{"id":1730,"date":"2017-05-10T00:00:22","date_gmt":"2017-05-09T15:00:22","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=1730"},"modified":"2019-09-10T12:01:35","modified_gmt":"2019-09-10T03:01:35","slug":"post-1730","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/1730\/","title":{"rendered":"\u5b9f\u5e97\u8217\u3082EC\u3082\u95a2\u4fc2\u306a\u3044\uff01\u30a2\u30d7\u30ea\u306e\u6210\u529f\u306b\u306f\u300c\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u8cfc\u8cb7\u4f53\u9a13\u300d\u304c\u5fc5\u8981\u3060"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u300c\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u8cfc\u8cb7\u4f53\u9a13\u300d\u3068\u306f\u306a\u306b\u304b\uff1f<\/a><\/li><li><a href=\"#i-2\">\u5b9f\u4f8b\u3067\u898b\u308b\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u5316\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u30a2\u30d7\u30ea\uff13\u9078<\/a><\/li><li><a href=\"#Web\">\u30ea\u30a2\u30eb\u3068Web\u3092\u3064\u306a\u3052\u308b\u3001\u30a2\u30d7\u30ea\u306e\u5171\u901a\u70b9<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u300c\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u8cfc\u8cb7\u4f53\u9a13\u300d\u3068\u306f\u306a\u306b\u304b\uff1f<\/span><\/h2>\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u9032\u5316\u306b\u3068\u3082\u306a\u3044\u3001\u6628\u4eca\u3067\u306f\u300c<strong>\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u8cfc\u8cb7\u4f53\u9a13\u306e\u63d0\u4f9b<\/strong>\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u983b\u7e41\u306b\u8b70\u8ad6\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u305f\u3002<\/p>\n<p>\u300c\u30b7\u30fc\u30e0\u30ec\u30b9\uff08seamless\uff09\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u82f1\u8a9e\u306e\u300c\u7e2b\u3044\u76ee\u304c\u306a\u3044\u300d\u3068\u3044\u3046\u610f\u5473\u306b\u7531\u6765\u3059\u308b\u3002\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u306b\u304a\u3044\u3066\u306f\u3001\u30ea\u30a2\u30eb\u3001Web\u3001\u30c7\u30d0\u30a4\u30b9\u306e\u5206\u3051\u9694\u3066\u3092\u306a\u304f\u3057\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u8cfc\u8cb7\u4f53\u9a13\u304c\u884c\u3048\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u6307\u3059\u3002<\/p>\n<p>\u5b9f\u306f\u3053\u306e\u300c\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u8cfc\u8cb7\u4f53\u9a13\u300d\u306e\u91cd\u8981\u6027\u306f\u3001\u6570\u5e74\u524d\u304b\u3089\u7a4d\u6975\u7684\u306b\u8b70\u8ad6\u3055\u308c\u3066\u3044\u305f\u30c6\u30fc\u30de\u3060\u30022013\u5e744\u6708\u306e<a href=\"https:\/\/newsroom.accenture.com\/industries\/retail\/accenture-study-shows-us-consumers-want-a-seamless-shopping-experience-across-store-online-and-mobile-that-many-retailers-are-struggling-to-deliver.htm\" target=\"blank\" rel=\"noopener