{"id":1656,"date":"2017-11-18T13:56:28","date_gmt":"2017-11-18T04:56:28","guid":{"rendered":"https:\/\/yapp.li\/magazine\/?p=1656"},"modified":"2025-05-01T12:24:29","modified_gmt":"2025-05-01T03:24:29","slug":"post-1656","status":"publish","type":"post","link":"https:\/\/yapp.li\/magazine\/1656\/","title":{"rendered":"O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u6982\u8981\u304b\u3089\u6765\u5e97\u4fc3\u9032\u306e\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone wp-image-7491 size-large\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/11\/magazine1656-1024x538.png\" alt=\"\" width=\"880\" height=\"462\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/11\/magazine1656-1024x538.png 1024w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/11\/magazine1656-300x158.png 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/11\/magazine1656-768x403.png 768w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/11\/magazine1656-940x494.png 940w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/11\/magazine1656.png 1200w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u65b9\u306a\u3089\u3001\u300cO2O\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u4e00\u5ea6\u306f\u76ee\u306b\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002O2O\u3068\u306fOnline to Offline\u306e\u7565\u3067\u3001Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306a\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u3001\u5e97\u8217\u306a\u3069\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u306b\u6d88\u8cbb\u8005\u3092\u8a98\u5c0e\u3059\u308b\u6765\u5e97\u4fc3\u9032\u65bd\u7b56\u306e\u3053\u3068\u3067\u3059\u3002\u306a\u304a\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30f3\u30e9\u30a4\u30f3\u3078\u3068\u8a98\u5c0e\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56\u3082O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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400;\">\u4eca\u56de\u306f\u3001O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306e\u9055\u3044\u306e\u307b\u304b\u3001O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u306a5\u3064\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\u4f75\u305b\u3066\u3001O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8\u3084\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u53cc\u65b9\u3092\u6d3b\u7528\u3057\u3066\u6765\u5e97\u4fc3\u9032\u306b\u6210\u529f\u3057\u305f\u4e8b\u4f8b\u3082\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u9055\u3044\u3068\u306f\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3088\u304f\u4f3c\u305f\u65bd\u7b56\u3068\u3057\u3066\u300c\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u300d\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306f\u3001\u5e97\u8217\u3084EC\u30b5\u30a4\u30c8\u3001SNS\u306a\u3069\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\/\u30aa\u30d5\u30e9\u30a4\u30f3\u554f\u308f\u305a\u3001\u81ea\u793e\u304c\u6301\u3063\u3066\u3044\u308b\u3042\u3089\u3086\u308b\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u30fb\u9023\u643a\u3057\u3066\u9867\u5ba2\u3068\u63a5\u70b9\u3092\u4f5c\u308a\u3001\u8cfc\u5165\u306e\u7d4c\u8def\u3092\u610f\u8b58\u3055\u305b\u305a\u306b\u8ca9\u58f2\u4fc3\u9032\u306b\u3064\u306a\u3052\u308b\u6226\u7565\u306e\u3053\u3068\u3067\u3059\u3002\u30ea\u30a2\u30eb\u5e97\u8217\u3084Web\u30b5\u30a4\u30c8\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u63a5\u70b9\u3092\u9023\u643a\u3055\u305b\u308b\u3068\u3044\u3046\u610f\u5473\u3067\u3001O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e00\u5f62\u614b\u3068\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305a\u306f\u3001O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306f\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u70b9\u304c\u7570\u306a\u308b\u306e\u304b\u3001\u4e21\u8005\u306e\u9055\u3044\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><ul><li><a href=\"#O2O\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u5927\u304d\u306a\u9055\u3044\u306f\u76ee\u7684<\/a><\/li><li><a href=\"#O2O-2\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5c0e\u5165\u306e\u30cf\u30fc\u30c9\u30eb\u306fO2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6bd4\u3079\u3066\u9ad8\u3044\uff1f<\/a><\/li><\/ul><\/li><li><a href=\"#O2O-3\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u30c1\u30e3\u30cd\u30eb<\/a><ul><li><a href=\"#EC\">EC\u30b5\u30a4\u30c8<\/a><\/li><li><a href=\"#SNS\">SNS<\/a><\/li><li><a href=\"#i\">\u30a2\u30d7\u30ea<\/a><\/li><li><a href=\"#QR\">QR\u30b3\u30fc\u30c9<\/a><\/li><li><a href=\"#i-2\">\u4f4d\u7f6e\u60c5\u5831<\/a><\/li><\/ul><\/li><li><a href=\"#O2O-4\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f<\/a><ul><li><a href=\"#i-3\">\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u3066\u5c55\u958b\u3057\u3084\u3059\u3044<\/a><\/li><li><a href=\"#i-4\">\u5373\u52b9\u6027\u304c\u671f\u5f85\u3067\u304d\u308b<\/a><\/li><li><a href=\"#i-5\">\u52b9\u679c\u6e2c\u5b9a\u304c\u7c21\u5358\u3067\u6539\u5584\u70b9\u304c\u898b\u3048\u3084\u3059\u3044<\/a><\/li><\/ul><\/li><li><a href=\"#O2O5\">O2O\u306e\u4ee3\u8868\u7684\u306a\u624b\u6cd55\u9078<\/a><ul><li><a href=\"#i-6\">\u30af\u30fc\u30dd\u30f3\u578b<\/a><\/li><li><a href=\"#i-7\">\u30a2\u30d7\u30ea\u30b2\u30fc\u30e0\u578b<\/a><\/li><li><a href=\"#i-8\">\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u9023\u52d5\u578b<\/a><\/li><li><a