u306e\u60c5\u5831\u304c\u5e38\u306b\u6b8b\u3063\u3066\u3044\u308b\u3068\u601d\u308f\u308c\u306a\u3044\u7a0b\u5ea6\u306b\u3001\u65b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u5546\u54c1\u60c5\u5831\u306a\u3069\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001RSS\u3092\u4f7f\u3048\u3070\u3001\u30a2\u30d7\u30ea\u3092\u66f4\u65b0\u3057\u306a\u304f\u3066\u3082\u81ea\u52d5\u7684\u306b\u66f4\u65b0\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30d6\u30ed\u30b0\u3084SNS\u3092\u904b\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u305c\u3072\u6d3b\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<h3><span id=\"3-2\"><span style=\"font-weight: 400;\">3\u3000\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3092\u914d\u4fe1<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u306f\u3001\u30a2\u30d7\u30ea\u3092\u958b\u3044\u3066\u3044\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u4e0a\u306b\u3001\u76f4\u63a5\u50cd\u304d\u304b\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u6a5f\u80fd\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ea\u306e\u5b58\u5728\u3092\u601d\u3044\u51fa\u3057\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u3001\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u306f\u5b9a\u671f\u7684\u306b\u914d\u4fe1\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><span style=\"font-weight: 400;\">\u4e00\u65b9\u3067\u3001\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3092\u983b\u7e41\u306b\u914d\u4fe1\u3057\u3059\u304e\u308b\u3068\u3001\u4e0d\u5feb\u306b\u611f\u3058\u308b\u30e6\u30fc\u30b6\u30fc\u3082\u4e00\u5b9a\u6570\u3044\u308b\u306f\u305a\u3067\u3059\u3002\u591a\u3059\u304e\u308b\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u306f\u30a2\u30f3\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u8a98\u767a\u3059\u308b\u539f\u56e0\u306b\u3082\u306a\u308a\u304b\u306d\u306a\u3044\u305f\u3081\u3001\u77ed\u6642\u9593\u3067\u306e\u9023\u7d9a\u914d\u4fe1\u3084\u6df1\u591c\u306e\u914d\u4fe1\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u8ff7\u60d1\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u914d\u4fe1\u306f\u63a7\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<h3><span id=\"4\"><span style=\"font-weight: 400;\">4\u3000\u30a2\u30d7\u30ea\u9650\u5b9a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30a2\u30d7\u30ea\u9650\u5b9a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f\u3059\u308c\u3070\u3001Web\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30a2\u30d7\u30ea\u3078\u306e\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3057\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u3092\u4e0a\u6607\u3055\u305b\u308b\u3053\u3068\u306b\u3082\u671f\u5f85\u304c\u6301\u3066\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5185\u5bb9\u3068\u3057\u3066\u306f\u3001\u58c1\u7d19\u306e\u914d\u5e03\u3084\u30a2\u30d7\u30ea\u9650\u5b9a\u30bb\u30fc\u30eb\u3001\u30ce\u30d9\u30eb\u30c6\u30a3\u30d7\u30ec\u30bc\u30f3\u30c8\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30b3\u30fc\u30c9\u306e\u914d\u5e03\u306a\u3069\u3001\u30a2\u30d7\u30ea\u306e\u7528\u9014\u306b\u5408\u308f\u305b\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u306e\u3042\u308b\u3082\u306e\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u3001\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u304b\u3089\u3053\u305d\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u8907\u6570\u7528\u610f\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"5\"><span style=\"font-weight: 400;\">5\u3000\u30a4\u30d9\u30f3\u30c8\u3084\u5b63\u7bc0\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30a2\u30d7\u30ea\u9650\u5b9a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f\u3067\u304d\u306a\u3044\u5834\u5408\u3067\u3082\u3001\u30a4\u30d9\u30f3\u30c8\u3084\u5b63\u7bc0\u306b\u5408\u308f\u305b\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7a4d\u6975\u7684\u306b\u6253\u3061\u51fa\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u5b63\u7bc0\u306b\u3088\u3063\u3066\u30db\u30fc\u30e0\u306e\u30d0\u30ca\u30fc\u3092\u5909\u3048\u305f\u308a\u3001\u30c7\u30b6\u30a4\u30f3\u8a2d\u5b9a\u3067\u80cc\u666f\u3092\u5909\u3048\u305f\u308a\u3059\u308b\u3060\u3051\u3067\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u3092\u5f15\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u30a2\u30d7\u30ea\u306e\u30a2\u30a4\u30b3\u30f3\u30c7\u30b6\u30a4\u30f3\u3092\u3001\u5b63\u7bc0\u3054\u3068\u306b\u5909\u3048\u308b\u306e\u3082\u52b9\u679c\u7684\u306a\u624b\u6cd5\u3067\u3059\u3002\u5b63\u7bc0\u306e\u5909\u5316\u3092\u611f\u3058\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u5b9a\u671f\u7684\u306b\u30a2\u30d7\u30ea\u306e\u5b58\u5728\u3092\u60f3\u8d77\u3055\u305b\u3001\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u3084\u4f11\u7720\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ea\u3092\u8d77\u52d5\u3057\u3066\u3082\u3089\u3046\u304d\u3063\u304b\u3051\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h2><span