noreferrer\">\u30a2\u30af\u30bb\u30f3\u30c1\u30e5\u30a2\u306b\u3088\u308b\u5c0f\u58f2\u696d\u754c\u306e\u8abf\u67fb<\/a>\u3067\u306f\u3001\u300c<strong>49\uff05\u306e\u6d88\u8cbb\u8005\u304c\u3001\u30ea\u30a2\u30eb\u5e97\u8217\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u305d\u3057\u3066\u30e2\u30d0\u30a4\u30eb\u3068\u3044\u3063\u305f\u8907\u6570\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3092\u7d71\u5408\u3057\u305f\u5e97\u3067\u306e\u8cfc\u5165\u3092\u6c42\u3081\u3066\u3044\u308b<\/strong>\u300d\u3068\u767a\u8868\u3057\u3066\u3044\u308b\u3002\u540c\u8abf\u67fb\u3067\u306f\u3001\u30ea\u30a2\u30eb\u5e97\u8217\u3067\u306e\u300c\u30a6\u30a3\u30f3\u30c9\u30a6\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u300d\u3060\u3051\u3067\u306a\u304f\u3001Web\u3067\u5546\u54c1\u3092\u95b2\u89a7\u3057\u3066\u8cfc\u5165\u3092\u691c\u8a0e\u3059\u308b\u300c<strong>\u30a6\u30a7\u30d6\u30eb\u30fc\u30df\u30f3\u30b0<\/strong>\u300d\u3092\u884c\u3046\u3068\u3044\u3046\u4eba\u3082\u300188\uff05\u306b\u304a\u3088\u3076\u3068\u3044\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u540c\u5e74\u306e<a href=\"http:\/\/d16cvnquvjw7pr.cloudfront.net\/resources\/whitepapers\/Omnichannel-Customer-Service-Gap.pdf\" target=\"blank\" rel=\"noopener noreferrer\">Zendesk\u306e\u8abf\u67fb<\/a>\u3067\u306f\u300164\uff05\u306e\u6d88\u8cbb\u8005\u304c\u3001\u300c<strong>\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306e\u9694\u305f\u308a\u306a\u304f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u53d7\u3051\u305f\u3044<\/strong>\u300d\u3068\u7b54\u3048\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u6570\u5e74\u524d\u304b\u3089\u8a71\u984c\u3068\u306a\u3063\u3066\u304d\u305f\u300c\u8cfc\u8cb7\u4f53\u9a13\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u5316\u300d\u3060\u304c\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u306a\u3069\u306b\u3068\u3082\u306a\u3044\u3001\u6628\u4eca\u306e\u65e5\u672c\u306e\u30ea\u30c6\u30fc\u30eb\u696d\u754c\u3067\u3082\u975e\u5e38\u306b\u9ad8\u3044\u95a2\u5fc3\u3092\u96c6\u3081\u3066\u3044\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4e09\u4e95\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30d1\u30fc\u30af\u304c\u4eca\u5e7411\u6708\u306b\u7acb\u3061\u4e0a\u3052\u305fEC\u30e2\u30fc\u30eb\u300c<a href=\"https:\/\/mitsui-shopping-park.com\/ec\/\" target=\"blank\" rel=\"noopener noreferrer\">&amp;mall<\/a>\u300d\u3067\u306f\u3001\u30a2\u30d7\u30ea\u3001Web\u3001\u5b9f\u5e97\u8217\u306e\u9023\u643a\u3092\u5f37\u5316\u3057\u3001\u5b9f\u5e97\u8217\u3067\u3082EC\u3067\u3082\u540c\u69d8\u306e\u8cfc\u8cb7\u4f53\u9a13\u304c\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3065\u304f\u308a\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u3002\u3053\u308c\u307e\u3067\u4e09\u4e95\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30d1\u30fc\u30af\u306b\u51fa\u5e97\u3057\u3066\u3044\u305f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u306a\u3069\u306e\u5e97\u8217\u3067\u306f\u3001\u30ab\u30e9\u30fc\u30fb\u30b5\u30a4\u30ba\u306a\u3069\u306e\u6b20\u54c1\u306b\u3088\u308b\u6a5f\u4f1a\u640d\u5931\u306b\u5bfe\u3059\u308b\u8ab2\u984c\u304c\u3042\u3063\u305f\u3002\u3057\u304b\u3057\u3001\u300c&amp;mall\u300d\u3067\u306f\u3001EC\u3068\u5b9f\u5e97\u8217\u306e\u5728\u5eab\u9023\u643a\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3057\u3001\u5e97\u982d\u306e\u30bf\u30d6\u30ec\u30c3\u30c8\u7aef\u672b\u304b\u3089EC\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3001\u6b20\u54c1\u5546\u54c1\u3092\u6ce8\u6587\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u3067\u540c\u3058\u3088\u3046\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u5546\u54c1\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u300d\u5b9f\u5e97\u8217\u306e\u826f\u3055\u3068\u3001\u300c\u5728\u5eab\u3092\u6c17\u306b\u305b\u305a\u8cfc\u5165\u3067\u304d\u308b\u300dEC\u306e\u826f\u3055\u306e\u4e21\u9762\u3092\u751f\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h2><span