href=\"#i-9\">\u4f4d\u7f6e\u60c5\u5831\u6d3b\u7528\u578b\u30fb\u30b8\u30aa\u30d7\u30c3\u30b7\u30e5<\/a><\/li><li><a href=\"#SNS-2\">SNS\u578b<\/a><\/li><\/ul><\/li><li><a href=\"#O2O-5\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5177\u4f53\u4f8b<\/a><ul><li><a href=\"#O2O-6\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u9867\u5ba2\u306e\u5229\u4fbf\u6027\u3092\u9ad8\u3081\u3001\u6765\u5ba2\u3092\u4fc3\u3059<\/a><\/li><li><a href=\"#i-10\">\u6d88\u8cbb\u8005\u3092\u30aa\u30d5\u30e9\u30a4\u30f3\u306b\u5c0e\u304f\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6642\u4ee3\u306a\u3089\u3067\u306f\u306e\u767e\u8ca8\u5e97\u306e\u65bd\u7b56<\/a><\/li><li><a href=\"#i-11\">\u30e2\u30d0\u30a4\u30eb\u30fb\u30aa\u30fc\u30c0\u30fc\u5c0e\u5165\u3067\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u58f2\u4e0a\u304c\u5411\u4e0a<\/a><\/li><\/ul><\/li><li><a href=\"#i-12\">\u30aa\u30d5\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30f3\u30e9\u30a4\u30f3\u3078\u2026\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306f\u53cc\u65b9\u5411\u306b\u5c55\u958b<\/a><ul><li><a href=\"#i-13\">\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3092\u6a2a\u65ad\u3055\u305b\u305f\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30d6\u30e9\u30f3\u30c9\u306e\u65b0\u305f\u306a\u65bd\u7b56<\/a><\/li><li><a href=\"#QR-2\">\u30aa\u30d5\u30e9\u30a4\u30f3\u3067QR\u30b3\u30fc\u30c9\u3092\u6d3b\u7528\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u58f2\u4e0a\u3092\u5897\u52a0\u3055\u305b\u305f\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8<\/a><\/li><\/ul><\/li><li><a href=\"#O2O-7\">\u307e\u3068\u3081\uff1aO2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u306a\u3089\u5e97\u8217\u30a2\u30d7\u30ea\u306e\u5c0e\u5165\u3092<\/a><\/li><\/ul><\/div>\n<h3><span id=\"O2O\"><span style=\"font-weight: 400;\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u5927\u304d\u306a\u9055\u3044\u306f\u76ee\u7684<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u6700\u3082\u5927\u304d\u306a\u9055\u3044\u306f\u3001\u4e21\u8005\u306e\u300c\u76ee\u7684\u300d\u306b\u3042\u308a\u307e\u3059\u3002O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u307e\u305f\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u30b7\u30e7\u30c3\u30d7\u3078\u3068\u62db\u304d\u5165\u308c\u308b\u3053\u3068\u304c\u4e3b\u306a\u76ee\u7684\u3067\u3059\u3002\u4e3b\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306a\u308b\u305f\u3081\u3001\u5e83\u7bc4\u56f2\u306b\u308f\u305f\u3063\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304b\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u9867\u5ba2\u5316\u3059\u308b\u305f\u3081\u306e\u300c\u8a98\u5c0e\u300d\u304c\u3001O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u72d9\u3044\u3068\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/span><span style=\"font-weight: 400;\">\u4e00\u65b9\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u4e3b\u306a\u76ee\u7684\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u3001\u30d5\u30a1\u30f3\u5316\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u5b9f\u5e97\u8217\u306b\u8a2a\u308c\u308b\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u5bfe\u3057\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30b7\u30e7\u30c3\u30d7\u306e\u6d3b\u7528\u3092\u4fc3\u3059\u30b1\u30fc\u30b9\u306a\u3069\u306f\u3001\u5178\u578b\u7684\u306a\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u65bd\u7b56\u3068\u3044\u3048\u307e\u3059\u3002\u65e2\u5b58\u9867\u5ba2\u3092\u30d5\u30a1\u30f3\u5316\u3059\u308b\u305f\u3081\u306e\u56f2\u3044\u8fbc\u307f\u304c\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u72d9\u3044\u306a\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><b>\u25a0O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u9055\u3044<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">\u65bd\u7b56<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u76ee\u7684<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u9867\u5ba2\u5316\u3059\u308b\u305f\u3081\u306e\u300c\u8a98\u5c0e\u300d<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u65e2\u5b58\u9867\u5ba2\u3092\u30d5\u30a1\u30f3\u5316\u3059\u308b\u305f\u3081\u306e\u300c\u56f2\u3044\u8fbc\u307f\u300d<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u4e21\u8005\u306f\u76ee\u7684\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u5f97\u3089\u308c\u308b\u52b9\u679c\u306b\u3082\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u898b\u304b\u3051\u305f\u5546\u54c1\u3092\u5b9f\u5e97\u8217\u3067\u624b\u306b\u53d6\u3063\u3066\u3082\u3089\u3046\u3001\u307e\u305f\u306f\u6765\u5e97\u8005\u9650\u5b9a\u306e\u30af\u30fc\u30dd\u30f3\u3092\u4f7f\u7528\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u65bd\u7b56\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u305d\u308c\u3089\u306e\u65bd\u7b56\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u8cfc\u5165\u306b\u8e0f\u307f\u5207\u308b\u304d\u3063\u304b\u3051\u3068\u306a\u308a\u3084\u3059\u304f\u3001\u5373\u52b9\u6027\u304c\u671f\u5f85\u3067\u304d\u308b\u306e\u304c\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u4e00\u65b9\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3067\u306f\u3001\u3088\u308a\u5229\u4fbf\u6027\u306e\u9ad8\u3044\u8cfc\u5165\u4f53\u9a13\u3092\u65e2\u5b58\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u6b21\u3082\u8cfc\