id=\"DAU-6\"><span style=\"font-weight: 400;\">\u307e\u3068\u3081\uff1aDAU\u306f\u30a2\u30d7\u30ea\u904b\u55b6\u306e\u91cd\u8981\u306a\u6307\u6a19\uff01\u305c\u3072\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u5411\u4e0a\u3092\u76ee\u6307\u3059\u65bd\u7b56\u3092<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u5229\u4fbf\u6027\u30fb\u6709\u76ca\u6027\u306e\u9ad8\u3044\u30a2\u30d7\u30ea\u3092\u63d0\u4f9b\u3059\u308b\u4e0a\u3067\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u306f\u91cd\u8981\u306a\u6307\u6a19\u3068\u3044\u3048\u307e\u3059\u3002<br \/>\n<\/span><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u304c\u65e5\u5e38\u7684\u306b\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3092\u60f3\u5b9a\u3057\u3001\u8a08\u753b\u7684\u306a\u904b\u7528\u3092\u884c\u3063\u3066\u3044\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DAU\u3084DAU\u7387\u304c\u4f4e\u8abf\u3067\u3042\u308c\u3070\u3001\u306a\u3093\u3089\u304b\u306e\u65bd\u7b56\u3092\u8b1b\u3058\u3066\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u3092\u5897\u3084\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br 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style=\"font-weight: 400;\">\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<div style=\"background: #FFFFFF; padding: 15px; border: 2px solid #7FC5DA; border-radius: 10px;\">\n<p><img loading=\"lazy\" class=\"wp-image-6510 aligncenter\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/07\/bnr_3download-300x222.png\" alt=\"\" width=\"303\" height=\"224\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/07\/bnr_3download-300x222.png 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/07\/bnr_3download-768x567.png 768w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/07\/bnr_3download-940x694.png 940w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2023\/07\/bnr_3download.png 976w\" sizes=\"(max-width: 303px) 100vw, 303px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/yapp.li\/usefulset.html?utm_medium=cpc_brand&amp;utm_source=google&amp;utm_campaign=brandonly&amp;gclid=Cj0KCQjwtO-kBhDIARIsAL6LorcMob4kTXGcj2JeS9uoCdhVtzbUBNg7Esc_0Jp9oYJ9jge6bM0DJEwaAjRdEALw_wcB\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 14pt;\"><strong>\u30e4\u30d7\u30ea\u4e38\u308f\u304b\u308a\u8cc7\u65993\u70b9\u30bb\u30c3\u30c8<\/strong><\/span><\/a><\/p>\n<div style=\"text-align: center;\"><a style=\"background: #00A9E0; border-radius: 30px; font-size: 1.1em; font-weight: bold; color: #ffffff; text-decoration: none; padding: 0.7em 1.5em 0.7em 1em;\" href=\"https:\/\/yapp.li\/usefulset.html?utm_medium=cpc_brand&amp;utm_source=google&amp;utm_campaign=brandonly&amp;gclid=Cj0KCQjwtO-kBhDIARIsAL6LorcMob4kTXGcj2JeS9uoCdhVtzbUBNg7Esc_0Jp9oYJ9jge6bM0DJEwaAjRdEALw_wcB\" target=\"_blank\" rel=\"noopener\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304a\u304f<img style=\"width: 10px;\" src=\"https:\/\/nk-media.org\/wp-content\/uploads\/2020\/09\/arrow-s.png\" alt=\"\" \/><\/a><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"body-wrap\">\n<div><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u81ea\u793e\u30a2\u30d7\u30ea\u306e\u904b\u7528\u3067\u6b20\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u306e\u304c\u52b9\u679c\u6e2c\u5b9a\u3067\u3059\u3002\u300c\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u5897\u3048\u3066\u3044\u308b\u306e\u306b\u6210\u679c\u304c\u51fa\u306a\u3044\u300d\u3068\u3044\u3046\u5834\u5408\u3001\u6b21\u306b\u78ba\u8a8d\u3059\u3079\u304d\u6307\u6a19\u3068\u3057\u3066\u91cd\u8981\u306b\u306a\u308b\u306e\u304c\u3001\u30a2\u30d7\u30ea\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u5272\u5408\u304c\u308f\u304b\u308b\u300c\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u300d\u3067 &#8230; <\/p>\n","protected":false},"author":4,"featured_media":1815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[66,68],"tags":[],"_links":{"self":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/1774"}],"collection":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/comments?post=1774"}],"version-history":[{"count":18,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/1774\/revisions"}],"predecessor-version":[{"id":8061,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/1774\/revisions\/8061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media\/1815"}],"wp:attachment":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media?parent=1774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/categories?post=1774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/tags?post=1774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}