id=\"i-2\">\u5b9f\u4f8b\u3067\u898b\u308b\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u5316\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u30a2\u30d7\u30ea\uff13\u9078<\/span><\/h2>\n<p>\u3067\u306f\u3001\u300c\u8cfc\u8cb7\u4f53\u9a13\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u5316\u300d\u306b\u8ca2\u732e\u3059\u308b\u30a2\u30d7\u30ea\u3068\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u7279\u5fb4\u304c\u3042\u308b\u3060\u308d\u3046\u304b\u3002\u5171\u901a\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u300c\u5b9f\u5e97\u8217\u3068\u306e\u9023\u643a\u300d\u300c\u6700\u65b0\u60c5\u5831\u306e\u63d0\u4f9b\u300d\u305d\u3057\u3066\u3001\u300c\u8cfc\u8cb7\u4f53\u9a13\u306e\u5411\u4e0a\u300d\u3068\u3044\u30463\u3064\u306e\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u308b\u70b9\u3060\u3002<\/p>\n<p><span class=\"b\">\u30e6\u30cb\u30af\u30ed<br \/>\n<img loading=\"lazy\" class=\"alignnone size-large wp-image-1797\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/12\/uniqlo_apps1-1024x819.jpg\" alt=\"\" width=\"900\" height=\"720\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/12\/uniqlo_apps1-1024x819.jpg 1024w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/12\/uniqlo_apps1-300x240.jpg 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/12\/uniqlo_apps1-768x614.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/span>\uff08\u753b\u50cf\u306f\u7de8\u96c6\u90e8\u306b\u3088\u308b\u30ad\u30e3\u30d7\u30c1\u30e3\uff09<\/p>\n<p>\u307e\u305a\u306f\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u696d\u754c\u306e\u30a2\u30d7\u30ea\u4ee3\u8868\u3068\u3057\u3066\u3001<a href=\"http:\/\/www.uniqlo.com\/jp\/app\/\" target=\"blank\" rel=\"noopener noreferrer\">\u30e6\u30cb\u30af\u30ed\u306e\u30a2\u30d7\u30ea<\/a>\u3092\u898b\u3066\u307f\u3088\u3046\u3002\u672c\u30a2\u30d7\u30ea\u306e\u4e3b\u306a\u6a5f\u80fd\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3002<\/p>\n<p>\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2<br \/>\n\u30fbWeb\u30c1\u30e9\u30b7<br \/>\n\u30fb\u30cb\u30e5\u30fc\u30b9\u914d\u4fe1<br \/>\n\u30fb\u30b9\u30bf\u30a4\u30eb\u30c7\u30a3\u30af\u30b7\u30e7\u30ca\u30ea<br \/>\n\u30fb\u5e97\u8217\u691c\u7d22<br \/>\n\u30fb\u5546\u54c1\u30d0\u30fc\u30b3\u30fc\u30c9\u30b9\u30ad\u30e3\u30f3<br \/>\n\u30fbUNIQLO LIFE TOOLS<\/p>\n<p>\u975e\u5e38\u306b\u5145\u5b9f\u3057\u305f\u5185\u5bb9\u306e\u30a2\u30d7\u30ea\u3060\u304c\u3001\u7279\u5fb4\u3068\u306a\u308b\u306e\u306f\u300cWeb\u3068\u30ea\u30a2\u30eb\u306e\u878d\u5408\u300d\u3060\u3002\u672c\u30a2\u30d7\u30ea\u3067\u306f\u3001\u307e\u305a\u57fa\u672c\u6a5f\u80fd\u3068\u3057\u3066\u306eEC\u5229\u7528\u3060\u3051\u3067\u306a\u304f\u3001GPS\u304b\u3089\u8fd1\u304f\u306b\u3042\u308b\u5e97\u8217\u3092\u691c\u7d22\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u305d\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u300c\u5546\u54c1\u30d0\u30fc\u30b3\u30fc\u30c9\u30b9\u30ad\u30e3\u30f3\u300d\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u5834\u3067EC\u3067\u8a72