u5165\u3059\u308b\u306a\u3089\u3053\u306e\u30b7\u30e7\u30c3\u30d7\u306b\u3057\u3088\u3046\u300d\u3068\u6c7a\u3081\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u91cd\u8981\u8996\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3088\u3046\u306b\u3001\u65b0\u305f\u306a\u8cfc\u5165\u65b9\u6cd5\u3092\u63d0\u6848\u3059\u308b\u3068\u3044\u3046\u3088\u308a\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u533a\u5225\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u8cfc\u5165\u3067\u304d\u308b\u74b0\u5883\u3092\u4f5c\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3002\u9867\u5ba2\u3092\u56f2\u3044\u8fbc\u3080\u3053\u3068\u3067\u9577\u671f\u306b\u308f\u305f\u308b\u58f2\u4e0a\u4f38\u9577\u304c\u671f\u5f85\u3067\u304d\u308b\u65bd\u7b56\u3068\u3044\u3048\u307e\u3059\u3002<\/span><\/p>\n<div style=\"background: #ffffff; padding: 15px; border: 2px solid #7fc5da; border-radius: 10px; word-break: break-all;\">\n<p style=\"text-align: center;\"><strong>\u300c\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306f\u3058\u3081\u306e\u7b2c\u4e00\u6b69\u300d\u306e\u30ac\u30a4\u30c9<\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/go.yapp.li\/document_wp_omnichannel.html\"><img loading=\"lazy\" class=\"alignnone wp-image-5994 size-medium\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/omnichannel_ogp-300x214.png\" alt=\"\" width=\"300\" height=\"214\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/omnichannel_ogp-300x214.png 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/omnichannel_ogp-768x548.png 768w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/omnichannel_ogp-940x671.png 940w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2019\/10\/omnichannel_ogp.png 993w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u3044\u3046\u8a00\u8449\u306f\u77e5\u3063\u3066\u3044\u308b\u3051\u3069\u3001\u300c\u4f55\u304b\u3089\u3059\u308c\u3070\u826f\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u3001\u3067\u3082\u4eca\u3055\u3089\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u3053\u3068\u306a\u3093\u3066\u805e\u3051\u306a\u3044\uff01\u300d\u3068\u3044\u3046\u65b9\u5fc5\u898b\u3002<br \/>\n\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u8003\u3048\u65b9\u3084\u9032\u3081\u65b9\u307e\u3067\u3092\u307e\u308b\u3063\u3068\u89e3\u8aac\u3002\u4e00\u901a\u308a\u8a2d\u8a08\u3067\u304d\u3066\u306f\u3044\u308b\u3082\u306e\u306e\u3001\u307e\u3060\u4e0d\u5b8c\u5168\u3060\u3068\u611f\u3058\u3066\u3044\u308b\u65b9\u3082\u304a\u3055\u3089\u3044\u3068\u3057\u3066\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/go.yapp.li\/document_wp_omnichannel.html\">\u5b9f\u306f\u307e\u3060\u53d6\u308a\u7d44\u3081\u3066\u3044\u306a\u3044\u65b9\u3078\u3000\u307e\u305a\u306f\u3053\u3053\u304b\u3089\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u6700\u521d\u306e\u4e00\u6b69<\/a><\/p>\n<div style=\"text-align: center;\"><a style=\"position: relative; display: inline-block; background: #00a9e0; border-radius: 30px; font-size: 1.1em; font-weight: bold; color: #ffffff; text-decoration: none; padding: 0.7em 1.5em 0.7em 1em;\" href=\"https:\/\/go.yapp.li\/document_wp_omnichannel.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u307f\u308b<br \/>\n<img style=\"position: absolute; top: calc(50% - 7.7px); right: 7px; width: 10px;\" src=\"https:\/\/nk-media.org\/wp-content\/uploads\/2020\/09\/arrow-s.png\" alt=\"\" \/><\/a><\/div>\n<\/div>\n<h3><span id=\"O2O-2\"><span style=\"font-weight: 400;\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5c0e\u5165\u306e\u30cf\u30fc\u30c9\u30eb\u306fO2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6bd4\u3079\u3066\u9ad8\u3044\uff1f<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3082\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3082\u3001\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u9023\u643a\u3055\u305b\u308b\u300d\u3068\u3044\u3046\u70b9\u3067\u306f\u5171\u901a\u3059\u308b\u65bd\u7b56\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u4e00\u822c\u7684\u306b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5c0e\u5165\u306e\u30cf\u30fc\u30c9\u30eb\u306f\u3001O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u6bd4\u3079\u3066\u9ad8\u3044\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u4e3b\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u7d5e\u3089\u308c\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u65e2\u5b58\u9867\u5ba2\u306f\u3001\u5e97\u8217\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u6e80\u8db3\u5ea6\u304c\u4e00\u5b9a\u306e\u6c34\u6e96\u306b\u9054\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u4e00\u5c64\u9ad8\u3081\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3092\u62e1\u5145\u3057\u305f\u3053\u3068\u3067\u304b\u3048\u3063\u3066\u8cfc\u5165\u4f53\u9a13\u306e\u8cea\u304c\u52a3\u5316\u3057\u305f\u308a\u3001\u9867\u5ba2\u304c\u5f93\u6765\u3068\u306f\u7570\u306a\u308b\u8cfc\u5165\u65b9\u6cd5\u304c\u4e0d\u4fbf\u3060\u3068\u611f\u3058\u305f\u308a\u3059\u308c\u3070\u3001\u9867\u5ba2\u304c\u96e2\u308c\u3066\u3044\u304f\u539f\u56e0\u306b\u3082\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/span><span style=\"font-weight: 