\u5f53\u5546\u54c1\u306e\u60c5\u5831\u3092\u95b2\u89a7\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u5e97\u8217\u3067\u5e0c\u671b\u3059\u308b\u5546\u54c1\u306e\u30ab\u30e9\u30fc\uff06\u30b5\u30a4\u30ba\u304c\u306a\u3044\u5834\u5408\u306b\u305d\u306e\u5834\u3067\u6ce8\u6587\u304c\u3067\u304d\u308b\u306e\u306f\u3082\u3061\u308d\u3093\u3001\u305d\u306e\u5546\u54c1\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u95b2\u89a7\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3082\u3061\u308d\u3093\u3001\u30a2\u30d7\u30ea\u5c02\u7528\u306e\u30af\u30fc\u30dd\u30f3\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u60c5\u5831\u3082\u914d\u4fe1\u3055\u308c\u308b\u306a\u3069\u3001EC\u3068\u9023\u52d5\u3057\u306a\u304c\u3089\u5e97\u982d\u3067\u306e\u8cfc\u5165\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u6a5f\u80fd\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u3002<\/p>\n<p><span class=\"b\">\u30c9\u30df\u30ce\u30fb\u30d4\u30b6<br \/>\n<img loading=\"lazy\" class=\"alignnone size-large wp-image-1799\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/12\/domino_apps1-1-1024x786.jpg\" alt=\"\" width=\"900\" height=\"691\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/12\/domino_apps1-1-1024x786.jpg 1024w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/12\/domino_apps1-1-300x230.jpg 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/12\/domino_apps1-1-768x590.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/span>\uff08\u753b\u50cf\u306f\u7de8\u96c6\u90e8\u306b\u3088\u308b\u30ad\u30e3\u30d7\u30c1\u30e3\uff09<\/p>\n<p>\u30c9\u30df\u30ce\u30fb\u30d4\u30b6\u306e\u30a2\u30d7\u30ea\u5c0e\u5165\u306e\u6210\u529f\u4f8b\u306f\u3001\u65e5\u672c\u3060\u3051\u3067\u306a\u304f\u6d77\u5916\u3067\u3082\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u308b\u3002\u30c9\u30df\u30ce\u30fb\u30d4\u30b6\u306f\u3001<a href=\"https:\/\/www.fool.com\/investing\/2017\/07\/31\/dominos-success-shows-that-convenience-really-matt.aspx\" target=\"blank\" rel=\"noopener noreferrer\">\u696d\u754c\u3067\u3082\u3063\u3068\u3082\u65e9\u304f\u30a2\u30d7\u30ea\u5185\u3067\u306e\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u6c7a\u6e08\u3092\u63a1\u7528\u3057\u305f\u4f01\u696d<\/a>\u3068\u3082\u8a00\u308f\u308c\u3001\u6700\u5c0f\u9650\u306e\u30af\u30ea\u30c3\u30af\u3067\u6ce8\u6587\u304c\u3067\u304d\u308b\u30a2\u30d7\u30ea\u3092\u69cb\u7bc9\u3057\u3001\u5b85\u914d\u30d4\u30b6\u696d\u754c\u306e\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3057\u305f\u3002<a href=\"https:\/\/www.medianama.com\/2017\/08\/223-jubilant-foodworks-dominos-earnings-june-2017\/\" target=\"blank\" rel=\"noopener noreferrer\">\u30a4\u30f3\u30c9\u306e\u30c9\u30df\u30ce\u30fb\u30d4\u30b6<\/a>\u3067\u306f\u30012017\u5e74\u7b2c\u4e00\u56db\u534a\u671f\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u6ce8\u6587\u306f44\uff05\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u305d\u306e\u3046\u306169\uff05\u306e\u6ce8\u6587\u304c\u30e2\u30d0\u30a4\u30eb\u6ce8\u6587\u3060\u3063\u305f\u3068\u767a\u8868\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u65e5\u672c\u3067\u306f<a href=\"https:\/\/www.nikkei.com\/article\/DGXNASFK2603R_W3A720C1000000\/\" target=\"blank\" rel=\"noopener noreferrer\">2013\u5e74\u306e\u6642\u70b9<\/a>\u3067\u3059\u3067\u306b\u3001\u3059\u3079\u3066\u306e\u6ce8\u6587\u306e\u3046\u3061\u7d0450\uff05\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u6ce8\u6587\u3068\u306a\u3063\u305f\u3068\u306e\u767a\u8868\u304c\u51fa\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u3067\u306f\u3001\u98df\u54c1\u696d\u754c\u306b\u98a8\u7a74\u3092\u958b\u3051\u305f\u3001\u30c9\u30df\u30ce\u30fb\u30d4\u30b6\u306e\u30a2\u30d7\u30ea\u306e\u7279\u5fb4\u3092\u898b\u3066\u307f\u3088\u3046\u3002\u4e3b\u306a\u6a5f\u80fd\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3060\u3002<\/p>\n<p>\u30fb\u30d4\u30b6\u306e\u6ce8\u6587\uff08\u30c7\u30ea\u30d0\u30ea\u30fc\uff06\u30c6\u30a4\u30af\u30a2\u30a6\u30c8\uff09<br \/>\n\u30fb\u5e97\u8217\u691c\u7d22<br \/>\n\u30fb\u30af\u30fc\u30dd\u30f3\u914d\u5e03<br \/>\n\u30fb\u5546\u54c1\u60c5\u5831<br \/>\n\u30fb\u30d4\u30b6\u30c8\u30e9\u30c3\u30ab\u30fc<\/p>\n<p>\u30c9\u30df\u30ce\u30fb\u30d4\u30b6\u3067\u306f\u3001\u4e8b\u524d\u767b\u9332\u3092\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u6ce8\u6587\u3067\u304d\u308b\u305f\u3081\u3001\u96fb\u8a71\u3067\u306e\u6ce8\u6587\u304c\u969c\u58c1\u3068\u306a\u3063\u3066\u3044\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u3082\u3001\u624b\u8efd\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3055\u3089\u306b\u3001\u30de\u30a4\u30da\u30fc\u30b8\u3067\u306f\u30a2\u30ec\u30eb\u30ae\u30fc\u8868\u793a\u306e\u8a2d\u5b9a\u6a5f\u80fd\u3082\u3042\u308b\u306a\u3069\u3001\u81ea\u5206\u306b\u5408\u3063\u305f\u4ed5\u69d8\u306b\u5909\u66f4\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u6c7a\u6e08\u3067\u306f\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u306e\u767b\u9332\u304c\u53ef\u80fd\u3067\u3001\u5229\u7528\u8005\u306f\u7384\u95a2\u5148\u3067\u30d4\u30b6\u3092\u53d7\u3051\u53d6\u308a\u3001\u3059\u3050\u306b\u98df\u5353\u306b\u904b\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u81ea\u5206\u306e\u6ce8\u6587\u3057\u305f\u30d4\u30b6\u304c\u5c4a\u304f\u307e\u3067\u3042\u3068\u3069\u308c\u304f\u3089\u3044\u304b\u304b\u308b\u304b\u306a\u3069\u3092\u901a\u77e5\u3059\u308b\u300c\u30d4\u30b6\u30c8\u30e9\u30c3\u30ab\u30fc\u300d\u6a5f\u80fd\u304c\u4ed8\u3044\u3066\u3044\u308b\u3002\u6ce8\u6587\u306e\u9032\u6357\u304c\u308f\u304b\u308b\u307b\u304b\u3001\u30b2\u30fc\u30e0\u6a5f\u80fd\u3082\u4ed8\u3044\u3066\u304a\u308a\u3001\u914d\u9054\u3092\u5f85\u3064\u3068\u3044\u3046\u30b9\u30c8\u30ec\u30b9\u3092\u8efd\u6e1b\u3059\u308b\u3053\u3068\u306b\u4e00\u5f79\u8cb7\u3063\u3066\u3044\u308b\u3002<\/p>\n<p><span class=\"b\">\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9<br \/>\n<img loading=\"lazy\" class=\"alignnone size-large wp-image-1800\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/12\/starbucks_apps1-1024x819.jpg\" alt=\"\" width=\"900\" height=\"720\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/12\/starbucks_apps1-1024x819.jpg 1024w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/12\/starbucks_apps1-300x240.jpg 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/12\/starbucks_apps1-768x614.