400;\">\u4e00\u65b9\u3001O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u65b0\u898f\u9867\u5ba2\u304c\u4e3b\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u30b7\u30f3\u30d7\u30eb\u306b\u300c\u8cfc\u5165\u304c\u4fbf\u5229\u306b\u306a\u308b\u300d\u3053\u3068\u3092\u30a2\u30d4\u30fc\u30eb\u3067\u304d\u307e\u3059\u3002\u5b9f\u5e97\u8217\u304c\u81ea\u5b85\u304b\u3089\u9060\u3044\u9867\u5ba2\u3084\u6765\u5e97\u3059\u308b\u6642\u9593\u304c\u78ba\u4fdd\u3057\u306b\u304f\u3044\u9867\u5ba2\u306b\u3068\u3063\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3082\u8cfc\u5165\u3067\u304d\u308b\u3053\u3068\u306f\u30e1\u30ea\u30c3\u30c8\u306b\u306a\u308a\u3046\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306b\u3001\u76ee\u7684\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u7570\u306a\u308b\u3053\u3068\u304c\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5c0e\u5165\u306e\u30cf\u30fc\u30c9\u30eb\u3092\u5f15\u304d\u4e0a\u3052\u308b\u539f\u56e0\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u3044\u3048\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u878d\u5408\u3092\u691c\u8a0e\u3059\u308b\u969b\u306f\u3001\u307e\u305aO2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u7740\u624b\u3057\u3001\u5c06\u6765\u7684\u306b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5316\u3092\u76ee\u6307\u3057\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span id=\"O2O-3\"><span style=\"font-weight: 400;\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u30c1\u30e3\u30cd\u30eb<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u306b\u8a98\u5c0e\u3059\u308b\u305f\u3081\u306b\u3055\u307e\u3056\u307e\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3057\u307e\u3059\u304c\u3001\u3053\u3053\u3067\u306f\u7279\u306b\u91cd\u8981\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u4e0b\u8a18\u306b\u7d39\u4ecb\u3059\u308b\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"EC\"><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6642\u9593\u3084\u5834\u6240\u3092\u9078\u3070\u305a\u8cfc\u5165\u3067\u304d\u308bEC\u30b5\u30a4\u30c8\u306f\u3001O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u30c1\u30e3\u30cd\u30eb\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u5b9f\u5e97\u8217\u3068EC\u30b5\u30a4\u30c8\u3092\u5225\u3005\u306b\u904b\u55b6\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4e00\u4f53\u5316\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u63d0\u4f9b\u3059\u308b\u3068\u9867\u5ba2\u4f53\u9a13\u306e\u8cea\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u5b9f\u5e97\u8217\u3067\u53d6\u5f97\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3068EC\u30b5\u30a4\u30c8\u4e0a\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u4e00\u5143\u7ba1\u7406\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"SNS\"><span style=\"font-weight: 400;\">SNS<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u3084\u308a\u3068\u308a\u304c\u53ef\u80fd\u306a\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u3001SNS\u306e\u6d3b\u7528\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u30bb\u30fc\u30eb\u60c5\u5831\u306a\u3069\u3092\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u3067\u544a\u77e5\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u306b\u56de\u7b54\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002SNS\u4e0a\u3067\u5b9f\u969b\u306b\u3084\u308a\u3068\u308a\u3092\u3057\u305f\u5e97\u8217\u306f\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u3044\u305f\u3081\u3001\u9867\u5ba2\u304c\u5b9f\u5e97\u8217\u306b\u8db3\u3092\u904b\u3076\u5f37\u529b\u306a\u52d5\u6a5f\u3068\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"i\"><span style=\"font-weight: 400;\">\u30a2\u30d7\u30ea<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5e97\u8217\u30aa\u30ea\u30b8\u30ca\u30eb\u30fb\u30a2\u30d7\u30ea\u306e\u5c0e\u5165\u3082\u3001O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4ee3\u8868\u7684\u306a\u30c1\u30e3\u30cd\u30eb\u3068\u306a\u308a\u307e\u3059\u3002\u30bb\u30fc\u30eb\u60c5\u5831\u3084\u30af\u30fc\u30dd\u30f3\u3092\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002\u516c\u5f0f\u30b5\u30a4\u30c8\u3092\u691c\u7d22\u3057\u3066\u30a2\u30af\u30bb\u30b9\u3059\u308b\u5fc5\u8981\u304c\u306a\u304f\u3001\u9867\u5ba2\u306e\u5229\u4fbf\u6027\u304c\u5411\u4e0a\u3059\u308b\u305f\u3081\u3001O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u529b\u306b\u5f8c\u62bc\u3057\u3059\u308b\u65bd\u7b56\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"QR\"><span style=\"font-weight: 400;\">QR\u30b3\u30fc\u30c9<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5e97\u8217\u306eSNS\u30a2\u30ab\u30a6\u30f3\u30c8\u3084\u4f1a\u54e1\u767b\u9332\u30da\u30fc\u30b8\u306eQR\u30b3\u30fc\u30c9\u3092\u5e97\u8217\u306b\u8a2d\u7f6e\u3059\u308b\u3053\u3068\u306f\u3001\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u5f37\u5316\u3059\u308b\u65bd\u7b56\u306b\u306a\u308a\u307e\u3059\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3055\u3048\u3042\u308c\u3070\u5229\u7528\u3067\u304d\u308b\u305f\u3081\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u3082\u8ca0\u62c5\u304c\u5c11\u306a\u304f\u6e08\u307f\u307e\u3059\u3002\u5e97\u8217\u3068\u3057\u3066\u3082\u624b\u8efd\u306b\u53d6\u308a\u7d44\u3081\u3001\u5c0f\u898f\u6a21\u306a\u5e97\u8217\u3067\u3082\u5c0e\u5165\u3057\u3084\u3059\u3044\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"i-2\"><span style=\"font-weight: 400;\">\u4f4d\u7f6e\u60c5\u5831<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30c1\u30e3\u30cd\u30eb\u3068\u3044\u3046\u62ec\u308a\u3068\u306f\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u4f4d\u7f6e\u60c5\u5831\u3092\u6d3b\u7528\u3059\u308b\u624b\u6cd5\u3082\u6709\u52b9\u3067\u3059\u3002\u9867\u5ba2\u306e\u751f\u6d3b\u570f\u306b\u8fd1\u3044\u5e97\u8217\u306e\u60c5\u5831\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u6765\u5e97\u3092\u4fc3\u3059\u3053\u3068\u304c\u53ef\u80fd\u3002\u5730\u57df\u3092\u7d5e\u3063\u3066\u30bb\u30fc\u30eb\u60c5\u5831\u306a\u3069\u3092\u914d\u4fe1\u3059\u308c\u3070\u3001\u60c5\u5831\u3092\u5fc5\u8981\u3068\u3059\u308b\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3059\u308b\u78ba\u7387\u304c\u9ad8\u307e\u308b\u306f\u305a\u3067\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u3064\u306a\u3052\u308b\u624b\u6cd5\u3068\u3057\u3066\u3001\u53d6\u308a\u5165\u308c\u3066\u304a\u304d\u305f\u3044\u65bd\u7b56\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><strong>\uff1e\uff1e\u4f4d\u7f6e\u60c5\u5831\u30a2\u30d7\u30ea\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306e\u6d3b\u7528\u304c\u5e83\u304c\u308a\u307e\u3059\u3002\u8a73\u3057\u304f\u306f<a href=\"https:\/\/yapp.li\/magazine\/7847\/\">\u3053\u3061\u3089\u306e\u8a18\u4e8b<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"yNlnNeUimW\"><p><a href=\"https:\/\/yapp.li\/magazine\/7847\/\">GPS\u4f4d\u7f6e\u60c5\u5831\u30a2\u30d7\u30ea\u306e\u6d3b\u7528\u8853\uff5c\u30b8\u30aa\u30d5\u30a7\u30f3\u30b7\u30f3\u30b0\u304b\u3089\u5bb6\u65cf\u898b\u5b88\u308a\u307e\u3067\u5fb9\u5e95\u89e3\u8aac<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;GPS\u4f4d\u7f6e\u60c5\u5831\u30a2\u30d7\u30ea\u306e\u6d3b\u7528\u8853\uff5c\u30b8\u30aa\u30d5\u30a7\u30f3\u30b7\u30f3\u30b0\u304b\u3089\u5bb6\u65cf\u898b\u5b88\u308a\u307e\u3067\u5fb9\u5e95\u89e3\u8aac&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | \u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306e\u81ea\u793e\u30a2\u30d7\u30ea\u6d3b\u7528\u30e1\u30c7\u30a3\u30a2\" src=\"https:\/\/yapp.li\/magazine\/7847\/embed\/#?secret=8i9iMeO1me#?secret=yNlnNeUimW\" data-secret=\"yNlnNeUimW\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"O2O-4\"><span style=\"font-weight: 400;\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u7d9a\u3044\u3066\u306f\u3001O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u5177\u4f53\u7684\u306b\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u306f\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3092\u4fc3\u9032\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u304c\u3001\u305d\u308c\u4ee5\u5916\u306b\u6319\u3052\u3089\u308c\u308b\u69d8\u3005\u306a\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u3082\u89e3\u8aac\u3057\u307e\u3059\u3002\u00a0<\/span><\/p>\n<h3><span id=\"i-3\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u3066\u5c55\u958b\u3057\u3084\u3059\u3044<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u4e21\u8f2a\u3067\u9867\u5ba2\u63a5\u70b9\u3092\u6301\u3066\u3070\u3001\u3088\u308a\u8a73\u7d30\u306a\u9867\u5ba2\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5b9f\u5e97\u8217\u306e\u307f\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u305f\u5834\u5408\u306f\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u8cfc\u8cb7\u983b\u5ea6\u306a\u3069\u3001\u5f97\u3089\u308c\u308b\u60c5\u5831\u306f\u9650\u5b9a\u3055\u308c\u304c\u3061\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3092\u7d44\u307f\u5408\u308f\u305b\u308c\u3070\u3001\u30a2\u30af\u30bb\u30b9\u30ed\u30b0\u3084SNS\u306e\u95b2\u89a7\u5c65\u6b74\u306a\u3069\u3001\u53c2\u7167\u30fb\u6d3b\u7528\u3067\u304d\u308b\u60c5\u5831\u304c\u683c\u6bb5\u306b\u5897\u3048\u307e\u3059\u3002\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u3088\u308a\u8a73\u7d30\u306b\u628a\u63e1\u3057\u3001\u9867\u5ba2\u5c64\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u3092\u5c55\u958b\u3057\u3084\u3059\u304f\u306a\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-4\"><span style=\"font-weight: 400;\">\u5373\u52b9\u6027\u304c\u671f\u5f85\u3067\u304d\u308b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 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id=\"i-5\"><span style=\"font-weight: 400;\">\u52b9\u679c\u6e2c\u5b9a\u304c\u7c21\u5358\u3067\u6539\u5584\u70b9\u304c\u898b\u3048\u3084\u3059\u3044<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 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400;\">O2O\u306e\u4ee3\u8868\u7684\u306a\u624b\u6cd55\u9078<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u3067\u306f\u3001O2O\u306f\u5177\u4f53\u7684\u306b\u3069\u3046\u3044\u3063\u305f\u5f62\u3067\u65bd\u7b56\u5c55\u958b\u3092\u3059\u308c\u3070\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/span><span style=\"font-weight: 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style=\"font-weight: 400;\">O2O\u3068\u3044\u3048\u3070\u30af\u30fc\u30dd\u30f3\u3001\u3068\u9023\u60f3\u3055\u308c\u308b\u65b9\u3082\u591a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3082\u3061\u308d\u3093\u30af\u30fc\u30dd\u30f3\u4ee5\u5916\u306b\u3082O2O\u306e\u624b\u6cd5\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u78ba\u304b\u306b\u30af\u30fc\u30dd\u30f3\u63d0\u4f9b\u306f\u591a\u304f\u306e\u696d\u7a2e\u3067\u6d3b\u7528\u304c\u53ef\u80fd\u3067\u3001\u52b9\u679c\u3092\u5b9f\u611f\u3057\u3084\u3059\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e0a\u3067\u975e\u5e38\u306b\u6709\u52b9\u306a\u624b\u6cd5\u3060\u3068\u3044\u3048\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"i-7\"><span