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/span>\uff08\u753b\u50cf\u306f\u7de8\u96c6\u90e8\u306b\u3088\u308b\u30ad\u30e3\u30d7\u30c1\u30e3\uff09<\/p>\n<p>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u3001\u30c9\u30df\u30ce\u30fb\u30d4\u30b6\u3068\u540c\u3058\u304f\u98f2\u98df\u7269\u3092\u53d6\u308a\u6271\u3063\u3066\u3044\u308b\u304c\u3001\u6c7a\u6e08\u65b9\u6cd5\u306a\u3069\u3067\u69cb\u9020\u306b\u9055\u3044\u304c\u3042\u308b\u3002\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u30c7\u30ea\u30d0\u30ea\u30fc\u3082\u884c\u3063\u3066\u3044\u308b\u304c\u3001\u4e3b\u306b\u5229\u7528\u8005\u304c\u5546\u54c1\u3092\u5e97\u982d\u306b\u53d6\u308a\u306b\u6765\u308b\u3053\u3068\u3092\u30e1\u30a4\u30f3\u3068\u3057\u305f\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3042\u308a\u3001\u305d\u306e\u9055\u3044\u304c\u30a2\u30d7\u30ea\u306e\u6a5f\u80fd\u306b\u3082\u53cd\u6620\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u304c\u63d0\u4f9b\u3059\u308b\u30a2\u30d7\u30ea\u306e\u4e3b\u306a\u6a5f\u80fd\u306f\u3001\u4e0b\u8a18\u306e\u901a\u308a\u3002<\/p>\n<p>\u30fb\u30cb\u30e5\u30fc\u30b9\u914d\u4fe1<br \/>\n\u30fb\u5546\u54c1\u60c5\u5831<br \/>\n\u30fbeTicket\u306e\u914d\u4fe1<br \/>\n\u30fb\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ab\u30fc\u30c9\u3067\u306e\u652f\u6255\u3044<br \/>\n\u30fb\u5e97\u8217\u691c\u7d22<br \/>\n\u30fb\u30ae\u30d5\u30c8\u30ab\u30fc\u30c9\u306e\u8cfc\u5165\u30fb\u53cb\u4eba\u3078\u306e\u30d7\u30ec\u30bc\u30f3\u30c8<\/p>\n<p>\u30b7\u30fc\u30e0\u30ec\u30b9\u5316\u3068\u3044\u3046\u89b3\u70b9\u3067\u306f\u3001\u300c\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ab\u30fc\u30c9\u300d\u306e\u5b58\u5728\u306b\u6ce8\u76ee\u3057\u305f\u3044\u3002\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ab\u30fc\u30c9\u306f\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3092\u6d3b\u7528\u3057\u305f\u30d7\u30ea\u30da\u30a4\u30c9\u5f0f\u306e\u96fb\u5b50\u6c7a\u6e08\u3002\u516c\u5f0f\u30a2\u30d7\u30ea\u306b\u5165\u91d1\u3057\u305f\u91d1\u984d\u5206\u3092\u4f7f\u3063\u3066\u3001\u5e97\u982d\u3067\u306e\u4f1a\u8a08\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u652f\u6255\u3044\u306f\u30a2\u30d7\u30ea\u306b\u8868\u793a\u3055\u308c\u305f\u30d0\u30fc\u30b3\u30fc\u30c9\u3067\u7c21\u6f54\u306b\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3001\u5165\u91d1\u60c5\u5831\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u3067\u3082\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u672c\u30a2\u30d7\u30ea\u3067\u3082\u5730\u56f3\u3068\u9023\u52d5\u3057\u305f\u6a5f\u80fd\u3082\u898b\u9003\u305b\u306a\u3044\u3002\u5e97\u8217\u691c\u7d22\u3067\u306f\u3001\u30a2\u30d7\u30ea\u4e0a\u3067\u6307\u5b9a\u3057\u305f\u5e97\u8217\u306e\u55b6\u696d\u6642\u9593\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u73fe\u5728\u5730\u304b\u3089\u306e\u30eb\u30fc\u30c8\u304c\u8868\u793a\u3055\u308c\u308b\u3002\u3055\u3089\u306b\u3001\u5e97\u8217\u753b\u9762\u306b\u8868\u793a\u3055\u308c\u305f\u300cCheck in\u300d\u30dc\u30bf\u30f3\u3092\u62bc\u3059\u3053\u3068\u3067\u3001Twitter\u3084Facebook\u3067\u306eCheck in\u6295\u7a3f\u3082\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3002<strong>\u8cfc\u5165\u3060\u3051\u3067\u306a\u304f\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u697d\u3057\u3093\u3067\u3082\u3089\u3046\u304b<\/strong>\u307e\u3067\u304c\u8a08\u7b97\u3055\u308c\u305f\u6a5f\u80fd\u306e\u4e00\u4f8b\u3068\u8a00\u3048\u308b\u3002<\/p>\n<h2><span