style=\"font-weight: 400;\">\u30a2\u30d7\u30ea\u30b2\u30fc\u30e0\u578b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 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400;\">\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306f\u4f01\u696d\u3068\u9867\u5ba2\u3092\u7d50\u3076\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u5fc5\u9808\u306e\u3082\u306e\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u5f37\u307f\u306e\u4e00\u3064\u306b\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u30cd\u30a4\u30c6\u30a3\u30d6\u30a2\u30d7\u30ea\u3067\u4f4d\u7f6e\u60c5\u5831\u304c\u5229\u7528\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30a2\u30d7\u30ea\u30e6\u30fc\u30b6\u30fc\u306e\u8a31\u53ef\u304c\u5fc5\u8981\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u4f4d\u7f6e\u60c5\u5831\u3092\u3082\u3068\u306b\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e97\u8217\u306e\u8fd1\u304f\u306e\u30a8\u30ea\u30a2\u306b\u3044\u308b\u9867\u5ba2\u306b\u6765\u5e97\u3092\u4fc3\u3059\u901a\u77e5\u3092\u914d\u4fe1\u3059\u308b\u3001\u3042\u308b\u3044\u306f\u5e97\u8217\u5229\u7528\u5f8c\u306e\u9867\u5ba2\u304c\u30a8\u30ea\u30a2\u3092\u96e2\u8131\u3057\u305f\u969b\u306b\u6765\u5e97\u5fa1\u793c\u306e\u901a\u77e5\u3092\u9001\u308b\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u30a2\u30d7\u30ea\u3092\u30aa\u30d5\u30e9\u30a4\u30f3\u9001\u5ba2\u3084\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"SNS-2\"><span style=\"font-weight: 400;\">SNS\u578b<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SNS\u3082\u9867\u5ba2\u3068\u306e\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u91cd\u8981\u3067\u3059\u3002\u4f01\u696d\u306eSNS\u30a2\u30ab\u30a6\u30f3\u30c8\u304b\u3089\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u3068\u3044\u3063\u305f\u5358\u7d14\u306a\u5229\u7528\u306e\u307b\u304b\u306b\u3001\u9867\u5ba2\u306b\u3088\u308b\u30d5\u30a9\u30ed\u30fc\u30fb\u30ea\u30c4\u30a4\u30fc\u30c8\u30fb\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u4ed8\u304d\u306e\u6295\u7a3f\u306b\u5bfe\u3057\u3066\u30af\u30fc\u30dd\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3044\u3063\u305f\u65bd\u7b56\u3082\u3088\u304f\u884c\u308f\u308c\u307e\u3059\u3002<\/span><\/p>\n<h2><span id=\"O2O-5\"><span style=\"font-weight: 400;\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5177\u4f53\u4f8b<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6b21\u306b<\/span><span style=\"font-weight: 400;\">\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u57a3\u6839\u3092\u8d85\u3048\u3066\u6765\u5ba2\u3092\u4fc3\u3059\u65bd\u7b56\u306b\u3064\u3044\u3066\u3001\u5177\u4f53\u7684\u306b3\u3064\u306e\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"O2O-6\"><span style=\"font-weight: 400;\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u9867\u5ba2\u306e\u5229\u4fbf\u6027\u3092\u9ad8\u3081\u3001\u6765\u5ba2\u3092\u4fc3\u3059<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u884c\u52d5\u3092\u4fc3\u3059\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3068\u3057\u3066\u30dd\u30d4\u30e5\u30e9\u30fc\u306a\u306e\u306f\u3001\u5148\u8ff0\u3057\u305f\u5272\u5f15\u306a\u3069\u306e\u65bd\u7b56\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306f\u5fc5\u305a\u3057\u3082\u5272\u5f15\u306a\u3069\u306e\u91d1\u92ad\u7684\u4fa1\u5024\u3067\u306a\u304f\u3066\u3082\u69cb\u3044\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u5229\u4fbf\u6027\u306e\u5411\u4e0a\u3082\u3001\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306e\u3072\u3068\u3064\u306b\u306a\u308a\u3048\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u5f93\u6765\u3001\u30ec\u30b9\u30c8\u30e9\u30f3\u3092\u4e88\u7d04\u3059\u308b\u306b\u306f\u3001\u9867\u5ba2\u304c\u55b6\u696d\u6642\u9593\u4e2d\u306b\u96fb\u8a71\u3092\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u304c\u3001\u300cOpenTable\u300d\u306a\u3069\u306e\u4e88\u7d04\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3048\u3070\u300124\u6642\u9593\u3044\u3064\u3067\u3082\u4e88\u7d04\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u914d\u8eca\u30b5\u30fc\u30d3\u30b9\u306e\u300cUber\u300d\u3082\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u4f7f\u3063\u3066\u9867\u5ba2\u306e\u5f85\u3061\u6642\u9593\u3092\u89e3\u6d88\u3057\u305f\u3068\u3044\u3046\u610f\u5473\u3067\u3001O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e00\u4f8b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-large wp-image-1888 aligncenter\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/11\/opentable-1024x663.jpg\" alt=\"\" width=\"900\" height=\"583\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/11\/opentable-1024x663.jpg 1024w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/11\/opentable-300x194.jpg 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/11\/opentable-768x497.jpg 768w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/11\/opentable.jpg 1337w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.opentable.jp\/\">OpenTable<\/a><\/p>\n<h3><span