id=\"Web\">\u30ea\u30a2\u30eb\u3068Web\u3092\u3064\u306a\u3052\u308b\u3001\u30a2\u30d7\u30ea\u306e\u5171\u901a\u70b9<\/span><\/h2>\n<p><a href=\"https:\/\/www.signal.co\/blog\/seamless-customer-experience\/\" target=\"blank\" rel=\"noopener noreferrer\">Signal\u793e<\/a>\u306f\u30012016\u5e746\u6708\u306e\u8a18\u4e8b\u3067\u300c\u30b7\u30fc\u30e0\u30ec\u30b9\u5316\u300d\u306b\u306f\u4e0b\u8a18\u306e\u8981\u7d20\u304c\u5fc5\u8981\u3060\u3068\u8ad6\u3058\u3066\u3044\u308b\u3002<\/p>\n<p>\u30fb\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u30c7\u30fc\u30bf\u5316\uff06\u6700\u9069\u5316<br \/>\n\u30fb\u5404\u30c1\u30e3\u30cd\u30eb\u306e\u30c7\u30b6\u30a4\u30f3\uff06\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u7d71\u4e00<br \/>\n\u30fb\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5316<br \/>\n\u30fb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316<br \/>\n\u30fb\u30c7\u30d0\u30a4\u30b9\u6700\u9069\u5316<\/p>\n<p>\u4eca\u56de\u53d6\u308a\u4e0a\u3052\u305f\u30a2\u30d7\u30ea\u3082\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u60c5\u5831\u3092\u66f4\u65b0\u3057\u306a\u304c\u3089\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\uff0f\u30aa\u30d5\u30e9\u30a4\u30f3\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30e9\u30a6\u30b6\u3084\u30a2\u30d7\u30ea\u306a\u3069\u306e\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u624b\u8efd\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3067\u304d\u308b\u69cb\u6210\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p><a href=\"http:\/\/www.soumu.go.jp\/johotsusintokei\/whitepaper\/ja\/h28\/html\/nc252110.html\" target=\"blank\" rel=\"noopener noreferrer\">2016\u5e74\u306e\u7dcf\u52d9\u7701\u306e\u8abf\u67fb<\/a>\u3067\u306f\u3001<strong>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u5229\u7528\u7387\u306f72.0\uff05<\/strong>\u3068\u306a\u3063\u3066\u304a\u308a\u3001PC\u306e76.8\uff05\u306b\u8feb\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u81ea\u5b85\u3067\u3082\u5916\u51fa\u4e2d\u3067\u3082\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u300c\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u60c5\u5831\u53ce\u96c6\u300d\u3092\u884c\u3046\u3053\u3068\u304c\u65e5\u5e38\u7684\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3002\u3053\u3046\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u3044\u3061\u65e9\u304f\u5bfe\u5fdc\u3057\u3001\u30a2\u30d7\u30ea\u3001Web\u3001\u5b9f\u5e97\u8217\u306e\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3067\u304d\u308b\u304b\u304c\u3001\u4eca\u5f8c\u52dd\u3061\u6b8b\u3063\u3066\u3044\u304f\u4f01\u696d\u306e\u3042\u308b\u3079\u304d\u59ff\u3060\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u53c2\u7167\uff1a<br \/>\n<a href=\"https:\/\/newsroom.accenture.com\/industries\/retail\/accenture-study-shows-us-consumers-want-a-seamless-shopping-experience-across-store-online-and-mobile-that-many-retailers-are-struggling-to-deliver.htm\" target=\"blank\" rel=\"noopener noreferrer\">https:\/\/newsroom.accenture.com\/industries\/retail\/accenture-study-shows-us-consumers-want-a-seamless-shopping-experience-across-store-online-and-mobile-that-many-retailers-are-struggling-to-deliver.htm<\/a><br \/>\n<a href=\"http:\/\/d16cvnquvjw7pr.cloudfront.net\/resources\/whitepapers\/Omnichannel-Customer-Service-Gap.pdf\" target=\"blank\" rel=\"noopener