id=\"i-10\"><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u3092\u30aa\u30d5\u30e9\u30a4\u30f3\u306b\u5c0e\u304f\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6642\u4ee3\u306a\u3089\u3067\u306f\u306e\u767e\u8ca8\u5e97\u306e\u65bd\u7b56<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u306f\u3001\u524d\u8ff0\u306e\u3088\u3046\u306a\u65b0\u305f\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6d3b\u7528\u306b\u3068\u3069\u307e\u308a\u307e\u305b\u3093\u3002\u5404\u4f01\u696d\u304c\u5de5\u592b\u3092\u51dd\u3089\u3057\u305f\u65bd\u7b56\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u767e\u8ca8\u5e97\u300cNordstrom\u300d\u3067\u306f\u9867\u5ba2\u304c\u5e97\u8217\u3067\u8a66\u7740\u3057\u305f\u3044\u670d\u3092\u30a2\u30d7\u30ea\u304b\u3089\u4e88\u7d04\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u4e0b\u898b\u3092\u3057\u3066\u304b\u3089\u5e97\u8217\u306b\u8db3\u3092\u904b\u3073\u3001\u4e88\u7d04\u3057\u305f\u5546\u54c1\u3092\u305d\u308d\u3048\u305f\u5c02\u7528\u306e\u30d5\u30a3\u30c3\u30c6\u30a3\u30f3\u30b0\u30fb\u30eb\u30fc\u30e0\u306b\u5411\u304b\u3046\u3060\u3051\u3067\u3001\u6c17\u306b\u306a\u308b\u5546\u54c1\u3092\u78ba\u5b9f\u306b\u3001\u304b\u3064\u52b9\u7387\u826f\u304f\u8a66\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002Nordstrom\u3067\u306f\u307b\u304b\u306b\u3082\u3001\u5728\u5eab\u3092\u6301\u305f\u305a\u8a66\u7740\u3084\u670d\u306e\u4fee\u7406\u306e\u30b5\u30fc\u30d3\u30b9\u3060\u3051\u3092\u63d0\u4f9b\u3059\u308b\u5e97\u8217\u3092\u5b9f\u9a13\u7684\u306b\u7acb\u3061\u4e0a\u3052\u308b\u306a\u3069\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6642\u4ee3\u306e\u65b0\u305f\u306a\u767e\u8ca8\u5e97\u306e\u59ff\u3092\u5207\u308a\u62d3\u3053\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"size-large wp-image-1889 aligncenter\" src=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/11\/nordstrom-1024x535.jpg\" alt=\"\" width=\"900\" height=\"470\" srcset=\"https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/11\/nordstrom-1024x535.jpg 1024w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/11\/nordstrom-300x157.jpg 300w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/11\/nordstrom-768x401.jpg 768w, https:\/\/yapp.li\/magazine\/wp-content\/uploads\/2017\/11\/nordstrom.jpg 1332w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><br \/>\n<a href=\"https:\/\/shop.nordstrom.com\/c\/shipping-methods-charges#anchor-link-reserve-try-in-store\">Nordstrom<\/a><\/p>\n<h3><span id=\"i-11\"><span style=\"font-weight: 400;\">\u30e2\u30d0\u30a4\u30eb\u30fb\u30aa\u30fc\u30c0\u30fc\u5c0e\u5165\u3067\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u58f2\u4e0a\u304c\u5411\u4e0a<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u300c\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u300d\u3067\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u304b\u3089\u5546\u54c1\u306e\u6ce8\u6587\u304c\u3067\u304d\u3001\u5e97\u8217\u3067\u306e\u5f85\u3061\u6642\u9593\u306a\u304f\u5546\u54c1\u3092\u53d7\u3051\u53d6\u308c\u308b\u4ed5\u7d44\u307f\u3092\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u3002\u6ce8\u6587\u3060\u3051\u3067\u306a\u304f\u6c7a\u6e08\u307e\u3067\u30a2\u30d7\u30ea\u3067\u5b8c\u7d50\u3067\u304d\u308b\u305f\u3081\u3001\u5e97\u8217\u3067\u306f\u5546\u54c1\u3092\u78ba\u8a8d\u3057\u3066\u53d7\u3051\u53d6\u308b\u3060\u3051\u3067\u3059\u3002\u901a\u52e4\u4e2d\u306b\u96fb\u8eca\u304c\u4f1a\u793e\u306e\u6700\u5bc4\u308a\u99c5\u306b\u8fd1\u3065\u304f\u9803\u306b\u6ce8\u6587\u3057\u3001\u6700\u5bc4\u308a\u99c5\u8fd1\u304f\u306e\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3067\u7d20\u65e9\u304f\u30b3\u30fc\u30d2\u30fc\u3092\u53d7\u3051\u53d6\u3063\u3066\u4f1a\u793e\u306b\u5411\u304b\u3046\u3068\u3044\u3063\u305f\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u30b3\u30fc\u30d2\u30fc\u306f\u98f2\u307f\u305f\u3044\u3082\u306e\u306e\u3001\u6642\u9593\u306f\u304b\u3051\u305f\u304f\u306a\u3044\u3068\u3044\u3046\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u3059\u304f\u3044\u53d6\u3063\u305f\u3053\u3068\u306b\u3088\u308a\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u30e2\u30d0\u30a4\u30eb\u30fb\u30aa\u30fc\u30c0\u30fc\u306b\u3088\u308b\u6ce8\u6587\u304c\u58f2\u4e0a\u306e10\uff05\u306b\u9054\u3057\u305f\u305d\u3046\u3067\u3059\uff08\u203b1\uff09\u3002\u3053\u3046\u3057\u305f\u4ed5\u7d44\u307f\u306f\u3001\u300c\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u300d\u3084\u300c\u30bf\u30b3\u30d9\u30eb\u300d\u306a\u3069\u3001\u307b\u304b\u306e\u5916\u98df\u30c1\u30a7\u30fc\u30f3\u3067\u3082\u5c0e\u5165\u3055\u308c\u3066\u3044\u307e\u3059\uff08\u203b2\uff09\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"i-12\"><span style=\"font-weight: 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400;\">\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3092\u6a2a\u65ad\u3055\u305b\u305f\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30d6\u30e9\u30f3\u30c9\u306e\u65b0\u305f\u306a\u65bd\u7b56<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30a4\u30ae\u30ea\u30b9\u767a\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30d6\u30e9\u30f3\u30c9\u300cTOPSHOP\u300d\u306f\u30012014\u5e74\u306e\u4e2d\u56fd\u9032\u51fa\u6642\u306b\u30ea\u30a2\u30eb\u5e97\u8217\u3092\u6301\u305f\u305a\u3001\u4e2d\u56fd\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3e\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u300cShangpin.com\uff08\u5c1a\u54c1\uff09\u300d\u306b\u30ab\u30c6\u30b4\u30ea\u3092\u7acb\u3061\u4e0a\u3052\u307e\u3057\u305f\u3002TOPSHOP\u3068Shangpin.com\u306f\u3001\u30ed\u30fc\u30f3\u30c1\u6642\u3001\u5317\u4eac\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u300cThe 