noreferrer\">http:\/\/d16cvnquvjw7pr.cloudfront.net\/resources\/whitepapers\/Omnichannel-Customer-Service-Gap.pdf<\/a><br \/>\n<a href=\"https:\/\/mitsui-shopping-park.com\/ec\/\" target=\"blank\" rel=\"noopener noreferrer\">https:\/\/mitsui-shopping-park.com\/ec\/<\/a><br \/>\n<a href=\"http:\/\/www.uniqlo.com\/jp\/app\/\" target=\"blank\" rel=\"noopener noreferrer\">http:\/\/www.uniqlo.com\/jp\/app\/<\/a><br \/>\n<a href=\"https:\/\/pizza.dominos.jp\/ja\/dominos-app\" target=\"blank\" rel=\"noopener noreferrer\">https:\/\/pizza.dominos.jp\/ja\/dominos-app<\/a><br \/>\n<a href=\"https:\/\/www.fool.com\/investing\/2017\/07\/31\/dominos-success-shows-that-convenience-really-matt.aspx\" target=\"blank\" rel=\"noopener noreferrer\">https:\/\/www.fool.com\/investing\/2017\/07\/31\/dominos-success-shows-that-convenience-really-matt.aspx<\/a><br \/>\n<a href=\"https:\/\/www.medianama.com\/2017\/08\/223-jubilant-foodworks-dominos-earnings-june-2017\/\" target=\"blank\" rel=\"noopener noreferrer\">https:\/\/www.medianama.com\/2017\/08\/223-jubilant-foodworks-dominos-earnings-june-2017\/<\/a><br \/>\n<a href=\"http:\/\/www.starbucks.co.jp\/mobile-app\/step\/\" target=\"blank\" rel=\"noopener noreferrer\">http:\/\/www.starbucks.co.jp\/mobile-app\/step\/<\/a><br \/>\n<a href=\"\/\/www.signal.co\/blog\/seamless-customer-experience\/\" target=\"blank\" rel=\"noopener noreferrer\">https:\/\/www.signal.co\/blog\/seamless-customer-experience\/<\/a><br \/>\n<a href=\"http:\/\/www.soumu.go.jp\/johotsusintokei\/whitepaper\/ja\/h28\/html\/nc252110.html\" target=\"blank\" rel=\"noopener noreferrer\">http:\/\/www.soumu.go.jp\/johotsusintokei\/whitepaper\/ja\/h28\/html\/nc252110.html<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>\u76ee\u6b21\u300c\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u8cfc\u8cb7\u4f53\u9a13\u300d\u3068\u306f\u306a\u306b\u304b\uff1f\u5b9f\u4f8b\u3067\u898b\u308b\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u5316\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u30a2\u30d7\u30ea\uff13\u9078\u30ea\u30a2\u30eb\u3068Web\u3092\u3064\u306a\u3052\u308b\u3001\u30a2\u30d7\u30ea\u306e\u5171\u901a\u70b9 \u300c\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u8cfc\u8cb7\u4f53\u9a13\u300d\u3068\u306f\u306a\u306b\u304b\uff1f \u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u9032\u5316\u306b\u3068\u3082\u306a\u3044\u3001\u6628\u4eca\u3067\u306f\u300c\u30b7\u30fc\u30e0\u30ec\u30b9 &#8230; <\/p>\n","protected":false},"author":8,"featured_media":1797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/1730"}],"collection":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/comments?post=1730"}],"version-history":[{"count":30,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/1730\/revisions"}],"predecessor-version":[{"id":3111,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/1730\/revisions\/3111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media\/1797"}],"wp:attachment":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media?parent=1730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/categories?post=1730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/tags?post=1730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}