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id=\"O2O-7\"><span style=\"font-weight: 400;\">\u307e\u3068\u3081\uff1aO2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u306a\u3089\u5e97\u8217\u30a2\u30d7\u30ea\u306e\u5c0e\u5165\u3092<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4e3b\u306b\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u9867\u5ba2\u5316\u3059\u308b\u305f\u3081\u306e\u8a98\u5c0e\u3092\u76ee\u7684\u3068\u3057\u305f\u65bd\u7b56\u3067\u3059\u3002\u9867\u5ba2\u306b\u591a\u69d8\u306a\u8cfc\u5165\u30c1\u30e3\u30cd\u30eb\u3092\u63d0\u4f9b\u3057\u3001\u8cfc\u5165\u4f53\u9a13\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u308b\u78ba\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u4eca\u5f8c\u3001\u3069\u308c\u307b\u3069\u30cd\u30c3\u30c8\u304c\u666e\u53ca\u3057\u305f\u3068\u3057\u3066\u3082\u3059\u3079\u3066\u306e\u8cfc\u8cb7\u884c\u52d5\u304c\u30cd\u30c3\u30c8\u306b\u79fb\u884c\u3059\u308b\u3068\u306f\u8003\u3048\u306b\u304f\u3044\u3067\u3057\u3087\u3046\u3002\u7279\u306b\u3001\u5bbf\u6cca\u696d\u3084\u98f2\u98df\u30b5\u30fc\u30d3\u30b9\u696d\u306a\u3069\u3067\u306f\u3001\u8cfc\u8cb7\u306f\u57fa\u672c\u7684\u306b\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u884c\u308f\u308c\u3066\u3044\u308b\u306e\u304c\u5b9f\u60c5\u3002\u3053\u308c\u3089\u306e\u5b9f\u614b\u3092\u8e0f\u307e\u3048\u308b\u3068\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u67b6\u3051\u6a4b\u3068\u306a\u308bO2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4eca\u5f8c\u3082\u91cd\u8981\u6027\u3092\u5897\u3057\u3066\u3044\u304f\u3068\u8003\u3048\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><strong>\uff1e\uff1eO2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u5e97\u8217\u30a2\u30d7\u30ea\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u77e5\u308a\u305f\u3044\u65b9\u306b\u306f\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/strong><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"3Lfnu5LQxl\"><p><a href=\"https:\/\/yapp.li\/magazine\/3217\/\">\u5e97\u8217\u30a2\u30d7\u30ea\u3068\u306f\uff1f\u96c6\u5ba2\u306e\u305f\u3081\u306e\u6a5f\u80fd\u3001\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3001\u4e8b\u4f8b\u3092\u7d39\u4ecb<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u5e97\u8217\u30a2\u30d7\u30ea\u3068\u306f\uff1f\u96c6\u5ba2\u306e\u305f\u3081\u306e\u6a5f\u80fd\u3001\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3001\u4e8b\u4f8b\u3092\u7d39\u4ecb&#8221; &#8212; \u30a2\u30d7\u30ea\u306e\u5b66\u6821 | Yappli | \u30e2\u30d0\u30a4\u30eb\u6642\u4ee3\u306e\u81ea\u793e\u30a2\u30d7\u30ea\u6d3b\u7528\u30e1\u30c7\u30a3\u30a2\" src=\"https:\/\/yapp.li\/magazine\/3217\/embed\/#?secret=Lgmta4k9Ci#?secret=3Lfnu5LQxl\" data-secret=\"3Lfnu5LQxl\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>\u53c2\u7167\uff1a<br \/>\n\u203b1\uff1a<a href=\"https:\/\/investor.starbucks.com\/press-releases\/financial-releases\/press-release-details\/2017\/Starbucks-Reports-Q4-and-Full-Year-Fiscal-2017-Results\/default.aspx\">https:\/\/investor.starbucks.com\/press-releases\/financial-releases\/press-release-details\/2017\/Starbucks-Reports-Q4-and-Full-Year-Fiscal-2017-Results\/default.aspx<br \/>\n<\/a>\u203b2\uff1a<a href=\"https:\/\/techcrunch.com\/2017\/03\/15\/mcdonalds-begins-testing-mobile-order-pay-ahead-of-nationwide-launch\/\">https:\/\/techcrunch.com\/2017\/03\/15\/mcdonalds-begins-testing-mobile-order-pay-ahead-of-nationwide-launch\/<\/a><br \/>\n\u203b3\uff1a<a href=\"https:\/\/www.ft.com\/content\/e35a5850-c395-11e6-9bca-2b93a6856354\">https:\/\/www.ft.com\/content\/e35a5850-c395-11e6-9bca-2b93a6856354<\/a><br \/>\n\u203b4\uff1a<a href=\"http:\/\/www.wired.co.uk\/article\/tesco-home-plus-billboard-store\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.wired.co.uk\/article\/tesco-home-plus-billboard-store<\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u203bQR\u30b3\u30fc\u30c9\u306f\u682a\u5f0f\u4f1a\u793e\u30c7\u30f3\u30bd\u30fc\u30a6\u30a7\u30fc\u30d6\u306e\u767b\u9332\u5546\u6a19\u3067\u3059\u3002<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u65b9\u306a\u3089\u3001\u300cO2O\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u4e00\u5ea6\u306f\u76ee\u306b\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002O2O\u3068\u306fOnline to Offline\u306e\u7565\u3067\u3001Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306a\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u3001\u5e97\u8217\u306a\u3069\u306e\u30aa\u30d5\u30e9\u30a4 &#8230; <\/p>\n","protected":false},"author":8,"featured_media":7491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/1656"}],"collection":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/comments?post=1656"}],"version-history":[{"count":33,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/1656\/revisions"}],"predecessor-version":[{"id":7877,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/posts\/1656\/revisions\/7877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media\/7491"}],"wp:attachment":[{"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/media?parent=1656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/categories?post=1656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yapp.li\/magazine\/wp-json\/wp\/v2\/tags?post=1656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}